VRヘッドセットの市場規模、シェア、成長分析、エンドデバイス別、製品タイプ別、用途別、地域別 - 産業予測、2025～2032年

VRヘッドセットの世界市場規模は2023年に101億米ドルと評価され、予測期間（2025-2032年）のCAGRは28.9％で成長し、2024年の130億2,000万米ドルから2032年には992億2,000万米ドルに成長する見通しです。

世界のVRヘッドセット市場は、小売業や製造業などの分野でバーチャルリアリティが採用されていることに加え、ゲーム機の需要が高まっていることもあり、力強い成長を遂げています。医療トレーニング、産業プロトタイピング、教育など、VR技術の多様なアプリケーションは、消費者と企業の両方から多額の投資を集め、製品需要を高めています。主要プレーヤーは、没入型体験を提供するヘッドマウントデバイス（HMD）を革新し、競争力を維持するために技術の進歩を活用しています。パンデミック（世界的大流行）は、教育や訓練におけるVRの利用を加速させました。英国政府による医療訓練へのVR利用や、NASAによるインタラクティブ・プログラムがその例です。VRはヘルスケア、自動車、不動産などの産業で効率性を高め続けており、市場は今後数年間で持続的な成長を遂げる好位置にあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• 規制分析
• 特許分析
• ケーススタディ分析

VRヘッドセット市場規模：エンドデバイス別

• 市場概要
• ローエンドデバイス
• ミッドレンジデバイス
• ハイエンドデバイス

VRヘッドセット市場規模：製品タイプ別

• 市場概要
• スタンドアロン
• スマートフォン対応
• スタンドアロンPC接続

VRヘッドセット市場規模：用途別

• 市場概要
• ゲーム
• ヘルスケア
• メディアとエンターテイメント
• 製造業
• 小売
• 教育
• 通信
• その他

VRヘッドセット市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Meta Platforms, Inc.
• Sony Corporation
• HTC Corporation
• Pico Interactive
• Samsung Electronics Co., Ltd.
• Microsoft Corporation
• Valve Corporation
• Lenovo Group Limited
• LG Electronics Inc.
• HP Inc.
• Pimax Technology
• Xiaomi Corporation
• Acer Inc.
• StarVR Corporation
• Razer Inc.
• ASUS（ASUSTeK Computer Inc.）
• Dell Technologies Inc.
• Zeiss International
• Varjo Technologies
• Apple Inc.

結論と推奨事項

Global VR Headsets Market size was valued at USD 10.1 billion in 2023 and is poised to grow from USD 13.02 billion in 2024 to USD 99.22 billion by 2032, growing at a CAGR of 28.9% during the forecast period (2025-2032).

The global VR headset market is experiencing robust growth, fueled by the adoption of virtual reality across sectors like retail and manufacturing, alongside rising demand for gaming consoles. VR technology's diverse applications-including medical training, industrial prototyping, and education-are attracting significant investment from both consumers and enterprises, enhancing product demand. Key players are innovating head-mounted devices (HMDs) to deliver immersive experiences, leveraging technological advancements to remain competitive. The pandemic accelerated the use of VR in education and training, exemplified by the U.K. government's use of VR for medical training and NASA's interactive programs. As VR continues to enhance efficiencies in industries such as healthcare, automotive, and real estate, the market is well-positioned for sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vr Headsets market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global VR Headsets Market Segmental Analysis

Global VR Headsets Market is segmented by End-device, Product Type, Application and region. Based on End-device, the market is segmented into Low-end device, Mid-range device and High-end device. Based on Product Type, the market is segmented into Standalone, Smartphone-enabled and Standalone PC-connected. Based on Application, the market is segmented into Gaming, Healthcare, Media & Entertainment, Manufacturing, Retail, Education, Telecommunications and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global VR Headsets Market

A major factor driving the expansion of the global VR headsets market is the rising adoption of virtual reality technology, particularly within the gaming and entertainment sectors. As gamers and consumers increasingly desire immersive and realistic experiences, VR Head-Mounted Devices (HMDs) have emerged as a popular choice. These headsets provide users with the ability to enter virtual environments and engage in interactive gameplay, transforming the gaming experience. Furthermore, with prominent technology companies continuously advancing VR technology and creating innovative gaming solutions, the demand for VR headsets is anticipated to maintain a strong growth trend in the coming years.

Restraints in the Global VR Headsets Market

The global VR headsets market faces significant constraints, primarily due to the high initial costs associated with these advanced devices. The sophisticated technology and precise engineering required for VR headsets result in their elevated pricing, which can dissuade potential consumers from making a purchase. This financial barrier may prevent both individuals and businesses from embracing VR solutions, thereby limiting the market's growth potential. Furthermore, the necessity for powerful computing hardware to run VR experiences exacerbates this expense, making affordability a key concern. To enhance market penetration, manufacturers must prioritize cost-reduction strategies and develop more budget-friendly alternatives to appeal to a wider audience.

Market Trends of the Global VR Headsets Market

The global VR headsets market is witnessing a notable trend towards social and collaborative virtual reality experiences, as users seek immersive environments that facilitate connection and engagement. This shift is primarily fueled by the rising popularity of social gaming, virtual meetings, and shared events, prompting manufacturers to innovate and enhance the interactivity of their platforms. The growing accessibility and affordability of VR headsets are encouraging companies to prioritize features that promote user collaboration, thus creating virtual spaces where individuals can interact seamlessly regardless of their physical locations. This trend not only fosters community but also enriches the immersive potential of virtual reality technology, driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Patent Analysis
• Case Study Analysis

Global VR Headsets Market Size by End-device & CAGR (2025-2032)

• Market Overview
• Low-end device
• Mid-range device
• High-end device

Global VR Headsets Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Standalone
• Smartphone-enabled
• Standalone PC-connected

Global VR Headsets Market Size by Application & CAGR (2025-2032)

• Market Overview
• Gaming
• Healthcare
• Media & Entertainment
• Manufacturing
• Retail
• Education
• Telecommunications
• Others

Global VR Headsets Market Size & CAGR (2025-2032)

• North America (End-device, Product Type, Application)
  • US
  • Canada
• Europe (End-device, Product Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (End-device, Product Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (End-device, Product Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (End-device, Product Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Meta Platforms, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pico Interactive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valve Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimax Technology
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acer Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StarVR Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razer Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUS (ASUSTeK Computer Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeiss International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varjo Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations