ペット用おやつ市場規模、シェア、成長分析：製品タイプ別、ペットタイプ別、流通チャネル別、地域別 - 産業予測 2025年～2032年

ペット用おやつの世界市場規模は2023年に83億5,000万米ドルと評価され、2024年の90億1,000万米ドルから2032年には165億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.9％で成長する見通しです。

世界のペット用おやつ市場は、ペット用の自然食品・オーガニック食品に対する消費者需要の高まりに後押しされて力強い成長を遂げています。ペットの飼い主が健康志向を強めるにつれて、有害な化学物質や遺伝子組み換え作物を含まないおやつへのシフトが顕著になっています。また、COVID-19の大流行は、隔離されている間の交友を求めてペットの養子縁組を急増させ、この市場をさらに押し上げました。特筆すべきは、2020年2月から5月にかけて、犬猫用おやつの売上が6.5%増加したことで、パンデミック後の成長傾向が持続していることを示しています。2022年には犬の人口が6億450万匹に達するのに対し、猫は4億820万匹に達し、より多くの飼い主が家庭料理から市販のフードに移行しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

ペット用おやつ市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 食べる
• 噛める

ペット用おやつ市場規模：ペットタイプ別& CAGR（2025-2032）

• 市場概要
• 犬
• 猫
• その他

ペット用おやつ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 専門店
• オンラインストア
• その他

ペット用おやつ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Mars Petcare（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition（USA）
• The J.M. Smucker Company（USA）
• General Mills（USA）
• WellPet LLC（USA）
• Big Heart Pet Brands（USA）
• Tyson Foods（USA）
• Saturn Petcare Group（Germany）
• Wellness Pet Company（USA）
• Natural Treats（USA）
• Rush Direct（USA）
• Simmons Pet Food（USA）
• Almo Nature（Italy）
• Aller Petfood（Denmark）
• C.J. Foods（USA）
• Deuerer（Germany）
• Canidae Corp.（USA）
• Gimborn（Germany）

結論と推奨事項

Global Pet Treats Market size was valued at USD 8.35 billion in 2023 and is poised to grow from USD 9.01 billion in 2024 to USD 16.55 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global pet treats market is experiencing robust growth fueled by increasing consumer demand for natural and organic food products for pets. As pet owners become more health-conscious, there is a notable shift towards treats free of harmful chemicals and GMOs. The COVID-19 pandemic also drove a surge in pet adoptions as people sought companionship during isolation, further boosting this market. Notably, between February and May 2020, cat and dog treat sales rose by 6.5%, indicating a sustained post-pandemic growth trend. With the dog population reaching 604.5 million compared to 408.2 million cats in 2022, more pet owners are transitioning from home-cooked to commercial food, driven by the higher dietary requirements of dogs, presenting significant market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pet Treats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pet Treats Market Segments Analysis

Global Pet Treats Market is segmented by Product Type, Pet Type, Distribution Channel and region. Based on Product Type, the market is segmented into Eatable and Chewable. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pet Treats Market

The global pet treats market is expected to experience significant growth due to several key drivers, including the rising pet population and enhanced purchasing power. Additionally, the trend of pet humanization is gaining momentum worldwide, prompting pet owners to seek premium food and treats for their beloved animals. Rapid urbanization and an increasing affection for pets are also contributing factors, as individuals are more inclined to invest in high-quality products that cater to their pets' needs. This combination of factors is likely to stimulate the demand for pet treats throughout the forecast period, shaping a vibrant market landscape.

Restraints in the Global Pet Treats Market

The Global Pet Treats market faces significant constraints due to stringent regulatory policies and compliance requirements that dictate the formulation, labeling, and safety standards of pet food products. These regulations pose a considerable challenge for manufacturers, particularly smaller market players who often lack the resources to navigate the complex regulatory landscape effectively. This can limit their ability to compete and innovate, potentially hindering market growth and product availability. As compliance with these regulations becomes increasingly demanding, it creates barriers that may stifle the entry of new players into the market and restrict the overall expansion of the industry.

Market Trends of the Global Pet Treats Market

The Global Pet Treats market has witnessed a remarkable shift in consumer behavior, characterized by a 24.8% surge in pet expenditure from 2017 to 2022. This trend underscores the growing prioritization of pet health and wellness, with dog treats dominating the market share over cat treats. The preference for premium pet foods has become increasingly pronounced, driven by pet owners seeking high-quality, nutritious options for their furry companions. This shift reflects a broader trend of humanization in pet care, leading to innovative product offerings that cater to the evolving tastes and dietary needs of pets, thereby propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Pet Treats Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eatable
• Chewable

Global Pet Treats Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Pet Treats Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Pet Treats Market Size & CAGR (2025-2032)

• North America (Product Type, Pet Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pet Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pet Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pet Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pet Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mars Petcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellPet LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Heart Pet Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saturn Petcare Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Treats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rush Direct (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simmons Pet Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almo Nature (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aller Petfood (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• C.J. Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deuerer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canidae Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gimborn (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations