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1575821

スナックバーの世界市場：2024年～2031年

Global Snack Bar Market - 2024-2031

出版日
ページ情報
英文 214 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
スナックバーの世界市場：2024年～2031年
出版日: 2024年10月22日
発行: DataM Intelligence
ページ情報: 英文 214 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

概要

スナックバーの世界市場は2023年に256億米ドルに達し、2031年には410億米ドルに達すると予測され、予測期間2024-2031年のCAGRは6.06%で成長する見込みです。

より健康的で便利な間食オプションに対する消費者の嗜好の変化が、市場の様々なスナック製品を促進しています。また、外出の多いライフスタイルの台頭も、味と利便性の両方を提供する携帯型スナックソリューションの需要に寄与しています。市場力学はさらに、主要企業の革新的な製品開発と戦略的なマーケティング努力の影響を受けています。

KIND Snacksが2024年3月にアダプトゲン入りバーを発売したことは、世界のスナックバー市場の主要動向である、便利で健康に焦点を当てた製品に対する需要を浮き彫りにしています。消費者がストレス解消やエネルギー補給を目的としたスナックを求める中、各ブランドはフィットネス愛好家や多忙な専門家、家族向けに機能性成分を取り入れる傾向を強めており、競合情勢の中で訴求力を高めています。

2023年の米国の労働力人口は1億7,054万8,899人で、同国の経済力と消費力を裏付けており、スナックバー市場における北米の優位性に大きく貢献しています。大規模で多様な労働力がイノベーション、生産性、消費を促進し、便利な食品オプションの堅調な市場を育成します。人口動態の傾向は、進化するライフスタイルや健康志向の消費者行動と相まって、米国をスナックバー需要の拡大における重要なプレーヤーとして位置づけています。

ダイナミクス

消費者の便利さへの要求の高まり

今日のめまぐるしいライフスタイルの中で、消費者は多忙なスケジュールにもシームレスに対応できる、手軽で利用しやすい食品の選択肢を求めています。携帯性に優れ、すぐに食べられるという特徴を持つスナックバーは、このニーズに完璧に応え、外出先での消費に魅力的な選択肢となっています。さらに、健康志向の高まりがスナックバーの姿を変え、その成長をさらに後押ししています。

消費者は利便性だけでなく、食生活の目標に沿った栄養価の高い選択肢を求めています。そのため、天然素材のオーガニック成分や、タンパク質や食物繊維を強化したスナックバーが流入しています。各ブランドは、従来のスナック菓子に代わる健康的なスナック菓子として製品を販売することで、この動向に乗じています。利便性と健康が融合する中、消費者の習慣や嗜好の変化を反映し、世界のスナックバー市場は今後も拡大が見込まれています。

革新的な製品の発売

世界のスナックバー市場は、革新的な製品の発売により進化を続けています。例えば、2024年8月にthink！はジェシー・ジェイムス・デッカーと提携してThink！MINISプロテインスナックバー」を発売しました。この新商品は7種類のフレーバーがあり、味を犠牲にすることなくバランスの取れたマクロミックスを提供する、持ち運びに便利なスナックへの需要の高まりに応えるものです。消費者が持ち運び可能な栄養ソリューションを求める傾向が強まる中、このミニサイズのバーは市場の重要な開拓となります。

同様に、2024年1月にSolar Foods社が開発した新規タンパク質Soleinを使用したFazer社の限定スナックバー「Taste the Future」が発売され、市場の多様化に貢献しています。この革新的な菜食主義者向けのスナックバーは、植物性食生活で不足しがちな必須鉄分を含む栄養プロファイルを強化するため、ソレインを組み込んでいます。ブランドはますます持続可能性と栄養を優先するようになっており、このコラボレーションは代替タンパク源を使用する傾向を浮き彫りにしています。

価格感度

消費者が価格志向を強めるにつれ、特に不況時には、より安価な代替品やジェネリックブランドに引き寄せられ、プレミアムスナックバーの成長可能性が制限されます。このような嗜好の変化は、品質や独自性を伝えるために高価格帯に依存しているブランドにとって障害となり、市場シェアを維持するために価格を引き下げるか、価値提案を強化する必要に迫られます。

さらに、価格への敏感さが市場内の競争圧力を高める可能性もあります。ブランドは、予算に敏感な消費者を引きつけるために、積極的な価格戦略、プロモーション、ディスカウントを行うかもしれないです。企業が長期的なブランドロイヤルティや製品開発よりも目先の売上を優先するため、利益率が縮小し、技術革新が遅れるという、底辺への競争につながる可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 革新的な製品発売の増加
      • 消費者の利便性への要求の高まり
    • 抑制要因
      • 価格への敏感さ
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • DMIの見解

第6章 COVID-19分析

第7章 原材料別

  • 全粒穀物
  • ナッツと種子
  • ドライフルーツ
  • その他

第8章 製品タイプ別

  • グラノーラバー
  • プロテインバー
  • ブレックファスト・バー
  • その他スナックバー

第9章 流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンラインストア

第10章 パッケージ別

  • １人用
  • 家族用

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • General Mills Inc.
    • 会社概要
    • 事業ポートフォリオと内容
    • 財務概要
    • 主な発展
  • Kellogg Company
  • Mars Incorporated
  • Mondelez International Inc.
  • Nestle SA
  • Halo Foods Limited
  • PepsiCo Inc.
  • Associated British Foods
  • Abbott Laboratories
  • Lotus Bakeries Corporate

第14章 付録

目次
Product Code: FB421

Overview

Global Snack Bar Market reached US$ 25.6 billion in 2023 and is expected to reach US$ 41 billion by 2031, growing with a CAGR of 6.06 % during the forecast period 2024-2031.

Changing consumer preferences towards healthier and more convenient snacking options promotes the various snack products in the market. The rise of on-the-go lifestyles has also contributed to the demand for portable snack solutions that offer both taste and convenience. Market dynamics are further influenced by innovative product development and strategic marketing efforts from key players.

KIND Snacks' March 2024 launch of adaptogen-infused bars highlights a key trend in the global snack bar market: the demand for convenient and health-focused products. As consumers seek snacks that provide stress relief and energy boosts, brands are increasingly incorporating functional ingredients to cater to fitness enthusiasts, busy professionals, and families, enhancing their appeal in a competitive landscape.

The labor force of 170,548,899 in the US in 2023 underscores the country's economic strength and consumer power, contributing significantly to North America's dominance in the snack bar market. A large, diverse workforce drives innovation, productivity, and consumption, fostering a robust market for convenient food options. The demographic trend, combined with evolving lifestyles and health-conscious consumer behavior, positions the US as a key player in the growing demand for snack bars.

Dynamics

Increasing Demand For Convenience Among Consumers

In today's fast-paced lifestyle, individuals are seeking quick, accessible food options that fit seamlessly into their busy schedules. Snack bars, with their portability and ready-to-eat nature, cater perfectly to this need, making them an attractive choice for on-the-go consumption. Additionally, the rise of health consciousness is reshaping the snack bar landscape, further fueling its growth.

Consumers are not only looking for convenience but also for nutritious choices that align with their dietary goals. This has led to an influx of snack bars made from natural ingredients organic components and those fortified with protein or fiber. Brands are capitalizing on this trend by marketing their products as wholesome alternatives to traditional snacks. As convenience and health converge, the global snack bar market is poised for continued expansion, reflecting changing consumer habits and preferences.

Innovative Product Launches

The global snack bar market continues to evolve with innovative product launches. For instance, in August 2024, think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste. As consumers increasingly seek portable nutrition solutions these mini-sized bars mark a significant development in the market.

Similarly, the introduction of Fazer's limited-edition Taste the Future snack bar, featuring Solein, a novel protein developed by Solar Foods in January 2024, contributes to market diversification. This innovative, vegan-friendly snack bar incorporates Solein to enhance its nutritional profile with essential iron, often lacking in plant-based diets. As brands increasingly prioritize sustainability and nutrition, this collaboration highlights a trend toward using alternative protein sources.

Price Sensitivity

As consumers become more price-conscious, especially during economic downturns, they gravitate towards cheaper alternatives or generic brands, limiting the growth potential for premium snack bar offerings. The shift in preference can hinder brands that rely on higher price points to convey quality or uniqueness, forcing them to either reduce prices or enhance value propositions to maintain market share.

Additionally, price sensitivity can drive competitive pressure within the market. Brands may engage in aggressive pricing strategies, promotions, and discounts to attract budget-conscious consumers. It can lead to a race to the bottom, where profit margins shrink and innovation slows, as companies prioritize immediate sales over long-term brand loyalty and product development.

Segment Analysis

The global snack bar market is segmented based on ingredients, product type, packaging, distribution channel, and region.

High Need For Protein Foods

The global snack bar market is segmented based on product type into granola, protein, breakfast, and others. Protein bars are leading the way. Valued at around US$ 4.03 billion in the US, the high-protein segment featuring bars with at least 15 grams of protein has generated nearly US$ 1.5 billion in sales, reflecting an 8% annual growth, according to Glanbia Plc. This trend is fueled by increasing health consciousness among consumers.

There is a need for convenient, nutrient-dense snacks, particularly amid rising concerns about protein deficiency, especially in children. The World Health Organization highlights that 25% of children globally suffer from protein-energy malnutrition, underscoring the urgent need for accessible protein sources. As consumers seek healthier options, protein bars are becoming popular for their versatility and convenience. This growing demand for nutritious, on-the-go protein bars in the snack market.

Geographical Penetration

High Demand For Convenient Food Products in North America

North America dominates the global snack bar market with the thriving convenience industry that achieved total sales of US$ 859.8 billion, as per the data from the National Association of Convenience Stores (NACS). In-store sales alone reached US$ 327.6 billion, with food service playing a significant role in this success. The increase in average basket size to US$ 7.80 highlights a growing consumer preference for premium snack options that emphasize convenience and quality. Moreover, the convenience store sector's capacity to innovate and expand its food service offerings, especially in prepared foods.

With food service accounting for 26.9% of in-store sales and contributing 37.3% to total in-store profits, the region's commitment to improving customer experience through a wide range of enticing snack bar products is likely to sustain market growth. As consumers increasingly demand convenient, high-quality snacks, North America is well-positioned to maintain its dominant role in the global snack bar market.

Competitive Landscape

The major global players in the market include General Mills Inc., Kellogg Company, Mars Incorporated, Mondelez International Inc., Nestle SA, Halo Foods Limited, PepsiCo Inc., Associated British Foods, Abbott Laboratories, and Lotus Bakeries Corporate.

Russia-Ukraine War Impact

The Russia-Ukraine war disrupted supply chain management and raised ingredient costs. The conflict has caused shortages and price hikes for essential components in snack bar production. Logistical challenges have further strained transportation routes, leading to delays and increased freight costs. These factors contribute to inflationary pressures, making snack bars more expensive and potentially shifting consumer habits toward more affordable alternatives.

Consumer preferences overall are evolving with a growing emphasis on health and sustainability worldwide. Many consumers are preferring toward nutritious snack options, prompting brands to focus on organic and ethically sourced products. In the global market, various companies started innovating by reformulating recipes and diversifying their supply chains to mitigate risks.

By Ingredients

  • Whole Grains
  • Nuts and seeds
  • Dried Fruit
  • Others

By Product Type

  • Granola bars
  • Protein bars
  • Breakfast bars
  • Other Snack bars

By Packaging

  • Single Serve
  • Family Packs

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In July 2024, Upcycled Foods, Inc. and Act Bar introduced a new line of premium snack bars that cater to health-conscious consumers seeking wholesome options with a positive impact. These Upcycled Certified, vegan, and non-GMO bars feature ReGrained SuperGrain+, a nutritious ingredient made from leftover grains from beer brewing, rich in plant protein, dietary fiber, and prebiotics.
  • In April 2024, Ready, a rapidly growing active nutrition company known for its popular Clean Protein Bars, announced the launch of its new Kids Whole Grain Protein Bars. With support from global athletes like Giannis Antetokounmpo and Aaron Donald, Ready aims to Fuel the Family by offering innovative snacks designed for children's nutritional needs.
  • In August 2024, Think! Partnered with Jessie James Decker to introduce Think! MINIS Protein Snack Bars. This new line, featuring seven flavorful options, caters to the growing demand for convenient, on-the-go snacks that offer a balanced mix of macros without sacrificing taste.

Why Purchase the Report?

  • To visualize the global snack bar market segmentation based on ingredients, product type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel spreadsheet containing a comprehensive dataset of the snack bar market, covering all levels of segmentation.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global snack bar market report would provide approximately 70 tables, 68 figures, and 214 pages.

Target Audience 2024

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Ingredients
  • 3.2. Snippet by Product Type
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Innovative Product Launches
      • 4.1.1.2. Increasing Demand for Convenience Among Consumers
    • 4.1.2. Restraints
      • 4.1.2.1. Price Sensitivity
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Ingredients

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 7.1.2. Market Attractiveness Index, By Ingredients
  • 7.2. Whole Grains
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Nuts and seeds
  • 7.4. Dried Fruit
  • 7.5. Others

8. By Product Type

  • 8.1. Introduction
  • 8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 8.3. Market Attractiveness Index, By Product Type
  • 8.4. Granola bars
    • 8.4.1. Introduction
    • 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.5. Protein bars
  • 8.6. Breakfast bars
  • 8.7. Other Snack bars

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets and Hypermarkets
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Specialty Stores
  • 9.5. Online Stores

10. By Packaging

  • 10.1. Introduction
  • 10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3. Market Attractiveness Index, By Packaging
  • 10.4. Single Serve
    • 10.4.1. Introduction
    • 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.5. Family Packs

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. US
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.8.1. Brazil
      • 11.4.8.2. Argentina
      • 11.4.8.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. General Mills Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Nature Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Kellogg Company
  • 13.3. Mars Incorporated
  • 13.4. Mondelez International Inc.
  • 13.5. Nestle SA
  • 13.6. Halo Foods Limited
  • 13.7. PepsiCo Inc.
  • 13.8. Associated British Foods
  • 13.9. Abbott Laboratories
  • 13.10. Lotus Bakeries Corporate

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us