モバイルゲームアプリの世界市場：デバイス別、オペレーティングシステム別、地域範囲別、予測

モバイルゲームアプリの市場規模と予測

モバイルゲームアプリ市場規模は、2024年に1,500億7,000万米ドルと評価され、2026～2032年にかけて12.3%のCAGRで成長し、2032年には3,796億1,000万米ドルに達すると予測されます。

モバイルゲームアプリは、スマートフォンやタブレット端末向けのソフトウェアアプリケーションであり、ユーザーは外出先でゲームをプレイすることができます。これらのアプリは、アクション、アドベンチャー、パズル、戦略、シミュレーションゲームなど幅広いジャンルをカバーし、さまざまな趣味や年齢層に対応しています。モバイルゲームアプリは、タッチスクリーン技術とポータブルデバイスの機能を利用して、魅力的で没入感のある体験を記載しています。

これらのアプリは様々な機能を提供しますが、その主要目的はユーザーに娯楽と余暇を提供することです。カジュアルにも競合にもなり得る魅力的なゲームプレイ体験を提供し、参入企業はリラックスしたり、課題したりすることができます。さらに、多くのモバイルゲームアプリは、マルチ参入企業モードやオンラインコミュニティを通じて社会的交流を促進し、ユーザーのエンゲージメントを高めています。

幼児服の未来は、持続可能性、快適性、技術統合を重視します。環境意識の高い顧客にアピールするため、エコフレンドリー製品や倫理的な製造技術を採用するブランドが増えています。健康状態をモニタリングしたり、遊びの体験を向上させたりする技術を組み込んだスマート衣料が普及する可能性があります。

モバイルゲームアプリの世界市場力学

世界のモバイルゲームアプリ市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

技術の進歩：処理能力の向上、グラフィック機能、インターネットアクセスなど、スマートフォン技術の継続的な開発により、モバイルゲーム体験が劇的に向上しています。ディスプレイの高解像度化やバッテリーの長寿命化により、より複雑で視覚的に魅力的なゲームが可能になりました。さらに、拡張現実（AR）や仮想現実（VR）の進歩は、従来型ゲームを、より多くの視聴者を惹きつける没入型体験へと変えつつあります。

スマートフォンの普及：多様な層におけるスマートフォンの急速な普及により、モバイルゲームはより多くの人々にとって身近なものとなりました。モバイルデバイスがより身近になり、広く利用できるようになると、より多くの人々がゲーム活動に参加するようになります。このアクセシビリティの向上により、カジュアルゲーマーや従来とは異なるオーディエンスがモバイルゲームを試すようになり、ビジネスの推進力となっています。

ソーシャル接続性とオンラインゲーム：ソーシャルゲームやオンラインマルチ参入企業体験の人気の高まりにより、ユーザーのモバイルゲームへの接し方が変化しています。多くのモバイルゲームにはソーシャル機能があり、参入企業は友人や世界中の他のユーザーと交流したり、競争したり、協力したりすることができます。このソーシャル機能により、ユーザーのエンゲージメントが高まり、コミュニティ意識が醸成されるため、継続率の向上やアプリ内課金の増加につながり、開発がさらに加速します。

主要課題

激しい競合：市場は多くのモバイルゲームで飽和状態にあり、新規参入企業が消費者の注目を集めるのは難しいです。既存ブランドや人気タイトルが頻繁にアプリストアを席巻しているため、激しい競争が繰り広げられています。目立つために、開発者はマーケティングやユーザー獲得戦術に多大な費用を払わなければならず、リソースに負担がかかり、収益が制限されます。

収益化の難しさ：アプリ内課金、サブスクリプション、広告など、収益化の選択肢は数多くあるが、適切なバランスを取るのは難しいです。多くの顧客はモバイルゲームにお金を使うことをためらうため、信頼性に欠ける可能性のある広告収入に頼っています。さらに、広告のアルゴリズムや施策の急激な変化が収益に影響を与える可能性があるため、開発者は収益を最大化するために迅速に対応することが重要です。

規制遵守とデータプライバシー：モバイルゲームは大量のユーザーデータを取得するため、一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などのデータプライバシー規則への準拠がますます重要になっています。開発者は、ユーザーデータの安全な管理を保証するために、複雑な法的状況をナビゲートする必要があり、運用上の制約や費用が増加する可能性があります。

主要動向

拡張現実（AR）と仮想現実（VR）の統合：ARとVR技術の融合は、モバイルゲーム体験に革命をもたらし、斬新な方法でゲーマーを夢中にさせる没入感のある風景を生み出しています。Pokemon GOのような人気ゲームは、拡張現実の有望性を示しており、ユーザーは現実世界の環境で仮想要素と対話することができます。技術の進歩に伴い、より多くの開発者がARやVR機能を実装し、より多くのユーザーを魅了し、ゲームプレイの力学を向上させています。

ソーシャル機能とマルチプレイ機能：現在、多くのモバイルゲームは、世界中の友人やゲーマーとつながり、競い合い、協力できるマルチ参入企業要素を備えています。このアプローチにより、コミュニティでの交流が促進され、ゲーマーはゲームに興味を持ち続けることができます。ゲーム内のチャット、リーダーボード、共同タスクは、ゲーム体験を向上させ、繰り返しプレイすることを促すソーシャル環境を育みます。

収益化戦略とアプリ内課金：産業の競争が激化するにつれ、開発者は通常の1回限りの売上にとどまらない新たな収益化戦略を模索しています。アプリ内課金、サブスクリプション、広告サポートモデルの人気が高まっており、開発者が収益を得る一方で、ゲーマーがプレミアムコンテンツにアクセスしたり、広告を削除したりできるようになっています。この動向は、ゲームクリエイターの収入を増やすだけでなく、ゲーマーにゲーム体験を向上させる選択肢を提供し、より多くのユーザーがモバイルゲームにアクセスできるようにします。

目次

第1章 世界のモバイルゲームアプリ市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 モバイルゲームアプリの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 モバイルゲームアプリの世界市場：デバイス別

• 概要
• スマートフォン
• タブレット

第6章 モバイルゲームアプリの世界市場：オペレーティングシステム別

• 概要
• Android
• iOS
• Windows
• その他

第7章 モバイルゲームアプリの世界市場、地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界のモバイルゲームアプリ市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第9章 企業プロファイル

• Supersonic
• Rollic
• Ascella Mobile
• Crazy Labs
• SayGames
• Outfit7
• Tencent Holdings Limited
• Nintendo Co. Ltd
• Activision Blizzard Inc
• Zynga, Inc.
• GungHo Online Entertainment Inc.
• Electronic Arts Inc.
• Kabam Games lnc
• Rovio Entertainment Corporation
• NCsoft Corporation
• Ubisoft
• NetEase, Inc.
• Glu Mobile
• Reliance Game

第10章 主要開発

• 製品上市/開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第11章 付録

• 関連調査

Mobile Game Apps Market Size And Forecast

Mobile Game Apps Market Size was valued at USD 150.07 Billion in 2024 and is projected to reach USD 379.61 Billion by 2032, growing at a CAGR of 12.3% from 2026 to 2032.

Mobile game apps are software applications for smartphones and tablets that enable users to play games while on the go. These apps cover a wide range of genres including action, adventure, puzzle, strategy, and simulation games catering to a variety of interests and age groups. Mobile gaming apps use touchscreen technology and portable device capabilities to provide engaging and immersive experiences.

These apps offer a variety of functions the primary of which is to provide users with amusement and leisure. They provide fascinating gameplay experiences that can be both casual and competitive allowing players to relax or challenge themselves. Furthermore, many mobile game apps promote social interaction via multiplayer modes and online communities which increases user engagement.

The future of children's clothing will emphasize sustainability, comfort, and technological integration. Brands are increasingly using eco-friendly products and ethical manufacturing techniques to appeal to environmentally conscious customers. Smart clothing that has embedded technology for monitoring health or improving play experiences may become popular.

Global Mobile Game Apps Market Dynamics

The key market dynamics that are shaping the global mobile game apps market include:

Key Market Drivers:

Technological Advancements: Continuous developments in smartphone technology such as increased processing power, graphical capabilities, and internet access have dramatically improved the mobile gaming experience. Higher-resolution displays and longer battery life enable more complicated and visually appealing games. Furthermore, advances in augmented reality (AR) and virtual reality (VR) are changing traditional games into immersive experiences drawing a larger audience.

Increasing Smartphone Penetration: The fast growth of smartphones among diverse demographics has made mobile gaming more accessible to a larger audience. As mobile devices become more accessible and widely available, more people participate in gaming activities. This enhanced accessibility encourages casual gamers and non-traditional audiences to try mobile games propelling the business forward.

Social Connectivity and Online Gaming: The increased popularity of social gaming and online multiplayer experiences has changed how users interact with mobile games. Many mobile games have social features that allow players to interact, compete, and collaborate with their friends and other users across the world. This social feature increases user engagement and develops a sense of community resulting in improved retention rates and increased in-app purchases which further fuels market expansion.

Key Challenges:

Intense Competition: The market is saturated with many mobile games making it difficult for newcomers to gain consumer attention. Established brands and popular titles frequently dominate app stores resulting in a fiercely competitive atmosphere. To stand out, developers must pay extensively on marketing and user acquisition tactics putting a burden on resources and limiting revenue.

Monetization Difficulties: While there are numerous monetization options available including in-app purchases, subscriptions, and advertising striking the appropriate balance can be difficult. Many customers are hesitant to spend money on mobile games, so they rely on advertising revenue which can be unreliable. Furthermore, rapid changes in advertising algorithms and policies might impact income production making it critical for developers to respond swiftly to maximize earnings.

Regulatory Compliance and Data Privacy: As mobile games capture massive amounts of user data, compliance with data privacy rules like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) becomes increasingly important. Developers must navigate complex legal landscapes to guarantee that user data is managed safely which can increase operational constraints and expenses.

Key Trends:

Augmented Reality (AR) and Virtual Reality (VR) Integration: The merging of AR and VR technology is revolutionizing mobile gaming experiences resulting in immersive landscapes that engage gamers in novel ways. Popular games like Pokemon GO have shown the promise of augmented reality, allowing users to interact with virtual elements in real-world environments. As technology progresses, more developers are implementing AR and VR capabilities which attract a larger audience and improve gameplay dynamics.

Social and Multiplayer Features: Many mobile games now have multiplayer elements that allow users to connect, compete, and collaborate with friends and gamers from all over the world. This approach encourages community interaction and keeps gamers interested in the game. In-game chat, leaderboards, and collaborative tasks foster a social environment that improves the gaming experience and encourages repeat play.

Monetization Strategies and In-App Purchases: As the industry gets more competitive, developers are looking into new monetization tactics beyond typical one-time sales. In-app purchases, subscriptions, and ad-supported models are growing more popular, allowing gamers to access premium content or remove adverts while developers earn money. This trend not only increases income for game creators but also provides gamers with more alternatives to improve their gaming experience making mobile games more accessible to a wider audience.

Global Mobile Game Apps Market Regional Analysis

Here is a more detailed regional analysis of the global mobile game apps market:

North America:

North America is the most dominant region in the mobile game apps market owing to its strong technical infrastructure and large number of mobile gamers. The region has many smartphone users who are actively engaged in gaming with a wide selection of game genres appealing to different demographics. Furthermore, key gaming businesses and developers such as Electronic Arts and Activision Blizzard are headquartered in North America which promotes innovation and drives the rise of mobile gaming applications.

Furthermore, North America's emphasis on digital marketing and customer interaction tactics has aided the popularity of mobile gaming apps. Developers commonly use social media and influencer collaborations to promote their games which efficiently reach a large audience. The region's gaming population is also known for its propensity to spend on in-app purchases and premium content making it an appealing market for developers. As trends such as cloud gaming and augmented reality gain traction, North America is prepared to continue its dominance in the mobile game app market by constantly adjusting to customer expectations and technical breakthroughs.

Asia-Pacific:

The Asia-Pacific region is the fastest-growing market for mobile game apps thanks to its large mobile user base and quickly rising gaming culture. Smartphone adoption has increased in countries such as China, India, and Southeast Asia allowing more people to play mobile games. The region's various demographics which include a strong youth population and rising disposable incomes all contribute to increased expenditure on mobile games. In addition, local developers are providing culturally relevant content which is increasing market engagement and growth.

Furthermore, the Asia-Pacific area has a strong mobile internet infrastructure which allows for flawless gaming experiences. The rise of social gaming and competitive esports has fuelled interest in mobile games creating a thriving gaming community. The expanding popularity of game streaming as well as the influence of social media platforms, are driving engagement as players share their experiences and connect. As these variables come together, the Asia-Pacific area is expected to maintain its position as the fastest-growing market for mobile gaming apps well surpassing other regions in terms of growth potential and market expansion.

Global Mobile Game Apps Market: Segmentation Analysis

The Global Mobile Game Apps Market is segmented based on Devices, Operating Systems, and Geography.

Mobile Game Apps Market, By Devices

• Smartphone
• Tablets

Based on Devices, the Global Mobile Game Apps Market is bifurcated into Smartphones and Tablets. Smartphones are more dominant in the mobile game app market due to their widespread availability, portability, and user-friendly interfaces. With billions of smartphone users globally, these devices provide easy access to a vast library of games catering to various demographics. The integration of advanced features like high-resolution screens, powerful processors, and touch controls enhances the gaming experience making smartphones the preferred platform for mobile gaming over tablets.

Mobile Game Apps Market, By Operating System

• Android
• iOS
• Windows

Based on age Operating System, the Global Mobile Game App Market is bifurcated into Android, iOS, and Windows. Android is the most dominant platform in the mobile game app market due to its extensive global reach and larger user base. With a wide variety of devices at different price points, Android appeals to a diverse audience including gamers in emerging markets. Additionally, the Google Play Store offers a broader range of games and more flexible monetization options for developers further driving the growth and popularity of mobile gaming on this platform.

Mobile Game Apps Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Mobile Game Apps Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is the most dominant region in the mobile game apps market due to its advanced technology infrastructure, high smartphone penetration, and strong consumer spending on mobile gaming. The presence of major game developers and publishers along with a vibrant gaming community, contributes to the market's growth. Additionally, innovative monetization strategies and a preference for high-quality gaming experiences further enhance North America's leading position in this sector.

Key Players

The "Global Mobile Game Apps Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Supersonic, Rollic, Ascella Mobile, Crazy Labs, SayGames, Outfit7, Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard, Inc., Zynga, Inc., GungHo Online Entertainment Inc. (SoftBank Group), Electronic Arts, Inc., Kabam Games, Inc., Rovio Entertainment Corporation, NCsoft Corporation, Ubisoft, NetEase, Inc., Glu Mobile, and Reliance Game.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Mobile Game Apps Market Key Developments

• In August 2023, Microsoft notified the UK's Competition and Markets Authority of the restructured terms of its proposed acquisition of Activision Blizzard.
• In December 2023, Nazara revealed ambitions to publish mobile games produced in India.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MOBILE GAME APPS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MOBILE GAME APPS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL MOBILE GAME APPS MARKET, BY DEVICES

• 5.1 Overview
• 5.2 Smartphone
• 5.3 Tablets

6 GLOBAL MOBILE GAME APPS MARKET, BY OPERATING SYSTEM

• 6.1 Overview
• 6.2 Android
• 6.3 iOS
• 6.4 Windows
• 6.5 Others

7 GLOBAL MOBILE GAME APPS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL MOBILE GAME APPS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Supersonic
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Rollic
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Ascella Mobile
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Crazy Labs
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 SayGames
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Outfit7
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Tencent Holdings Limited
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Nintendo Co. Ltd
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Activision Blizzard Inc
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Zynga, Inc.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments
• 9.11 GungHo Online Entertainment Inc.
  • 9.11.1 Overview
  • 9.11.2 Financial Performance
  • 9.11.3 Product Outlook
  • 9.11.4 Key Developments
• 9.12 Electronic Arts Inc.
  • 9.12.1 Overview
  • 9.12.2 Financial Performance
  • 9.12.3 Product Outlook
  • 9.12.4 Key Developments
• 9.13 Kabam Games lnc
  • 9.13.1 Overview
  • 9.13.2 Financial Performance
  • 9.13.3 Product Outlook
  • 9.13.4 Key Developments
• 9.14 Rovio Entertainment Corporation
  • 9.14.1 Overview
  • 9.14.2 Financial Performance
  • 9.14.3 Product Outlook
  • 9.14.4 Key Developments
• 9.15 NCsoft Corporation
  • 9.15.1 Overview
  • 9.15.2 Financial Performance
  • 9.15.3 Product Outlook
  • 9.15.4 Key Developments
• 9.16 Ubisoft
  • 9.16.1 Overview
  • 9.16.2 Financial Performance
  • 9.16.3 Product Outlook
  • 9.16.4 Key Developments
• 9.17 NetEase, Inc.
  • 9.17.1 Overview
  • 9.17.2 Financial Performance
  • 9.17.3 Product Outlook
  • 9.17.4 Key Developments
• 9.18 Glu Mobile
  • 9.18.1 Overview
  • 9.18.2 Financial Performance
  • 9.18.3 Product Outlook
  • 9.18.4 Key Developments
• 9.19 Reliance Game
  • 9.19.1 Overview
  • 9.19.2 Financial Performance
  • 9.19.3 Product Outlook
  • 9.19.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research