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プラントベースミート(代替肉)市場レポート:製品タイプ、原料、食肉タイプ、流通チャネル、地域別、2024年~2032年Plant-Based Meat Market Report by Product Type, Source, Meat Type, Distribution Channel, and Region 2024-2032 |
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プラントベースミート(代替肉)市場レポート:製品タイプ、原料、食肉タイプ、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界のプラントベースミート(代替肉)市場規模は2023年に136億米ドルに達しました。今後、IMARCグループは、2024年から2032年にかけて22.4%の成長率(CAGR)を示し、2032年までに879億米ドルに達すると予測しています。消費者の健康志向の高まり、環境、持続可能性、倫理、動物福祉への配慮に対する意識の高まり、料理の多様性と技術革新の増加、小売と外食の統合の進展などが、市場を推進する主な要因となっています。
プラントベースミート(代替肉)は、ヴィーガン食肉やベジタリアン食肉としても知られ、牛肉、鶏肉、豚肉などの伝統的な動物性食肉の味、食感、外観を植物性原料で再現するように設計された食品タイプです。これらの製品は、大豆、エンドウ豆、キノコ、穀物など、さまざまな植物源を組み合わせることで、動物性肉を食べたときの感覚を模倣した製品を作り出しています。近年、植物由来の肉は、その潜在的な健康と環境への利点から、大きな人気を集めています。これらの製品は、動物性のものと比べて飽和脂肪分が低く、コレステロール値も低いことが多いです。さらに、生産に必要な水や土地、温室効果ガスの排出量が少なくて済むため、環境フットプリントの削減にも貢献します。
植物由来の食事がもたらす潜在的な健康効果に対する認識が高まり、植物由来の食肉に対する需要が急増しています。消費者は、従来の動物性食肉に比べて飽和脂肪が低く、コレステロールが低減され、栄養プロファイルが改善された代替品を求めています。さらに、環境悪化や気候変動に対する懸念の高まりも、消費者に持続可能な食の選択肢を模索するよう促しています。植物由来の食肉は、水や土地などの天然資源を必要とせず、生産時に排出される温室効果ガスも少ないため、環境意識の高い人々の持続可能性の目標に合致しています。これ以外にも、動物に対する倫理的な扱いが、植物ベースの食事へのシフトを後押ししています。動物福祉に関心のある人々は、倫理的な懸念を抱かせるような畜産業の慣行への加担を避けるため、植物由来の肉を選んでいます。これに加えて、ハンバーガーやソーセージからミートボールやナゲットまで、多様なプラントベースミート(代替肉)製品が開発されたことで、消費者の料理の選択肢が広がった。この技術革新は、馴染みのある快適な食品を持続可能で倫理的な方法で提供することで、植物ベースの食生活の人気に貢献しています。これに伴い、主要な食料品店、レストラン、ファストフード・チェーンでプラントベースミート(代替肉)製品を入手できるようになったことで、こうした代替食品がより多くの人々にとって身近なものとなった。プラントベースミート(代替肉)生産者と外食産業とのパートナーシップは、市場成長を促進する上で極めて重要な役割を果たしています。
健康志向の高まり
植物ベースの食事がもたらす潜在的な健康メリットに関する情報へのアクセスが増加するにつれて、個人は従来の動物性食肉の消費を減らすために十分な情報に基づいた選択をするようになっています。プラントベースミート(代替肉)製品は、動物性食肉製品と比較して、飽和脂肪とコレステロールが本質的に低いです。この特性は、心血管疾患を含む慢性疾患のリスクを下げることを目指す健康志向の消費者の嗜好に合致しています。さらに、プラントベースミート(代替肉)には食物繊維、ビタミン、ミネラルが豊富に含まれているため、栄養価の高いタンパク源を提供しながら、食肉の過剰摂取に伴う健康上の懸念を最小限に抑えることができるという魅力もあります。健康志向の高まりにより、プラントベースミート(代替肉)はニッチ市場の枠を超え、より健康的な食生活パターンを積極的に取り入れようとする個人にとって魅力的な選択肢となっています。
環境維持に対する意識の高まり
環境問題や、気候変動の一因となる食糧生産の役割に対する世界の意識の高まりが、植物性食生活の採用に拍車をかけ、その結果、プラントベースミート(代替肉)への需要も高まっています。畜産業は、温室効果ガスの排出、森林伐採、水の消費に顕著に寄与しています。対照的に、植物由来の食肉生産は、水や土地などの資源を必要とせず、二酸化炭素排出量も少ないです。環境意識の高い消費者は、エコロジカル・フットプリントを軽減する持続可能なソリューションとして、プラントベースミート(代替肉)に惹かれています。個人の食生活の選択と、より広範な環境目標との一致は、環境にやさしいライフスタイルの変化を求める消費者の共感を呼ぶ。消費者が食物の選択が環境に与える影響について知識を深めるにつれ、より持続可能な未来に貢献する具体的な方法として、プラントベースミート(代替肉)製品の人気は高まり続けています。
倫理と動物福祉への配慮
消費者は、工業的農業システムにおける家畜の生活環境と処遇について、ますます懸念を深めています。伝統的な畜産に内在する残酷さや倫理的な懸念から、そうした慣行に加担しない代替手段を求める声が高まっています。プラントベースミート(代替肉)は倫理的な選択肢であり、消費者は動物性食肉の消費に参加することなく、食肉に似た製品を楽しむことができます。これは、動物福祉を優先し、食品生産におけるより人道的な実践を提唱する人々の価値観と一致します。動物愛護と食品消費の道徳的意味合いに関する言説の高まりが、プラントベースミート(代替肉)市場の成長に拍車をかけ、消費者の倫理的信念を尊重しながら食の嗜好を満たす方法を提供しています。
The global plant-based meat market size reached US$ 13.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 87.9 Billion by 2032, exhibiting a growth rate (CAGR) of 22.4% during 2024-2032. The rising health-consciousness among consumers, increasing awareness about environmental, sustainability, ethical and animal welfare considerations, increasing culinary diversity and innovation, and growing retail and food service integration, are some of the major factors propelling the market.
Plant-based meat, also known as vegan or vegetarian meat, is a type of food product designed to replicate the taste, texture, and appearance of traditional animal-derived meats, such as beef, chicken, and pork, using plant-based ingredients. These products are crafted by combining various plant sources, such as soy, peas, mushrooms, and grains, to create a product that mimics the sensory experience of consuming animal meat. In recent years, plant-based meats have gained significant popularity due to their potential health and environmental benefits. These products often boast lower saturated fat content and reduced cholesterol levels compared to their animal-based counterparts. Additionally, they contribute to a decreased environmental footprint by requiring less water, land, and emitting fewer greenhouse gases during production.
A growing awareness of the potential health benefits associated with plant-based diets has led to a surge in demand for plant-based meat. Consumers are seeking alternatives that offer lower saturated fat, reduced cholesterol, and improved nutritional profiles compared to traditional animal meats. Additionally, increasing concerns about environmental degradation and climate change have prompted consumers to explore more sustainable food options. Plant-based meats require fewer natural resources, such as water and land, and emit fewer greenhouse gases during production, aligning with the sustainability goals of environmentally conscious individuals. Other than this, the ethical treatment of animals has driven a shift towards plant-based diets. Individuals concerned about animal welfare are opting for plant-based meats to avoid contributing to the livestock industry's practices that raise ethical concerns. Besides this, the development of diverse plant-based meat products, ranging from burgers and sausages to meatballs and nuggets, has expanded culinary options for consumers. This innovation has contributed to the popularity of plant-based diets by offering familiar comfort foods in a sustainable and ethical manner. In line with this, increasing availability of plant-based meat products in mainstream grocery stores, restaurants, and fast-food chains has made these alternatives more accessible to a wider audience. Partnerships between plant-based meat producers and foodservice establishments have played a pivotal role in driving market growth.
Increasing Health-Conscious Consumer Base
With increasing access to information about the potential health benefits of plant-based diets, individuals are making informed choices to reduce their consumption of traditional animal meats. Plant-based meat products are inherently lower in saturated fat and cholesterol compared to their animal-based counterparts. This characteristic aligns with the preferences of health-conscious consumers who aim to lower their risk of chronic diseases, including cardiovascular issues. Furthermore, the rich presence of fiber, vitamins, and minerals in plant-based meats adds to their appeal, offering a nutritious protein source while minimizing health concerns associated with excessive meat consumption. The emphasis on wellness has driven plant-based meat beyond niche markets, making it an attractive option for individuals actively seeking to adopt healthier dietary patterns.
Growing Awareness About Environmental Sustainability
A growing global awareness of environmental issues and the role of food production in contributing to climate change has fueled the adoption of plant-based diets and, consequently, the demand for plant-based meat. The livestock industry is a notable contributor to greenhouse gas emissions, deforestation, and water consumption. In contrast, plant-based meat production requires fewer resources, including water and land, and generates fewer carbon emissions. Environmentally conscious consumers are drawn to plant-based meat as a sustainable solution to mitigate their ecological footprint. The alignment of personal dietary choices with broader environmental goals resonates with those seeking ways to make environmentally friendly lifestyle changes. As consumers become more informed about the environmental impact of their food choices, the popularity of plant-based meat products continues to rise as a tangible way to contribute to a more sustainable future.
Ethical and Animal Welfare Considerations
Consumers are increasingly concerned about the living conditions and treatment of animals in industrial farming systems. The inherent cruelty and ethical concerns associated with traditional animal farming have prompted individuals to seek alternatives that do not contribute to such practices. Plant-based meat serves as an ethical choice, allowing consumers to enjoy meat-like products without participating in the consumption of animal-derived meats. This aligns with the values of those who prioritize animal welfare and advocate for more humane practices in food production. The growing discourse on animal rights and the moral implications of food consumption has fueled the growth of the plant-based meat market, offering consumers a way to satisfy their culinary preferences while respecting their ethical convictions.
IMARC Group provides an analysis of the key trends in each segment of the global plant-based meat market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on product type, source, meat type, and distribution channel.
Burger Patties
Sausages
Nuggets and Strips
Ground Meat
Meatballs
Others
Burger patties dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger patties, sausages, nuggets and strips, ground meat, meatballs, and others. According to the report, burger patties represented the largest segment.
Burger patties are a cornerstone of the plant-based meat market, mimicking the taste and texture of traditional beef patties while offering a sustainable and healthier alternative. These plant-based options are typically made from a blend of ingredients like soy, pea protein, and mushrooms, providing a satisfying and flavorful burger experience. The popularity of plant-based burger patties has soared due to their versatility, allowing consumers to enjoy classic fast-food favorites while reducing their meat consumption. They are commonly found in both home kitchens and restaurant menus, catering to a wide range of dietary preferences, including vegetarians, flexitarians, and those looking for meat-free options.
Soy
Wheat
Peas
Others
Soy holds the largest share in the market
A detailed breakup and analysis of the market based on the source has also been provided in the report. This includes soy, wheat, peas, and others. According to the report, soy accounted for the largest market share.
Soy-based plant-based meat products are a prominent player in the market, renowned for their ability to replicate the texture and taste of animal-derived meats. Derived from soybeans, these products are rich in protein and offer a complete amino acid profile. Soy-based plant-based meats often exhibit a meat-like texture that appeals to consumers seeking a convincing alternative. The versatility of soy-based ingredients allows for the creation of various products such as burger patties, sausages, nuggets, and ground meat. Soy's nutritional content, combined with its well-established presence in plant-based diets, has positioned it as a staple source for plant-based meat products.
Chicken
Beef
Pork
Others
Beef dominates the market
The report has provided a detailed breakup and analysis of the market based on the meat type. This includes chicken, beef, pork, and others. According to the report, beef represented the largest segment.
Beef alternatives, typically crafted from soy, pea protein, or a combination of sources, closely mimic the taste, texture, and appearance of beef. From burger patties to ground meat, plant-based beef products cater to consumers who enjoy classic meat-centric dishes but opt for a more sustainable and ethical choice. The surge in interest for plant-based beef signifies a shift in dietary preferences and a growing awareness of the environmental impact of livestock farming. As plant-based options become more advanced and accessible, plant-based beef has emerged as a leader in transforming the way individuals perceive and consume meat.
Restaurants and Catering Industry
Supermarkets and Hypermarkets
Convenience and Specialty Stores
Online Retail
Supermarkets and hypermarkets hold the majority of the share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes restaurants and catering industry, supermarkets and hypermarkets, convenience and specialty stores, and online retail. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets play a pivotal role in introducing plant-based options to a wider audience, including those who are curious about reducing meat consumption but may not necessarily seek out specialized stores. The availability of plant-based meat in these retail settings facilitates the mainstream adoption of sustainable and ethical dietary choices. Moreover, the convenience of purchasing plant-based alternatives in these outlets has expanded their accessibility, allowing consumers to seamlessly integrate these products into their shopping routines.
North America
United States
Canada
Europe
United Kingdom
Germany
Italy
France
Netherlands
Sweden
Others
Asia Pacific
China
Australia
South Korea
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
UAE
Others
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States and Canada), Europe (United Kingdom, Germany, Italy, France, Netherlands, Sweden, and others), Asia Pacific (China, Australia, South Korea, and others), Latin America (Brazil, Mexico, and others), Middle East and Africa (Turkey, Saudi Arabia, UAE, and others). According to the report, North America accounted for the largest market share.
North America stands as a key stronghold for the plant-based meat market, with a dynamic consumer base driving demand for sustainable and ethical dietary choices. The region's growing awareness of health and environmental concerns has spurred the popularity of plant-based options, appealing to a diverse range of individuals, from vegans to flexitarians. Plant-based meat products are well-integrated into the diets of consumers seeking alternatives to traditional animal products. The presence of numerous innovative plant-based brands, coupled with partnerships with restaurants and retailers, has solidified North America's status as a major player in the global market. As dietary preferences continue to shift, North America remains a hub of innovation and consumption, showcasing the market's ability to thrive in response to evolving consumer demands.
Leading companies in the plant-based meat sector invest heavily in research and development to enhance the taste, texture, and nutritional profile of their products. They leverage food science and technology to create products that closely resemble the sensory experience of consuming traditional animal meats. Additionally, collaborations between plant-based meat producers and well-established foodservice chains have accelerated market growth. Partnerships enable these companies to offer plant-based options on menus, making them accessible to a wider audience and mainstream consumers. Other than this, key players focus on building strong brand identities that resonate with health-conscious, environmentally aware, and ethical consumers. Effective marketing campaigns highlight the benefits of plant-based meats, positioning them as appealing alternatives for diverse dietary preferences. Besides this, industry leaders continually expand their product portfolios, introducing an array of options such as burger patties, sausages, nuggets, ground meat, and more. This diversity caters to different culinary applications and preferences, ensuring a broader market appeal.
Amy's Kitchen, Inc.
Beyond Meat
Boca Foods Company (Kraft Foods, Inc.)
Garden Protein International (Conagra Brands, Inc.)
Impossible Foods, Inc.
Maple Leaf Foods
MorningStar Farms (Kellogg Na Co.)
Quorn Foods
The Vegetarian Butcher
Vbites Food Limited
Beyond Meat, recently joined forces with Pizza Hut in Canada to introduce a new and enduring addition to their menu. This strategic collaboration stems from the escalating desire among consumers for alternative food options. The result of this partnership is the incorporation of Beyond Meat's Italian Sausages Crumble into Pizza Hut's offerings. This move not only caters to the expanding demand for plant-based alternatives but also signifies the ability of established brands to adapt and innovate to meet evolving consumer preferences.
Garden Protein International (Conagra Brands Inc.), is at the forefront of producing the Gardein line of meatless culinary options. With a dedication to providing consumers with high-quality and flavorful alternatives to traditional meat-based products, Conagra's Gardein range has garnered significant attention. This range encapsulates a diverse selection of plant-based cuisine, meticulously crafted to satisfy varying tastes and preferences. The collaboration between Conagra and Gardein underscores the brand's commitment to catering to the growing demand for meatless options in today's dynamic culinary landscape.