モバイルゲーム市場：マネタイズ、カテゴリー、プラットフォーム別-2025-2030年世界予測

モバイルゲーム市場の2023年の市場規模は1,288億米ドル、2024年には1,403億1,000万米ドルに達すると予測され、CAGR 9.31％で成長し、2030年には2,402億7,000万米ドルに達すると予測されます。

モバイルゲーム市場は、主にスマートフォンやタブレットなどのモバイル機器向けのゲームアプリケーションの開拓、配信、収益化を包括します。この市場の必要性は、モバイル機器の普及と、簡単にアクセスできるエンターテインメントへの需要の高まりに起因しています。アプリケーション別に見ると、これらのゲームはカジュアルゲーマーからeスポーツの競技参加者まで幅広いユーザー層に対応しており、さまざまな層で最終用途が広がっていることがわかる。主な成長要因としては、モバイルデバイスの技術的進歩、インターネット普及率の増加、アプリストアの世界の広がりとアクセシビリティなどが挙げられます。さらに、フリーミアムモデルとアプリ内課金が収益化戦略に革命をもたらし、成長をさらに促進しています。

拡張現実（AR）および仮想現実（VR）技術を活用してユーザー体験を向上させ、観客を魅了する没入感の高いゲームを生み出す機会が熟しています。5Gの台頭により、開発者は高品質でリアルタイムのマルチプレイヤーゲーム体験を探求することができ、さらなるエンゲージメントを促進することができます。さらに、新興国の市場は、スマートフォンの普及とインターネットへのアクセスの拡大により、未開拓の可能性を秘めています。しかし、競合の激化、市場の飽和、厳しいアプリストア規制といった課題が成長の妨げになる可能性があります。特に広告ブロックやプライバシーに関するマネタイズリスクは、デバイスの互換性やバッテリー消費といった技術的制約と並んで根強く残っています。

これらを克服するために、イノベーションはクロスプラットフォーム機能、AI主導のパーソナライズされたゲーム体験、安全で透明性の高い取引のためのブロックチェーン統合に焦点を当てることができます。テクノロジー分野、特にAR、VR、クラウドゲーミング企業とのコラボレーションやパートナーシップは、競争上の優位性をもたらす可能性があります。さらに、特定の文化的嗜好や言語に合わせたゲームを開拓することで、ニッチ市場に参入できる可能性もあります。全体として、モバイルゲーム市場は、技術革新による絶え間ない進化を伴いながら、依然としてダイナミックです。しかし、成功の鍵は適応力、戦略的パートナーシップ、消費者の嗜好や行動パターンに対する深い理解にあります。ユーザー分析とフィードバックに関する洞察は、ビジネスの持続的成長にとって極めて重要です。

市場力学：急速に進化するモバイルゲーム市場の主要市場インサイトを公開

モバイルゲーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界中でスマートフォンやタブレットの普及が著しいです。
  • モバイルゲーム利用者の増加とゲーム技術のデジタル化
  • 5G技術の採用と拡大の高まり
• 市場抑制要因
  • デバイスの互換性とVPNホスティングに関する特定の国の厳しい規制
• 市場機会
  • マルチプレイヤーシナリオの人気の高まりとクロスプラットフォームゲーム体験の向上
  • スマートフォンやタブレット向けのARおよびVRゲームのイントロダクション
• 市場の課題
  • より良いゲーム体験を求めるゲーマーの継続的な需要シフト

ポーターの5つの力：モバイルゲーム市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルゲーム市場における外部からの影響の把握

外部マクロ環境要因は、モバイルゲーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルゲーム市場における競合情勢の把握

モバイルゲーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルゲーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルゲーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルゲーム市場における成功への道筋を描く

モバイルゲーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でスマートフォンとタブレットが急速に普及
    • モバイルゲームユーザーの増加とゲーム技術のデジタル化
    • 5G技術の採用と拡大の増加
  • 抑制要因
    • VPNホスティングに関するデバイスの互換性と特定の国での厳しい規制
  • 機会
    • マルチプレイヤーシナリオの人気の高まりとクロスプラットフォームのゲーム体験の向上
    • スマートフォンやタブレット向けのAR・VRゲームのイントロダクション
  • 課題
    • ゲーマーの新たな、より良いゲーム体験を求める継続的な需要の変化
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルゲーム市場収益化別

• アプリ内購入
• 有料アプリ

第7章 モバイルゲーム市場：カテゴリ別

• アクション
• 子供向けゲーム
• パズル
• 人種
• シミュレーション

第8章 モバイルゲーム市場：プラットフォーム別

• アンドロイド
• iOS

第9章 南北アメリカのモバイルゲーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のモバイルゲーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのモバイルゲーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Activision Blizzard, Inc.
• BANDAI NAMCO MOBILE S.L.
• Com2uS Corp.
• Electronic Arts Inc.
• Gameloft SE
• GamePix S.r.l.
• GamesHub
• Glu Mobile, Inc. by Electronic Arts Inc.
• GungHo Online Entertainment, Inc.
• King.com Ltd.
• KONAMI DIGITAL ENTERTAINMENT B.V.
• NCSOFT CORPORATION
• NetEase, Inc.
• Niantic, Inc.
• Nintendo Co., Ltd.
• Peak Oyun YazIlIm ve Pazarlama A.S.
• Rovio Entertainment Corporation
• Supercell Oy
• Tencent Holdings Limited
• The Game Awards
• The Walt Disney Company
• Ubisoft, Inc.
• Warner Bros Entertainment Inc.
• Zynga Inc. by Take-Two Interactive Software, Inc.

LIST OF FIGURES

• FIGURE 1. MOBILE GAMES MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE GAMES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE GAMES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE GAMES MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY PAID APPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE GAMES MARKET SIZE, BY KIDS GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE GAMES MARKET SIZE, BY PUZZLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE GAMES MARKET SIZE, BY RACE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE GAMES MARKET SIZE, BY SIMULATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE GAMES MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE GAMES MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 31. CANADA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 47. CHINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 48. CHINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 50. INDIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 51. INDIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 102. ITALY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 103. ITALY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 114. POLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 115. POLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 117. QATAR MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 118. QATAR MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 146. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Games Market was valued at USD 128.80 billion in 2023, expected to reach USD 140.31 billion in 2024, and is projected to grow at a CAGR of 9.31%, to USD 240.27 billion by 2030.

The mobile games market encompasses the development, distribution, and monetization of gaming applications primarily for mobile devices such as smartphones and tablets. The necessity of this market stems from the proliferation of mobile devices and the increasing demand for easily accessible entertainment. Application-wise, these games cater to a broad user base, ranging from casual gamers to competitive e-sports participants, highlighting extensive end-use scope across various demographics. Key growth factors include technological advancements in mobile devices, increasing internet penetration, and the expansive reach and accessibility of app stores globally. Additionally, the freemium model and in-app purchases have revolutionized monetization strategies, further fueling growth.

Opportunities are ripe in leveraging augmented reality (AR) and virtual reality (VR) technologies to enhance user experiences, subsequently creating more immersive games that captivate audiences. With the rise of 5G, developers can explore high-quality, real-time multiplayer gaming experiences, driving further engagement. Furthermore, markets in emerging countries present untapped potential due to growing smartphone adoption and internet accessibility. However, challenges such as high competition, market saturation, and stringent app store regulations may hinder growth. Monetization risks, especially around ad-blockers and privacy concerns, persist alongside technical constraints like device compatibility and battery consumption.

To overcome these, innovation can focus on cross-platform functionality, AI-driven personalized gaming experiences, and blockchain integration for secure, transparent transactions. Collaborations and partnerships within the technology sector, particularly with AR, VR, and cloud gaming companies, may yield competitive advantages. Additionally, developing games tailored to specific cultural preferences and languages can break into niche markets. Overall, the mobile gaming market remains dynamic, with constant evolution driven by technological innovation. However, success hinges on adaptability, strategic partnerships, and a deep understanding of consumer preferences and behavior patterns. Insights into user analytics and feedback will be pivotal for sustained business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Games Market

The Mobile Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Huge adoption of smartphones and tablets across globe
  • Increasing mobile gaming audience and digitalization in gaming technology
  • Rising adoption and expansion of 5G technology
• Market Restraints
  • Device compatibility and stringent regulations in certain countries for VPN hosting
• Market Opportunities
  • Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
  • Introduction of AR and VR games for smartphones and tablets
• Market Challenges
  • Continuous demand-shift of gamers for new and better gaming experience

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Games Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Games Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Games Market

A detailed market share analysis in the Mobile Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Games Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Games Market

A strategic analysis of the Mobile Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Games Market, highlighting leading vendors and their innovative profiles. These include Activision Blizzard, Inc., BANDAI NAMCO MOBILE S.L., Com2uS Corp., Electronic Arts Inc., Gameloft SE, GamePix S.r.l., GamesHub, Glu Mobile, Inc. by Electronic Arts Inc., GungHo Online Entertainment, Inc., King.com Ltd., KONAMI DIGITAL ENTERTAINMENT B.V., NCSOFT CORPORATION, NetEase, Inc., Niantic, Inc., Nintendo Co., Ltd., Peak Oyun YazIlIm ve Pazarlama A.S., Rovio Entertainment Corporation, Supercell Oy, Tencent Holdings Limited, The Game Awards, The Walt Disney Company, Ubisoft, Inc., Warner Bros Entertainment Inc., and Zynga Inc. by Take-Two Interactive Software, Inc..

Market Segmentation & Coverage

This research report categorizes the Mobile Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Monetization, market is studied across In-app Purchases and Paid Apps.
• Based on Category, market is studied across Action, Kids Games, Puzzle, Race, and Simulation.
• Based on Platform, market is studied across Android and iOS.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Huge adoption of smartphones and tablets across globe
    • 5.1.1.2. Increasing mobile gaming audience and digitalization in gaming technology
    • 5.1.1.3. Rising adoption and expansion of 5G technology
  • 5.1.2. Restraints
    • 5.1.2.1. Device compatibility and stringent regulations in certain countries for VPN hosting
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
    • 5.1.3.2. Introduction of AR and VR games for smartphones and tablets
  • 5.1.4. Challenges
    • 5.1.4.1. Continuous demand-shift of gamers for new and better gaming experience
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Games Market, by Monetization

• 6.1. Introduction
• 6.2. In-app Purchases
• 6.3. Paid Apps

7. Mobile Games Market, by Category

• 7.1. Introduction
• 7.2. Action
• 7.3. Kids Games
• 7.4. Puzzle
• 7.5. Race
• 7.6. Simulation

8. Mobile Games Market, by Platform

• 8.1. Introduction
• 8.2. Android
• 8.3. iOS

9. Americas Mobile Games Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Games Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Games Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Activision Blizzard, Inc.
• 2. BANDAI NAMCO MOBILE S.L.
• 3. Com2uS Corp.
• 4. Electronic Arts Inc.
• 5. Gameloft SE
• 6. GamePix S.r.l.
• 7. GamesHub
• 8. Glu Mobile, Inc. by Electronic Arts Inc.
• 9. GungHo Online Entertainment, Inc.
• 10. King.com Ltd.
• 11. KONAMI DIGITAL ENTERTAINMENT B.V.
• 12. NCSOFT CORPORATION
• 13. NetEase, Inc.
• 14. Niantic, Inc.
• 15. Nintendo Co., Ltd.
• 16. Peak Oyun YazIlIm ve Pazarlama A.S.
• 17. Rovio Entertainment Corporation
• 18. Supercell Oy
• 19. Tencent Holdings Limited
• 20. The Game Awards
• 21. The Walt Disney Company
• 22. Ubisoft, Inc.
• 23. Warner Bros Entertainment Inc.
• 24. Zynga Inc. by Take-Two Interactive Software, Inc.