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市場調査レポート
商品コード
1582943
スナックバー市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、販売チャネル別、地域別、競合別、2019年~2029年Snack Bar Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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スナックバー市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、販売チャネル別、地域別、競合別、2019年~2029年 |
出版日: 2024年10月30日
発行: TechSci Research
ページ情報: 英文 180 Pages
納期: 2~3営業日
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スナックバーの世界市場規模は2023年に261億3,000万米ドルとなり、予測期間中のCAGRは2029年まで5.36%と堅調な成長が予測されています。
世界のスナックバー市場は、消費者の嗜好の変化、便利で健康的な外出先でのスナックに対する需要の増加、革新的な製品提供の急増に牽引され、大きな成長を遂げています。プロテインバー、グラノーラバー、エナジーバー、ミールリプレイスメントバーなど様々な形態のスナックバーは、手軽で満足感のあるスナックオプションを求める消費者に人気の選択肢となっています。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 261億3,000万米ドル |
市場規模:2029年 | 356億3,000万米ドル |
CAGR:2024年~2029年 | 5.36% |
急成長セグメント | オンライン |
最大市場 | 北米 |
世界のスナックバー市場の主な促進要因は、健康とウェルネスに対する意識の高まりです。消費者は、食生活の嗜好に合致し、栄養価の高い便利なスナックを求めています。スナックバーは必須栄養素の供給源として配合されることが多く、バランスの取れた食生活を維持したい多忙なライフスタイルの人々にとって魅力的な選択肢となっています。
ペースの速い現代社会では、外出先での消費は一般的な習慣となっています。スナックバーはコンパクトで持ち運びしやすいため、通勤中や仕事中、アウトドア活動中に空腹を満たしたい人にとって便利な選択肢となっています。この動向は、時間の制約が多い都市部で特に顕著です。
スナックバー市場は、幅広い消費者の嗜好に対応しています。ビーガン、グルテンフリー、高タンパク、低糖質など、メーカー各社は特定の食事条件を満たすために、さまざまなスナックバーオプションを提供しています。このような包括性は、消費者の裾野を広げています。
スナックバー市場は、成分配合の絶え間ない革新を目の当たりにしています。メーカーは、クリーンラベル、天然成分、スーパーフード、プロバイオティクス、アダプトゲンなどの機能性成分に注目し、製品の栄養プロファイルを強化しています。これらのイノベーションは、スナックバーカテゴリーに付加価値を与えています。
環境に対する意識が高まるにつれ、消費者は自分が支持するブランドの持続可能な取り組みに関心を持つようになっています。メーカーは、環境にやさしいパッケージの採用、責任ある原材料の調達、倫理的な生産基準の遵守によって対応しています。この変化は、より広範なサステナビリティの動きと一致しています。
オンライン小売やeコマース・プラットフォームの成長により、消費者は幅広いスナックバーにアクセスできるようになった。消費者は自分の好みに合ったスナックバーを簡単に探して購入することができ、市場の拡大に貢献しています。
スナックバーは、機能的メリットの源としての位置づけが高まっています。筋肉の回復、体重管理、精神的な覚醒など、メーカー各社は特定の健康やウェルネスに関する悩みに対応するためにスナックバーを販売しています。
スナック・バーの人気は特定の地域に限定されるものではないです。世界のスナックバー市場は拡大しており、先進国市場と新興国市場の両方の消費者がこれらの製品を受け入れています。このような市場拡大の背景には、スナックバーが様々な嗜好や食習慣に対応できる汎用性と適応性があることがあります。
健康的で便利な食事へのシフト
利便性と外出時のライフスタイル
マーケティングとブランド戦略
健康と栄養の動向
競合と市場の飽和状態
サプライチェーンと持続可能性への懸念
より健康的なスナックバーへの需要の高まり
植物由来およびビーガンスナックバー
機能性成分を含むスナックバー
Global Snack Bar Market was valued at USD 26.13 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 5.36% through 2029. The global snack bar market is experiencing significant growth, driven by shifting consumer preferences, increasing demand for convenient and healthy on-the-go snacks, and a surge in innovative product offerings. Snack bars, which come in various forms such as protein bars, granola bars, energy bars, and meal replacement bars, have become a popular choice for consumers seeking a quick and satisfying snack option.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 26.13 Billion |
Market Size 2029 | USD 35.63 Billion |
CAGR 2024-2029 | 5.36% |
Fastest Growing Segment | Online |
Largest Market | North America |
A primary driver of the global snack bar market is the growing awareness of health and wellness. Consumers are seeking convenient snacks that align with their dietary preferences and provide nutritional benefits. Snack bars are often formulated to be a source of essential nutrients, making them an attractive choice for those with busy lifestyles who still want to maintain a balanced diet.
In today's fast-paced world, on-the-go consumption is a common practice. Snack bars are compact and easily portable, making them a convenient option for individuals looking to satisfy their hunger while commuting, at work, or during outdoor activities. This trend is particularly pronounced in urban areas where time constraints are common.
The snack bar market caters to a wide range of consumer preferences. Whether it's vegan, gluten-free, high-protein, or low-sugar, manufacturers are offering a variety of snack bar options to meet specific dietary requirements. This inclusivity is expanding the consumer base.
The snack bar market is witnessing constant innovation in ingredient formulations. Manufacturers are focusing on clean labels, natural ingredients, and functional components like superfoods, probiotics, and adaptogens to enhance the nutritional profile of their products. These innovations add value to the snack bar category.
As environmental consciousness grows, consumers are becoming more mindful of the sustainability practices of the brands they support. Manufacturers are responding by adopting eco-friendly packaging, sourcing ingredients responsibly, and adhering to ethical production standards. This shift aligns with the broader sustainability movement.
The growth of online retail and e-commerce platforms has provided consumers with greater access to a wide range of snack bar options. Consumers can easily explore and purchase snack bars that align with their preferences, contributing to the market's expansion.
Snack bars are increasingly positioned as a source of functional benefits. Whether it's for muscle recovery, weight management, or mental alertness, manufacturers are marketing snack bars to address specific health and wellness concerns.
The popularity of snack bars is not limited to specific regions. The global snack bar market is expanding, with consumers in both developed and emerging markets embracing these products. This expansion is driven by the versatility and adaptability of snack bars to cater to different tastes and dietary habits.
Key Market Drivers
Shift Towards Healthy and Convenient Eating
One of the primary drivers of growth in the global snack bar market is the paradigm shift in consumer eating habits towards healthier and more convenient options. As busy lifestyles become the norm, consumers are seeking snacks that offer both nutrition and convenience. Snack bars are ideal choices because they are easy to carry, require no preparation, and can provide essential nutrients.
Consumers today are more health-conscious than ever before. They are keen on monitoring their calorie intake, avoiding high-sugar or high-sodium snacks, and looking for products with cleaner ingredient lists. Snack bars have adapted to meet these demands, with many brands offering options that are low in sugar, high in protein and fiber, and free from artificial additives. In Dec 2023, the paper, published in PLOS Global Public Health, included an analysis of snacking data from 23,708 U.S. adults. In the study, researchers learned that snacks accounted for 19.5% to 22.4% of people's energy intake every day. For example, if the average adult consumes 2,500 calories per day, eating almost 500 calories of snacks is 20% of their daily intake. This means snacking can be equivalent to an entire meal every day. As a result, snack bars have become a staple for health-conscious individuals who want a tasty, satisfying snack without compromising their dietary objectives.
The demand for healthier snack bars has prompted manufacturers to explore innovative ingredients such as nuts, seeds, fruits, and whole grains. These ingredients not only enhance the nutritional value but also contribute to the bars' flavor and texture. For consumers, this means a wider selection of bars that cater to specific dietary requirements, whether gluten-free, vegan, or keto-friendly.
Convenience and On-the-Go Lifestyles
The modern lifestyle is marked by constant mobility and limited time for sit-down meals. Snack bars have capitalized on this trend by offering a portable and convenient solution for consumers who need a quick energy boost between meetings, during commutes, or after a workout. For instance, according to the 2023 State of the Industry Report by SNAC International, the snack food sector accounts for 27% of total food and beverage sales in the U.S. This convenience factor is a significant driver of growth in the snack bar market.
In particular, the breakfast and post-workout segments have seen substantial growth due to the demand for convenient and nutritious options. Breakfast bars, for instance, have become a popular choice for busy individuals who may not have time for a traditional breakfast but want something that provides essential nutrients and sustenance to start the day. Similarly, post-workout bars are sought after for their ability to supply protein and replenish energy levels following exercise.
The snack bar market has expanded to include specialized bars designed for different occasions, such as meal replacement bars, protein bars, and energy bars. These variations cater to diverse consumer needs, whether it's a busy professional looking for a quick lunch alternative, an athlete needing muscle recovery, or a traveler seeking a portable meal option.
Marketing and Branding Strategies
Effective marketing and branding strategies have played a pivotal role in driving the growth of the global snack bar market. Brands have recognized the importance of conveying a message of health, wellness, and quality ingredients to attract discerning consumers. As a result, marketing campaigns often focus on the nutritional benefits, the use of natural ingredients, and the absence of additives or preservatives.
Moreover, the packaging of snack bars plays a crucial role in attracting consumer attention. Vibrant, informative packaging that clearly communicates the product's attributes and benefits can significantly impact purchasing decisions. Additionally, brand collaborations, endorsements by fitness influencers, and celebrity endorsements have contributed to the overall visibility and popularity of specific snack bar products.
The global snack bar market has also witnessed the emergence of eco-friendly and sustainable packaging options. Consumers are becoming increasingly environmentally conscious, and brands have responded by adopting sustainable packaging materials to reduce their carbon footprint. This not only aligns with consumers' environmental values but also enhances brand perception.
Key Market Challenges
Health and Nutrition Trends
One of the primary challenges confronting the global snack bar market is the ongoing shift in consumer preferences towards healthier, more nutritious snack options. As consumers become increasingly health-conscious, they are scrutinizing product labels and seeking snacks that align with their dietary and wellness goals. While snack bars have long been marketed as convenient, on-the-go options, concerns about added sugars, artificial ingredients, and high-calorie content have put pressure on the industry to adapt.
Reformulating Products: Manufacturers have responded to health trends by reformulating snack bars to reduce sugar content, increase protein, and incorporate healthier ingredients. This includes using natural sweeteners, whole grains, and functional ingredients like nuts, seeds, and superfoods.
Clear Nutritional Labeling: Transparency is crucial. Brands should provide clear, easily understood nutritional information on packaging, highlighting the benefits of their products in terms of protein content, fiber, and whole ingredients.
Specialized Lines: Some companies have introduced specialized product lines that cater to specific dietary preferences, such as low-sugar, gluten-free, or keto-friendly snack bars, offering options for a broader range of consumers.
Competition and Market Saturation
The snack bar market has grown increasingly crowded, with numerous brands vying for market share. This saturation has made it challenging for new entrants to differentiate themselves and for established brands to maintain their positions. Competition is fierce, and this dynamic makes it difficult to stand out in a sea of similar products.
Branding and Storytelling: Brands can create unique brand stories that resonate with consumers. Emphasizing a brand's history, values, or commitment to sustainability can help it stand out and build a loyal customer base.
Innovation and Variety: Developing innovative flavors, textures, and formats can be a strategic move to capture consumers' attention. Companies that regularly introduce new and exciting options can maintain interest and loyalty.
Collaborations and Partnerships: Collaborations with other popular brands or well-known individuals can generate buzz and expand a product's reach. These partnerships can introduce snack bars to new audiences and strengthen brand presence.
Supply Chain and Sustainability Concerns
Global supply chain disruptions and sustainability concerns pose significant challenges to the snack bar industry. The COVID-19 pandemic highlighted vulnerabilities in supply chains, causing delays and disruptions in the production and distribution of snack bars. Moreover, consumers are increasingly concerned about the environmental impact of their food choices, which has led to demands for sustainable and eco-friendly packaging.
Diversified Sourcing: To mitigate supply chain risks, manufacturers are diversifying their supplier base, sourcing raw materials from multiple regions, and establishing alternative distribution channels.
Sustainable Packaging: Brands are transitioning to eco-friendly packaging options, such as biodegradable wrappers or packaging made from recyclable materials. This demonstrates a commitment to environmental responsibility and resonates with eco-conscious consumers.
Reduced Food Waste: Snack bar companies are also working on minimizing food waste during production. This includes optimizing ingredient usage and reducing overstocking, which can have both environmental and economic benefits.
Key Market Trends
Growing Demand for Healthier Snack Bars
The global snack bar market has witnessed a significant shift in consumer preferences towards healthier snack options. This trend is driven by a growing awareness of the importance of a balanced diet and a desire to maintain better eating habits. Consumers are increasingly looking for snack bars that offer nutritional benefits, such as high protein content, lower sugar levels, and the inclusion of whole grains and superfoods. As a result, manufacturers have been quick to respond with a wide range of healthier snack bar options, including protein bars, granola bars, and nut-based bars. These products often boast clean ingredient lists, fewer additives, and reduced artificial sweeteners, appealing to health-conscious consumers who seek a convenient yet nutritious snack option.
In addition to nutritional aspects, the clean label movement is influencing the snack bar market. Consumers are scrutinizing ingredient lists, looking for familiar, pronounceable ingredients, and avoiding artificial additives. As a response to this trend, manufacturers are incorporating whole foods, plant-based proteins, and natural sweeteners into their snack bars. As a result, we see the emergence of bars that use ingredients like quinoa, chia seeds, and almond butter to enhance the nutritional profile and taste.
Plant-Based and Vegan Snack Bars
The global shift towards plant-based and vegan diets is impacting the snack bar market in a profound way. Consumers, whether adhering to a strict plant-based diet or simply looking to reduce their animal product intake, are seeking plant-based snack bars as an alternative to traditional dairy and meat-based options. This trend aligns with broader concerns about sustainability, animal welfare, and health. In 2023, surveys revealed varying estimates of the vegan population in the United States. One survey indicated that approximately 4% of Americans identify as vegans, while another poll suggested this figure is closer to 1%. According to government estimates, the U.S. population of roughly 336 million in 2023, these percentages translate to an estimated vegan population ranging between 3.3 million, according to the lower estimate, and 13.2 million, based on the higher estimate.
Manufacturers are responding by developing a wide range of plant-based and vegan snack bars that cater to this growing demand. These bars use ingredients like pea protein, almond butter, coconut oil, and plant-based sweeteners like agave nectar. Plant-based protein bars have gained popularity, offering a convenient source of protein for consumers who prefer not to consume animal-derived proteins. Additionally, plant-based snack bars often feature clean labels, which align with the desire for transparent and natural ingredients.
Snack Bars with Functional Ingredients
Functional ingredients have taken the snack bar market by storm, with consumers seeking more than just sustenance from their snacks. Functional ingredients provide additional health benefits beyond basic nutrition. These ingredients can include probiotics for digestive health, adaptogens for stress relief, or collagen for skin and joint health.
The inclusion of functional ingredients in snack bars caters to consumers looking for convenient ways to address specific health concerns. For example, bars fortified with probiotics are marketed as gut-friendly options, while those with adaptogens are promoted as stress-relieving snacks. The incorporation of collagen, which has gained popularity for its potential beauty and joint health benefits, is another notable trend. Snack bars with functional ingredients not only provide nutrition but also target specific health and wellness goals, making them an attractive choice for a broad spectrum of consumers.
Segmental Insights
Type Insights
Energy bars have carved a substantial niche in the global snack bar market, affirming their status as a dominant and indispensable player in the industry. These convenient, nutrient-dense bars have rapidly gained popularity and continue to resonate with consumers seeking on-the-go, health-conscious snacking options.
Energy bars are celebrated for their nutrient density. Packed with a blend of macronutrients like carbohydrates, proteins, and healthy fats, along with essential vitamins and minerals, these bars offer a quick and convenient way to refuel and satisfy hunger. Their compact, portable nature makes them an ideal choice for busy individuals and those seeking a convenient source of energy and nutrition.
As consumers increasingly prioritize a balanced diet, they turn to energy bars as a reliable and convenient option to meet their nutritional needs. These bars provide a well-rounded combination of nutrients, making them suitable for various dietary requirements, from pre- or post-workout snacks to meal replacements.
The rising global emphasis on health and fitness has fueled the demand for snack options that support active lifestyles. Energy bars are often marketed as fitness and wellness companions, appealing to athletes, hikers, and fitness enthusiasts who seek a convenient way to sustain their energy levels.
The snack bar market has evolved to offer a wide array of energy bars that cater to diverse preferences and dietary restrictions. This customization ranges from vegan and gluten-free options to bars targeting specific nutritional goals, such as weight management or muscle recovery.
Energy bars are available in a diverse range of flavors and varieties. Brands continually innovate by introducing new and exciting flavor combinations, appealing to consumers' taste preferences. The variety of choices ensures that there's an energy bar for everyone.
Energy bars often benefit from effective marketing strategies and eye-catching packaging. Many brands position their bars as not just a source of nutrition but also as a lifestyle product, aligning with consumers' desires for both health and taste in a snack.
In today's fast-paced world, many consumers use energy bars as meal replacements, especially for breakfast or lunch. This practice has surged as individuals seek convenient, portable options to meet their nutritional needs amidst their busy schedules.
Regional Insights
North America has emerged as a significant player in the global snack bar market, with a substantial share that reflects the region's dynamic snacking culture and evolving consumer preferences. Snack bars, which encompass a wide range of products such as granola bars, protein bars, and cereal bars, have become a staple in North American households, driven by a multitude of factors.
North America has witnessed a notable shift in lifestyles, characterized by busy schedules and an "on-the-go" culture. As a result, consumers are seeking convenient, portable, and healthy snacking options. Snack bars perfectly align with this trend, offering a quick and easy solution for satiating hunger between meals.
There is a growing awareness of health and wellness in North America, which has spurred demand for snacks that not only taste good but also provide nutritional benefits. Snack bars have evolved to meet these demands by offering options that are high in protein, fiber, vitamins, and minerals while being low in added sugars and artificial ingredients.
North America is a region known for its diverse dietary preferences, including vegetarian, vegan, gluten-free, and keto diets. Snack bars cater to this diversity by offering a wide array of products that align with various dietary needs, ensuring that there is something for everyone.
The snack bar market in North America is characterized by constant innovation and flavor diversity. Manufacturers regularly introduce new and unique flavors, ingredients, and product formats to capture consumers' attention. This approach keeps the market fresh and exciting.
Snack bars have become a popular choice for breakfast-on-the-go. As breakfast is considered the most important meal of the day, snack bars offer a convenient way to start the morning with a quick, nutrient-rich option.
Snack bars provide an ideal portion-controlled snack option, aiding consumers in managing their calorie intake and preventing overeating. This aspect has made them a popular choice among those seeking a balanced diet.
In this report, the global Snack Bar market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global snack bar market.
Global Snack Bar market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: