エクステンデッド・リアリティ市場：オファリング、技術、用途別-2025～2030年世界予測

エクステンデッド・リアリティ市場の2023年の市場規模は423億9,000万米ドルで、2024年には512億1,000万米ドルに達すると予測され、CAGR 21.44％で成長し、2030年には1,652億3,000万米ドルに達すると予測されています。

エクステンデッド・リアリティ（XR）には、仮想現実（VR）、拡大現実（AR）、複合現実（MR）などの技術が含まれ、デジタル環境と物理的環境を組み合わせて没入体験を生み出します。XRの必要性は、ゲーム、医療、教育、不動産などの産業を変革する可能性によって推進されており、インタラクション、視覚化、トレーニング機能の強化を記載しています。その用途は、複雑な手術のためのバーチャル・シミュレーション、没入型教育コンテンツ、拡大型小売体験、企業環境におけるバーチャル・ワークスペースなど多岐にわたります。XRの最終用途は、エンターテインメント、軍事・防衛、小売、製造、医療などのセグメントに及んでおり、その多用途性と幅広い影響力の可能性を示しています。

市場成長の原動力は、技術の進歩、没入型体験に対する需要の増加、拡大機能を備えたモバイル機器の普及です。より高速なデータ伝送と待ち時間の短縮によってXR体験を強化する5Gネットワークの拡大と、大規模なデジタルトランスフォーメーションを採用する産産業にトランスミッションの機会があります。しかし、開発コストの高さ、特殊なハードウェアの必要性、プライバシーやデータセキュリティへの懸念といった制約が課題となっています。さらに、標準化された規制や機器間の相互運用性の欠如が、シームレスな統合を妨げています。

機会を捉えるには、費用対効果の高いハードウェアの研究開発への投資、人間工学に基づいた設計によるユーザー体験の向上、多様なセグメントに合わせたコンテンツの開発が推奨されます。さらに、企業は5Gの能力を活用するために、通信事業者とのパートナーシップを模索することができます。注目すべきイノベーションセグメントとしては、軽量でオールインワンのXRデバイスの開発、XRコンテンツの簡単な作成と配信を可能にするコンテンツ管理プラットフォームの開発などが挙げられます。XR市場の性質は急速に進化しているため、企業は俊敏性を維持し、ユーザーからのフィードバックを優先し、技術の進歩に適応する一方で、異業種間のコラボレーションに注力し、ユーザーデータのプライバシーと同意に関する倫理的懸念に対処する必要があります。

市場力学：急速に進化するエクステンデッド・リアリティ市場における主要市場洞察の解明

エクステンデッド・リアリティ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • エンターテイメントやショッピングのための消費者のXRの急速な普及
  • 各産業におけるデジタル化とメタバース拡大への取り組み
  • 車載用途でのXR利用の拡大
• 市場抑制要因
  • XRハードウェアの高コストと技術的制約
• 市場機会
  • XRの技術的進歩と強化
  • XRを組み込んだスマートシティと5Gへの投資
• 市場課題
  • XRのデータセキュリティとプライバシーに関する懸念

ポーターのファイブフォース：エクステンデッド・リアリティ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：エクステンデッド・リアリティ市場における外部からの影響の把握

外部マクロ環境要因は、エクステンデッド・リアリティ市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：エクステンデッド・リアリティ市場における競合情勢の把握

エクステンデッド・リアリティ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：エクステンデッド・リアリティ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、エクステンデッド・リアリティ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：エクステンデッド・リアリティ市場における成功への道筋を描く

エクステンデッド・リアリティ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • エンターテインメントやショッピングにおけるXRの急速な消費者採用
    • 産業横断的なデジタル化とメタバース拡大に向けた取り組み
    • 自動車用途におけるXRの利用拡大
  • 抑制要因
    • XRハードウェアの高コストと技術的制限
  • 機会
    • XRにおける技術の進歩と強化
    • XRを組み込んだスマートシティと5Gへの投資
  • 課題
    • XRのデータセキュリティとプライバシーに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 エクステンデッド・リアリティ市場：オファリング別

• イントロダクション
• ハードウェア
• ソフトウェア/ソリューション

第7章 エクステンデッド・リアリティ市場：技術別

• イントロダクション
• AR技術
• MR技術
• VR技術

第8章 エクステンデッド・リアリティ市場：用途別

• イントロダクション
• 航空宇宙と防衛
• 自動車
• 商業用
• 消費者
• エネルギー・公益事業
• 企業
• 医療

第9章 南北アメリカのエクステンデッド・リアリティ市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のエクステンデッド・リアリティ市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのエクステンデッド・リアリティ市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• ABB Ltd
• Accenture PLC
• Apple Inc.
• Augray Ltd.
• Cisco Systems, Inc.
• Emerson Electric Co.
• EON Reality, Inc.
• General Electric Company
• Google LLC by Alphabet Inc.
• Intel Corporation
• International Business Machines Corporation
• Magic Leap, Inc.
• Marxent Labs LLC
• Microsoft Corporation
• Northern Digital Inc.
• NVIDIA Corporation
• Panasonic Corporation
• Qualcomm Technologies Inc.
• Robert Bosch GmbH
• Rockwell Automation, Inc.
• Samsung Electronics Co., Ltd.
• Schneider Electric SE
• Seiko Epson Corporation
• SoftServe Inc.
• Softweb Solutions Inc. by Avnet, Inc.
• SphereGen Technologies
• Unity Technologies
• VertexPlus Softwares Pvt. Ltd.
• Visteon Corporation
• Vuzix（Europe）Limited

LIST OF FIGURES

• FIGURE 1. EXTENDED REALITY MARKET RESEARCH PROCESS
• FIGURE 2. EXTENDED REALITY MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL EXTENDED REALITY MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL EXTENDED REALITY MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL EXTENDED REALITY MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL EXTENDED REALITY MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES EXTENDED REALITY MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES EXTENDED REALITY MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EXTENDED REALITY MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. EXTENDED REALITY MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. EXTENDED REALITY MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL EXTENDED REALITY MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL EXTENDED REALITY MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. EXTENDED REALITY MARKET DYNAMICS
• TABLE 7. GLOBAL EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL EXTENDED REALITY MARKET SIZE, BY HARDWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL EXTENDED REALITY MARKET SIZE, BY SOFTWARE/SOLUTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL EXTENDED REALITY MARKET SIZE, BY AR TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL EXTENDED REALITY MARKET SIZE, BY MR TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL EXTENDED REALITY MARKET SIZE, BY VR TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL EXTENDED REALITY MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL EXTENDED REALITY MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL EXTENDED REALITY MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL EXTENDED REALITY MARKET SIZE, BY CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL EXTENDED REALITY MARKET SIZE, BY ENERGY & UTILITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL EXTENDED REALITY MARKET SIZE, BY ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL EXTENDED REALITY MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. CANADA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 33. CANADA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 34. CANADA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES EXTENDED REALITY MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. CHINA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 50. CHINA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 51. CHINA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. INDIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 53. INDIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 54. INDIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA EXTENDED REALITY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. ITALY EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 105. ITALY EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 106. ITALY EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. POLAND EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 117. POLAND EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 118. POLAND EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. QATAR EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 120. QATAR EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 121. QATAR EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM EXTENDED REALITY MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM EXTENDED REALITY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM EXTENDED REALITY MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. EXTENDED REALITY MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. EXTENDED REALITY MARKET, FPNV POSITIONING MATRIX, 2023

The Extended Reality Market was valued at USD 42.39 billion in 2023, expected to reach USD 51.21 billion in 2024, and is projected to grow at a CAGR of 21.44%, to USD 165.23 billion by 2030.

Extended Reality (XR) encompasses technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), combining digital and physical environments to create immersive experiences. The necessity for XR is driven by its transformative potential across industries including gaming, healthcare, education, and real estate, offering enhanced interaction, visualization, and training capabilities. Its applications range from virtual simulations for complex surgeries, immersive educational content, augmented retail experiences, to virtual workspaces in enterprise settings. The end-use scope of XR spans sectors such as entertainment, military and defense, retail, manufacturing, and healthcare, showcasing its versatility and broad impact potential.

Market growth is fueled by technological advancements, increasing demand for immersive experiences, and the proliferation of mobile devices with augmented capabilities. Opportunities lie in the expansion of 5G networks, which enhance XR experiences through faster data transmission and reduced latency, and in industries adopting digital transformation at scale. However, limitations such as high development costs, the need for specialized hardware, and concerns over privacy and data security pose challenges. Additionally, a lack of standardized regulations and interoperability among devices hinders seamless integration.

To capture opportunities, investment in R&D for cost-effective hardware, enhancing user experience through ergonomic designs, and developing content tailored to diverse sectors are recommended. Furthermore, businesses could explore partnerships with telecom providers to leverage 5G capabilities. Notable areas for innovation include the creation of lightweight, all-in-one XR devices, and the development of content management platforms that enable easy creation and distribution of XR content. As the XR market nature is rapidly evolving, businesses should maintain agility, prioritizing user feedback and adapting to technological advancements while also focusing on cross-industry collaboration and addressing ethical concerns related to user data privacy and consent.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Extended Reality Market

The Extended Reality Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Exponential consumer adoption of XR for entertainment and shopping
  • Initiatives for digitalization and metaverse expansion across industries
  • Growing use of XR in automotive applications
• Market Restraints
  • High cost of XR hardware and technical limitations
• Market Opportunities
  • Technological advancements and enhancements in XR
  • Investments in smart cities and 5G with incorporation of XR
• Market Challenges
  • Data security and privacy concerns of XR

Porter's Five Forces: A Strategic Tool for Navigating the Extended Reality Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Extended Reality Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Extended Reality Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Extended Reality Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Extended Reality Market

A detailed market share analysis in the Extended Reality Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Extended Reality Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Extended Reality Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Extended Reality Market

A strategic analysis of the Extended Reality Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Extended Reality Market, highlighting leading vendors and their innovative profiles. These include ABB Ltd, Accenture PLC, Apple Inc., Augray Ltd., Cisco Systems, Inc., Emerson Electric Co., EON Reality, Inc., General Electric Company, Google LLC by Alphabet Inc., Intel Corporation, International Business Machines Corporation, Magic Leap, Inc., Marxent Labs LLC, Microsoft Corporation, Northern Digital Inc., NVIDIA Corporation, Panasonic Corporation, Qualcomm Technologies Inc., Robert Bosch GmbH, Rockwell Automation, Inc., Samsung Electronics Co., Ltd., Schneider Electric SE, Seiko Epson Corporation, SoftServe Inc., Softweb Solutions Inc. by Avnet, Inc., SphereGen Technologies, Unity Technologies, VertexPlus Softwares Pvt. Ltd., Visteon Corporation, and Vuzix (Europe) Limited.

Market Segmentation & Coverage

This research report categorizes the Extended Reality Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Hardware and Software/Solution.
• Based on Technology, market is studied across AR Technology, MR Technology, and VR Technology.
• Based on Application, market is studied across Aerospace & Defense, Automotive, Commercial, Consumer, Energy & Utility, Enterprises, and Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Exponential consumer adoption of XR for entertainment and shopping
    • 5.1.1.2. Initiatives for digitalization and metaverse expansion across industries
    • 5.1.1.3. Growing use of XR in automotive applications
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of XR hardware and technical limitations
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements and enhancements in XR
    • 5.1.3.2. Investments in smart cities and 5G with incorporation of XR
  • 5.1.4. Challenges
    • 5.1.4.1. Data security and privacy concerns of XR
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Extended Reality Market, by Offering

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software/Solution

7. Extended Reality Market, by Technology

• 7.1. Introduction
• 7.2. AR Technology
• 7.3. MR Technology
• 7.4. VR Technology

8. Extended Reality Market, by Application

• 8.1. Introduction
• 8.2. Aerospace & Defense
• 8.3. Automotive
• 8.4. Commercial
• 8.5. Consumer
• 8.6. Energy & Utility
• 8.7. Enterprises
• 8.8. Healthcare

9. Americas Extended Reality Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Extended Reality Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Extended Reality Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ABB Ltd
• 2. Accenture PLC
• 3. Apple Inc.
• 4. Augray Ltd.
• 5. Cisco Systems, Inc.
• 6. Emerson Electric Co.
• 7. EON Reality, Inc.
• 8. General Electric Company
• 9. Google LLC by Alphabet Inc.
• 10. Intel Corporation
• 11. International Business Machines Corporation
• 12. Magic Leap, Inc.
• 13. Marxent Labs LLC
• 14. Microsoft Corporation
• 15. Northern Digital Inc.
• 16. NVIDIA Corporation
• 17. Panasonic Corporation
• 18. Qualcomm Technologies Inc.
• 19. Robert Bosch GmbH
• 20. Rockwell Automation, Inc.
• 21. Samsung Electronics Co., Ltd.
• 22. Schneider Electric SE
• 23. Seiko Epson Corporation
• 24. SoftServe Inc.
• 25. Softweb Solutions Inc. by Avnet, Inc.
• 26. SphereGen Technologies
• 27. Unity Technologies
• 28. VertexPlus Softwares Pvt. Ltd.
• 29. Visteon Corporation
• 30. Vuzix (Europe) Limited