Product Code: r7012
“Over The Top Devices And Services Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on over the top devices and services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for over the top devices and services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The over the top devices and services market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
- 1) By Content: VoIP; Text And Images; Video
- 2) By Revenue Source: Advertising video on demand (AVOD); Subscription video on demand (SVOD); Transactional based video on demand(TVOD)
- 3) By Deployment: On-Premise; Cloud
- 4) By Streaming Platform: Mobile Devices; Computers; Smart TVs and Set Tops; Gaming Consoles
- Companies Mentioned: Netflix Inc; Amazon.com; Hulu LLC; Apple Inc.; Roku Inc.
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Major companies in the the over the top devices and services market are: Netflix Inc, Amazon.com, Hulu LLC, Apple Inc., Roku Inc., Disney+ Hotstar, Tencent Holdings Ltd., Microsoft Corp., Google Inc, The Walt Disney Company, Twitter Inc, Rakuten Viki, Haivision Inc., Brightcove Inc., and EchoStar Corporation.
The global over the top devices and services market is expected to grow from $204.70 billion in 2022 to $250.11 billion in 2023 at a compound annual growth rate (CAGR) of 22.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The over the top devices and services market is expected to reach $569.11 billion in 2027 at a CAGR of 22.8%.
The over-the-top devices and services market consists of revenues earned by entities by providing contents from different platform, such as Netflix, Disney+, Hulu, Amazon Prime Video, Peacock, CuriosityStream, and Pluto TV. The market value includes the value of related goods sold by the service provider or included within the service offering. The over-the-top devices and services market also includes sales of desktop, laptop, or mobile devices and other devices which are used in providing OTT services. The market Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Over-the-top, or OTT, devices and services refer to the devices and services that transfer content through a high-speed Internet connection as opposed to the content that is shared by traditional distributors like broadcasters, cable operators, and IPTV operators. The word 'over-the-top' denotes that a content provider is providing additional services on top of those already offered via the internet.
North America was the largest region in the over the top devices and services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in over-the-top devices and services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main types of contents of over-the-top devices and services are VoIP, text and images, and video. VoIP (voice over Internet Protocol) is a method of transmitting voice and multimedia over a network. The various sources of revenue are advertising video on demand (AVOD), subscription video on demand (SVOD), transactional based video on demand(TVOD), which can be deployed through on premise and cloud deployment. The multiple streaming platforms involved are mobile devices, computers, smart TVs and set-top boxes, and gaming consoles.
The increasing number of OTT subscriptions is expected to propel the growth of the over the top devices and services market going forward. Over-the-top, or OTT, technology is a term for a method of streaming content over the internet. It is responsible for offering and making available programs used to broadcast on the cable TV provider, which customers paid for when they subscribed for it. All OTT platforms are subscription-based services that can be accessed from any internet-connected device and are frequently utilized because of their ease of use and availability of content. For instance, in June 2022, according to U-Screen U.S.A., Inc., an US-based software company, it was predicted that OTT media revenue would amount to $210 billion by 2026. This is roughly twice the amount of revenue that was generated in 2020 ($106 billion). In the US, 67% of consumers had a pay-TV subscription in 2021, and 82% of them had a video streaming subscription, with an average of 4 subscriptions. Therefore, the increasing number of OTT subscriptions is driving the growth of the over-the-top devices and services market.
Technological advancements are a key trend gaining popularity in the over-the-top devices and services market. Major companies operating in the over-the-top devices and services industry are focused on developing innovative solutions to strengthen their position in the market. For instance, in May 2022, Netflix, a US-based streaming media company, launched a new 'Mystery Box' feature to help kids discover new content. It is a tool made to make it easier for kids to find new movies and TV shows. This new feature aims to make getting new recommendations for youngsters more amusing and interesting. The new feature, according to the firm, will give kids a personalized experience that will let them find their next favorite movie or television show or even reconnect with a well-known character.
In July 2022, Synamedia Ltd., a UK-based video software vendor, acquired Quortex People Ltd. for an undisclosed sum. With this acquisition, Synamedia will expand its cloud video network capabilities supplementing its VIVID Workflow as-a-Service (WaaS) with a set of new solutions for OTT video processing, disaster recovery, long-tail content processing for major service providers, and live events. Quortex is a France-based company that creates an AI-powered video streaming service..
The countries covered in the over-the-top devices and services market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the chain or as part of other products.
The over-the-top devices and services market research report is one of a series of new reports from The Business Research Company that provides over-the-top devices and services market statistics, including over-the-top devices and services industry global market size, regional shares, competitors with an over-the-top devices and services market share, detailed over-the-top devices and services market segments, market trends and opportunities, and any further data you may need to thrive in the over-the-top devices and services industry. This over-the-top devices and services over-the-top devices and services market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Table of Contents
1. Executive Summary
2. Over The Top Devices And Services Market Characteristics
3. Over The Top Devices And Services Market Trends And Strategies
4. Over The Top Devices And Services Market - Macro Economic Scenario
- 4.1. COVID-19 Impact On Over The Top Devices And Services Market
- 4.2. Ukraine-Russia War Impact On Over The Top Devices And Services Market
- 4.3. Impact Of High Inflation On Over The Top Devices And Services Market
5. Over The Top Devices And Services Market Size And Growth
- 5.1. Global Over The Top Devices And Services Historic Market, 2017-2022, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
- 5.2. Global Over The Top Devices And Services Forecast Market, 2022-2027F, 2032F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market
6. Over The Top Devices And Services Market Segmentation
- 6.1. Global Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- VoIP
- Text And Images
- Video
- 6.2. Global Over The Top Devices And Services Market, Segmentation By Revenue Source, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Advertising Video On Demand (AVOD)
- Subscription Video On Demand (SVOD)
- Transactional Based Video On Demand (TVOD)
- 6.3. Global Over The Top Devices And Services Market, Segmentation By Deployment, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- On-Premise
- Cloud
- 6.4. Global Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Mobile Devices
- Computers
- Smart TVs and Set Tops
- Gaming Consoles
7. Over The Top Devices And Services Market Regional And Country Analysis
- 7.1. Global Over The Top Devices And Services Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 7.2. Global Over The Top Devices And Services Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Over The Top Devices And Services Market
- 8.1. Asia-Pacific Over The Top Devices And Services Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 8.3. Asia-Pacific Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Over The Top Devices And Services Market
- 9.1. China Over The Top Devices And Services Market Overview
- 9.2. China Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
- 9.3. China Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Over The Top Devices And Services Market
- 10.1. India Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 10.2. India Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Over The Top Devices And Services Market
- 11.1. Japan Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 11.2. Japan Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Over The Top Devices And Services Market
- 12.1. Australia Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 12.2. Australia Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Over The Top Devices And Services Market
- 13.1. Indonesia Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 13.2. Indonesia Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Over The Top Devices And Services Market
- 14.1. South Korea Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 14.2. South Korea Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Over The Top Devices And Services Market
- 15.1. Western Europe Over The Top Devices And Services Market Overview
- 15.2. Western Europe Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 15.3. Western Europe Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Over The Top Devices And Services Market
- 16.1. UK Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 16.2. UK Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Over The Top Devices And Services Market
- 17.1. Germany Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 17.2. Germany Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Over The Top Devices And Services Market
- 18.1. France Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 18.2. France Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Over The Top Devices And Services Market
- 19.1. Eastern Europe Over The Top Devices And Services Market Overview
- 19.2. Eastern Europe Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 19.3. Eastern Europe Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Over The Top Devices And Services Market
- 20.1. Russia Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 20.2. Russia Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Over The Top Devices And Services Market
- 21.1. North America Over The Top Devices And Services Market Overview
- 21.2. North America Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 21.3. North America Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Over The Top Devices And Services Market
- 22.1. USA Over The Top Devices And Services Market Overview
- 22.2. USA Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 22.3. USA Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Over The Top Devices And Services Market
- 23.1. South America Over The Top Devices And Services Market Overview
- 23.2. South America Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 23.3. South America Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Over The Top Devices And Services Market
- 24.1. Brazil Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 24.2. Brazil Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Over The Top Devices And Services Market
- 25.1. Middle East Over The Top Devices And Services Market Overview
- 25.2. Middle East Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 25.3. Middle East Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Over The Top Devices And Services Market
- 26.1. Africa Over The Top Devices And Services Market Overview
- 26.2. Africa Over The Top Devices And Services Market, Segmentation By Content, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 26.3. Africa Over The Top Devices And Services Market, Segmentation By Streaming Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Over The Top Devices And Services Market Competitive Landscape And Company Profiles
- 27.1. Over The Top Devices And Services Market Competitive Landscape
- 27.2. Over The Top Devices And Services Market Company Profiles
- 27.2.1. Netflix Inc
- 27.2.1.1. Overview
- 27.2.1.2. Products and Services
- 27.2.1.3. Strategy
- 27.2.1.4. Financial Performance
- 27.2.2. Amazon.com
- 27.2.2.1. Overview
- 27.2.2.2. Products and Services
- 27.2.2.3. Strategy
- 27.2.2.4. Financial Performance
- 27.2.3. Hulu LLC
- 27.2.3.1. Overview
- 27.2.3.2. Products and Services
- 27.2.3.3. Strategy
- 27.2.3.4. Financial Performance
- 27.2.4. Apple Inc.
- 27.2.4.1. Overview
- 27.2.4.2. Products and Services
- 27.2.4.3. Strategy
- 27.2.4.4. Financial Performance
- 27.2.5. Roku Inc.
- 27.2.5.1. Overview
- 27.2.5.2. Products and Services
- 27.2.5.3. Strategy
- 27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Over The Top Devices And Services Market
29. Over The Top Devices And Services Market Future Outlook and Potential Analysis
30. Appendix
- 30.1. Abbreviations
- 30.2. Currencies
- 30.3. Historic And Forecast Inflation Rates
- 30.4. Research Inquiries
- 30.5. The Business Research Company
- 30.6. Copyright And Disclaimer