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オンライン旅行代理店の世界市場：2034年までの機会と戦略

Online Travel Agent Global Market Opportunities And Strategies To 2034

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英文 341 Pages
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2～3営業日
カスタマイズ可能
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オンライン旅行代理店の世界市場：2034年までの機会と戦略
出版日: 2025年06月20日
発行: The Business Research Company
ページ情報: 英文 341 Pages
納期: 2～3営業日
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概要

世界のオンライン旅行代理店市場は2019年に7,447億3,000万米ドルと評価され、2024年までCAGR4.00%以上で成長しました。

インターネット普及率の上昇とスマートフォンユーザーの増加

歴史的な期間において、インターネット普及率の上昇とスマートフォンユーザーの増加がオンライン旅行代理店市場の成長を促進しました。インターネット普及率の向上は、オンライン旅行サービスのアクセシビリティ、リーチ、利便性、情報共有、パーソナライゼーション、モバイル導入を強化し、最終的にオンライン旅行代理店に利益をもたらし、競争の激しい旅行業界における成長と成功に貢献します。また、消費者の嗜好、行動、予約パターンに関する膨大なデータの収集と分析も容易になります。例えば、スイスの政府機関である国際通信連合によると、2022年には世界人口の66％にあたる53億人がインターネットを利用していると推定されています。インターネットの普及率は、2020年から2021年にかけての5.1％から、2021年には6.1％の成長率で増加しています。したがって、インターネット普及率の上昇とスマートフォンユーザーの増加がオンライン旅行代理店市場を牽引しました。

目次

第1章 エグゼクティブサマリー

  • オンライン旅行代理店-市場の魅力とマクロ経済情勢

第2章 目次

第3章 表一覧

第4章 図一覧

第5章 レポート構成

第6章 市場の特徴

  • 一般的な市場の定義
  • 概要
  • オンライン旅行代理店市場定義とセグメンテーション
  • サービスタイプ別の市場セグメンテーション
    • バケーションパッケージ
    • 交通機関
    • 宿泊施設
    • その他のサービスタイプ
  • プラットフォーム別市場セグメンテーション
    • モバイル/タブレットベース
    • デスクトップ/ラップトップベース
  • 予約方法別の市場セグメンテーション
    • ホテル予約
    • チケット
    • その他のカテゴリー

第7章 主要な市場動向

  • OTAプラットフォームがパーソナライズされた旅行予約体験を再定義
  • トラベルリーダーズネットワーク、旅行アドバイザーの効率性を高めるカスタマイズ予約ツール「Internova SNAP」を発表
  • オンライン旅行業界を変革する革新的な旅行デジタルツール
  • 革新的なテクノロジーで旅行業界に革命を起こす
  • 革新的なAI旅行アシスタントの開発増加
  • 戦略的パートナーシップがイノベーションと成長を推進オンライン旅行代理店市場

第8章 世界： PESTEL分析

  • 世界オンライン旅行代理店のPESTEL分析（政治、社会、技術、環境、法的要因、促進要因と抑制要因）
    • 政治的
    • 経済
    • 社会
    • 技術的
    • 環境
    • 法律上
  • エンドユーザー（B2B）の分析
    • 政府
    • 石油とガス
    • エンターテインメント
    • スポーツ
    • 教育と学術
    • 小売り
    • 製造業
    • その他のエンドユーザー
  • 世界のオンライン旅行代理店市場：成長率分析
  • 市場成長実績, 2019年～2024年
    • 市場促進要因2019年～2024年
    • 市場抑制要因2019年～2024年
  • 市場成長予測, 2019年～2024年, 2034F
    • 市場促進要因2024年～2029年
    • 市場抑制要因2024年～2029年
  • 成長予測の貢献要因
    • 量的成長の貢献者
    • 促進要因
    • 抑制要因
  • 世界のオンライン旅行代理店の有効市場規模（TAM）

第9章 世界のオンライン旅行代理店市場：セグメンテーション

  • 世界のオンライン旅行代理店市場：サービスタイプ別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場：プラットフォーム別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場：予約方式別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場：バケーションパッケージ、サブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場、輸送機関のサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場、宿泊施設のサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場、その他のサービスタイプのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2029F, 2034F

第10章 オンライン旅行代理店市場：地域・国別分析

  • 世界のオンライン旅行代理店市場：地域別、実績と予測, 2019-2024, 2029F, 2034F
  • 世界のオンライン旅行代理店市場：国別、実績と予測, 2019-2024, 2029F, 2034F

第11章 アジア太平洋市場

第12章 西欧市場

第13章 東欧市場

第14章 北米市場

第15章 南米市場

第16章 中東市場

第17章 アフリカ市場

第18章 競合情勢と企業プロファイル

  • 企業プロファイル
  • Booking Holdings, Inc
  • Expedia Group
  • Airbnb
  • Trip.com Group Limited
  • Qunar.com

第19章 その他の大手企業と革新的企業

  • TripAdvisor
  • LVMAMA
  • MakeMyTrip Limited
  • Despegar
  • eDreams Odigeo
  • Vrbo
  • Klook
  • lastminute.com NV
  • On the Beach
  • GetYourGuide
  • EGL Tours
  • Kkday
  • PriceTravel
  • Hostelworld Group
  • Elong

第20章 競合ベンチマーキング

第21章 競合ダッシュボード

第22章 主要な合併と買収

  • Serko Limited Acquired Online Booking Platform Getthere From Sabre
  • Outside Interactive Inc. Acquired Inntopia
  • Yatra Online Ltd Acquired All India Services Ltd（Globe Travels）
  • Juniper Travel Technology Acquired Lleego
  • Wego Acquired Travelstop
  • Travelport Worldwide Ltd. Acquired Deem
  • TripStax Technologies Limited Acquired TapTrip
  • Despegar.com Corp. Acquired Viajanet

第23章 オンライン旅行代理店の最近の動向

  • カタール航空、予約と顧客体験に革命をもたらすAI搭載旅行アシスタント「Sama」を発表
  • Amgine、企業の出張管理に革命を起こすAI搭載自動予約ツールを発表
  • ゲートウェイ・トラベル、旅行代理店の効率とビジネス成長を促進するAI搭載エージェントポータルを発表
  • Hurtigrutenは、ストーリー主導型コンテンツで旅行アドバイザーのマーケティングを強化するために、アプローチガイドと提携しました。

第24章 機会と戦略

  • 世界のオンライン旅行代理店市場2029：新たな機会を提供する国
  • 世界のオンライン旅行代理店市場2029：新たな機会を提供するセグメント
  • 世界のオンライン旅行代理店市場2029：成長戦略
    • 市場動向に基づく戦略
    • 競合の戦略

第25章 オンライン旅行代理店市場：結論と提言

  • 結論
  • 提言
    • 製品
    • 場所
    • 価格
    • プロモーション
    • 人々

第26章 付録

目次
Product Code: o&s1661

An online travel agent (OTA) is an individual or a company that provides a web-based marketplace, which allows consumers to research and book travel products and services, such as hotels, flights, cars, tours and cruises, among other travel-related services, directly with travel suppliers.

The online travel agent market consists of sales, by entities (organizations, sole traders or partnerships), of travel services through online channels. Online travel agents or agencies are those individuals or companies that have websites that allow consumers to book various travel related services via the internet. Travel agents are engaged in the sales of travel services such as flights, buses, vacation packages, hotels and rental cars, via online networks.

The global online travel agent market was valued at $744.73 billion in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 4.00%.

Increasing Internet Penetration And The Rising Number Of Smartphone Users

During the historic period, increasing internet penetration and rising number of smartphone users propelled the growth of the online travel agent market. Higher internet penetration enhances the accessibility, reach, convenience, information sharing, personalization and mobile adoption of online travel services, ultimately benefiting online travel agencies and contributing to their growth and success in the competitive travel industry. This also facilitates the collection and analysis of vast amounts of data related to consumer preferences, behaviors and booking patterns. For instance, in 2022, according to the International Telecommunication Union, a Switzerland-based government agency, an estimated 5.3 billion people, or 66% of the world's population, use the internet. Internet penetration increased with a growth rate of 6.1% over 2021, up from 5.1% for 2020-2021. Therefore, increasing internet penetration and rising number of smartphone users drove the online travel agent market.

OTA Platform Redefines Personalized Travel Booking Experience

Major companies operating in the online travel agents market are focusing on developing travel agents for social-first travelers to enhance personalization, leverage social media integration, and create community-driven travel experiences. The personalized platforms allows travelers to easily share their plans, get recommendations from peers, and book trips through platforms seamlessly blending social engagement with travel booking, improving the overall customer experience and fostering brand loyalty. For instance, In August 2024, Travly, a Canada-based travel media network for social-first discovery and curated experiences, launched an online travel agent (OTA) platform, integrating seamless travel booking with its vast social media influence. With over 25 million followers and 1,000 content creators, Travly leverages user-generated videos and influencer-driven recommendations to redefine the booking experience. The platform prioritizes authentic, engaging content over traditional static images, allowing travelers to instantly book curated vacations and discover alternative destinations through Travly Dupes. It also introduces a revenue-sharing model, rewarding travelers for creating high-quality content that enhances engagement. By merging social discovery with direct booking, Travly sets a new standard in digital travel experiences while strengthening its position as a key player in the evolving travel industry.

The global online travel agent market is fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 6.66% of the total market in 2023.

Online Travel Agent Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global online travel agent market as it emerges from the COVID-19 shut down.

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Where is the largest and fastest-growing market for online travel agent? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? the online travel agent market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider online travel agent market; and compares it with other markets.

The report covers the following chapters

  • Introduction And Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by service type, by platform and by mode of booking.
  • Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
  • Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
  • Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
  • Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by service type, by platform and by mode of booking in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
  • Regional Market Size And Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
  • Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
  • Competitive Dashboard- Briefs on competitive dashboard of major players.
  • Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Recent Developments- Information on recent developments in the market covered in the report.
  • Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to online travel agent be followed in those markets.
  • Conclusions And Recommendations - This section includes recommendations for online travel agent market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
  • Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

  • 1) By Service Type: Vacation Packages; Transportation; Accommodation; Other Service Types
  • 2) By Platform: Mobile/Tablet Based; Desktop/Laptop Based
  • 3) By Mode Of Booking: Hotel Bookings; Tickets; Other Categories
  • Companies Mentioned: Booking Holdings; Expedia Group; Airbnb; Trip.com Group Limited; Qunar.com
  • Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time-series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; online travel agent indicators comparison.
  • Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1 Executive Summary

  • 1.1 Online Travel Agent - Market Attractiveness And Macro Economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

  • 6.1 General Market Definition
  • 6.2 Summary
  • 6.3 Online Travel Agent Market Definition And Segmentations
  • 6.4 Market Segmentation By Service Type
    • 6.4.1 Vacation Packages
    • 6.4.2 Transportation
    • 6.4.3 Accommodation
    • 6.4.4 Other Service Types
  • 6.5 Market Segmentation By Platform
    • 6.5.1 Mobile/Tablets Based
    • 6.5.2 Desktop/Laptop Based
  • 6.6 Market Segmentation By Mode Of Booking
    • 6.6.1 Hotel Bookings
    • 6.6.2 Tickets
    • 6.6.3 Other Categories

7 Major Market Trends

  • 7.1 OTA Platform Redefines Personalized Travel Booking Experience
  • 7.2 Travel Leaders Network Launches Internova SNAP As Customized Booking Tool To Enhance Travel Advisor Efficiency
  • 7.3 Innovative Travel Digital Tools Transforming The Online Travel Industry
  • 7.4 Revolutionizing The Travel Industry With Innovative Technology
  • 7.5 Increasing Development Of Innovative AI Travel Assistants
  • 7.6 Strategic Partnerships Driving Innovation And Growth In The Online Travel Agent Market

8 Global: PESTEL Analysis

  • 8.1 Global Online Travel Agent PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
    • 8.1.1 Political
    • 8.1.2 Economic
    • 8.1.3 Social
    • 8.1.4 Technological
    • 8.1.5 Environmental
    • 8.1.6 Legal
  • 8.2 Analysis Of End User (B2B)
    • 8.2.1 Government
    • 8.2.2 Oil And Gas
    • 8.2.3 Entertainment
    • 8.2.4 Sports
    • 8.2.5 Education And Academia
    • 8.2.6 Retail
    • 8.2.7 Manufacturing
    • 8.2.8 Other End-Users
  • 8.3 Global Online Travel Agent Market Growth Rate Analysis
  • 8.4 Historic Market Growth, 2019 - 2024, Value ($ Billion)
    • 8.4.1 Market Drivers 2019 - 2024
    • 8.4.2 Market Restraints 2019 - 2024
  • 8.5 Forecast Market Growth, 2024 - 2029, 2034F Value ($ Billion)
    • 8.5.1 Market Drivers 2024 - 2029
    • 8.5.2 Market Restraints 2024 - 2029
  • 8.6 Forecast Growth Contributors/Factors
    • 8.6.1 Quantitative Growth Contributors
    • 8.6.2 Drivers
    • 8.6.3 Restraints
  • 8.7 Global Online Travel Agent Total Addressable Market (TAM)

9 Global Online Travel Agent Market Segmentation

  • 9.1 Global Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.2 Global Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.3 Global Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.4 Global Online Travel Agent Market, Sub-Segmentation Of Vacation Packages, By Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.5 Global Online Travel Agent Market, Sub-Segmentation Of Transportation, By Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.6 Global Online Travel Agent Market, Sub-Segmentation Of Accommodation, By Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 9.7 Global Online Travel Agent Market, Sub-Segmentation Of Other Service Types, By Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

10 Online Travel Agent Market, Regional and Country Analysis

  • 10.1 Global Online Travel Agent Market, By Region, Historic and Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 10.2 Global Online Travel Agent Market, By Country, Historic and Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

11 Asia-Pacific Market

  • 11.1 Summary
  • 11.2 Market Overview
    • 11.2.1 Region Information
    • 11.2.2 Market Information
    • 11.2.3 Background Information
    • 11.2.4 Government Initiatives
    • 11.2.5 Regulations
    • 11.2.6 Regulatory Bodies
    • 11.2.7 Major Associations
    • 11.2.8 Taxes Levied
    • 11.2.9 Corporate Tax Structure
    • 11.2.10 Investments
    • 11.2.11 Major Companies
  • 11.3 Asia-Pacific Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.4 Asia-Pacific Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.5 Asia-Pacific Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.6 Asia-Pacific Online Travel Agent Market: Country Analysis
  • 11.7 China Market
  • 11.8 Summary
  • 11.9 Market Overview
    • 11.9.1 Country Information
    • 11.9.2 Market Information
    • 11.9.3 Background Information
    • 11.9.4 Government Initiatives
    • 11.9.5 Regulations
    • 11.9.6 Regulatory Bodies
    • 11.9.7 Major Associations
    • 11.9.8 Taxes Levied
    • 11.9.9 Corporate Tax Structure
    • 11.9.10 Investments
    • 11.9.11 Major Companies
  • 11.10 China Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.11 China Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.12 China Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.13 India Market
  • 11.14 India Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.15 India Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.16 India Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.17 Japan Market
  • 11.18 Summary
  • 11.19 Market Overview
    • 11.19.1 Country Information
    • 11.19.2 Market Information
    • 11.19.3 Background Information
    • 11.19.4 Government Initiatives
    • 11.19.5 Regulations
    • 11.19.6 Regulatory Bodies
    • 11.19.7 Major Associations
    • 11.19.8 Taxes Levied
    • 11.19.9 Corporate Tax Structure
    • 11.19.10 Investments
    • 11.19.11 Major Companies
  • 11.20 Japan Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.21 Japan Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.22 Japan Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.23 South Korea Market
  • 11.24 Summary
  • 11.25 Market Overview
    • 11.25.1 Country Information
    • 11.25.2 Market Information
    • 11.25.3 Background Information
    • 11.25.4 Government Initiatives
    • 11.25.5 Regulations
    • 11.25.6 Regulatory Bodies
    • 11.25.7 Major Associations
    • 11.25.8 Taxes Levied
    • 11.25.9 Corporate Tax Structure
    • 11.25.10 Investments
    • 11.25.11 Major Companies
  • 11.26 South Korea Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.27 South Korea Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.28 South Korea Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.29 Australia Market
  • 11.30 Australia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.31 Australia Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.32 Australia Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.33 Indonesia Market
  • 11.34 Indonesia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.35 Indonesia Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 11.36 Indonesia Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

12 Western Europe Market

  • 12.1 Summary
  • 12.2 Market Overview
    • 12.2.1 Region Information
    • 12.2.2 Market Information
    • 12.2.3 Background Information
    • 12.2.4 Government Initiatives
    • 12.2.5 Regulations
    • 12.2.6 Regulatory Bodies
    • 12.2.7 Major Associations
    • 12.2.8 Taxes Levied
    • 12.2.9 Corporate tax structure
    • 12.2.10 Investments
    • 12.2.11 Major Companies
  • 12.3 Western Europe Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.4 Western Europe Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.5 Western Europe Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.6 Western Europe Online Travel Agent Market: Country Analysis
  • 12.7 UK Market
  • 12.8 UK Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.9 UK Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.10 UK Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.11 Germany Market
  • 12.12 Germany Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.13 Germany Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.14 Germany Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.15 France Market
  • 12.16 France Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.17 France Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.18 France Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.19 Italy Market
  • 12.20 Italy Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.21 Italy Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.22 Italy Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.23 Spain Market
  • 12.24 Spain Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.25 Spain Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 12.26 Spain Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

13 Eastern Europe Market

  • 13.1 Summary
  • 13.2 Market Overview
    • 13.2.1 Region Information
    • 13.2.2 Market Information
    • 13.2.3 Background Information
    • 13.2.4 Government Initiatives
    • 13.2.5 Regulations
    • 13.2.6 Regulatory Bodies
    • 13.2.7 Major Associations
    • 13.2.8 Taxes Levied
    • 13.2.9 Corporate Tax Structure
    • 13.2.10 Investments
    • 13.2.11 Major Companies
  • 13.3 Eastern Europe Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 13.4 Eastern Europe Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 13.5 Eastern Europe Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 13.6 Russia Market
  • 13.7 Russia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 13.8 Russia Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 13.9 Russia Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

14 North America Market

  • 14.1 Summary
  • 14.2 Market Overview
    • 14.2.1 Region Information
    • 14.2.2 Market Information
    • 14.2.3 Background Information
    • 14.2.4 Government Initiatives
    • 14.2.5 Regulations
    • 14.2.6 Regulatory Bodies
    • 14.2.7 Major Associations
    • 14.2.8 Taxes Levied
    • 14.2.9 Corporate Tax Structure
    • 14.2.10 Investments
    • 14.2.11 Major Companies
  • 14.3 North America Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.4 North America Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.5 North America Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.6 North America Online Travel Agent Market: Country Analysis
  • 14.7 USA Market
  • 14.8 Summary
  • 14.9 Market Overview
    • 14.9.1 Country Information
    • 14.9.2 Market Information
    • 14.9.3 Background Information
    • 14.9.4 Government Initiatives
    • 14.9.5 Regulations
    • 14.9.6 Regulatory Bodies
    • 14.9.7 Major Associations
    • 14.9.8 Taxes Levied
    • 14.9.9 Corporate Tax Structure
    • 14.9.10 Investments
    • 14.9.11 Major Companies
  • 14.10 USA Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.11 USA Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.12 USA Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.13 Canada Market
  • 14.14 Summary
  • 14.15 Market Overview
    • 14.15.1 Country Information
    • 14.15.2 Market Information
    • 14.15.3 Background Information
    • 14.15.4 Government Initiatives
    • 14.15.5 Regulations
    • 14.15.6 Regulatory Bodies
    • 14.15.7 Major Associations
    • 14.15.8 Taxes Levied
    • 14.15.9 Corporate Tax Structure
    • 14.15.10 Investments
    • 14.15.11 Major Companies
  • 14.16 Canada Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.17 Canada Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 14.18 Canada Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

15 South America Market

  • 15.1 Summary
  • 15.2 Market Overview
    • 15.2.1 Region Information
    • 15.2.2 Market Information
    • 15.2.3 Background Information
    • 15.2.4 Government Initiatives
    • 15.2.5 Regulations
    • 15.2.6 Regulatory Bodies
    • 15.2.7 Major Associations
    • 15.2.8 Taxes Levied
    • 15.2.9 Corporate Tax Structure
    • 15.2.10 Investments
    • 15.2.11 Major Companies
  • 15.3 South America Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 15.4 South America Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 15.5 South America Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 15.6 Brazil Market
  • 15.7 Brazil Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 15.8 Brazil Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 15.9 Brazil Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

16 Middle East Market

  • 16.1 Summary
  • 16.2 Market Overview
    • 16.2.1 Region Information
    • 16.2.2 Market Information
    • 16.2.3 Background Information
    • 16.2.4 Government Initiatives
    • 16.2.5 Regulations
    • 16.2.6 Regulatory Bodies
    • 16.2.7 Major Associations
    • 16.2.8 Taxes Levied
    • 16.2.9 Corporate Tax Structure
    • 16.2.10 Investments
    • 16.2.11 Major Companies
  • 16.3 Middle East Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 16.4 Middle East Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 16.5 Middle East Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

17 Africa Market

  • 17.1 Summary
  • 17.2 Market Overview
    • 17.2.1 Region Information
    • 17.2.2 Market Information
    • 17.2.3 Background Information
    • 17.2.4 Government Initiatives
    • 17.2.5 Regulations
    • 17.2.6 Regulatory Bodies
    • 17.2.7 Major Associations
    • 17.2.8 Taxes Levied
    • 17.2.9 Corporate Tax Structure
    • 17.2.10 Investments
    • 17.2.11 Major Companies
  • 17.3 Africa Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 17.4 Africa Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)
  • 17.5 Africa Online Travel Agent Market, Segmentation By Mode Of Booking, Historic And Forecast, 2019 - 2024, 2029F, 2034F, Value ($ Billion)

18 Competitive Landscape And Company Profiles

  • 18.1 Company Profiles
  • 18.2 Booking Holdings, Inc
    • 18.2.1 Company Overview
    • 18.2.2 Products And Services
    • 18.2.3 Business Strategy
    • 18.2.4 Financial Overview
  • 18.3 Expedia Group
    • 18.3.1 Company Overview
    • 18.3.2 Products And Services
    • 18.3.3 Business Strategy
    • 18.3.4 Financial Overview
  • 18.4 Airbnb
    • 18.4.1 Company Overview
    • 18.4.2 Products And Services
    • 18.4.3 Business Strategy
    • 18.4.4 Financial Overview
  • 18.5 Trip.com Group Limited
    • 18.5.1 Company Overview
    • 18.5.2 Products And Services
    • 18.5.3 Business Strategy
    • 18.5.4 Financial Overview
  • 18.6 Qunar.com
    • 18.6.1 Company Overview
    • 18.6.2 Products And Services
    • 18.6.3 Business Strategy
    • 18.6.4 Financial Overview

19 Other Major And Innovative Companies

  • 19.1 TripAdvisor
    • 19.1.1 Company Overview
    • 19.1.2 Products And Services
  • 19.2 LVMAMA
    • 19.2.1 Company Overview
    • 19.2.2 Products And Services
  • 19.3 MakeMyTrip Limited
    • 19.3.1 Company Overview
    • 19.3.2 Products And Services
  • 19.4 Despegar
    • 19.4.1 Company Overview
    • 19.4.2 Products And Services
  • 19.5 eDreams Odigeo
    • 19.5.1 Company Overview
    • 19.5.2 Products And Services
  • 19.6 Vrbo
    • 19.6.1 Company Overview
    • 19.6.2 Products And Services
  • 19.7 Klook
    • 19.7.1 Company Overview
    • 19.7.2 Products And Services
  • 19.8 lastminute.com NV
    • 19.8.1 Company Overview
    • 19.8.2 Products And Services
  • 19.9 On the Beach
    • 19.9.1 Company Overview
    • 19.9.2 Products And Services
  • 19.10 GetYourGuide
    • 19.10.1 Company Overview
    • 19.10.2 Products And Services
  • 19.11 EGL Tours
    • 19.11.1 Company Overview
    • 19.11.2 Products And Services
  • 19.12 Kkday
    • 19.12.1 Company Overview
    • 19.12.2 Products And Services
  • 19.13 PriceTravel
    • 19.13.1 Company Overview
    • 19.13.2 Products And Services
  • 19.14 Hostelworld Group
    • 19.14.1 Company Overview
    • 19.14.2 Products And Services
  • 19.15 Elong
    • 19.15.1 Company Overview
    • 19.15.2 Products And Services

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

  • 22.1 Serko Limited Acquired Online Booking Platform Getthere From Sabre
  • 22.2 Outside Interactive Inc. Acquired Inntopia
  • 22.3 Yatra Online Ltd Acquired All India Services Ltd (Globe Travels)
  • 22.4 Juniper Travel Technology Acquired Lleego
  • 22.5 Wego Acquired Travelstop
  • 22.6 Travelport Worldwide Ltd. Acquired Deem
  • 22.7 TripStax Technologies Limited Acquired TapTrip
  • 22.8 Despegar.com Corp. Acquired Viajanet

23 Recent Developments In Online Travel Agent

  • 23.1 Qatar Airways Launches Sama An AI-Powered Travel Assistant Revolutionizing Booking and Customer Experience
  • 23.2 Amgine Launches AI-Powered Automated Booking Tool To Revolutionize Corporate Travel Management
  • 23.3 Gateway Travel Launches AI-Powered Agent Portal To Boost Travel Agents' Efficiency And Business Growth
  • 23.4 Hurtigruten Partners With Approach Guides To Enhance Travel Advisors' Marketing With Story-Driven Content

24 Opportunities And Strategies

  • 24.1 Global Online Travel Agent Market In 2029 - Countries Offering Most New Opportunities
  • 24.2 Global Online Travel Agent Market In 2029 - Segments Offering Most New Opportunities
  • 24.3 Global Online Travel Agent Market In 2029 - Growth Strategies
    • 24.3.1 Market Trend Based Strategies
    • 24.3.2 Competitor Strategies

25 Online Travel Agent Market, Conclusions And Recommendations

  • 25.1 Conclusions
  • 25.2 Recommendations
    • 25.2.1 Product
    • 25.2.2 Place
    • 25.2.3 Price
    • 25.2.4 Promotion
    • 25.2.5 People

26 Appendix

  • 26.1 Geographies Covered
  • 26.2 Market Data Sources
  • 26.3 Research Methodology
  • 26.4 Currencies
  • 26.5 The Business Research Company
  • 26.6 Copyright and Disclaimer