モバイルゲーム市場規模、シェア、動向分析レポート：プラットフォーム別、デバイス別、ゲームジャンル別、流通チャネル別、収益化モデル別、年齢層別、地域別、セグメント予測、2025年～2030年

モバイルゲーム市場規模と動向

世界のモバイルゲーム市場規模は2024年に1,393億8,000万米ドルと推定され、2025～2030年にかけてCAGR 10.2％で成長すると予測されています。

スマートフォンの利用が世界的に急増していることが、モバイルゲーム産業の急成長の礎となっています。手頃な価格のスマートフォンは、処理能力の向上と相まって、ゲームを民主化し、かつてないほど多くの人々がゲームにアクセスできるようになっています。

多くの新興市場では、従来型ゲーム機やPCへのアクセスが制限されているため、モバイル端末が主要な、あるいは唯一のゲームプラットフォームとして機能することが多いです。このようなアクセスの広がりは、ゲームのダウンロード数の急増、ユーザーのエンゲージメントの向上、ゲーム内課金の頻度の増加などにつながり、強固な収益化エコシステムを育んでいます。スマートフォンの普及が特に開発途上地域で拡大し続ける中、モバイルゲームのユーザーベースはさらに拡大し、この産業が世界のエンターテインメントセグメントで圧倒的な強さを維持することを確実にしています。

フリー・トゥ・プレイモデルは、初期費用の障壁を取り除くことでモバイルゲームに革命をもたらし、その利用者を大幅に拡大しました。初期費用なしでフルアクセスを提供することで、開発者は大規模なインストール率を獲得し、大規模なユーザーコミュニティを構築することができます。収益化は、アプリ内課金、広告、ゲート式のプレミアム機能を通じて巧みに統合され、コアなゲームプレイを損なうことなくユーザー体験を向上させています。クラッシュ・ロワイヤルや幻神インパクトのような成功したタイトルは、魅力的なコンテンツと収益化がいかに共存できるかを例証しています。F2Pの継続的な支配は、開発の優先順位を再構築し、長期的なユーザー維持、エンゲージメントループ、継続的な収益源をより重視しています。

アプリ内課金はモバイルゲームの収益化の要となり、開発者はコア体験を無料に保ちながら収益を上げることができます。参入企業は、コスメティックアイテム、専用スキン、キャラクタブースト、ゲーム内通貨に気軽にお金を使うが、これは多くの場合、ゲーム内でのパーソナライゼーションやステータスが原動力となっています。開発者は、希少性、緊急性、社会的証明のような心理的トリガーを戦略的に実装し、IAPのコンバージョン率を高めています。これらのマイクロトランザクションは、継続的なゲーム開発とコンテンツのアップデートをサポートするための押し付けがましくない方法を記載しています。その結果、IAPはモバイルゲームをダイナミック価格設定モデルを持つスケーラブルなデジタル経済に変えました。

モバイルeスポーツは急速に世界の競合エコシステムへと成熟し、何百万人もの参入企業と観客を引きつけています。PUBGモバイル」、「フリーファイア」、「モバイルレジェンド」などのゲームでは、数百万米ドルの賞金総額とスポンサー契約を伴う知名度の高いトーナメントが開催されています。スマートフォンが市場に参入しやすくなったことで、従来型ハードウェアの障壁がなくなり、新興市場や若年層からの幅広い参加が可能になりました。YouTube、Twitch、TikTokのような観戦プラットフォームは、知名度を高め、新たなエンターテインメントフォーマットと収益化チャネルを生み出しています。この爆発的な成長により、モバイルゲームはカジュアルな娯楽から、プロフェッショナルな観戦者主導の産業へと再定義されつつあります。

ラテンアメリカでは、インターネット普及率の上昇とスマートフォンの低価格化が追い風となり、モバイルゲーム産業が急成長を遂げています。ブラジルやメキシコのような国々は、中産階級が増加し、可処分所得が増加しているため、その牽引役となっています。サッカーをテーマにしたゲームや文化に関連した物語など、現地の嗜好に合わせたモバイルゲームが多くの視聴者を引きつけています。この地域はまた、モバイルeスポーツやライブストリーミングプラットフォームの台頭を目の当たりにしており、コミュニティへの参加に拍車をかけています。より多くの参入企業がオンラインに接続するようになり、ラテンアメリカは今後数年でモバイルゲームの重要な市場になると考えられます。

Tencentは、ライオットゲームズやEpic Gamesなど、大手ゲームスタジオの株式を保有するモバイルゲーム産業の有力企業です。HONOR OF KINGS」や「PUBGモバイル」など、Tencentのモバイルゲームタイトルは世界的に最も成功を収めています。戦略的パートナーシップや投資を通じて国内外市場を制覇する能力は、同社の成功の重要な原動力となっています。Tencentはクラウドゲーミングやeスポーツにも多額の投資を行っており、世界市場での地位をさらに強固なものにしています。同社の多角的なアプローチは、世界のモバイルゲームの動向に影響を与え続けています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 モバイルゲーム市場の変数、動向、範囲

• 市場系統の展望
• 市場バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 産業の課題
• モバイルゲーム市場分析ツール
  • 産業分析-ポーターのファイブフォース分析
  • PESTEL分析
• 市場技術動向

第4章 モバイルゲーム市場：プラットフォーム別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：プラットフォーム変動分析、2024年と2030年
• Android
• iOS
• ハイブリッド/クロスプラットフォーム
• プログレッシブウェブアプリ（PWA）

第5章 モバイルゲーム市場：デバイス別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：デバイス変動分析、2024年と2030年
• スマートフォン
• タブレット

第6章 モバイルゲーム市場：ゲームジャンル別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：ゲームジャンル変動分析、2024年と2030年
• アクション＆アドベンチャー
• パズル
• ロールプレイング（RPG）
• ストラテジーとシミュレーション
• スポーツとレース
• その他

第7章 モバイルゲーム市場：流通チャネル別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：流通チャネル変動分析、2024年と2030年
• アプリストア
• クラウドゲームプラットフォーム
• ウェブベース（インスタントプレイ）

第8章 モバイルゲーム市場：収益化モデル別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：収益化モデル変動分析、2024年と2030年
• 無料プレイ（F2P）
• アプリ内購入
• プレミアム（有料ゲーム）
• プレイ・トゥ・アーン（P2E）
• サブスクリプションベース

第9章 モバイルゲーム市場：年齢層別、推定・動向分析

• セグメントダッシュボード
• モバイルゲーム市場：年齢層変動分析、2024年と2030年
• Z世代
• ミレニアル世代/Y世代
• X世代
• ベビーブーマー世代

第10章 モバイルゲーム市場：地域別、推定・動向分析

• モバイルゲーム市場シェア（地域別、2024年と2030年）
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ブラジル
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/上場企業
  • Tencent Holdings Ltd.
  • Apple Inc.
  • Google LLC
  • NetEase Inc.
  • Activision Blizzard Inc.
  • Electronic Arts Inc.
  • Nintendo Co. Ltd.
  • Take-Two Interactive Software Inc.（Zynga Inc.を含む）
  • Roblox Corporation
  • Supercell Oy
  • Playrix Holding Ltd
  • Niantic Inc.

List of Tables

• Table 1 Global Mobile Gaming Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
• Table 2 Global Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 3 Global Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 4 Global Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 5 Global Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 6 Global Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 7 Global Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 8 Global Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 9 Global Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 10 Android Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 11 iOS Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 12 Hybrid/Cross-Platform Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 13 Progressive Web Apps (PWAs) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 14 Smartphones Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 15 Tablets Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 16 Action & Adventure Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 17 Puzzle Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 18 Role-Playing (RPG) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 19 Strategy & Simulation Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 20 Sports & Racing Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 21 Others Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 22 App Stores Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 23 Cloud Gaming Platforms Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 24 Web-Based (Instant Play) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 25 Free-to-Play (F2P) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 26 In-App Purchases Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 27 Premium (Paid Games) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 28 Play-to-Earn (P2E) Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 29 Subscription-Based Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 30 Gen Z Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 31 Millennials / Gen Y Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 32 Gen X Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 33 Baby Boomers Mobile Gaming Market, By Region 2018 - 2030 (USD Billion)
• Table 34 North America Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 35 North America Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 36 North America Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 37 North America Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 38 North America Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 39 North America Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 40 U.S. Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 41 U.S. Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 42 U.S. Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 43 U.S. Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 44 U.S. Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 45 U.S. Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 46 Canada Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 47 Canada Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 48 Canada Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 49 Canada Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 50 Canada Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 51 Canada Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 52 Mexico Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 53 Mexico Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 54 Mexico Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 55 Mexico Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 56 Mexico Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 57 Mexico Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 58 Europe Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 59 Europe Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 60 Europe Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 61 Europe Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 62 Europe Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 63 Europe Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 64 Germany Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 65 Germany Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 66 Germany Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 67 Germany Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 68 Germany Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 69 Germany Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 70 UK Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 71 UK Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 72 UK Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 73 UK Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 74 UK Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 75 UK Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 76 France Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 77 France Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 78 France Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 79 France Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 80 France Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 81 France Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 82 Asia Pacific Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 83 Asia Pacific Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 84 Asia Pacific Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 85 Asia Pacific Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 86 Asia Pacific Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 87 Asia Pacific Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 88 China Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 89 China Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 90 China Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 91 China Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 92 China Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 93 China Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 94 Japan Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 95 Japan Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 96 Japan Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 97 Japan Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 98 Japan Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 99 Japan Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 100 India Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 101 India Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 102 India Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 103 India Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 104 India Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 105 India Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 106 South Korea Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 107 South Korea Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 108 South Korea Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 109 South Korea Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 110 South Korea Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 111 South Korea Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 112 Australia Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 113 Australia Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 114 Australia Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 115 Australia Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 116 Australia Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 117 Australia Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 118 Latin America Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 119 Latin America Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 120 Latin America Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 121 Latin America Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 122 Latin America Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 123 Latin America Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 124 Brazil Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 125 Brazil Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 126 Brazil Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 127 Brazil Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 128 Brazil Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 129 Brazil Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 130 Middle East and Africa Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 131 Middle East and Africa Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 132 Middle East and Africa Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 133 Middle East and Africa Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 134 Middle East and Africa Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 135 Middle East and Africa Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 136 Saudi Arabia Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 137 Saudi Arabia Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 138 Saudi Arabia Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 139 Saudi Arabia Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 140 Saudi Arabia Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 141 Saudi Arabia Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 142 UAE Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 143 UAE Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 144 UAE Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 145 UAE Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 146 UAE Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 147 UAE Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)
• Table 148 South Africa Mobile Gaming Market, By Platform 2018 - 2030 (USD Billion)
• Table 149 South Africa Mobile Gaming Market, By Device 2018 - 2030 (USD Billion)
• Table 150 South Africa Mobile Gaming Market, By Game Genre 2018 - 2030 (USD Billion)
• Table 151 South Africa Mobile Gaming Market, By Distribution Channel 2018 - 2030 (USD Billion)
• Table 152 South Africa Mobile Gaming Market, By Monetization Model 2018 - 2030 (USD Billion)
• Table 153 South Africa Mobile Gaming Market, By Age Group 2018 - 2030 (USD Billion)

List of Figures

• Fig. 1 Mobile Gaming Market Segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Mobile Gaming Market snapshot
• Fig. 7 Mobile Gaming Market segment snapshot
• Fig. 8 Mobile Gaming Market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (Current & future impact)
• Fig. 11 Market restraint relevance analysis (Current & future impact)
• Fig. 12 Mobile Gaming Market, By Platform, Key Takeaways
• Fig. 13 Mobile Gaming Market, By Platform, Market Share, 2024 & 2030
• Fig. 14 Android Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 15 iOS Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 16 Hybrid/Cross-Platform Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 17 Progressive Web Apps (PWAs) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 18 Mobile Gaming Market, By Device, Key Takeaways
• Fig. 19 Mobile Gaming Market, By Device, Market Share, 2024 & 2030
• Fig. 20 Smartphones Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Mobile Gaming Market, By Game Genre, Key Takeaways
• Fig. 23 Mobile Gaming Market, By Game Genre, Market Share, 2024 & 2030
• Fig. 24 Action & Adventure Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 25 Puzzle Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 26 Role-Playing (RPG) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Strategy & Simulation Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Sports & Racing Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 29 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 30 Mobile Gaming Market, By Distribution Channel, Key Takeaways
• Fig. 31 Mobile Gaming Market, By Distribution Channel, Market Share, 2024 & 2030
• Fig. 32 App Stores Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 33 Cloud Gaming Platforms Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 34 Web-Based (Instant Play) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 35 Mobile Gaming Market, By Monetization Model, Key Takeaways
• Fig. 36 Mobile Gaming Market, By Monetization Model, Market Share, 2024 & 2030
• Fig. 37 Free-to-Play (F2P) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 38 In-App Purchases Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 39 Premium (Paid Games) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 40 Play-to-Earn (P2E) Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 41 Subscription-Based Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 42 Mobile Gaming Market, By Age Group, Key Takeaways
• Fig. 43 Mobile Gaming Market, By Age Group, Market Share, 2024 & 2030
• Fig. 44 Gen Z Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 45 Millennials / Gen Y Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 46 Gen X Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 47 Baby Boomers Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Fig. 48 Mobile Gaming Market Revenue, By Region, 2024 & 2030 (USD Billion)
• Fig. 49 North America Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 50 US Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Canada Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Mexico Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Europe Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 54 UK Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 55 Germany Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 56 France Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 57 Asia Pacific Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 58 China Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 59 Japan Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 60 India Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 61 South Korea Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 62 Australia Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 63 Latin America Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 64 Brazil Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 65 MEA Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 66 South Africa Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 67 UAE Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 68 Saudi Arabia Mobile Gaming Market Estimates & Forecast, 2018 - 2030 (USD Billion)
• Fig. 69 Strategic Framework

Mobile Gaming Market Size & Trends:

The global mobile gaming market size was estimated at USD 139.38 billion in 2024 and is projected to grow at a CAGR of 10.2% from 2025 to 2030. The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. Affordable smartphones, coupled with enhanced processing power, are democratizing gaming and making it accessible to a wider audience than ever before.

In many emerging markets, where access to traditional gaming consoles and PCs may be limited, mobile devices often serve as the primary or sole gaming platform. This widespread accessibility has led to a surge in game downloads, higher user engagement, and more frequent in-game purchases, fostering a robust monetization ecosystem. As smartphone adoption continues to expand, especially in developing regions, the user base for mobile gaming is poised to grow even further, ensuring the industry remains a dominant force in the global entertainment sector.

The free-to-play model has revolutionized mobile gaming by removing the upfront cost barrier, significantly broadening its audience. By offering full access without initial payment, developers attract massive install rates and build large user communities. Monetization is skillfully integrated through in-app purchases, ads, and gated premium features that enhance user experience without compromising core gameplay. Successful titles like Clash Royale and Genshin Impact exemplify how compelling content and monetization can coexist. The continued dominance of F2P is reshaping development priorities, placing greater emphasis on long-term user retention, engagement loops, and recurring revenue streams.

In-app purchases have become the cornerstone of mobile gaming monetization, enabling developers to generate revenue while keeping the core experience free. Players readily spend on cosmetic items, exclusive skins, character boosts, and in-game currency, often driven by personalization and status within the game. Developers strategically implement psychological triggers like scarcity, urgency, and social proof to boost IAP conversion rates. These microtransactions offer a non-intrusive way to support ongoing game development and content updates. As a result, IAPs have turned mobile games into scalable digital economies with dynamic pricing models.

Mobile esports are rapidly maturing into a global competitive ecosystem, drawing millions of players and spectators. Games such as PUBG Mobile, Free Fire, and Mobile Legends host high-profile tournaments with multi-million-dollar prize pools and sponsorship deals. The accessibility of smartphones eliminates traditional hardware barriers, allowing broader participation from emerging markets and younger demographics. Spectator platforms like YouTube, Twitch, and TikTok amplify visibility, creating new entertainment formats and monetization channels. This explosive growth is redefining mobile gaming from a casual pastime to a professional, spectator-driven industry.

Latin America is experiencing rapid growth in the mobile gaming industry, driven by increasing internet penetration and the affordability of smartphones. Countries like Brazil and Mexico are leading the charge, with a growing middle class and increasing disposable incomes. Mobile games that cater to local tastes, like soccer-themed games or culturally relevant narratives, are attracting large audiences. The region is also witnessing the rise of mobile esports and live streaming platforms that are fueling community engagement. With more players coming online, Latin America is set to become a key market for mobile gaming in the coming years.

Tencent is a prominent player in the mobile gaming industry, with ownership stakes in some of the biggest game studios, including Riot Games and Epic Games. Tencent's mobile gaming titles, such as Honor of Kings and PUBG Mobile, are among the most successful globally. The company's ability to dominate both domestic and international markets through strategic partnerships and investments is a key driver of its success. Tencent also invests heavily in cloud gaming and esports, further cementing its position in the global market. The company's diversified approach continues to influence mobile gaming trends worldwide.

Global Mobile Gaming Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile gaming market report based on platform, device, game genre, distribution channel, monetization model, age group, and region:

• Platform Outlook (Revenue, USD Billion, 2018 - 2030)
• Android
• iOS
• Hybrid/Cross-Platform
• Progressive Web Apps (PWAs)
• Device Outlook (Revenue, USD Billion, 2018 - 2030)
• Smartphones
• Tablets
• Game Genre Outlook (Revenue, USD Billion, 2018 - 2030)
• Action & Adventure
• Puzzle
• Role-Playing (RPG)
• Strategy & Simulation
• Sports & Racing
• Others
• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
• App Stores
• Cloud Gaming Platforms
• Web-Based (Instant Play)
• Monetization Model Outlook (Revenue, USD Billion, 2018 - 2030)
• Free-to-Play (F2P)
• In-App Purchases
• Premium (Paid Games)
• Play-to-Earn (P2E)
• Subscription-Based
• Age Group Outlook (Revenue, USD Billion, 2018 - 2030)
• Gen Z
• Millennials / Gen Y
• Gen X
• Baby Boomers
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Mobile Gaming Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenge
• 3.4. Mobile Gaming Market Analysis Tools
  • 3.4.1. Industry Analysis - Porter's
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technology Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape
• 3.5. Market Technology Trends

Chapter 4. Mobile Gaming Market: Platform Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Mobile Gaming Market: Platform Movement Analysis, 2024 & 2030 (USD Billion)
• 4.3. Android
  • 4.3.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. iOS
  • 4.4.1. iOS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Hybrid/Cross-Platform
  • 4.5.1. Hybrid/Cross-Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Progressive Web Apps (PWAs)
  • 4.6.1. Progressive Web Apps (PWAs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Mobile Gaming Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Mobile Gaming Market: Device Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Smartphones
  • 5.3.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Tablets
  • 5.4.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Mobile Gaming Market: Game Genre Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Mobile Gaming Market: Game Genre Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Action & Adventure
  • 6.3.1. Action & Adventure Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Puzzle
  • 6.4.1. Puzzle Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Role-Playing (RPG)
  • 6.5.1. Role-Playing (RPG) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Strategy & Simulation
  • 6.6.1. Strategy & Simulation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.7. Sports & Racing
  • 6.7.1. Sports & Racing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.8. Others
  • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Mobile Gaming Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Mobile Gaming Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Billion)
• 7.3. App Stores
  • 7.3.1. App Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. Cloud Gaming Platforms
  • 7.4.1. Cloud Gaming Platforms Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Web-Based (Instant Play)
  • 7.5.1. Web-Based (Instant Play) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Mobile Gaming Market: Monetization Model Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Mobile Gaming Market: Monetization Model Movement Analysis, 2024 & 2030 (USD Billion)
• 8.3. Free-to-Play (F2P)
  • 8.3.1. Free-to-Play (F2P) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. In-App Purchases
  • 8.4.1. In-App Purchases Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.5. Premium (Paid Games)
  • 8.5.1. Premium (Paid Games) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.6. Play-to-Earn (P2E)
  • 8.6.1. Play-to-Earn (P2E) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.7. Subscription-Based
  • 8.7.1. Subscription-Based Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Mobile Gaming Market: Age Group Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. Mobile Gaming Market: Age Group Movement Analysis, 2024 & 2030 (USD Billion)
• 9.3. Gen Z
  • 9.3.1. Gen Z Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.4. Millennials / Gen Y
  • 9.4.1. Millennials / Gen Y Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.5. Gen X
  • 9.5.1. Gen X Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.6. Baby Boomers
  • 9.6.1. Baby Boomers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 10. Mobile Gaming Market: Regional Estimates & Trend Analysis

• 10.1. Mobile Gaming Market Share, By Region, 2024 & 2030 (USD Billion)
• 10.2. North America
  • 10.2.1. North America Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.2.2. U.S.
    • 10.2.2.1. U.S. Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.2.3. Canada
    • 10.2.3.1. Canada Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.2.4. Mexico
    • 10.2.4.1. Mexico Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 10.3. Europe
  • 10.3.1. Europe Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.3.2. UK
    • 10.3.2.1. UK Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.3.3. Germany
    • 10.3.3.1. Germany Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.3.4. France
    • 10.3.4.1. France Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 10.4. Asia Pacific
  • 10.4.1. Asia Pacific Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.2. China
    • 10.4.2.1. China Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.3. Japan
    • 10.4.3.1. Japan Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.4. India
    • 10.4.4.1. India Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.5. South Korea
    • 10.4.5.1. South Korea Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.6. Australia
    • 10.4.6.1. Australia Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 10.5. Latin America
  • 10.5.1. Latin America Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.5.2. Brazil
    • 10.5.2.1. Brazil Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 10.6. Middle East and Africa
  • 10.6.1. Middle East and Africa Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.6.2. Saudi Arabia
    • 10.6.2.1. Saudi Arabia Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.6.3. UAE
    • 10.6.3.1. UAE Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.6.4. South Africa
    • 10.6.4.1. South Africa Mobile Gaming Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 11. Competitive Landscape

• 11.1. Company Categorization
• 11.2. Company Market Positioning
• 11.3. Company Heat Map Analysis
• 11.4. Company Profiles/Listing
  • 11.4.1. Tencent Holdings Ltd.
    • 11.4.1.1. Participant's Overview
    • 11.4.1.2. Financial Performance
    • 11.4.1.3. Product Benchmarking
    • 11.4.1.4. Strategic Initiatives
  • 11.4.2. Apple Inc.
    • 11.4.2.1. Participant's Overview
    • 11.4.2.2. Financial Performance
    • 11.4.2.3. Product Benchmarking
    • 11.4.2.4. Strategic Initiatives
  • 11.4.3. Google LLC
    • 11.4.3.1. Participant's Overview
    • 11.4.3.2. Financial Performance
    • 11.4.3.3. Product Benchmarking
    • 11.4.3.4. Strategic Initiatives
  • 11.4.4. NetEase Inc.
    • 11.4.4.1. Participant's Overview
    • 11.4.4.2. Financial Performance
    • 11.4.4.3. Product Benchmarking
    • 11.4.4.4. Strategic Initiatives
  • 11.4.5. Activision Blizzard Inc.
    • 11.4.5.1. Participant's Overview
    • 11.4.5.2. Financial Performance
    • 11.4.5.3. Product Benchmarking
    • 11.4.5.4. Strategic Initiatives
  • 11.4.6. Electronic Arts Inc.
    • 11.4.6.1. Participant's Overview
    • 11.4.6.2. Financial Performance
    • 11.4.6.3. Product Benchmarking
    • 11.4.6.4. Strategic Initiatives
  • 11.4.7. Nintendo Co. Ltd.
    • 11.4.7.1. Participant's Overview
    • 11.4.7.2. Financial Performance
    • 11.4.7.3. Product Benchmarking
    • 11.4.7.4. Strategic Initiatives
  • 11.4.8. Take-Two Interactive Software Inc. (includes Zynga Inc.)
    • 11.4.8.1. Participant's Overview
    • 11.4.8.2. Financial Performance
    • 11.4.8.3. Product Benchmarking
    • 11.4.8.4. Strategic Initiatives
  • 11.4.9. Roblox Corporation
    • 11.4.9.1. Participant's Overview
    • 11.4.9.2. Financial Performance
    • 11.4.9.3. Product Benchmarking
    • 11.4.9.4. Strategic Initiatives
  • 11.4.10. Supercell Oy
    • 11.4.10.1. Participant's Overview
    • 11.4.10.2. Financial Performance
    • 11.4.10.3. Product Benchmarking
    • 11.4.10.4. Strategic Initiatives
  • 11.4.11. Playrix Holding Ltd
    • 11.4.11.1. Participant's Overview
    • 11.4.11.2. Financial Performance
    • 11.4.11.3. Product Benchmarking
    • 11.4.11.4. Strategic Initiatives
  • 11.4.12. Niantic Inc.
    • 11.4.12.1. Participant's Overview
    • 11.4.12.2. Financial Performance
    • 11.4.12.3. Product Benchmarking
    • 11.4.12.4. Strategic Initiatives