ヘルスケア向けCRMの世界市場規模、シェア、産業動向分析レポート：展開モード別、機能別（セールス、カスタマーサービス＆サポート、デジタルコマース、クロス-CRM、マーケティング）、エンドユーザー別、地域別展望・予測、2022～2028年版

ヘルスケア向けCRMの世界市場規模は、2028年までに250億米ドルに達し、予測期間中にCAGR8.9%の市場成長率で上昇すると予測されています。

医療従事者、患者、支払者のコミュニティと政府とのパートナーシップにより、経済成長が促進されると予想されます。ダイレクトマーケティングやソーシャルマーケティングの利用は、予測期間を通じて増加すると予想されます。これらの技術を導入する主な理由としては、部門間の統合の改善、コストの削減、患者満足度の向上、管理スタッフの多面的なメリットなどが挙げられます。

CRMは、医療スタッフと患者のコミュニケーションのための同期化されたデータベースおよび集中化されたプラットフォームとして機能します。患者がクリニックを訪れた際、看護師はすべてのデータを単一のダッシュボードで見ることができ、より迅速に患者のニーズに対応することができるようになります。さらに、CRMは、支払い、予約スケジュール、患者への通知など、通常のプロセスを自動化するための強力な機能を提供します。

COVID-19の影響分析

COVID-19の大流行は、インドに障害と成長のチャンスの両方をもたらしました。この危機はインドの新興企業の門戸を開放し、そのうちのいくつかはこの機会に対応し、安価でスケーラブルかつ迅速なソリューションの作成を急がせています。さらに、パンデミックは遠隔医療や在宅医療の分野でも、さまざまな国での台頭を促しています。パンデミックは、ヘルスケア分野で活動する企業に先進的なソリューションやシステムの導入を迫っており、ヘルスケア向けCRMの市場需要を拡大させるものと思われます。

市場の成長要因

技術革新と慢性疾患の発生率の増加

ヘルスケア顧客関係管理（CRM）業界の拡大のために、主要な市場参入企業は新技術を採用しています。ヘルスケア顧客関係管理（CRM）プラットフォームは、モノのインターネット、ブロックチェーン、人工知能のような技術を採用しています。このような技術は、ソフトウェアの有効性と効率性を高めます。National Center for Chronic Condition Prevention and Health Promotionが述べているように、10人のアメリカ人のうち6人は、脳卒中、糖尿病、心臓発作、がんなどの慢性疾患に苦しんでいます。

ヘルスケア提供の効率化

ヘルスケアにおけるCRMは、サービス提供の迅速化にも欠かせません。このアプローチでは、医師は潜在的な患者にすべての適切な情報を迅速に提供することができます。例えば、顧客データベースを調査することで、同じような症状を持つ患者を特定することができます。このため、症例の診断を確立するためのトータル・プロセスが大幅に短縮されるはずです。さらに、トップクラスのヘルスケア向けCRMは、ユーザーが過去の患者レポートを調べることを可能にします。これは、診断プロセスを迅速化します。

市場抑制要因

有資格者の不足

ヘルスケア向けCRMソフトウェアとプラットフォームの運用管理には、専門家が必要です。ヘルスケア向けCRMソリューションに携わる人は、最新のソフトウェア、テクノロジー、情報技術機器に精通している必要があります。ヘルスケアの手順を最適化するための高度なソリューションやシステムの操作についてトレーニングを受けた熟練した専門家が不足しています。そのため、多くのヘルスケア企業がこのようなソリューションを導入していますが、その従業員はヘルスケア向けCRMソリューションについて十分に理解し、精通しているわけではありません。

機能別の展望

ヘルスケア向けCRM市場は、機能別にカスタマーサービス＆サポート、デジタルコマース、マーケティング、セールス、クロスCRMに区分されます。2021年のヘルスケア向けCRM市場では、カスタマーサービスとサポート部門が大きな収益シェアを記録しました。これは、市場に複数のCRMシステムが存在することと、市場参入企業の行動によるものです。例えば、Pega for Healthcare &Life Sciencesは、ヘルスケア支払者、プロバイダー、薬局給付管理者、ライフサイエンス分野のパートナー向けの参加、効果、セルフサービスプラットフォームです。

導入モードの展望

ヘルスケア向けCRM市場は、導入形態によってオンプレミス型とクラウド型に分類されます。クラウドセグメントは、2021年のヘルスケア向けCRM市場で最も高い収益シェアを獲得しました。この分野は、第三者プロバイダーがホストするデータを必要に応じて管理し、スケーリングの可能性などを支援するソリューションで構成されています。クラウド技術の受け入れの増加、ヘルスケア業界のデジタル化の進展、重要な企業による取り組みなどが、このセグメントの成長を促進する主な理由となっています。

エンドユーザー向け展望

ヘルスケア向けCRM市場は、エンドユーザーごとに、ヘルスケアプロバイダ、ヘルスケアペイヤー、ライフサイエンスに分類されます。2021年のヘルスケア向けCRM市場では、ヘルスケアプロバイダ部門が最も高い収益シェアを獲得しました。これは、世界のさまざまな国で病院やクリニックの数が増加していることに起因しています。また、多くの政府がヘルスケア部門に投資しているため、高度な医療施設を確立しています。これにより、同市場では革新的なシステムやソリューションに対する機会や需要がさらに高まると予想されます。

地域別展望

地域別に見ると、ヘルスケア向けCRM市場は北米、欧州、アジア太平洋、LAMEAで分析されています。北米は、2021年のヘルスケア向けCRM市場で最も高い収益シェアを持つ主要地域となりました。これは、同地域の優れたネットワークとIT開発の結果です。Patient Protection and Affordable Care Act（2010年）の採用や、ヘルスコネクトやeヘルスなどの政府の取り組みが事業の成長を後押ししています。

市場参入企業がとる主な戦略は買収です。Cardinalマトリックスで提示された分析によると、Microsoft Corporationはヘルスケア向けCRM市場の主要な先駆者です。Oracle Corporation、IBM Corporation、Accenture PLCなどの企業は、ヘルスケア向けCRM市場における主要な革新者の一部となっています。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場規模
• セグメンテーション
  • ヘルスケア向けCRMの世界市場、デプロイメントモード別
  • ヘルスケア向けCRMの世界市場、機能別
  • ヘルスケア向けCRMの世界市場、エンドユース別
  • ヘルスケア向けCRMの世界市場、地域別
• 調査手法

第2章 市場概要

• イントロダクション
  • 概要説明
    • 市場の構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場の抑制要因

第3章 競合分析-世界

• KBVカーディナルマトリックス
• 最近の業界全体の戦略的展開
  • パートナーシップ、コラボレーション、契約
  • 地理的拡大
  • 買収と合併
• 主要成功戦略
  • 主要なリーディング戦略：割合の分布（2018-2022年）
  • 主要な戦略的動き：（買収と合併：2018年、7月-2022年、1月）主要なプレーヤーたち

第4章 ヘルスケア向けCRMの世界市場：デプロイメントモード別

• クラウド/ウェブベースの世界市場：地域別
• オンプレミスモデルの世界市場：地域別

第5章 ヘルスケア向けCRMの世界市場：機能別

• 販売機能の地域別世界市場
• カスタマーサービス＆サポートの世界市場：地域別
• デジタルコマースの世界市場：地域別
• クロスCRMの世界市場：地域別
• マーケティングの世界市場：地域別

第6章 ヘルスケア向けCRMの世界市場：エンドユーザー別

• ヘルスケアプロバイダの地域別世界市場
• ヘルスケアペイヤーの世界市場：地域別
• ライフサイエンス産業の世界市場：地域別

第7章 ヘルスケア向けCRMの世界市場：地域別

• 北米
  • 北米のヘルスケア向けCRM国別市場
    • 米国
    • カナダ
    • メキシコ
    • 北米以外の地域
• 欧州
  • 欧州ヘルスケア向けCRM市場：国別内訳
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋地域のヘルスケア向けCRM市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAのヘルスケア向けCRM市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの残りの地域

第8章 企業プロファイル

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation（Cerner Corporation）
• SAP SE
• Accenture PLC
• Zoho Corporation Pvt. Ltd.
• Salesforce.com, Inc.
• Verint Systems, Inc.
• Creatio EMEA Ltd.
• hc1.com Inc.

LIST OF TABLES

• TABLE 1 Global Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 2 Global Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 3 Partnerships, Collaborations and Agreements - Healthcare CRM Market
• TABLE 4 Geographical Expansion - Healthcare CRM Market
• TABLE 5 Acquisition and Mergers - Healthcare CRM Market
• TABLE 6 Global Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 7 Global Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 8 Global Cloud/Web-based Model Market by Region, 2018 - 2021, USD Million
• TABLE 9 Global Cloud/Web-based Model Market by Region, 2022 - 2028, USD Million
• TABLE 10 Global On-premise Model Market by Region, 2018 - 2021, USD Million
• TABLE 11 Global On-premise Model Market by Region, 2022 - 2028, USD Million
• TABLE 12 Global Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 13 Global Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 14 Global Sales Market by Region, 2018 - 2021, USD Million
• TABLE 15 Global Sales Market by Region, 2022 - 2028, USD Million
• TABLE 16 Global Customer Service & Support Market by Region, 2018 - 2021, USD Million
• TABLE 17 Global Customer Service & Support Market by Region, 2022 - 2028, USD Million
• TABLE 18 Global Digital Commerce Market by Region, 2018 - 2021, USD Million
• TABLE 19 Global Digital Commerce Market by Region, 2022 - 2028, USD Million
• TABLE 20 Global Cross -CRM Market by Region, 2018 - 2021, USD Million
• TABLE 21 Global Cross -CRM Market by Region, 2022 - 2028, USD Million
• TABLE 22 Global Marketing Market by Region, 2018 - 2021, USD Million
• TABLE 23 Global Marketing Market by Region, 2022 - 2028, USD Million
• TABLE 24 Global Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 25 Global Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 26 Global Healthcare Providers Market by Region, 2018 - 2021, USD Million
• TABLE 27 Global Healthcare Providers Market by Region, 2022 - 2028, USD Million
• TABLE 28 Global Healthcare Payers Market by Region, 2018 - 2021, USD Million
• TABLE 29 Global Healthcare Payers Market by Region, 2022 - 2028, USD Million
• TABLE 30 Global Life Sciences Industry Market by Region, 2018 - 2021, USD Million
• TABLE 31 Global Life Sciences Industry Market by Region, 2022 - 2028, USD Million
• TABLE 32 Global Healthcare CRM Market by Region, 2018 - 2021, USD Million
• TABLE 33 Global Healthcare CRM Market by Region, 2022 - 2028, USD Million
• TABLE 34 North America Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 35 North America Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 36 North America Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 37 North America Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 38 North America Cloud/Web-based Model Market by Country, 2018 - 2021, USD Million
• TABLE 39 North America Cloud/Web-based Model Market by Country, 2022 - 2028, USD Million
• TABLE 40 North America On-premise Model Market by Country, 2018 - 2021, USD Million
• TABLE 41 North America On-premise Model Market by Country, 2022 - 2028, USD Million
• TABLE 42 North America Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 43 North America Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 44 North America Sales Market by Country, 2018 - 2021, USD Million
• TABLE 45 North America Sales Market by Country, 2022 - 2028, USD Million
• TABLE 46 North America Customer Service & Support Market by Country, 2018 - 2021, USD Million
• TABLE 47 North America Customer Service & Support Market by Country, 2022 - 2028, USD Million
• TABLE 48 North America Digital Commerce Market by Country, 2018 - 2021, USD Million
• TABLE 49 North America Digital Commerce Market by Country, 2022 - 2028, USD Million
• TABLE 50 North America Cross -CRM Market by Country, 2018 - 2021, USD Million
• TABLE 51 North America Cross -CRM Market by Country, 2022 - 2028, USD Million
• TABLE 52 North America Marketing Market by Country, 2018 - 2021, USD Million
• TABLE 53 North America Marketing Market by Country, 2022 - 2028, USD Million
• TABLE 54 North America Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 55 North America Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 56 North America Healthcare Providers Market by Country, 2018 - 2021, USD Million
• TABLE 57 North America Healthcare Providers Market by Country, 2022 - 2028, USD Million
• TABLE 58 North America Healthcare Payers Market by Country, 2018 - 2021, USD Million
• TABLE 59 North America Healthcare Payers Market by Country, 2022 - 2028, USD Million
• TABLE 60 North America Life Sciences Industry Market by Country, 2018 - 2021, USD Million
• TABLE 61 North America Life Sciences Industry Market by Country, 2022 - 2028, USD Million
• TABLE 62 North America Healthcare CRM Market by Country, 2018 - 2021, USD Million
• TABLE 63 North America Healthcare CRM Market by Country, 2022 - 2028, USD Million
• TABLE 64 US Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 65 US Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 66 US Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 67 US Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 68 US Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 69 US Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 70 US Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 71 US Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 72 Canada Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 73 Canada Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 74 Canada Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 75 Canada Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 76 Canada Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 77 Canada Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 78 Canada Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 79 Canada Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 80 Mexico Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 81 Mexico Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 82 Mexico Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 83 Mexico Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 84 Mexico Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 85 Mexico Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 86 Mexico Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 87 Mexico Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 88 Rest of North America Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 89 Rest of North America Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 90 Rest of North America Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 91 Rest of North America Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 92 Rest of North America Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 93 Rest of North America Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 94 Rest of North America Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 95 Rest of North America Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 96 Europe Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 97 Europe Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 98 Europe Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 99 Europe Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 100 Europe Cloud/Web-based Model Market by Country, 2018 - 2021, USD Million
• TABLE 101 Europe Cloud/Web-based Model Market by Country, 2022 - 2028, USD Million
• TABLE 102 Europe On-premise Model Market by Country, 2018 - 2021, USD Million
• TABLE 103 Europe On-premise Model Market by Country, 2022 - 2028, USD Million
• TABLE 104 Europe Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 105 Europe Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 106 Europe Sales Market by Country, 2018 - 2021, USD Million
• TABLE 107 Europe Sales Market by Country, 2022 - 2028, USD Million
• TABLE 108 Europe Customer Service & Support Market by Country, 2018 - 2021, USD Million
• TABLE 109 Europe Customer Service & Support Market by Country, 2022 - 2028, USD Million
• TABLE 110 Europe Digital Commerce Market by Country, 2018 - 2021, USD Million
• TABLE 111 Europe Digital Commerce Market by Country, 2022 - 2028, USD Million
• TABLE 112 Europe Cross -CRM Market by Country, 2018 - 2021, USD Million
• TABLE 113 Europe Cross -CRM Market by Country, 2022 - 2028, USD Million
• TABLE 114 Europe Marketing Market by Country, 2018 - 2021, USD Million
• TABLE 115 Europe Marketing Market by Country, 2022 - 2028, USD Million
• TABLE 116 Europe Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 117 Europe Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 118 Europe Healthcare Providers Market by Country, 2018 - 2021, USD Million
• TABLE 119 Europe Healthcare Providers Market by Country, 2022 - 2028, USD Million
• TABLE 120 Europe Healthcare Payers Market by Country, 2018 - 2021, USD Million
• TABLE 121 Europe Healthcare Payers Market by Country, 2022 - 2028, USD Million
• TABLE 122 Europe Life Sciences Industry Market by Country, 2018 - 2021, USD Million
• TABLE 123 Europe Life Sciences Industry Market by Country, 2022 - 2028, USD Million
• TABLE 124 Europe Healthcare CRM Market by Country, 2018 - 2021, USD Million
• TABLE 125 Europe Healthcare CRM Market by Country, 2022 - 2028, USD Million
• TABLE 126 Germany Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 127 Germany Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 128 Germany Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 129 Germany Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 130 Germany Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 131 Germany Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 132 Germany Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 133 Germany Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 134 UK Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 135 UK Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 136 UK Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 137 UK Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 138 UK Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 139 UK Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 140 UK Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 141 UK Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 142 France Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 143 France Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 144 France Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 145 France Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 146 France Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 147 France Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 148 France Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 149 France Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 150 Russia Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 151 Russia Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 152 Russia Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 153 Russia Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 154 Russia Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 155 Russia Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 156 Russia Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 157 Russia Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 158 Spain Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 159 Spain Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 160 Spain Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 161 Spain Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 162 Spain Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 163 Spain Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 164 Spain Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 165 Spain Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 166 Italy Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 167 Italy Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 168 Italy Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 169 Italy Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 170 Italy Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 171 Italy Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 172 Italy Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 173 Italy Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 174 Rest of Europe Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 175 Rest of Europe Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 176 Rest of Europe Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 177 Rest of Europe Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 178 Rest of Europe Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 179 Rest of Europe Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 180 Rest of Europe Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 181 Rest of Europe Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 182 Asia Pacific Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 183 Asia Pacific Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 184 Asia Pacific Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 185 Asia Pacific Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 186 Asia Pacific Cloud/Web-based Model Market by Country, 2018 - 2021, USD Million
• TABLE 187 Asia Pacific Cloud/Web-based Model Market by Country, 2022 - 2028, USD Million
• TABLE 188 Asia Pacific On-premise Model Market by Country, 2018 - 2021, USD Million
• TABLE 189 Asia Pacific On-premise Model Market by Country, 2022 - 2028, USD Million
• TABLE 190 Asia Pacific Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 191 Asia Pacific Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 192 Asia Pacific Sales Market by Country, 2018 - 2021, USD Million
• TABLE 193 Asia Pacific Sales Market by Country, 2022 - 2028, USD Million
• TABLE 194 Asia Pacific Customer Service & Support Market by Country, 2018 - 2021, USD Million
• TABLE 195 Asia Pacific Customer Service & Support Market by Country, 2022 - 2028, USD Million
• TABLE 196 Asia Pacific Digital Commerce Market by Country, 2018 - 2021, USD Million
• TABLE 197 Asia Pacific Digital Commerce Market by Country, 2022 - 2028, USD Million
• TABLE 198 Asia Pacific Cross -CRM Market by Country, 2018 - 2021, USD Million
• TABLE 199 Asia Pacific Cross -CRM Market by Country, 2022 - 2028, USD Million
• TABLE 200 Asia Pacific Marketing Market by Country, 2018 - 2021, USD Million
• TABLE 201 Asia Pacific Marketing Market by Country, 2022 - 2028, USD Million
• TABLE 202 Asia Pacific Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 203 Asia Pacific Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 204 Asia Pacific Healthcare Providers Market by Country, 2018 - 2021, USD Million
• TABLE 205 Asia Pacific Healthcare Providers Market by Country, 2022 - 2028, USD Million
• TABLE 206 Asia Pacific Healthcare Payers Market by Country, 2018 - 2021, USD Million
• TABLE 207 Asia Pacific Healthcare Payers Market by Country, 2022 - 2028, USD Million
• TABLE 208 Asia Pacific Life Sciences Industry Market by Country, 2018 - 2021, USD Million
• TABLE 209 Asia Pacific Life Sciences Industry Market by Country, 2022 - 2028, USD Million
• TABLE 210 Asia Pacific Healthcare CRM Market by Country, 2018 - 2021, USD Million
• TABLE 211 Asia Pacific Healthcare CRM Market by Country, 2022 - 2028, USD Million
• TABLE 212 China Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 213 China Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 214 China Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 215 China Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 216 China Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 217 China Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 218 China Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 219 China Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 220 Japan Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 221 Japan Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 222 Japan Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 223 Japan Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 224 Japan Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 225 Japan Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 226 Japan Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 227 Japan Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 228 India Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 229 India Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 230 India Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 231 India Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 232 India Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 233 India Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 234 India Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 235 India Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 236 South Korea Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 237 South Korea Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 238 South Korea Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 239 South Korea Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 240 South Korea Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 241 South Korea Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 242 South Korea Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 243 South Korea Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 244 Singapore Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 245 Singapore Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 246 Singapore Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 247 Singapore Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 248 Singapore Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 249 Singapore Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 250 Singapore Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 251 Singapore Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 252 Malaysia Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 253 Malaysia Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 254 Malaysia Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 255 Malaysia Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 256 Malaysia Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 257 Malaysia Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 258 Malaysia Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 259 Malaysia Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 260 Rest of Asia Pacific Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 261 Rest of Asia Pacific Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 262 Rest of Asia Pacific Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 263 Rest of Asia Pacific Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 264 Rest of Asia Pacific Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 265 Rest of Asia Pacific Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 266 Rest of Asia Pacific Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 267 Rest of Asia Pacific Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 268 LAMEA Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 269 LAMEA Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 270 LAMEA Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 271 LAMEA Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 272 LAMEA Cloud/Web-based Model Market by Country, 2018 - 2021, USD Million
• TABLE 273 LAMEA Cloud/Web-based Model Market by Country, 2022 - 2028, USD Million
• TABLE 274 LAMEA On-premise Model Market by Country, 2018 - 2021, USD Million
• TABLE 275 LAMEA On-premise Model Market by Country, 2022 - 2028, USD Million
• TABLE 276 LAMEA Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 277 LAMEA Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 278 LAMEA Sales Market by Country, 2018 - 2021, USD Million
• TABLE 279 LAMEA Sales Market by Country, 2022 - 2028, USD Million
• TABLE 280 LAMEA Customer Service & Support Market by Country, 2018 - 2021, USD Million
• TABLE 281 LAMEA Customer Service & Support Market by Country, 2022 - 2028, USD Million
• TABLE 282 LAMEA Digital Commerce Market by Country, 2018 - 2021, USD Million
• TABLE 283 LAMEA Digital Commerce Market by Country, 2022 - 2028, USD Million
• TABLE 284 LAMEA Cross -CRM Market by Country, 2018 - 2021, USD Million
• TABLE 285 LAMEA Cross -CRM Market by Country, 2022 - 2028, USD Million
• TABLE 286 LAMEA Marketing Market by Country, 2018 - 2021, USD Million
• TABLE 287 LAMEA Marketing Market by Country, 2022 - 2028, USD Million
• TABLE 288 LAMEA Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 289 LAMEA Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 290 LAMEA Healthcare Providers Market by Country, 2018 - 2021, USD Million
• TABLE 291 LAMEA Healthcare Providers Market by Country, 2022 - 2028, USD Million
• TABLE 292 LAMEA Healthcare Payers Market by Country, 2018 - 2021, USD Million
• TABLE 293 LAMEA Healthcare Payers Market by Country, 2022 - 2028, USD Million
• TABLE 294 LAMEA Life Sciences Industry Market by Country, 2018 - 2021, USD Million
• TABLE 295 LAMEA Life Sciences Industry Market by Country, 2022 - 2028, USD Million
• TABLE 296 LAMEA Healthcare CRM Market by Country, 2018 - 2021, USD Million
• TABLE 297 LAMEA Healthcare CRM Market by Country, 2022 - 2028, USD Million
• TABLE 298 Brazil Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 299 Brazil Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 300 Brazil Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 301 Brazil Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 302 Brazil Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 303 Brazil Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 304 Brazil Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 305 Brazil Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 306 Argentina Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 307 Argentina Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 308 Argentina Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 309 Argentina Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 310 Argentina Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 311 Argentina Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 312 Argentina Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 313 Argentina Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 314 UAE Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 315 UAE Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 316 UAE Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 317 UAE Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 318 UAE Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 319 UAE Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 320 UAE Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 321 UAE Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 322 Saudi Arabia Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 323 Saudi Arabia Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 324 Saudi Arabia Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 325 Saudi Arabia Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 326 Saudi Arabia Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 327 Saudi Arabia Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 328 Saudi Arabia Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 329 Saudi Arabia Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 330 South Africa Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 331 South Africa Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 332 South Africa Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 333 South Africa Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 334 South Africa Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 335 South Africa Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 336 South Africa Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 337 South Africa Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 338 Nigeria Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 339 Nigeria Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 340 Nigeria Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 341 Nigeria Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 342 Nigeria Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 343 Nigeria Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 344 Nigeria Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 345 Nigeria Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 346 Rest of LAMEA Healthcare CRM Market, 2018 - 2021, USD Million
• TABLE 347 Rest of LAMEA Healthcare CRM Market, 2022 - 2028, USD Million
• TABLE 348 Rest of LAMEA Healthcare CRM Market by Deployment Mode, 2018 - 2021, USD Million
• TABLE 349 Rest of LAMEA Healthcare CRM Market by Deployment Mode, 2022 - 2028, USD Million
• TABLE 350 Rest of LAMEA Healthcare CRM Market by Functionality, 2018 - 2021, USD Million
• TABLE 351 Rest of LAMEA Healthcare CRM Market by Functionality, 2022 - 2028, USD Million
• TABLE 352 Rest of LAMEA Healthcare CRM Market by End Use, 2018 - 2021, USD Million
• TABLE 353 Rest of LAMEA Healthcare CRM Market by End Use, 2022 - 2028, USD Million
• TABLE 354 Key information - IBM Corporation
• TABLE 355 key information - Microsoft Corporation
• TABLE 356 Key Information - Oracle Corporation
• TABLE 357 Key Information - SAP SE
• TABLE 358 Key information - Accenture PLC
• TABLE 359 Key Information - Zoho Corporation Pvt. Ltd.
• TABLE 360 Key Information -Salesforce.com, Inc.
• TABLE 361 Key information -Verint Systems, Inc.
• TABLE 362 Key Information - CREATIO EMEA LTD.
• TABLE 363 Key Information - hc1.com Inc.

List of Figures

• FIG 1 Methodology for the research
• FIG 2 KBV Cardinal Matrix
• FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
• FIG 4 Key Strategic Move: Acquisitions and Mergers : 2018, Jul - 2022, Jan) Leading Players
• FIG 5 Global Healthcare CRM Market Share by Deployment Mode, 2021
• FIG 6 Global Healthcare CRM Market Share by Deployment Mode, 2028
• FIG 7 Global Healthcare CRM Market by Deployment Mode, 2018 - 2028, USD Million
• FIG 8 Global Healthcare CRM Market Share by Functionality, 2021
• FIG 9 Global Healthcare CRM Market Share by Functionality, 2028
• FIG 10 Global Healthcare CRM Market by Functionality, 2018 - 2028, USD Million
• FIG 11 Global Healthcare CRM Market Share by End Use, 2021
• FIG 12 Global Healthcare CRM Market Share by End Use, 2028
• FIG 13 Global Healthcare CRM Market by End Use, 2018 - 2028, USD Million
• FIG 14 Global Healthcare CRM Market Share by Region, 2021
• FIG 15 Global Healthcare CRM Market Share by Region, 2028
• FIG 16 Global Healthcare CRM Market by Region, 2018 - 2028, USD Million
• FIG 17 Swot analysis: IBM Corporation
• FIG 18 SWOT Analysis: Microsoft Corporation
• FIG 19 SWOT analysis: Oracle Corporation
• FIG 20 SWOT Analysis: SAP SE
• FIG 21 Swot analysis: Accenture plc
• FIG 22 SWOT Analysis: Salesforce.com Inc.

The Global Healthcare CRM Market size is expected to reach $25 billion by 2028, rising at a market growth of 8.9% CAGR during the forecast period.

CRM particularly tailored for the healthcare business. Healthcare CRMs integrate many data sources to give an all-encompassing view of patient habits and activities. A healthcare CRM system's main goal is to interact, recruit, and retain patients. The expansion of the healthcare CRM market is anticipated to be driven by an increase in demand from patients for simple access to therapies through virtual patient care and technical advancements in rebuilding healthcare databases.

In addition, patients' increasing need for early therapy with home care, digital care, portable surveillance, and illness monitoring devices promotes the expansion of the market for healthcare CRM. There is an increase in the number of chronic conditions, like diabetes and cancer, that require rapid medical support and treatment and are predicted to increase the demand for healthcare goods.

Government partnership with communities of providers, patients, and payers is anticipated to stimulate economic expansion. The usage of direct targeted marketing or social marketing is anticipated to increase throughout the forecast period. Several of the major and reasons for the implementation of these technologies include improved departmental integration, decreased costs, higher patient satisfaction, and multifaceted administrative staff advantages.

A CRM acts as a synchronized database and centralized platform for medical staff and patient communication. When patients visit a clinic, nurses may view all of their data on a single dashboard, allowing them to respond to their needs more quickly. In addition, CRMs provide robust capabilities for automating regular processes including as payments, appointment scheduling, and patient notifications.

COVID-19 Impact Analysis

The COVID-19 pandemic has offered India with both obstacles and chances for growth. The crisis has unleashed the floodgates for Indian startups, several of which have responded to the occasion and hastened the creation of inexpensive, scalable, and rapid solutions. In addition, the pandemic is stimulating the rise of telemedicine as well as the home healthcare sector in different nations. The pandemic has compelled organizations operating in the healthcare sector to adopt advanced solutions and systems, which would escalate the demand for healthcare CRM in the market.

Market Growth Factors

Technological Innovations And Increasing Incidence Of Chronic Conditions

For the expansion of the healthcare customer relationship management (CRM) industry, the key market participants are embracing new technologies. A healthcare customer relationship management (CRM) platform employs technologies like the internet of things, blockchain, and artificial intelligence. Such technologies boost the software's effectiveness and efficiency. As stated by the National Center for Chronic Condition Prevention and Health Promotion, six out of ten Americans suffer from a chronic disease like stroke, diabetes, heart attack, or cancer.

Increasing Healthcare Delivery Efficiency

A CRM in healthcare is also essential for expediting service delivery. To use this approach, a physician may quickly provide potential patients with all pertinent information. For instance, the ability to examine client databases enables the identification of patients with comparable conditions. Due to this, the total process of establishing a diagnosis in the case should become significantly quicker. In addition, the top healthcare CRM allows users to examine historical patient reports. This expedites the diagnostic process.

Market Restraining Factors

Shortage Of Qualified Personnel

Professionals are required for the operation and management of healthcare CRM software and platforms. People working on healthcare CRM solutions must be familiar with the most recent software, technologies, and information technology instruments. There is a lack of skilled professionals who are trained for operating the advanced solutions and systems to optimize the healthcare procedures. Along with that, many healthcare organizations are increasingly adopting such solutions, however, their workforce is not fully aware and well-versed with healthcare CRM solutions.

Functionality Outlook

Based on functionality, the healthcare CRM market is segmented into Customer Service and Support, Digital Commerce, Marketing, Sales and Cross -CRM. Customer Service and Support segment recorded a significant revenue share in the healthcare CRM market in 2021. This is due to the existence of multiple CRM systems on the market and market participant actions. Pega for Healthcare & Life Sciences, for example, is a participation, effectiveness, and self-service platform for healthcare payers, providers, pharmacy benefit managers, and life science sector partners.

Deployment Mode Outlook

On the basis of deployment mode, the healthcare CRM market is classified into On-premise and Cloud. Cloud segment garnered the highest revenue share in the healthcare CRM market in 2021. The section consists of solutions that assist manage data hosted by third-party providers on an as-needed basis, including scaling possibilities. Increased acceptance of cloud technology, increased digitization in the healthcare industry, and endeavours by significant corporations are among the primary reasons driving the segment's growth.

End-Use Outlook

By End-use, the healthcare CRM market is fragmented into Healthcare Providers, Healthcare Payers and Life Sciences Industry. Healthcare Providers segment procured the highest revenue share in the healthcare CRM market in 2021. It is due to the rising number of hospitals and clinics across various nations of the world. In addition, many governments are investing in their healthcare sector and thus, establishing advanced healthcare facilities. This would further create opportunities and demand for innovative systems and solutions in the market.

Regional Outlook

Region-wise, the healthcare CRM market is analyzed across North America, Europe, Asia Pacific and LAMEA. North America emerged as the leading region with the highest revenue share in the healthcare CRM market in 2021. It is a result of the region's superior network and IT development. Adoption of the Patient Protection and Affordable Care Act (2010) and government efforts like health connect and e-health fuel business growth.

The major strategies followed by the market participants are Acquisitions. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunners in the Healthcare CRM Market. Companies such as Oracle Corporation, IBM Corporation and Accenture PLC are some of the key innovators in Healthcare CRM Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Accenture PLC, Zoho Corporation Pvt. Ltd., Salesforce.com, Inc., Verint Systems, Inc., Creatio EMEA Ltd., and hc1.com Inc.

Strategies deployed in Healthcare CRM Market

Sep-2022: Creatio expanded its geographical footprint by opening a new office in Warsaw, Poland. Headquartered in Boston, MA. This expansion would strengthen the company's presence in the improving tech scene to deliver companies in the region an award-winning no-code platform for workflow automation.

Jul-2022: Salesforce Japan acquired Fujitsu Limited, a leader in medical and pharmaceutical data and computing technologies. This acquisition aimed to develop new digital solutions for the healthcare sector in the Japanese market. Integrating Salesforce's Health Cloud, a CRM system focused on patient-centric digital transformation, medical institutions would be capable to visualize the patient journey via a comprehensive integration and analysis of patient medical data.

Mar-2022: Microsoft Corp took over Nuance Communications, a leader in conversational AI and ambient intelligence across industries. This acquisition aimed to bring together Nuance's top-class conversational AI and ambient intelligence with Microsoft's secure and trusted industry cloud offerings would allow the company to boost its innovation and implement the solutions more quickly, more effortlessly, and at greater scale to solve the customers' most pressing challenges.

May-2021: IBM completed the acquisition of Waeg, a leading Salesforce Consulting Partner in Europe. This acquisition aimed to expand IBM's portfolio of Salesforce services and advance IBM's hybrid cloud and AI strategy. The acquisition would develop on IBM's continued investment in Salesforce consulting services to fulfill the growing client demand for experience-led business transformation and new customer engagement strategies supported by data, AI, and machine learning.

Nov-2020: SAP took over Emarsys, a leading omnichannel customer engagement platform provider. Improving the SAP Customer Experience portfolio with Emarsys would develop a new paradigm for the way commerce is maintained digitally as it would provide hyper-personalized, omnichannel engagements in real-time, assisting companies to ensure every engagement is relevant and impactful.

Mar-2020: Cerner Corporation joined hands with Xealth, a digital health prescribing platform. This collaboration aimed to provide health systems with new centralized digital ordering and monitoring for customers. These capabilities are developed to assist health systems to choose, operate and implement digital tools and applications along with providing clinicians access to remote monitoring and more direct engagement with patients.

Jan-2020: Accenture took over maihiro, a provider of customer experience and customer relationship management. This acquisition aimed to assist Accenture to create solutions for customers that drive innovation as well as transformation in sales, marketing, and customer service.

Nov-2018: Accenture completed the acquisition of Kaplan, a provider of data-driven customer relationship management services. This acquisition aimed to strengthen Accenture Interactive's ability to offer customers end-to-end experience transformation services in the Nordics.

Mar-2018: Cerner teamed up with Salesforce, the global leader in customer relationship management (CRM). This collaboration aimed to expand its population health, clinical, and administration portfolio with an integrated solution, which would combine Salesforce Health Cloud and Marketing Cloud with Cerner's HealtheIntent.

Jan-2018: IBM extended its partnership with Salesforce, an American cloud-based software company. This partnership aimed to bring IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to allow the organization to interact with their customers and collaborate more efficiently with more insights.

Scope of the Study

Market Segments covered in the Report:

By Deployment Mode

• Cloud/Web-based Model
• On-premise Model

By Functionality

• Sales
• Customer Service & Support
• Digital Commerce
• Cross -CRM
• Marketing

By End Use

• Healthcare Providers
• Healthcare Payers
• Life Sciences Industry

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Accenture PLC
• Zoho Corporation Pvt. Ltd.
• Salesforce.com, Inc.
• Verint Systems, Inc.
• Creatio EMEA Ltd.
• hc1.com Inc.

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Healthcare CRM Market, by Deployment Mode
  • 1.4.2 Global Healthcare CRM Market, by Functionality
  • 1.4.3 Global Healthcare CRM Market, by End Use
  • 1.4.4 Global Healthcare CRM Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition and Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

• 3.1 KBV Cardinal Matrix
• 3.2 Recent Industry Wide Strategic Developments
  • 3.2.1 Partnerships, Collaborations and Agreements
  • 3.2.2 Geographical Expansion
  • 3.2.3 Acquisition and Mergers
• 3.3 Top Winning Strategies
  • 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
  • 3.3.2 Key Strategic Move: (Acquisitions and Mergers : 2018, Jul - 2022, Jan) Leading Players

Chapter 4. Global Healthcare CRM Market by Deployment Mode

• 4.1 Global Cloud/Web-based Model Market by Region
• 4.2 Global On-premise Model Market by Region

Chapter 5. Global Healthcare CRM Market by Functionality

• 5.1 Global Sales Market by Region
• 5.2 Global Customer Service & Support Market by Region
• 5.3 Global Digital Commerce Market by Region
• 5.4 Global Cross -CRM Market by Region
• 5.5 Global Marketing Market by Region

Chapter 6. Global Healthcare CRM Market by End Use

• 6.1 Global Healthcare Providers Market by Region
• 6.2 Global Healthcare Payers Market by Region
• 6.3 Global Life Sciences Industry Market by Region

Chapter 7. Global Healthcare CRM Market by Region

• 7.1 North America Healthcare CRM Market
  • 7.1.1 North America Healthcare CRM Market by Deployment Mode
    • 7.1.1.1 North America Cloud/Web-based Model Market by Country
    • 7.1.1.2 North America On-premise Model Market by Country
  • 7.1.2 North America Healthcare CRM Market by Functionality
    • 7.1.2.1 North America Sales Market by Country
    • 7.1.2.2 North America Customer Service & Support Market by Country
    • 7.1.2.3 North America Digital Commerce Market by Country
    • 7.1.2.4 North America Cross -CRM Market by Country
    • 7.1.2.5 North America Marketing Market by Country
  • 7.1.3 North America Healthcare CRM Market by End Use
    • 7.1.3.1 North America Healthcare Providers Market by Country
    • 7.1.3.2 North America Healthcare Payers Market by Country
    • 7.1.3.3 North America Life Sciences Industry Market by Country
  • 7.1.4 North America Healthcare CRM Market by Country
    • 7.1.4.1 US Healthcare CRM Market
      • 7.1.4.1.1 US Healthcare CRM Market by Deployment Mode
      • 7.1.4.1.2 US Healthcare CRM Market by Functionality
      • 7.1.4.1.3 US Healthcare CRM Market by End Use
    • 7.1.4.2 Canada Healthcare CRM Market
      • 7.1.4.2.1 Canada Healthcare CRM Market by Deployment Mode
      • 7.1.4.2.2 Canada Healthcare CRM Market by Functionality
      • 7.1.4.2.3 Canada Healthcare CRM Market by End Use
    • 7.1.4.3 Mexico Healthcare CRM Market
      • 7.1.4.3.1 Mexico Healthcare CRM Market by Deployment Mode
      • 7.1.4.3.2 Mexico Healthcare CRM Market by Functionality
      • 7.1.4.3.3 Mexico Healthcare CRM Market by End Use
    • 7.1.4.4 Rest of North America Healthcare CRM Market
      • 7.1.4.4.1 Rest of North America Healthcare CRM Market by Deployment Mode
      • 7.1.4.4.2 Rest of North America Healthcare CRM Market by Functionality
      • 7.1.4.4.3 Rest of North America Healthcare CRM Market by End Use
• 7.2 Europe Healthcare CRM Market
  • 7.2.1 Europe Healthcare CRM Market by Deployment Mode
    • 7.2.1.1 Europe Cloud/Web-based Model Market by Country
    • 7.2.1.2 Europe On-premise Model Market by Country
  • 7.2.2 Europe Healthcare CRM Market by Functionality
    • 7.2.2.1 Europe Sales Market by Country
    • 7.2.2.2 Europe Customer Service & Support Market by Country
    • 7.2.2.3 Europe Digital Commerce Market by Country
    • 7.2.2.4 Europe Cross -CRM Market by Country
    • 7.2.2.5 Europe Marketing Market by Country
  • 7.2.3 Europe Healthcare CRM Market by End Use
    • 7.2.3.1 Europe Healthcare Providers Market by Country
    • 7.2.3.2 Europe Healthcare Payers Market by Country
    • 7.2.3.3 Europe Life Sciences Industry Market by Country
  • 7.2.4 Europe Healthcare CRM Market by Country
    • 7.2.4.1 Germany Healthcare CRM Market
      • 7.2.4.1.1 Germany Healthcare CRM Market by Deployment Mode
      • 7.2.4.1.2 Germany Healthcare CRM Market by Functionality
      • 7.2.4.1.3 Germany Healthcare CRM Market by End Use
    • 7.2.4.2 UK Healthcare CRM Market
      • 7.2.4.2.1 UK Healthcare CRM Market by Deployment Mode
      • 7.2.4.2.2 UK Healthcare CRM Market by Functionality
      • 7.2.4.2.3 UK Healthcare CRM Market by End Use
    • 7.2.4.3 France Healthcare CRM Market
      • 7.2.4.3.1 France Healthcare CRM Market by Deployment Mode
      • 7.2.4.3.2 France Healthcare CRM Market by Functionality
      • 7.2.4.3.3 France Healthcare CRM Market by End Use
    • 7.2.4.4 Russia Healthcare CRM Market
      • 7.2.4.4.1 Russia Healthcare CRM Market by Deployment Mode
      • 7.2.4.4.2 Russia Healthcare CRM Market by Functionality
      • 7.2.4.4.3 Russia Healthcare CRM Market by End Use
    • 7.2.4.5 Spain Healthcare CRM Market
      • 7.2.4.5.1 Spain Healthcare CRM Market by Deployment Mode
      • 7.2.4.5.2 Spain Healthcare CRM Market by Functionality
      • 7.2.4.5.3 Spain Healthcare CRM Market by End Use
    • 7.2.4.6 Italy Healthcare CRM Market
      • 7.2.4.6.1 Italy Healthcare CRM Market by Deployment Mode
      • 7.2.4.6.2 Italy Healthcare CRM Market by Functionality
      • 7.2.4.6.3 Italy Healthcare CRM Market by End Use
    • 7.2.4.7 Rest of Europe Healthcare CRM Market
      • 7.2.4.7.1 Rest of Europe Healthcare CRM Market by Deployment Mode
      • 7.2.4.7.2 Rest of Europe Healthcare CRM Market by Functionality
      • 7.2.4.7.3 Rest of Europe Healthcare CRM Market by End Use
• 7.3 Asia Pacific Healthcare CRM Market
  • 7.3.1 Asia Pacific Healthcare CRM Market by Deployment Mode
    • 7.3.1.1 Asia Pacific Cloud/Web-based Model Market by Country
    • 7.3.1.2 Asia Pacific On-premise Model Market by Country
  • 7.3.2 Asia Pacific Healthcare CRM Market by Functionality
    • 7.3.2.1 Asia Pacific Sales Market by Country
    • 7.3.2.2 Asia Pacific Customer Service & Support Market by Country
    • 7.3.2.3 Asia Pacific Digital Commerce Market by Country
    • 7.3.2.4 Asia Pacific Cross -CRM Market by Country
    • 7.3.2.5 Asia Pacific Marketing Market by Country
  • 7.3.3 Asia Pacific Healthcare CRM Market by End Use
    • 7.3.3.1 Asia Pacific Healthcare Providers Market by Country
    • 7.3.3.2 Asia Pacific Healthcare Payers Market by Country
    • 7.3.3.3 Asia Pacific Life Sciences Industry Market by Country
  • 7.3.4 Asia Pacific Healthcare CRM Market by Country
    • 7.3.4.1 China Healthcare CRM Market
      • 7.3.4.1.1 China Healthcare CRM Market by Deployment Mode
      • 7.3.4.1.2 China Healthcare CRM Market by Functionality
      • 7.3.4.1.3 China Healthcare CRM Market by End Use
    • 7.3.4.2 Japan Healthcare CRM Market
      • 7.3.4.2.1 Japan Healthcare CRM Market by Deployment Mode
      • 7.3.4.2.2 Japan Healthcare CRM Market by Functionality
      • 7.3.4.2.3 Japan Healthcare CRM Market by End Use
    • 7.3.4.3 India Healthcare CRM Market
      • 7.3.4.3.1 India Healthcare CRM Market by Deployment Mode
      • 7.3.4.3.2 India Healthcare CRM Market by Functionality
      • 7.3.4.3.3 India Healthcare CRM Market by End Use
    • 7.3.4.4 South Korea Healthcare CRM Market
      • 7.3.4.4.1 South Korea Healthcare CRM Market by Deployment Mode
      • 7.3.4.4.2 South Korea Healthcare CRM Market by Functionality
      • 7.3.4.4.3 South Korea Healthcare CRM Market by End Use
    • 7.3.4.5 Singapore Healthcare CRM Market
      • 7.3.4.5.1 Singapore Healthcare CRM Market by Deployment Mode
      • 7.3.4.5.2 Singapore Healthcare CRM Market by Functionality
      • 7.3.4.5.3 Singapore Healthcare CRM Market by End Use
    • 7.3.4.6 Malaysia Healthcare CRM Market
      • 7.3.4.6.1 Malaysia Healthcare CRM Market by Deployment Mode
      • 7.3.4.6.2 Malaysia Healthcare CRM Market by Functionality
      • 7.3.4.6.3 Malaysia Healthcare CRM Market by End Use
    • 7.3.4.7 Rest of Asia Pacific Healthcare CRM Market
      • 7.3.4.7.1 Rest of Asia Pacific Healthcare CRM Market by Deployment Mode
      • 7.3.4.7.2 Rest of Asia Pacific Healthcare CRM Market by Functionality
      • 7.3.4.7.3 Rest of Asia Pacific Healthcare CRM Market by End Use
• 7.4 LAMEA Healthcare CRM Market
  • 7.4.1 LAMEA Healthcare CRM Market by Deployment Mode
    • 7.4.1.1 LAMEA Cloud/Web-based Model Market by Country
    • 7.4.1.2 LAMEA On-premise Model Market by Country
  • 7.4.2 LAMEA Healthcare CRM Market by Functionality
    • 7.4.2.1 LAMEA Sales Market by Country
    • 7.4.2.2 LAMEA Customer Service & Support Market by Country
    • 7.4.2.3 LAMEA Digital Commerce Market by Country
    • 7.4.2.4 LAMEA Cross -CRM Market by Country
    • 7.4.2.5 LAMEA Marketing Market by Country
  • 7.4.3 LAMEA Healthcare CRM Market by End Use
    • 7.4.3.1 LAMEA Healthcare Providers Market by Country
    • 7.4.3.2 LAMEA Healthcare Payers Market by Country
    • 7.4.3.3 LAMEA Life Sciences Industry Market by Country
  • 7.4.4 LAMEA Healthcare CRM Market by Country
    • 7.4.4.1 Brazil Healthcare CRM Market
      • 7.4.4.1.1 Brazil Healthcare CRM Market by Deployment Mode
      • 7.4.4.1.2 Brazil Healthcare CRM Market by Functionality
      • 7.4.4.1.3 Brazil Healthcare CRM Market by End Use
    • 7.4.4.2 Argentina Healthcare CRM Market
      • 7.4.4.2.1 Argentina Healthcare CRM Market by Deployment Mode
      • 7.4.4.2.2 Argentina Healthcare CRM Market by Functionality
      • 7.4.4.2.3 Argentina Healthcare CRM Market by End Use
    • 7.4.4.3 UAE Healthcare CRM Market
      • 7.4.4.3.1 UAE Healthcare CRM Market by Deployment Mode
      • 7.4.4.3.2 UAE Healthcare CRM Market by Functionality
      • 7.4.4.3.3 UAE Healthcare CRM Market by End Use
    • 7.4.4.4 Saudi Arabia Healthcare CRM Market
      • 7.4.4.4.1 Saudi Arabia Healthcare CRM Market by Deployment Mode
      • 7.4.4.4.2 Saudi Arabia Healthcare CRM Market by Functionality
      • 7.4.4.4.3 Saudi Arabia Healthcare CRM Market by End Use
    • 7.4.4.5 South Africa Healthcare CRM Market
      • 7.4.4.5.1 South Africa Healthcare CRM Market by Deployment Mode
      • 7.4.4.5.2 South Africa Healthcare CRM Market by Functionality
      • 7.4.4.5.3 South Africa Healthcare CRM Market by End Use
    • 7.4.4.6 Nigeria Healthcare CRM Market
      • 7.4.4.6.1 Nigeria Healthcare CRM Market by Deployment Mode
      • 7.4.4.6.2 Nigeria Healthcare CRM Market by Functionality
      • 7.4.4.6.3 Nigeria Healthcare CRM Market by End Use
    • 7.4.4.7 Rest of LAMEA Healthcare CRM Market
      • 7.4.4.7.1 Rest of LAMEA Healthcare CRM Market by Deployment Mode
      • 7.4.4.7.2 Rest of LAMEA Healthcare CRM Market by Functionality
      • 7.4.4.7.3 Rest of LAMEA Healthcare CRM Market by End Use

Chapter 8. Company Profiles

• 8.1 IBM Corporation
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Regional & Segmental Analysis
  • 8.1.4 Research & Development Expenses
  • 8.1.5 Recent strategies and developments:
    • 8.1.5.1 Partnerships, Collaborations, and Agreements:
    • 8.1.5.2 Acquisition and Mergers:
  • 8.1.6 SWOT Analysis
• 8.2 Microsoft Corporation
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Research & Development Expenses
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Acquisition and Mergers:
  • 8.2.6 SWOT Analysis
• 8.3 Oracle Corporation (Cerner Corporation)
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 Recent strategies and developments:
    • 8.3.5.1 Partnerships, Collaborations, and Agreements:
  • 8.3.6 SWOT Analysis
• 8.4 SAP SE
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Segmental and Regional Analysis
  • 8.4.4 Research & Development Expense
  • 8.4.5 Recent strategies and developments:
    • 8.4.5.1 Acquisition and Mergers:
  • 8.4.6 SWOT Analysis
• 8.5 Accenture PLC
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Regional Analysis
  • 8.5.4 Research & Development Expense
  • 8.5.5 Recent strategies and developments:
    • 8.5.5.1 Acquisition and Mergers:
  • 8.5.6 SWOT Analysis
• 8.6 Zoho Corporation Pvt. Ltd.
  • 8.6.1 Company Overview
• 8.7 Salesforce.com, Inc.
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Regional Analysis
  • 8.7.4 Research & Development Expense
  • 8.7.5 SWOT Analysis
• 8.8 Verint Systems, Inc.
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 Segmental and Regional Analysis
  • 8.8.4 Research and Development Expense
• 8.9 Creatio EMEA Ltd.
  • 8.9.1 Company Overview
  • 8.9.2 Recent strategies and developments:
    • 8.9.2.1 Geographical Expansions:
• 8.10. hc1.com Inc.
  • 8.10.1 Company Overview