モバイルゲーム市場規模、シェア、成長分析：タイプ別、プラットフォーム別、ビジネスモデル別、デバイス別、地域別 - 産業予測 2025～2032年

モバイルゲームの世界市場規模は2023年に1,120億米ドルとなり、2024年の1,290億2,000万米ドルから2032年には4,002億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは15.2%で成長する見通しです。

モバイルゲームの世界市場は、地域のゲーム産業に対する政府の支援強化や5Gネットワークの急速な進歩に牽引され、力強い成長を遂げています。クラウドゲームやストリーミングサービスの拡大、FacebookやInstagramなどのソーシャルメディアプラットフォームの人気の高まりが、革新的なモバイルゲームの開発に拍車をかけています。さらに、柔軟なゲーム内決済オプションがユーザーエンゲージメントを高め、市場拡大に寄与しています。当社の分析によると、esports、ソーシャルゲーム、ローグライクゲームの急増に加え、スマートフォン、コンソール、タブレットなど複数のデバイスでモバイルゲームを利用できるようになったことで、業界のダイナミクスがさらに強化されています。市場をリードするプレイヤーは、若年層向けのインタラクティブゲームをますます投入しており、進化するエンターテインメント需要に応え、モバイルゲームの未来を形成しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ
• 顧客と購買基準の分析

モバイルゲーム市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• アクション・アドベンチャー
• カジノ
• スポーツ
• ロールプレイング

モバイルゲーム市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• Android
• iOS版
• Windows

モバイルゲーム市場規模：ビジネスモデル別& CAGR（2025-2032）

• 市場概要
• フリーミアム
• 有料
• 無料
• ペイミアム

モバイルゲーム市場規模：デバイス別& CAGR（2025-2032）

• 市場概要
• パーソナルデジタルアシスタンス
• スマートフォン

モバイルゲーム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Tencent（China）
• Sony（Japan）
• Electronic Arts（United States）
• NetEase（China）
• Google（United States）
• Microsoft（United States）
• Nintendo（Japan）
• Jam City（United States）
• Nexon（Japan）
• Square Enix（Japan）
• GungHo Online Entertainment（Japan）

結論と提言

Global Mobile Gaming Market size was valued at USD 112.0 billion in 2023 and is poised to grow from USD 129.02 billion in 2024 to USD 400.21 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The Global Mobile Gaming Market is witnessing robust growth, driven by increased government support for local gaming industries and rapid advancements in 5G networks. The expansion of cloud gaming and streaming services, coupled with the rising popularity of social media platforms like Facebook and Instagram, has fueled the development of innovative mobile games. Additionally, flexible in-game payment options have enhanced user engagement, contributing to market expansion. Our analysis reveals that the surge in esports, social gaming, and roguelike gaming, along with the availability of mobile games across multiple devices-including smartphones, consoles, and tablets-has further strengthened industry dynamics. Leading market players are increasingly launching interactive games tailored for younger audiences, catering to evolving entertainment demands and shaping the future of mobile gaming.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gaming Market Segments Analysis

Global Mobile Gaming Market is segmented by Type, Platform, Business Models, Device and region. Based on Type, the market is segmented into Action or Adventure, Casino, Sports and Role Playing. Based on Platform, the market is segmented into Android, IOS and Windows. Based on Business Models, the market is segmented into Freemium, Paid, Free and Paymium. Based on Device, the market is segmented into Personal Digital Assistance and Smartphone. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Gaming Market

The rapid penetration of smartphones and enhanced internet accessibility across the globe are significantly driving the growth of the mobile gaming market. The availability of high-end smartphones at more affordable prices has expanded the user base, leading to a surge in mobile gaming adoption. This trend is particularly evident in emerging economies such as India, China, and Mexico, where increasing disposable incomes and digital transformation have fueled market expansion. India, in particular, is witnessing exponential growth, with consumers allocating substantial spending toward mobile gaming. As a result, India has emerged as the fastest-growing mobile gaming market worldwide, highlighting the immense potential for game developers, publishers, and technology providers to capitalize on this expanding segment.

Restraints in the Global Mobile Gaming Market

One of the key restraints in the Global Mobile Gaming Market is the increasing regulatory scrutiny and data privacy concerns. Governments worldwide are imposing stricter regulations on in-game purchases, loot boxes, and data collection practices, significantly impacting revenue models. For instance, the European Union's GDPR and China's gaming restrictions have forced companies to modify their monetization strategies, leading to compliance costs and potential revenue losses. Moreover, rising concerns over gaming addiction have prompted authorities to impose screen time limits and age restrictions, further limiting user engagement. These regulatory challenges create uncertainty for developers and publishers, affecting long-term growth and investment in the sector. As the regulatory landscape evolves, mobile gaming firms must continuously adapt to mitigate potential risks.

Market Trends of the Global Mobile Gaming Market

Cloud gaming is revolutionizing the global mobile gaming market by eliminating the dependency on high-end smartphone hardware and storage capacity. By leveraging cloud infrastructure, mobile game providers can deliver high-quality, console-like gaming experiences without requiring significant device processing power. This transformation has led to increased adoption among technology companies and mobile gamers, as it enables seamless access to advanced games without the need for large downloads or expensive hardware upgrades. Furthermore, the rise of 5G and edge computing is enhancing cloud gaming's performance, reducing latency, and expanding accessibility across diverse demographics. As major players invest in cloud gaming platforms, the industry is witnessing a shift toward subscription-based models, fostering new monetization strategies and long-term user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Mobile Gaming Market Size by Type & CAGR (2025-2032)

• Market Overview
• Action or Adventure
• Casino
• Sports
• Role Playing

Global Mobile Gaming Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• IOS
• Windows

Global Mobile Gaming Market Size by Business Models & CAGR (2025-2032)

• Market Overview
• Freemium
• Paid
• Free
• Paymium

Global Mobile Gaming Market Size by Device & CAGR (2025-2032)

• Market Overview
• Personal Digital Assistance
• Smartphone

Global Mobile Gaming Market Size & CAGR (2025-2032)

• North America (Type, Platform, Business Models, Device)
  • US
  • Canada
• Europe (Type, Platform, Business Models, Device)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Business Models, Device)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Business Models, Device)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Business Models, Device)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetEase (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nintendo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jam City (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GungHo Online Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations