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米国におけるペット用おやつ・おもちゃ

Pet Treats and Chews in the U.S.

発行 Packaged Facts 商品コード 335391
出版日 ページ情報 英文 219 Pages
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本日の銀行送金レート: 1USD=115.27円で換算しております。
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米国におけるペット用おやつ・おもちゃ Pet Treats and Chews in the U.S.
出版日: 2015年06月26日 ページ情報: 英文 219 Pages
概要

米国ではイヌ所有者の87%およびネコ所有者の68%が、1つ以上の種類のおやつ/おもちゃを購入しています。米国におけるペット用おやつ・おもちゃ市場における小売り売上は2014年に54億米ドルに達し、品質に注目した革新的な製品を提供するマーケッターにとっては、依然として成長するチャンスを提供しています。

当レポートは、米国におけるペット用おやつ・おもちゃ市場を取り上げ、分類別の分析を提供しており、詳細の動向、小売り売上の分析、および消費者の購入パターン分析などをまとめています。

第1章 エグゼクティブサマリー

第2章 市場

  • イントロダクション
  • 市場規模・構成
  • 市場成長促進因子
  • ペット市場のマクロトレンド
  • ペットの所有・頭数の動向

第3章 競合動向

  • 競合概要
  • マーケティング動向
  • 小売り情勢

第4章 マーケティング・新製品の動向

  • 革新、品質:ペット所有者を惹きつける鍵
  • ナチュラル・オーガニックのおやつ
  • 人間化
  • 機能性おやつに依存するペット所有者
  • グルテンフリーのおやつが好調
  • 高齢、肥満のペットをターゲットにしたスペシャルダイエットおやつ
  • ローフードブームの一部としての生のおやつ
  • おもちゃ/ジャーキーのおやつにおける動向:生皮 (ローハイド) を乗り越える
  • ネコ用おやつの動向
  • 新たな形態を提供する冷蔵・冷凍おやつ、ほか

第5章 消費者パターン

  • 購入パターンの概要
  • イヌ用おやつブランドの購入パターン
  • ネコ用おやつブランドの購入パターン
目次
Product Code: LA5471070

Pets love treats, and pet owners love to give their pets treats, using “treat time” as a way to pamper their pets, add nutritional value to their diets, and strengthen the human-animal bond. Packaged Facts online consumer survey data from April 2015 show that 87% of U.S. dog owners and 68% of cat owners purchase one or more types of treats/chews, illustrating the prevalence of these products in pet owners' pet care regimen. In Pet Treats and Chews in the U.S., Packaged Facts examines the wide array of treat and chew options available to pet owners, as well as what motivates them to choose one treat over another from the plethora of options.

With retail sales reaching $5.4 billion in 2014, the market for treats and chews is a still-growing opportunity for marketers who offer innovative products with a focus on quality. Because of the recent furor over potential safety risks associated with recalled jerky treats, pet owners in the U.S. have begun to scrutinize the treats they buy even more closely, and interest in natural, locally sourced ingredients has never been higher. Value is another driving factor, with pet owners looking for more “bang for the buck” in the form of treats that provide side benefits such as dental care or functional ingredients.

This brand new Packaged Facts report examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. The report provides a broad overview of the market with a focus on future trends, including the importance of product safety, the encroachment of natural products in mass-market outlets, the impact of humanization on the treat market, and growth of functional and grain-free treat options. The report also provides extensive retail sales breakouts along with an examination of the competitive situation, quantifying marketer and brand shares across three product categories using IRI Multi Outlet data, and providing marketer share figures for the natural and specialty/gourmet supermarket channels using SPINSscan sales tracking data. Dozens of images of illustrate innovative pet treat and chew product while screenshots of websites provide marketing and retailing context. Packaged Facts proprietary survey data supplements trend discussions throughout the report and provides the backbone of the Consumer Patterns chapter, which also utilizes Experian Marketing Services' Simmons survey data to highlight product and brand penetration levels. Overall, Pet Treats and Chews in the U.S. details past and projected retail sales, competitive, new product and retail trends, and trends in pet treat purchaser attitudes, demographics and brand preferences.

Table of Contents

Chapter 1: Executive Summary

  • The Market
  • Market Size and Composition
  • Market Drivers
  • Economy Still Impacting Pet Spending
  • Dog Owners More Likely to Spend More on Treats
  • Competitive Trends
  • Market Structure and Retail Dynamics
  • Mass-Market Treat Sales Controlled by Big Three
  • Brand Loyalty
  • Private-Label Treats in Need of Reboot
  • PetSmart, Walmart Lead in Treat Purchases
  • Marketing and New Product Trends
  • Pet Treat Humanization
  • “Homemade” and Artisanal Treats
  • Pet Owners Rely on Functional Treats
  • Superfood Ingredients
  • Grain-Free Treats Going Strong
  • Special Diet Treats Target Pet Aging, Obesity
  • Consumer Patterns
  • Dog Owners Out-Purchase Cat Owners Across Pet Treat Types
  • Figure 1-1: Usage of Pet Treats by Type: Dog Owners vs. Cat Owners, 2015 (percent)
  • Two Main Drivers from Consumer Perspective
  • Total Customer Base: Dog Treats vs. Cat Treats
  • Overall Demographics of Dog and Cat Treat Purchasers
  • Dog, Cat Treats Both Have Two Brands with Double-Digit Draws

Chapter 2: The Market

  • Introduction
  • Market Definition
  • Four Product Categories
  • Other Marketing Classifications
  • Report Methodology
  • Market Size and Composition
  • U.S. Retail Sales Recover Momentum
  • Table 2-1: U.S. Retail Sales of Pet Treats, 2010-2014 (in millions of dollars)
  • Figure 2-1: Share of U.S. Retail Sales of Pet Treats by Category,2014 (percent)
  • Figure 2-2: Share of U.S. Retail Sales of Treats by Animal Type,2014 (percent)
  • Mass-Market Sales and Composition
  • Table 2-2: IRI-Tracked Sales of Pet Treats, 2014 (in millions of dollars and pounds)
  • Pet Treat Sales Up 7% in Natural Supermarket Channel
  • Table 2-3: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014(in millions of dollars)
  • Table 2-4: Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014(percent)
  • Table 2-5: Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
  • Table 2-6: Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2013 vs. 2014 (percent)
  • Sales by Distribution Channel
  • Table 2-7: Share of U.S. Retail Sales of Pet Treats Market by Channel Classification, 2014 (percent)
  • Market Drivers
  • Recalls Threaten Treat Market
  • Figure 2-3: Level of Agreement With Statement: “I am concerned about the safety of the pet food, pet treat, and pet chew products that I buy,” 2015 (percent)
  • Figure 2-4: Level of Agreement With Statement: “Fear of pet food contamination/ product safety is a key consideration in the pet foods I buy,” 2015 (percent)
  • FDA Warns Against Jerky Treats
  • Mislabeled Treats
  • Raw Pet Food Movement
  • Raw Food Proponents Stress Safety
  • Made in the USA Products in Demand
  • Illustration 2-1: Made in the USA Claims
  • Figure 2-5: Pet Owners Who Seek Out Pet Food/Supplies Made in the USA, Any Agreement, 2014 (percent)
  • Pet Owners Turn to Nutraceutical Treats for Health Benefits
  • Figure 2-6: Level of Agreement With Statement: “Targeted pet treats with special nutrition are beneficial to pets with specific health conditions,” 2015
  • Figure 2-7: Level of Agreement With Statement: “Pet treats play an important role in my pet's health care,” 2015
  • Pet Market Macrotrends
  • Economy Still a Factor in Pet Spending
  • Table 2-8: Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2011-2014 (U.S. pet-owning households)
  • Table 2-9: Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2011-2014 (U.S. pet-owning households)
  • Table 2-10: Level of Agreement With Statement: “I am spending less on pet products because of the economy,” 2010-2015 (percent)
  • Figure 2-8: Level of Agreement With Statement: “I am spending more on pet products than I used to,” 2015 (percent)
  • Pet Owners Seek Out Savings
  • Table 2-11: Level of Agreement With Statement: “Many pet products are becoming too expensive,” 2011-2015
  • Figure 2-9: Level of Agreement With Statement: “I look out for lower prices, special offers, and sales on pet products,” 2015 (percent)
  • Figure 2-10: Coupon Usage by Pet Product Type, 2015 (percent)
  • Dog Owners More Likely to Spend More on Treats
  • Figure 2-11: Average Dollar Amount Spent on Pet Treats Each Month, 2015 (percent)
  • Superpremium Diluted by Mainstream Imitators
  • Natural Products Drive Superpremium Trend
  • Figure 2-12: Level of Agreement With Statement: “I consider natural and organic pet foods to be safer than regular pet foods,” 2015(percent)
  • Figure 2-13: Level of Agreement With Statement: “If natural/organic products were more available where I shop, I would buy them more often,” 2014 (percent)
  • Figure 2-14: Level of Agreement With Statement: “If natural/organic products were more affordable where I shop, I would buy them more often,” 2014 (percent)
  • GMO Debate Crosses into Pet Food
  • Figure 2-15: Level Of Agreement With Statement: “I worry about GMO (genetically modified) ingredients in dog/cat food”, 2014(percent of pet product purchasers)
  • Pets as Family
  • Figure 2-16: Level of Agreement With Statement: “I consider my pet(s) to be part of the family,” 2014 (percent)
  • Table 2-12: Level of Agreement With Statement: “My dog or cat has a positive impact on my mental health,” 2015 (percent)
  • Table 2-13: Level of Agreement With Statement: “My dog or cat has a positive impact on my physical health,” 2015 (percent)
  • Table 2-14: Level of Agreement With Statement: “I enjoy purchasing pet products that pamper my dog or cat,” 2015 (percent)
  • Pets' Legal Status Undergoing Transformation
  • Mobile Apps Connect Pet Lovers
  • Illustration 2-2: Screenshot of DoggyBnB App
  • Humanization Continues to Drive Market
  • Illustration 2-3: Snack Mix-Ups
  • Illustration 2-4: Grande Frappuccino/Yappuccino
  • Pet Ownership and Population Trends
  • Table 2-15: Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent and number of U.S. households in millions)
  • The Aging Pet Population
  • Table 2-16: Age of Dogs and Cats, 2015 (percent of pet owners) (Don't Call Them) Millennials
  • Pet Overweight and Obesity
  • Table 2-17: Percentage and Number of Overweight and Obese Dogs and Cats, 2014
  • Figure 2-17: Have an overweight pet” Dog Owners vs. Cat Owners, 2014 vs. 2015 (percent)
  • Figure 2-18: Percentage of Pet Owners Who Use Pet Food/Treats to
  • Target Weight Management, 2015 (percent)
  • Changes in Pet Food (and Treat) Regulation
  • Annual Sales Gains Expected to Rise Gradually
  • Table 2-17: Projected U.S. Retail Sales of Pet Treats: 2014-2019(in millions of dollars)

Chapter 3: Competitive Trends

  • Competitive Overview
  • Market Structure and Retail Dynamics
  • M&A and Investment Activity
  • PetSmart Goes Private
  • Del Monte Becomes Big Heart Pet Brands J.M. Smucker Acquires Big Heart
  • Mars Completes its Acquisition of P&G's Petcare Business
  • Freshpet Initiates Long-Awaited IPO
  • Spectrum Brands Buys Salix
  • Cargill Acquires Pet Carousel
  • Fetch...for pets! Partners with Bistro Bites
  • Illustration 3-1: Bistro Bites
  • Dogswell Acquires Two Pet Treat Companies
  • Globalinx Rebrands to Hillside Farms, Opens U.S. Plant
  • Central Garden & Pet Deflects Harbinger Group Offer
  • Other Deals
  • Purina/Blue Buffalo Battle Continues
  • The Honest Kitchen Treats Verified by Non-GMO Project
  • Illustration 3-2: The Honest Kitchen Beams and Wishes Treats
  • Milo's Kitchen Takes Treats on the Road
  • Celebrity Chef Launches Pet Line
  • Illustration 3-3: Paula Deen Hugs Pet Food and Treat Line
  • Cargill Expands Reach in Treat Market
  • Illustration 3-4: Pet Carousel Product Line
  • Mass-Market Treat Sales Controlled by Big Three
  • Table 3-1: Leading Marketers of Pet Treats at Food, Drug and Mass Merchandisers, 2014 (in millions of dollars and percent)
  • Big Heart Pet Brands Tops List in Dog Treats
  • Table 3-2: Top Marketers/Brands of Dog Biscuits/Treats/Beverages by IRI-Tracked Sales, 2014 (in millions of dollars)
  • 8 in 1/Spectrum Brands Leads in Rawhide Chews
  • Table 3-3: Top Marketers/Brands of Rawhide Chews by IRI-Tracked Sales, 2014 (in millions of dollars)
  • Mars Dominates in Cat Treats
  • Table 3-4: Top Marketers/Brands of Cat Snacks/Beverages by IRITracked Sales, 2014 (in millions of dollars)
  • Top Brands in Pet Specialty
  • Raw Food Makes Headway in Treat Market
  • Illustration 3-5: Primal Pet Foods Raw Treat Offerings
  • Shelf-Stable Options Increase Raw Food Appeal
  • Brand Loyalty
  • Figure 3-1: Frequency of Changing Dog Food Brands: Dry Food,
  • Wet Food and Treats, 2015 (percent)
  • Figure 3-2: Frequency of Changing Cat Food Brands: Dry Food,
  • Wet Food and Treats, 2015 (percent)
  • Marketing Trends
  • Noteworthy Videos Fuel Consumer Interest
  • Illustration 3-6: Beggin' Party Poppers Ad
  • Social Media
  • Growing Role of Bloggers in Pet Industry
  • Marketers Seek Consumer Input on Treat Design, Packaging
  • Cause Marketing
  • Illustration 3-7: America's VetDogs Treats
  • Figure 3-3: Level of Agreement With Statement: “The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy,” 2015(percent)
  • Figure 3-4: Level of Agreement With Statement: “The participation by pet product retailers in pet welfare and rescue causes plays a role in where I buy pet products,” 2015 (percent)
  • Sustainability Initiatives
  • Mars
  • Nestlé Purina
  • Other Companies' Efforts
  • Eco-friendly Packaging
  • The Retail Landscape
  • Private-Label Treats in Need of Reboot
  • Table 3-5: Private-Label IRI-Tracked Sales and Category Share, 2014 (in millions of dollars)
  • Illustration 3-8: Simply from Nature Comparison Chart
  • PetSmart, Walmart Lead in Treat Purchases
  • Figure 3-5: Retail Outlets for Pet Product Purchases: Overall vs. Treats/Chews, 2015 (percent)
  • Other Retailers
  • Drugstores
  • Dollar Stores
  • Agricultural/Feed & Seed/Farm Stores
  • Internet and Mobile Retailing
  • Pet Products on the Go
  • Walmart Takes on Amazon Prime
  • Illustration 3-9: Walmart Introduces Unlimited Shipping
  • Amazon Beefs Up Prime Now
  • Illustration 3-10: Amazon's Expanded Prime Now Service
  • Table 3-6: The U.S. Pet Treats Market: Selected Leading Marketers and Brands, 2015

Chapter 4: Marketing and New Product Trends

  • Innovation, Quality Key to Attracting Pet Owners
  • Natural and Organic Treats
  • Humanization
  • Illustration 4-1: Martha Stewart Pets Treat Shop
  • Illustration 4-2: Pedigree Stackerz Chips
  • “Homemade” and Artisanal Treats
  • Illustration 4-3: Hill's Ideal Balance Crafted Treats
  • Illustration 4-4: Caru Pet Food Soft ‘n Tasty Baked Bites
  • Illustration 4-5: Old Mother Hubbard Gourmet Goodies
  • Human-Grade Ingredients
  • Illustration 4-6: Full Moon 100% Human-Grade Ingredient Treats
  • Pet Companies Embrace Yogurt Trend
  • Illustration 4-7: Fruitables Greek Yogurt Dog Treats
  • Pet Owners Rely on Functional Treats
  • Functional Ingredients Provide Multiple Benefits
  • Illustration 4-8: Greenies Functional Treats
  • Illustration 4-9: WholeLife TruHips
  • Illustration 4-10: Smart Fido Treats
  • Dental Treats
  • Illustration 4-11: Milk-Bone Brushing Chews
  • Illustration 4-12: Pedigree Dentastix Deep Clean
  • Superfood Ingredients
  • Illustration 4-13: Wellness TruFood CocoChia Bakes
  • Illustration 4-14 Dogs Love Kale Treats
  • Pet Happy Hour?
  • Illustration 4-15: Bark Vinyards “Wine” Selection
  • Illustration 4-16: Bowser Beer Beefy Brown Ale
  • Grain-Free Treats Going Strong
  • Illustration 4-17: Wellness Pure Delights Turkey & Salmon Jerky
  • Illustration 4-18: PureBites Salmon Treats
  • Illustration 4-19: Sojos Simply Beef Dog Treats
  • Gluten-Free Proves More Than a Fad
  • Ancestral Diets a Take on “Paleo” Trend
  • Ancient Grains: A Better Option?
  • Illustration 4-20: Max & Ruffy's Mother Quinoa's Pumpkin Patch Treats
  • Sprouted Grains Offer Improved Digestibility, Nutrition
  • Illustration 4-21: Carna4 Sprouty Squares
  • Exotic Protein Treats Provide Variety, Allergy Relief
  • Illustration 4-22: Delca Corp. Shrimp, Alligator and Crab Dog Biscuits
  • Illustration 4-23: Awesome Possum Treats
  • Special Diet Treats Target Pet Aging, Obesity
  • Limited Ingredient Diets
  • Illustration 4-24: SmilingDog and SassyCat Limited Ingredient Treats .. 154
  • Illustration 4-25: Clear Conscience Pet Clean Label Treats
  • Healthy Weight
  • Illustration 4-26: Zuke's Skinny Bakes
  • High Performance Diets
  • Illustration 4-27: YaffBar Energy Bar For Dogs and Humans
  • Raw Treats Part of Raw Food Movement
  • Illustration 4-28: Stella & Chewy's Carnivore Crunch
  • Whole/Marrow Bones Part of Raw Food Trend
  • Trends in Chews/Jerky Treats: Moving Beyond Rawhides
  • Illustration 4-29: Jones Natural Chews Jerky Treats
  • Illustration 4-30: Vetscience's Fruitables Whole Jerky Bites
  • Illustration 4-31: Pet Factory American Beef Hide Chews
  • Trends in Cat Treats
  • Illustration 4-32: Whole Life Cat Treats
  • Illustration 4-33: Vitacraft Purrk! KitCubes
  • Refrigerated and Frozen Treats Provide Novel Formats
  • Freshpet Dominates in Refrigerated Treats
  • Frozen Treats
  • Illustration 4-34: The Honest Kitchen Ice Pups Treats
  • Illustration 4-35 Puppy Cake's Puppy Scoops Ice Cream Mix for Dogs
  • Interactive Treats Provide Fun for Pet and Owner
  • Illustration 4-36: Target's Purina Beggin' Poppers Mobile Game
  • Illustration 4-37 Temptations Snacky Mouse
  • High-Tech Treats
  • Treats for a Cause
  • Illustration 4-38: Rosie's Barkery Hearts N' Homes Treats
  • Illustration 4-39: High Hopes Baked Cookies
  • Overarching Market Trends Influence Small Animal Treats
  • Healthier Options
  • Illustration 4-40: Oxbow Animal Health Simple Rewards Treats
  • Species-Specific Treats
  • Illustration 4-41: Marshall Pet Products Furo-Vite Treats
  • Humanized Small Animal Treats
  • Illustration 4-42: Ware Manufacturing Pets Ice Cream and Cupcake
  • Gummies Go Canine

Chapter 5: Consumer Patterns

  • Overview of Purchasing Patterns
  • Dog Owners Out-Purchase Cat Owners Across Pet Treat Types
  • Figure 5-1: Usage of Pet Treats by Type: Dog Owners vs. Cat Owners, 2015 (percent)
  • Mixed Patterns for Specialty Formulations
  • Figure 5-2: Types of Specialty Pet Treats Formulations Purchased: Dog Owners vs. Cat Owners, 2015 (percent)
  • Purchasing Patterns by Shapes & Types
  • Figure 5-3: Shapes & Types of Treats/Chews Used: Dog Owners vs. Cat Owners, 2015 (percent)
  • Purchasing Patterns by Targeted Health Formulation
  • Figure 5-4: Health Concerns Addressed by Treats/Chews: Dog Owners/Cat Owners, 2015 (percent)
  • Two Main Drivers from Consumer Perspective
  • Table 5-1: Ownership Rates for Pets: Dogs vs. Cats, 2004-2014(percent of U.S. households)
  • Table 5-2: Purchasing Rates for Pet Treats: Dog Owners vs. Cat Owners, 2004-2014 (percent of U.S. dog- or cat-owning households)
  • Total Customer Base in Households: Dog Treats vs. Cat Treats
  • Table 5-3: Household Purchasing Patterns for Pet Treats: By Number of Dogs or Cats Owned, 2014 (number and percent of U.S. dog- or cat-owning households)
  • Total Consumer Base in Pets: Dogs vs. Cats
  • Table 5-4: Pet Population Base for Treats: By Number of Dogs or Cats Owned, 2014 (U.S. households)
  • Overall Demographics of Dog and Cat Treat Purchasers
  • Table 5-5: Demographic Profile of Dog Treat Purchasers, 2014(percent and index)
  • Table 5-6: Demographic Profile of Cat Treat Purchasers, 2014(percent and index)
  • Purchasing Patterns for Dog Treat Brands
  • Big Heart Has 4 of Top 5 Brands
  • Table 5-7: Usage Rates for Leading Dog Treat Brand Lines, 2014/2015 (percent of dog-owning households)
  • Figure 5-5: Brand Concentration Overview: Dog Treat vs. Cat Treats, 2014/2015 (purchasing rates by dog- or cat-owning households for selected measures)
  • Beggin' Strips, Milk-Bone Lead in Customer Base Growth
  • Table 5-8: Consumer Base for Leading Dog Treat Brand Lines,2008/2009 vs. 2014/2015 (number of households in thousands)
  • Consumer Purchasing Patterns
  • Table 5-9: Purchasing Indexes for Selected Leading Dog Treat Brand Lines: Single vs. Multiple Dog Owners, 2014/2015 (index)
  • Table 5-10: Overview of Milk-Bone Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-11: Overview of Beggin' Strips Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-12: Overview of Jerky Treats Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-13: Overview of Pup-Peroni Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-14: Overview of Meaty Bone Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-15: Overview of T-Bonz Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-16: Overview of Pedigree Dentabone Brand Dog Treat Purchasers, 2014/2015 (percent and index)
  • Table 5-17: Overview of Busy Bone Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-18: Overview of Alpo Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-19: Overview of Purina Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-20: Overview of Canine Carryouts Brand Dog Treat Purchasers, 2014/2015 (percent and index)
  • Table 5-21: Overview of Snausages Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Table 5-22: Overview of Store Brand Dog Treat Purchasers,2014/2015 (percent and index)
  • Purchasing Patterns for Cat Treat Brands
  • Whiskas Temptations Brand Leads in Consumer Draw and Consumer Base Growth
  • Table 5-23: Usage Rates for Leading Cat Treat Brand Lines,2014/2015 (percent of cat-owning households)
  • Table 5-24: Consumer Base for Leading Cat Treat Brand Lines,2012/2013 vs. 2014/2015 (number of households in thousands)
  • Consumer Purchasing Patterns
  • Table 5-25: Purchasing Indexes for Selected Leading Cat Treat Brand Lines: Single vs. Multiple Cat Owners, 2014/2015(percent and index)
  • Table 5-26: Overview of Whiskas Temptations Brand Cat Treat Purchasers, 2014/2015 (percent and index)
  • Table 5-27: Overview of Friskies Brand Cat Treat Purchasers,2014/2015 (percent and index)
  • Table 5-28: Overview of Pounce Brand Cat Treat Purchasers,2014/2015 (percent and index)
  • Table 5-29: Overview of Meow Mix Brand Cat Treat Purchasers,2014/2015 (percent and index)
  • Table 5-30: Overview for Whisker Lickin's Brand Cat Treat Purchasers, 2014/2015 (percent and index)
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