市場調査レポート

商品コード

1679793

偽造防止・ブランドプロテクション・セキュリティ包装の未来（～2030年）

The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2030

出版日: 2025年03月04日
発行: Smithers
ページ情報: 英文 117 Pages
納期: 即日から翌営業日

価格

全表示
概要
目次

概要

サンプル依頼リストに入れる

主な事実

ブランドプロテクション包装の需要は、2021年以降CAGRで5.4%の成長を示しており、2025年までに40億米ドルに達します。
継続的な偽造品の脅威の高まりにより、市場規模は2030年に50億米ドルに達すると予測され、2025年～2030年にCAGRで4.7%の成長が見込まれます。

偽造はブランドの評判に影響を与え、消費者の安全に潜在的なリスクをもたらす世界的な問題です。企業とその顧客に対する脅威や、ブランド品を保護するセキュリティ対策を強化する必要性が、偽造防止・ブランドプロテクション・セキュリティ包装市場を牽引し続けています。

当レポートでは、世界の偽造防止・ブランドプロテクション・セキュリティ包装市場について調査分析し、促進要因と動向、ブランドオーナーの対策、新技術の影響などの情報を提供しています。

イントロダクション
偽造品の世界貿易
- 偽造医薬品
- おもちゃ、ゲーム
- 電子/電気部品、製品
- 食品
- 美容、パーソナルケア製品
偽造品取引に対するeコマースの影響
- 偽のウェブサイト
- eコマースサイト
- ソーシャルメディア
- リコマース
eコマース顧客を保護する立法措置
- 欧州連合
- 英国
- 中国
- 米国
消費者行動の影響
国内/国際偽造防止対策
持続可能性
- 持続可能なセキュリティ包装材料
- デジタル製品ID
2Dバーコードへの移行

偽造防止包装機能市場

イントロダクション
ブランドプロテクション技術
- 追跡
- 不正開封防止機器
- 製品認証
- 盗難防止

偽造防止包装最終用途市場

イントロダクション
食品
飲料
化粧品
医薬品
その他の消費者向け包装商品
工業
- 電気/電子部品
- 自動車/航空部品

偽造防止・ブランドプロテクション・セキュリティ包装の地理的市場

概要
西欧
- フランス
- ドイツ
- イタリア
- 英国
- その他の西欧
東欧
北米
- カナダ
- 米国
ラテンアメリカ
アジア
- 中国
- インド
- 日本
- その他のアジア
中東
アフリカ
オーストララシア

偽造防止・ブランドプロテクション・セキュリティ包装におけるアンメットニーズ

概要
スマート包装
持続可能なセキュリティ包装
デジタル技術
- AI、機械学習
- ブロックチェーン
- 量子コンピューティング
国際協力

Key facts:

Demand for brand protection packaging features has grown by 5.4% CAGR since 2021, and will have a value of $4.0 billion in 2025.
The ongoing, and rising, threat from counterfeiters means that the market is forecast to grow by 4.7% CAGR between 2025 and 2030, to reach $5.0 billion.

Counterfeiting is a global problem that impacts brand reputation and carries potential risks to consumer safety. The threat to businesses and their customers, and the need to enhance the security measures that protect branded goods, has continued to drive the anti-counterfeiting, brand protection and security packaging market.

Definition:

Research for this report focused on the brand protection market, which is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track-and-trace technology in a product or package to prevent, limit or detect damage from attacks on the brand. The brand protection industry is defined as all the suppliers of products and services specifically designed to protect brand owners from the threat of such attacks.

Key Questions:

How are brand owners utilising digital technologies to combat counterfeiting?
Where are the biggest opportunities in the global brand protection market?
How can brand owners adapt to the changing landscape?
How are emerging technologies impacting brand protection features and packaging designs?

This report is essential to:

Suppliers of security components and technologies
Packaging converters
Brand owners and retailers

Executive summary

Introduction and methodology

Introduction
Report scope
Report objectives
Methodology
Data
Packaging features
End-use applications
Geographic regions
Definitions
Abbreviations

Key drivers and trends

Introduction
Global trade in counterfeit goods
- Counterfeit pharmaceuticals
- Toys and games
- Electronic and electrical components and products
- Food
- Beauty and personal care products
Impact of e-commerce on the counterfeit trade
- Fake websites
- e-commerce sites
- Social media
- Re-commerce
Legislative initiatives to protect e-commerce customers
- European Union
- UK
- China
- USA
Impact of consumer behaviour
National and international anti-counterfeiting measures
Sustainability
- Sustainable security packaging materials
- Digital product identities
Transition to 2D barcodes

Anti-counterfeiting packaging feature markets

Introduction
Brand protection technologies
- Track-and-trace
- Tamper-evident devices
- Product authentication
- Anti-theft

Anti-counterfeiting packaging end-use application markets

Introduction
Food
Beverage
Cosmetics
Pharmaceuticals
Other consumer packaged goods
Industrial
- Electrical and electronic components
- Automotive and aviation components

Anti-counterfeiting, brand protection and security packaging geographic markets

Overview
Western Europe
- France
- Germany
- Italy
- UK
- Other Western Europe
Eastern Europe
North America
- Canada
- USA
Latin America
Asia
- China
- India
- Japan
- Other Asia
Middle East
Africa
Australasia

Unmet needs in anticounterfeiting, brand protection and security packaging

Overview
Smart packaging
Sustainable security packaging
Digital technologies
- AI and machine learning
- Blockchain
- Quantum computing
International collaboration

Figures

Global brand protection market by technology, 2025 (by value)
Global brand protection market by technology, 2021, 2025 and 2030 ($ million)
Global brand protection market by end-use market, 2025 (by value)
Global brand protection market by end-use market, 2021, 2025 and 2030 ($ million)
Global brand protection market by region, 2025 (share by value)
Global brand protection market by region, 2021, 2025 and 2030 ($ million)
EU Customs seizures - quantity of articles, 2020 to 2023 (millions)
EU Customs seizures - top categories of detained products by number of articles, 2023
EU Customs seizures - country of provenance of goods seized at the border by number of articles, 2023
Pharmaceutical counterfeiting, illegal diversion and theft incidents, 2019-23
Top five therapeutic categories for counterfeit pharmaceuticals, 2023
Production facility for counterfeit beauty products in China
Fake Puma site targeting Italian consumers
Age distribution of social media-endorsed counterfeit purchasing
Intentional purchase of counterfeit goods
Unintentional purchase of counterfeit goods
The circular economy model
Global brand protection primary drivers, share by value, 2025
RFID tag construction
New PET blister pack for Bayer Aleve
Supastrip Prism holographic tear tape
Tamper-evident void tape
Sleever Seelcap Onego compostable tamper-evident seal
ValiGate Zoom DOVID from SCRIBOS
Integritag smart security label from All4Labels
3.9 mm security thread woven into fabric labels for hats
Global brand protection primary drivers by end-use, 2025 ($ million)
Commonly used types of tamper-evident solutions
Novolex TamperFlag rigid containers
Examples of tamper-evident and track-and-trace labelling for alcoholic beverages
Bastille Parfums bottles with new security features
SCRIBOS security label on Cardkit
Key entry points of counterfeits into the electronic components supply chain
Types of automotive components that pose potential risks to road safety
Global brand protection market by region, 2021, 2025 and 2030 ($ million)
Global rate of inflation from 2018 to 2029 (CPI %)
Smart packaging printed with invisible security inks
Structure of ECO RFID tag vs conventional tag

Tables

Trends in the global anti-counterfeiting, brand protection and security packaging market, 2025-30
List of anti-counterfeiting, brand protection and security packaging functions
Risks to consumers from a range of counterfeit products
The world's top 20 online marketplaces
Global brand protection market by technology, 2021-30 ($ million)
Track-and-trace technologies in global brand protection, 2021-30 ($ million)
Tamper-evident device technologies in global brand protection, 2021-30 ($ million)
Product authentication technologies in global brand protection, 2021-30 ($ million)
Anti-theft technologies in global brand protection, 2021-30 ($ million)
Global brand protection market by end-use market, 2021-30 ($ million)
Global brand protection market by primary driver, 2021-30 ($ million)
Food: global brand protection market by region, 2021-30 ($ million)
Food: global brand protection market by technology primary driver, 2021-30 ($ million)
Frequent illicit liquor toxic materials
Beverages: global brand protection market by region, 2021-30 ($ million)
Beverages: global brand protection market by technology primary driver, 2021-30 ($ million)
Cosmetics: global brand protection market by region, 2021-30 ($ million)
Cosmetics: global brand protection market by technology primary driver, 2021-30 ($ million)
Pharmaceuticals: global brand protection market by region, 2021-30 ($ million)
Pharmaceuticals: global brand protection market by technology primary driver, 2021-30 ($ million)
Other consumer packaged goods: global brand protection market by region, 2021-30 ($ million)
Other consumer packaged goods: global brand protection market by technology primary driver, 2021-30 ($ million)
Industrial: global brand protection market by technology primary driver, 2021-30 ($ million)
Industrial: global brand protection market by region, 2021-30 ($ million)
Global brand protection market by region, 2021-30 ($ million)
Western Europe: brand protection market by primary driver, 2021-30 ($ million)
Western Europe: brand protection market by end-use market, 2021-30 ($ million)
Eastern Europe: brand protection market by primary driver, 2021-30 ($ million)
Eastern Europe: brand protection market by end-use market, 2021-30 ($ million)
North America: brand protection market by primary driver, 2021-30 ($ million)
North America: brand protection market by end-use market, 2021-30 ($ million)
US Customs seizures of potentially harmful counterfeit products, 2024
Latin America: brand protection market by primary driver, 2021-30 ($ million)
Latin America: brand protection market by end-use market, 2021-30 ($ million)
Asia: brand protection market by primary driver, 2021-30 ($ million)
Asia: brand protection market by end-use market, 2021-30 ($ million)
Middle East: brand protection market by primary driver, 2021-30 ($ million)
Middle East: brand protection market by end-use market, 2021-30 ($ million)
Africa: brand protection market by primary driver, 2021-30 ($ million)
Africa: brand protection market by end-use market, 2021-30 ($ million)
Australasia: brand protection market by primary driver, 2021-30 ($ million)
Australasia: brand protection market by end-use market, 2021-30 ($ million)