オンライン旅行の世界市場規模、シェア、成長分析、プラットフォームタイプ別、予約モード別 - 産業予測、2024～2031年

世界のオンライン旅行の市場規模は、2022年に1兆1,058億米ドルとなり、2023年の1兆2,373億9,000万米ドルから、2031年までには3兆419億2,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは11.90％で成長する見通しです。

市場の拡大には、消費者行動の変化、ソーシャルメディアの浸透、可処分所得の増加、冒険的な旅行への世界の傾倒が寄与しています。特筆すべきは、海外旅行の急増が重要な促進力となっていることで、これは英国における海外留学生の相当数（中国人留学生がかなりの割合を占める）に象徴されます。旅行テクノロジーの統合は業界に革命をもたらし、従来のオフラインの方法と比べ、よりアクセスしやすく費用対効果の高いサービスを顧客に提供し、業界の成長を促進しました。ユーザーフレンドリーでモバイル対応のウェブサイトの登場は、旅行者が効率的に旅行を計画・予約できるようにし、同業者のレビューや価格比較、臨場感あふれるビデオツアーを組み込んでいます。有望な成長見通しにもかかわらず、気候変動や環境悪化に関する懸念は根強いです。とはいえ、インターネット・プラットフォームと信頼できるサービス・プロバイダーが世界中に普及したことで、事業拡大の新たな道が開かれ、当面は成長が加速するものと思われます。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要な市場の洞察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要な投資の分析
• 主要な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

オンライン旅行の世界市場：プラットフォームタイプ別

• 市場概要
• モバイル・デスクトップ

オンライン旅行の世界市場：予約モード別

• 市場概要
• オンライン旅行代理店・直接旅行代理店

オンライン旅行の世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Booking Holdings Inc.（United States）
• Expedia Group, Inc.（United States）
• Ctrip.com International, Ltd.（China）
• Trip.com Group Ltd.（China）
• Airbnb, Inc.（United States）
• MakeMyTrip Limited（India）
• eDreams ODIGEO（Spain）
• Despegar.com, Corp.（Argentina）
• TripAdvisor, Inc.（United States）
• Trivago N.V.（Germany）
• H.I.S. Co., Ltd.（Japan）
• Agoda Company Pte. Ltd.（Singapore）
• Rakuten Travel Inc.（Japan）
• Yatra Online, Inc.（India）
• Wotif.com Holdings Pty Ltd（Australia）
• CheapOair.com（United States）
• Traveloka（Indonesia）
• Kiwi.com（Czech Republic）
• Opodo Ltd.（United Kingdom）
• eSky Group（Poland）
• Goibibo（India）
• Lastminute.com Group（United Kingdom）

Global Online Travel Market size was valued at USD 1105.80 billion in 2022 and is poised to grow from USD 1237.39 billion in 2023 to USD 3041.92 billion by 2031, growing at a CAGR of 11.90% during the forecast period (2024-2031).

The expansion of the market is fueled by shifting consumer behaviors, the pervasive influence of social media, rising disposable incomes, and a global inclination towards adventurous travel. Notably, the surge in international travel has been a significant driver, exemplified by the substantial number of overseas students in the United Kingdom, with Chinese students comprising a significant proportion. The integration of travel technology has revolutionized the industry, offering customers more accessible and cost-effective services compared to traditional offline methods, thereby fostering industry growth. The advent of user-friendly, mobile-responsive websites further empowers travelers to plan and book their trips efficiently, incorporating peer reviews, price comparisons, and immersive video tours. Despite promising growth prospects, concerns persist regarding climate change and environmental degradation. Nevertheless, the proliferation of internet platforms and reliable service providers worldwide presents new avenues for business expansion, poised for accelerated growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Travel Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Travel Market Segmental Analysis

Global Online Travel Market is segmented on the basis of platform type, booking mode, service type and region. By platform type, the market is segmented into mobile and desktop. By booking mode, the market is segmented into online travel agencies, direct travel agencies. By service type, the market is segmented into transportation, accommodation, vacation packages. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Online Travel Market

The emergence of mobile applications has transformed the landscape of the online travel sector, granting travelers convenient access to travel services anytime and anywhere. These apps enable users to receive live updates, manage their itineraries effortlessly, and book seamlessly. Moreover, innovations like augmented reality (AR) and virtual reality (VR) have elevated the online travel experience, delivering immersive and engaging previews of destinations.

Restraints in the Global Online Travel Market

The functionality of the online travel market is deeply intertwined with consistent internet connectivity; any interruptions or constraints in internet access can impede both the booking process and overall customer satisfaction. In regions characterized by deficient or unreliable internet infrastructure, travelers may encounter obstacles when attempting to utilize online travel platforms for making bookings.

Market Trends of the Global Online Travel Market

The rise of social media platforms has become indispensable in the process of planning and deciding on travel. Travelers frequently turn to these channels for inspiration, suggestions, and evaluations. Influencers and content generated by users play a significant role in molding travel preferences and impacting online reservations.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Online Travel Market by Platform Type

• Market Overview
• Mobile and Desktop

Global Online Travel Market by Booking Mode

• Market Overview
• Online Travel Agencies and Direct Travel Agencies

Global Online Travel Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ctrip.com International, Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Despegar.com, Corp. (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trivago N.V. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H.I.S. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agoda Company Pte. Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Travel Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra Online, Inc. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wotif.com Holdings Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CheapOair.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traveloka (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiwi.com (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opodo Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eSky Group (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lastminute.com Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments