偽造防止包装の市場規模、シェア、成長分析：技術別、用途別、地域別 - 産業予測 2025～2032年

偽造防止包装市場規模は2023年に1,744億米ドルとなり、2024年の1,953億3,000万米ドルから2032年には4,836億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.0%で成長する見通しです。

市場開拓の洞察によると、偽造防止包装の需要は、先進経済諸国と新興経済諸国の両方において、偽造品の排除を目的とした政府規制の強化によって、大幅な成長が見込まれています。政府が食品やヘルスケア包装などの分野で有利な政策を通じて偽造防止技術への支援を強化しているため、飲食品、パーソナルケア、医薬品などの業界が包装市場の拡大に拍車をかけています。COVID-19の大流行により、医薬品やパーソナルケアの売上がさらに加速し、効果的な偽造防止ソリューションの必要性が高まっています。しかし、高い製造コストやこうした技術に対する消費者の認識不足といった課題は依然として障害となっています。全体として、偽造防止包装業界は、特に今後数年間は企業がブランド保護とサプライチェーンの完全性を優先するため、繁栄が期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩

偽造防止包装市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 大量エンコーディング
• バーコード
• デジタルマスシリアル化
• デジタルマス暗号化
• 無線周波数識別（RFID）
• ホログラム
• 法医学マーカー
• 改ざんの証拠
• その他の技術

偽造防止包装市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 製薬
• 飲食品
• アパレル・フットウェア
• 自動車
• パーソナルケア
• 電気・電子
• 高級品
• その他

偽造防止包装市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Avery Dennison Corporation（United States）
• 3M Company（United States）
• CCL Industries Inc.（Canada）
• DuPont（United States）
• Zebra Technologies Corporation（United States）
• SATO Holdings Corporation（Japan）
• SICPA Holding SA（Switzerland）
• Applied DNA Sciences（United States）
• Authentix（United States）
• AlpVision SA（Switzerland）
• Amcor Plc（Switzerland）
• Markem-Imaje（Switzerland）
• ACG Group（India）
• Tesa SE（Germany）
• HID Global Corporation（United States）
• DigiSeal Inc.（United States）
• BrandProtect GmbH（Germany）
• 3D AG（Switzerland）
• Huhtamaki（Finland）

結論と提言

Anti-counterfeit Packaging Market size was valued at USD 174.4 billion in 2023 and is poised to grow from USD 195.33 billion in 2024 to USD 483.62 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

Market insights indicate that the demand for anti-counterfeit packaging is poised for significant growth, driven by heightened government regulations aimed at eliminating counterfeit goods in both developed and emerging economies. As governments enhance support for anti-counterfeit technologies through favorable policies in sectors like food and healthcare packaging, industries such as food & beverage, personal care, and pharmaceuticals are fueling the packaging market's expansion. The COVID-19 pandemic has further accelerated sales in pharmaceuticals and personal care, intensifying the need for effective anti-counterfeit solutions. However, challenges such as high manufacturing costs and a lack of consumer awareness about these technologies remain obstacles. Overall, the anti-counterfeit packaging industry is expected to thrive, particularly as businesses prioritize brand protection and supply chain integrity in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Anti-Counterfeit Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Anti-Counterfeit Packaging Market Segments Analysis

Global Anti-counterfeit Packaging Market is segmented by Technology, Application and region. Based on Technology, the market is segmented into Mass Encoding, Barcodes, Digital Mass Serialization, Digital Mass Encryption, Radio Frequency Identification (RFID), Holograms, Forensic Markers, Tamper Evidence and Other Technologies. Based on Application, the market is segmented into Pharmaceutical, Food & Beverage, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, Luxury Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Anti-Counterfeit Packaging Market

The escalating rates of criminal activity have significantly heightened the necessity for innovative anti-counterfeit packaging solutions. As online pharmacies flourish, the risk of counterfeit medications has surged, posing serious threats to consumer safety. In this context, advanced anti-counterfeit packaging equipped with digital verification tools and unique identification codes plays a crucial role. These features empower both consumers and regulatory bodies to authenticate the legitimacy of products effectively. Consequently, the rising demand for reliable anti-counterfeit measures is driven by the urgent need to combat the circulation of counterfeit drugs, ensuring authenticity and safety in the marketplace.

Restraints in the Anti-Counterfeit Packaging Market

The Anti-Counterfeit Packaging market faces significant restraints due to the substantial capital investment required for implementing advanced anti-counterfeit technologies. The initial and ongoing expenses associated with these innovative solutions can be prohibitively high, deterring new entrants from entering the market. New companies often need to allocate resources not only to invest in state-of-the-art technologies that guarantee product authenticity but also to establish reliable logistics systems, including acquiring a fleet of vehicles for secure and timely distribution, particularly in the pharmaceutical industry. These factors cumulatively heighten the financial burden, creating a challenging environment for emerging competitors looking to penetrate the market.

Market Trends of the Anti-Counterfeit Packaging Market

The Anti-Counterfeit Packaging market is witnessing a robust trend toward customized solutions that cater to the unique needs of various industries. This adaptability allows manufacturers to employ advanced authentication technologies, such as holographic labels and unique serial numbers, which are particularly in demand among luxury goods producers. By effectively combating counterfeit products, these solutions not only safeguard brand reputation but also enhance consumer trust, thus driving market growth. As industries increasingly recognize the importance of protecting their products, the demand for tailored anti-counterfeit packaging solutions is expected to surge, offering substantial opportunities for innovation and competitive advantage.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Anti-counterfeit Packaging Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Mass Encoding
• Barcodes
• Digital Mass Serialization
• Digital Mass Encryption
• Radio Frequency Identification (RFID)
• Holograms
• Forensic Markers
• Tamper Evidence
• Other Technologies

Global Anti-counterfeit Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Pharmaceutical
• Food & Beverage
• Apparel & Footwear
• Automotive
• Personal Care
• Electrical & Electronics
• Luxury Goods
• Others

Global Anti-counterfeit Packaging Market Size & CAGR (2025-2032)

• North America (Technology, Application)
  • US
  • Canada
• Europe (Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Avery Dennison Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SATO Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA Holding SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied DNA Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amcor Plc (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Markem-Imaje (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACG Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HID Global Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DigiSeal Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandProtect GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations