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1682895

拡張現実パッケージの世界市場：市場規模・シェア・動向分析 (最終用途別、地域別)・展望・将来予測 (2024年～2031年)

Global Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use), By Regional Outlook and Forecast, 2024 - 2031

出版日
発行
KBV Research
ページ情報
英文 123 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
拡張現実パッケージの世界市場：市場規模・シェア・動向分析 (最終用途別、地域別)・展望・将来予測 (2024年～2031年)
出版日: 2025年03月07日
発行: KBV Research
ページ情報: 英文 123 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の拡張現実パッケージの市場規模は、予測期間中に6.0%のCAGRで市場成長し、2031年までに5億1,315万米ドルに達すると予想されています。

ただし、拡張現実 (AR) パッケージをサプライチェーンに統合するのは複雑でコストがかかる場合があります。企業は、シームレスな実行を確実にするために、AR開発者、印刷パートナー、デジタルマーケティングチームと連携する必要があります。このレベルのコラボレーションには、かなりのリソースと計画が必要であり、消費者のエンゲージメントを高める可能性があるにもかかわらず、企業がARパッケージに投資することを思いとどまらせる可能性があります。結論として、拡張現実パッケージソリューションの初期投資と実装コストが高いことが、市場の成長を妨げています。

最終用途の見通し

最終用途に基づいて、市場は食品・飲料、医療・医薬品、パーソナルケア・化粧品、その他に分類されます。食品・飲料セグメントは、2023年に市場で36％の収益シェアを獲得しました。食品・飲料のパッケージにARテクノロジーを統合すると、インタラクティブな製品情報、デジタルストーリーテリング、没入型のブランド体験が提供され、消費者のエンゲージメントが強化されます。ブランドは、マーケティングキャンペーン、栄養情報の表示、ゲーミフィケーションにAR対応のパッケージを使用しており、顧客を引き付け、維持するのに役立ちます。スマートパッケージングソリューションに対する需要の高まりと、透明性とインタラクティブな体験に対する消費者の好みの高まりが相まって、このセグメントでのARパッケージの採用が促進されています。

地域展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAにわたって分析されています。北米セグメントは、2023年に市場で36％の収益シェアを記録しました。この地域では、食品・飲料、医療、化粧品などの業界をリードするブランドが多数存在しており、ARパッケージソリューションの採用が進んでいます。企業はARを活用して、消費者のエンゲージメントを強化し、インタラクティブな製品情報を提供し、没入型のブランド体験を生み出しています。さらに、スマートパッケージング、スマートフォンの普及率の高さ、高度な技術インフラストラクチャの増加傾向により、北米での市場成長がさらに加速しています。

目次

第1章 市場の範囲と分析手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 分析手法

第2章 市場要覧

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題
  • ポーターのファイブフォース分析

第4章 世界の拡張現実パッケージ市場：最終用途別

  • 世界の食品・飲料市場：地域別
  • 世界の医療・医薬品市場：地域別
  • 世界のパーソナルケア・化粧品市場：地域別
  • 世界のその他の最終用途市場：地域別

第5章 世界の拡張現実パッケージ市場：地域別

  • 北米
    • 北米の拡張現実パッケージ市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の拡張現実パッケージ市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋
    • アジア太平洋の拡張現実パッケージ市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカの拡張現実パッケージ市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第6章 企業プロファイル

  • Vossle
  • SmartTek SolutionsLLC
  • Zappar Ltd
  • FlippAR
  • THIMM Group GmbH+Co KG
  • BrandXR
  • PlugXR
  • The Procter & Gamble Company

第7章 拡張現実パッケージ市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 2 Global Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 3 Global Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 4 Global Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 5 Global Food & Beverages Market by Region, 2020 - 2023, USD Thousands
  • TABLE 6 Global Food & Beverages Market by Region, 2024 - 2031, USD Thousands
  • TABLE 7 Global Healthcare & Pharmaceuticals Market by Region, 2020 - 2023, USD Thousands
  • TABLE 8 Global Healthcare & Pharmaceuticals Market by Region, 2024 - 2031, USD Thousands
  • TABLE 9 Global Personal Care & Cosmetics Market by Region, 2020 - 2023, USD Thousands
  • TABLE 10 Global Personal Care & Cosmetics Market by Region, 2024 - 2031, USD Thousands
  • TABLE 11 Global Other End Use Market by Region, 2020 - 2023, USD Thousands
  • TABLE 12 Global Other End Use Market by Region, 2024 - 2031, USD Thousands
  • TABLE 13 Global Augmented Reality Packaging Market by Region, 2020 - 2023, USD Thousands
  • TABLE 14 Global Augmented Reality Packaging Market by Region, 2024 - 2031, USD Thousands
  • TABLE 15 North America Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 16 North America Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 17 North America Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 18 North America Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 19 North America Food & Beverages Market by Country, 2020 - 2023, USD Thousands
  • TABLE 20 North America Food & Beverages Market by Country, 2024 - 2031, USD Thousands
  • TABLE 21 North America Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
  • TABLE 22 North America Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
  • TABLE 23 North America Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
  • TABLE 24 North America Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
  • TABLE 25 North America Other End Use Market by Country, 2020 - 2023, USD Thousands
  • TABLE 26 North America Other End Use Market by Country, 2024 - 2031, USD Thousands
  • TABLE 27 North America Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
  • TABLE 28 North America Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
  • TABLE 29 US Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 30 US Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 31 US Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 32 US Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 33 Canada Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 34 Canada Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 35 Canada Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 36 Canada Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 37 Mexico Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 38 Mexico Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 39 Mexico Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 40 Mexico Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 41 Rest of North America Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 42 Rest of North America Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 43 Rest of North America Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 44 Rest of North America Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 45 Europe Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 46 Europe Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 47 Europe Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 48 Europe Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 49 Europe Food & Beverages Market by Country, 2020 - 2023, USD Thousands
  • TABLE 50 Europe Food & Beverages Market by Country, 2024 - 2031, USD Thousands
  • TABLE 51 Europe Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
  • TABLE 52 Europe Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
  • TABLE 53 Europe Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
  • TABLE 54 Europe Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
  • TABLE 55 Europe Other End Use Market by Country, 2020 - 2023, USD Thousands
  • TABLE 56 Europe Other End Use Market by Country, 2024 - 2031, USD Thousands
  • TABLE 57 Europe Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
  • TABLE 58 Europe Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
  • TABLE 59 Germany Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 60 Germany Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 61 Germany Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 62 Germany Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 63 UK Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 64 UK Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 65 UK Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 66 UK Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 67 France Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 68 France Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 69 France Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 70 France Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 71 Russia Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 72 Russia Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 73 Russia Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 74 Russia Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 75 Spain Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 76 Spain Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 77 Spain Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 78 Spain Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 79 Italy Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 80 Italy Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 81 Italy Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 82 Italy Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 83 Rest of Europe Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 84 Rest of Europe Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 85 Rest of Europe Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 86 Rest of Europe Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 87 Asia Pacific Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 88 Asia Pacific Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 89 Asia Pacific Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 90 Asia Pacific Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 91 Asia Pacific Food & Beverages Market by Country, 2020 - 2023, USD Thousands
  • TABLE 92 Asia Pacific Food & Beverages Market by Country, 2024 - 2031, USD Thousands
  • TABLE 93 Asia Pacific Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
  • TABLE 94 Asia Pacific Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
  • TABLE 95 Asia Pacific Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
  • TABLE 96 Asia Pacific Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
  • TABLE 97 Asia Pacific Other End Use Market by Country, 2020 - 2023, USD Thousands
  • TABLE 98 Asia Pacific Other End Use Market by Country, 2024 - 2031, USD Thousands
  • TABLE 99 Asia Pacific Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
  • TABLE 100 Asia Pacific Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
  • TABLE 101 China Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 102 China Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 103 China Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 104 China Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 105 Japan Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 106 Japan Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 107 Japan Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 108 Japan Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 109 India Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 110 India Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 111 India Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 112 India Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 113 South Korea Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 114 South Korea Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 115 South Korea Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 116 South Korea Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 117 Singapore Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 118 Singapore Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 119 Singapore Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 120 Singapore Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 121 Malaysia Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 122 Malaysia Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 123 Malaysia Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 124 Malaysia Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 125 Rest of Asia Pacific Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 126 Rest of Asia Pacific Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 127 Rest of Asia Pacific Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 128 Rest of Asia Pacific Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 129 LAMEA Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 130 LAMEA Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 131 LAMEA Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 132 LAMEA Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 133 LAMEA Food & Beverages Market by Country, 2020 - 2023, USD Thousands
  • TABLE 134 LAMEA Food & Beverages Market by Country, 2024 - 2031, USD Thousands
  • TABLE 135 LAMEA Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
  • TABLE 136 LAMEA Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
  • TABLE 137 LAMEA Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
  • TABLE 138 LAMEA Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
  • TABLE 139 LAMEA Other End Use Market by Country, 2020 - 2023, USD Thousands
  • TABLE 140 LAMEA Other End Use Market by Country, 2024 - 2031, USD Thousands
  • TABLE 141 LAMEA Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
  • TABLE 142 LAMEA Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
  • TABLE 143 Brazil Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 144 Brazil Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 145 Brazil Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 146 Brazil Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 147 Argentina Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 148 Argentina Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 149 Argentina Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 150 Argentina Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 151 UAE Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 152 UAE Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 153 UAE Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 154 UAE Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 155 Saudi Arabia Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 156 Saudi Arabia Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 157 Saudi Arabia Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 158 Saudi Arabia Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 159 South Africa Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 160 South Africa Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 161 South Africa Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 162 South Africa Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 163 Nigeria Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 164 Nigeria Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 165 Nigeria Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 166 Nigeria Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 167 Rest of LAMEA Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
  • TABLE 168 Rest of LAMEA Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
  • TABLE 169 Rest of LAMEA Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
  • TABLE 170 Rest of LAMEA Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
  • TABLE 171 Key Information - Vossle
  • TABLE 172 Key Information - SmartTek Solutions.LLC
  • TABLE 173 Key Information - Zappar Ltd.
  • TABLE 174 Key Information - FlippAR
  • TABLE 175 Key Information - THIMM Group GmbH + Co. KG
  • TABLE 176 Key Information - BrandXR
  • TABLE 177 Key Information - PlugXR
  • TABLE 178 Key Information - The Procter & Gamble Company

LIST OF FIGURES

  • FIG 1 Methodology for the research
  • FIG 2 Global Augmented Reality Packaging Market, 2020 - 2031, USD Thousands
  • FIG 3 Key Factors Impacting Augmented Reality Packaging Market
  • FIG 4 Porter's Five Forces Analysis - Augmented Reality Packaging Market
  • FIG 5 Global Augmented Reality Packaging Market share by End Use, 2023
  • FIG 6 Global Augmented Reality Packaging Market share by End Use, 2031
  • FIG 7 Global Augmented Reality Packaging Market by End Use, 2020 - 2031, USD Thousands
  • FIG 8 Global Augmented Reality Packaging Market share by Region, 2023
  • FIG 9 Global Augmented Reality Packaging Market share by Region, 2031
  • FIG 10 Global Augmented Reality Packaging Market by Region, 2020 - 2031, USD Thousands
  • FIG 11 SWOT Analysis: The Procter & Gamble Company
目次

The Global Augmented Reality Packaging Market size is expected to reach $513.15 million by 2031, rising at a market growth of 6.0% CAGR during the forecast period.

AR packaging in this segment enhances the shopping experience by allowing consumers to visualize product applications, ingredient details, and brand storytelling through interactive elements. Many cosmetic brands leverage AR technology to offer virtual try-ons and personalized product recommendations, improving customer engagement and purchase confidence. Hence, the personal care & cosmetics segment held 1/4th revenue share in the market in 2023. The increasing demand for innovative and interactive beauty product packaging has driven the growth of AR adoption in the personal care & cosmetics industry.

AR packaging aligns with the preferences of younger demographics, including Gen Z and millennials, who value interactive and tech-driven shopping experiences. By integrating AR into packaging, brands can create a unique selling point that appeals to digital-native consumers, ultimately driving sales and enhancing brand loyalty in an increasingly competitive market. Additionally, AR packaging helps brands build stronger emotional connections with their audience. Companies can create meaningful consumer experiences beyond physical products by integrating storytelling elements into packaging. This strategy is particularly effective in industries where emotional engagement drives purchasing decisions, such as the baby care, pet food, and wellness sectors. Hence, increasing brand differentiation strategies in competitive markets propel growth.

However, integrating AR packaging into supply chains can be complex and costly. Companies must work with AR developers, printing partners, and digital marketing teams to ensure seamless execution. This level of collaboration requires substantial resources and planning, which may deter businesses from investing in AR packaging despite its potential to enhance consumer engagement. In conclusion, high initial investment and implementation costs for augmented reality packaging solutions hinder the market's growth.

End Use Outlook

Based on end use, the market is characterized into food & beverages, healthcare & pharmaceuticals, personal care & cosmetics, and others. The food and beverages segment garnered 36% revenue share in the market in 2023. The integration of AR technology in food and beverage packaging enhances consumer engagement by providing interactive product information, digital storytelling, and immersive brand experiences. Brands use AR-enabled packaging for marketing campaigns, nutritional information displays, and gamification, which helps attract and retain customers. The growing demand for smart packaging solutions, coupled with increasing consumer preference for transparency and interactive experiences, has fuelled the adoption of AR packaging in this segment.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 36% revenue share in the market in 2023. The region's strong presence of leading brands across industries such as food & beverages, healthcare, and cosmetics has driven the adoption of AR packaging solutions. Companies leverage AR to enhance consumer engagement, provide interactive product information, and create immersive brand experiences. Additionally, the growing trend of smart packaging, high smartphone penetration, and advanced technological infrastructure have further propelled market growth in North America.

List of Key Companies Profiled

  • Vossle
  • SmartTek Solutions.LLC
  • Zappar Ltd.
  • FlippAR
  • THIMM Group GmbH + Co. KG
  • BrandXR
  • PlugXR
  • The Procter & Gamble Company

Global Augmented Reality Packaging Market Report Segmentation

By End Use

  • Food & Beverages
  • Healthcare & Pharmaceuticals
  • Personal Care & Cosmetics
  • Other End Use

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Augmented Reality Packaging Market, by End Use
    • 1.4.2 Global Augmented Reality Packaging Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges
  • 3.3 Porter Five Forces Analysis

Chapter 4. Global Augmented Reality Packaging Market by End Use

  • 4.1 Global Food & Beverages Market by Region
  • 4.2 Global Healthcare & Pharmaceuticals Market by Region
  • 4.3 Global Personal Care & Cosmetics Market by Region
  • 4.4 Global Other End Use Market by Region

Chapter 5. Global Augmented Reality Packaging Market by Region

  • 5.1 North America Augmented Reality Packaging Market
    • 5.1.1 North America Augmented Reality Packaging Market by End Use
      • 5.1.1.1 North America Food & Beverages Market by Country
      • 5.1.1.2 North America Healthcare & Pharmaceuticals Market by Country
      • 5.1.1.3 North America Personal Care & Cosmetics Market by Country
      • 5.1.1.4 North America Other End Use Market by Country
    • 5.1.2 North America Augmented Reality Packaging Market by Country
      • 5.1.2.1 US Augmented Reality Packaging Market
        • 5.1.2.1.1 US Augmented Reality Packaging Market by End Use
      • 5.1.2.2 Canada Augmented Reality Packaging Market
        • 5.1.2.2.1 Canada Augmented Reality Packaging Market by End Use
      • 5.1.2.3 Mexico Augmented Reality Packaging Market
        • 5.1.2.3.1 Mexico Augmented Reality Packaging Market by End Use
      • 5.1.2.4 Rest of North America Augmented Reality Packaging Market
        • 5.1.2.4.1 Rest of North America Augmented Reality Packaging Market by End Use
  • 5.2 Europe Augmented Reality Packaging Market
    • 5.2.1 Europe Augmented Reality Packaging Market by End Use
      • 5.2.1.1 Europe Food & Beverages Market by Country
      • 5.2.1.2 Europe Healthcare & Pharmaceuticals Market by Country
      • 5.2.1.3 Europe Personal Care & Cosmetics Market by Country
      • 5.2.1.4 Europe Other End Use Market by Country
    • 5.2.2 Europe Augmented Reality Packaging Market by Country
      • 5.2.2.1 Germany Augmented Reality Packaging Market
        • 5.2.2.1.1 Germany Augmented Reality Packaging Market by End Use
      • 5.2.2.2 UK Augmented Reality Packaging Market
        • 5.2.2.2.1 UK Augmented Reality Packaging Market by End Use
      • 5.2.2.3 France Augmented Reality Packaging Market
        • 5.2.2.3.1 France Augmented Reality Packaging Market by End Use
      • 5.2.2.4 Russia Augmented Reality Packaging Market
        • 5.2.2.4.1 Russia Augmented Reality Packaging Market by End Use
      • 5.2.2.5 Spain Augmented Reality Packaging Market
        • 5.2.2.5.1 Spain Augmented Reality Packaging Market by End Use
      • 5.2.2.6 Italy Augmented Reality Packaging Market
        • 5.2.2.6.1 Italy Augmented Reality Packaging Market by End Use
      • 5.2.2.7 Rest of Europe Augmented Reality Packaging Market
        • 5.2.2.7.1 Rest of Europe Augmented Reality Packaging Market by End Use
  • 5.3 Asia Pacific Augmented Reality Packaging Market
    • 5.3.1 Asia Pacific Augmented Reality Packaging Market by End Use
      • 5.3.1.1 Asia Pacific Food & Beverages Market by Country
      • 5.3.1.2 Asia Pacific Healthcare & Pharmaceuticals Market by Country
      • 5.3.1.3 Asia Pacific Personal Care & Cosmetics Market by Country
      • 5.3.1.4 Asia Pacific Other End Use Market by Country
    • 5.3.2 Asia Pacific Augmented Reality Packaging Market by Country
      • 5.3.2.1 China Augmented Reality Packaging Market
        • 5.3.2.1.1 China Augmented Reality Packaging Market by End Use
      • 5.3.2.2 Japan Augmented Reality Packaging Market
        • 5.3.2.2.1 Japan Augmented Reality Packaging Market by End Use
      • 5.3.2.3 India Augmented Reality Packaging Market
        • 5.3.2.3.1 India Augmented Reality Packaging Market by End Use
      • 5.3.2.4 South Korea Augmented Reality Packaging Market
        • 5.3.2.4.1 South Korea Augmented Reality Packaging Market by End Use
      • 5.3.2.5 Singapore Augmented Reality Packaging Market
        • 5.3.2.5.1 Singapore Augmented Reality Packaging Market by End Use
      • 5.3.2.6 Malaysia Augmented Reality Packaging Market
        • 5.3.2.6.1 Malaysia Augmented Reality Packaging Market by End Use
      • 5.3.2.7 Rest of Asia Pacific Augmented Reality Packaging Market
        • 5.3.2.7.1 Rest of Asia Pacific Augmented Reality Packaging Market by End Use
  • 5.4 LAMEA Augmented Reality Packaging Market
    • 5.4.1 LAMEA Augmented Reality Packaging Market by End Use
      • 5.4.1.1 LAMEA Food & Beverages Market by Country
      • 5.4.1.2 LAMEA Healthcare & Pharmaceuticals Market by Country
      • 5.4.1.3 LAMEA Personal Care & Cosmetics Market by Country
      • 5.4.1.4 LAMEA Other End Use Market by Country
    • 5.4.2 LAMEA Augmented Reality Packaging Market by Country
      • 5.4.2.1 Brazil Augmented Reality Packaging Market
        • 5.4.2.1.1 Brazil Augmented Reality Packaging Market by End Use
      • 5.4.2.2 Argentina Augmented Reality Packaging Market
        • 5.4.2.2.1 Argentina Augmented Reality Packaging Market by End Use
      • 5.4.2.3 UAE Augmented Reality Packaging Market
        • 5.4.2.3.1 UAE Augmented Reality Packaging Market by End Use
      • 5.4.2.4 Saudi Arabia Augmented Reality Packaging Market
        • 5.4.2.4.1 Saudi Arabia Augmented Reality Packaging Market by End Use
      • 5.4.2.5 South Africa Augmented Reality Packaging Market
        • 5.4.2.5.1 South Africa Augmented Reality Packaging Market by End Use
      • 5.4.2.6 Nigeria Augmented Reality Packaging Market
        • 5.4.2.6.1 Nigeria Augmented Reality Packaging Market by End Use
      • 5.4.2.7 Rest of LAMEA Augmented Reality Packaging Market
        • 5.4.2.7.1 Rest of LAMEA Augmented Reality Packaging Market by End Use

Chapter 6. Company Profiles

  • 6.1 Vossle
    • 6.1.1 Company Overview
  • 6.2 SmartTek Solutions.LLC
    • 6.2.1 Company Overview
  • 6.3 Zappar Ltd.
    • 6.3.1 Company Overview
  • 6.4 FlippAR
    • 6.4.1 Company Overview
  • 6.5 THIMM Group GmbH + Co. KG
    • 6.5.1 Company Overview
  • 6.6 BrandXR
    • 6.6.1 Company Overview
  • 6.7 PlugXR
    • 6.7.1 Company Overview
  • 6.8 The Procter & Gamble Company
    • 6.8.1 Company Overview
    • 6.8.2 Financial Analysis
    • 6.8.3 Segmental and Regional Analysis
    • 6.8.4 SWOT Analysis

Chapter 7. Winning Imperatives of Augmented Reality Packaging Market