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市場調査レポート
商品コード
1467897
ヘルスケアCRM市場レポート：製品、用途、技術、最終用途、地域別、2024～2032年Healthcare CRM Market Report by Product, Application, Technology, End Use, and Region 2024-2032 |
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| ヘルスケアCRM市場レポート：製品、用途、技術、最終用途、地域別、2024～2032年 |
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出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2～3営業日
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- 全表示
- 概要
- 図表
- 目次
ヘルスケアCRMの世界市場規模は2023年に157億米ドルに達しました。今後、IMARC Groupは、2024～2032年の間に11.3%の成長率（CAGR）を示し、2032年までに423億米ドルに達すると予測しています。同市場は、糖尿病、心血管疾患、関節炎、呼吸器疾患などの慢性疾患の有病率の上昇、患者ケアの向上への注目の高まり、さまざまな先端技術の統合などにより、着実な成長を遂げています。
ヘルスケアCRM市場の分析：
市場の成長と規模費用対効果の高いヘルスケアソリューションへのニーズが高まっていることに加え、手作業による管理業務の軽減に注目が集まっていることから、市場は力強い成長を遂げています。
技術の進歩：人工知能（AI）、機械学習（ML）、データ分析などの先進技術の統合による患者体験の向上が市場の成長を支えています。
産業への応用：CRMは、地域社会への働きかけ、症例調整、症例管理、人間関係管理などに応用されています。
地域別動向：北米は、遠隔ヘルスケアと相互運用性ソリューションの普及が市場を牽引しています。しかし、アジア太平洋は、個人におけるヘルスケアITソリューションの採用が増加していることから、急成長市場として浮上しています。
競合情勢：主要企業は革新的な技術を導入し、さまざまなプロセスを合理化することで個人の健康と安全を向上させています。
課題と機会：プライバシー・コンプライアンスの維持などの課題に直面する一方で、患者データに関する厳格な規制遵守を理由に、市場には機会も生じています。
将来の展望ヘルスケアCRM市場の将来は、個別化された治療ソリューションに対するニーズが個人間で高まっていることから、有望視されています。加えて、リモートヘルスケアソリューションに対する需要の高まりが市場の成長を後押しすると予想されます。
ヘルスケアCRM市場の動向：
慢性疾患の増加
糖尿病、心血管疾患、関節炎、呼吸器疾患などの慢性疾患の有病率が世界的に高まっていることから、ヘルスケア CRMに対する需要が高まっており、市場の展望が明るくなっています。さらに、ヘルスケア組織にはさまざまな健康問題を抱える患者がおり、多数の患者のニーズを管理するのは時間のかかる作業です。CRMソリューションは、重要な情報を保存し、患者の予約、病歴、請求の包括的な概要を提供するのに役立ちます。これらのソリューションは、会計管理プロセスや業務計画を改善することで、ヘルスケアサービスの提供を強化します。また、患者管理プランのカスタマイズも容易になります。このほか、CRMオートメーションはスケジュール管理プロセス全体を自動化するため、時間の節約にもなります。さらに、患者データのセキュリティを向上させるためにクラウドベースのヘルスケアソリューションの採用が増加していることも、市場の成長を支えています。さらに、CRMは患者の過去のレポートをレビューする機会を提供することで、手間のかからないヘルスケア体験を記載しています。
患者ケアの向上への注目の高まり
患者ケアの向上を目的としたヘルスケアCRMへの需要の高まりが、市場の成長に寄与しています。CRMシステムは、よりアクセスしやすく管理された患者管理を提供することで、患者の治療の質を向上させます。また、ヘルスケア専門家が正確で最新の情報にアクセスできるようになり、より正確な診断や個人に合わせた治療アプローチが可能になります。救急ヘルスケア、治療、診断管理を統合し、より効果的な治療結果と患者の満足度を高めることができます。これに伴い、待ち時間を最小限に抑え、患者の滞在時間、維持率、リアルタイムの統計に関連する貴重な予測を生成するのに役立ちます。また、大規模な手作業による文書指導の必要性を減らし、病院スタッフが患者情報にアクセスできるようにするとともに、患者の治療プロセスへの関与を高める。これとは別に、CRMは手作業の介入を減らすことでヘルスケアミスのリスクを低減するため、ヘルスケア業界への導入が増加しており、市場の成長を促進しています。
技術の進歩
ヘルスケアCRMにおけるAI、ML、データ分析、予測分析などの先進技術の統合は、市場の成長を後押ししています。MLアルゴリズムは、大規模なヘルスケアデータセットから重要な洞察を提供し、意思決定と患者の転帰の改善を促進します。MLはまた、不要なアクセスやその他の脅威から患者データを保護することで、患者データのセキュリティを強化するためにも使用されます。これに伴い、AIは潜在的なハッキングや不審なアクセスなど、あらゆる種類の悪意のある活動を追跡することができ、脆弱な活動や関連する手掛かりを監視するのに役立ちます。AIはまた、電子カルテ（EHR）を分析して、医師や看護師に重要な洞察を提供し、病気を予測し、最も効果的な薬の処方を支援することもできます。この他にも、自然言語処理（NLP）とAIを利用して記録保持プロセスをスピードアップすることで、ヘルスケア専門家は多くの管理業務をこなすよりも、患者と接することに多くの時間を費やすことができます。
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査目的
- 利害関係者
- データソース
- 一次情報
- 二次情報
- 市場推定
- ボトムアップアプローチ
- トップダウンアプローチ
- 調査手法
第3章 エグゼクティブサマリー
第4章 イントロダクション
- 概要
- 主要業界動向
第5章 世界のヘルスケアCRM市場
- 市場概要
- 市場実績
- COVID-19の影響
- 市場予測
第6章 市場内訳：製品別
- 個別
- 紹介
- 個別と紹介
第7章 市場内訳：用途別
- コミュニティ・アウトリーチ
- ケースコーディネーション
- ケースマネジメント
- リレーションシップマネジメント
第8章 市場内訳：技術別
- クラウドベース
- モバイル
- ソーシャル
- コラボレーション
- 予測
第9章 市場内訳：最終用途別
- ペイヤー
- プロバイダー
- ライフサイエンス企業
第10章 市場内訳：地域別
- 北米
- 米国
- カナダ
- アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
- 欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
- ラテンアメリカ
- ブラジル
- メキシコ
- その他
- 中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測
第11章 SWOT分析
- 概要
- 強み
- 弱み
- 機会
- 脅威
第12章 バリューチェーン分析
第13章 ポーターのファイブフォース分析
- 概要
- 買い手の交渉力
- 供給企業の交渉力
- 競合の程度
- 新規参入業者の脅威
- 代替品の脅威
第14章 価格分析
第15章 競合情勢
- 市場構造
- 主要企業
- 主要企業のプロファイル
- Accenture Plc
- AllScripts Healthcare Solutions Inc
- Amdocs
- Aspect Software Inc
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com inc
- SAP SE
- Siemens Healthineers AG（Siemens AG）
List of Figures
- Figure 1: Global: Healthcare CRM Market: Major Drivers and Challenges
- Figure 2: Global: Healthcare CRM Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Healthcare CRM Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: Healthcare CRM Market: Breakup by Product (in %), 2023
- Figure 5: Global: Healthcare CRM Market: Breakup by Application (in %), 2023
- Figure 6: Global: Healthcare CRM Market: Breakup by Technology (in %), 2023
- Figure 7: Global: Healthcare CRM Market: Breakup by End Use (in %), 2023
- Figure 8: Global: Healthcare CRM Market: Breakup by Region (in %), 2023
- Figure 9: Global: Healthcare CRM (Individual) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: Global: Healthcare CRM (Individual) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: Global: Healthcare CRM (Referral) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: Healthcare CRM (Referral) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: Healthcare CRM (Individual and Referral) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: Healthcare CRM (Individual and Referral) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: Healthcare CRM (Community Outreach) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: Healthcare CRM (Community Outreach) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: Healthcare CRM (Case Coordination) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: Healthcare CRM (Case Coordination) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: Healthcare CRM (Case Management) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: Healthcare CRM (Case Management) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: Healthcare CRM (Relationship Management) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: Global: Healthcare CRM (Relationship Management) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: Global: Healthcare CRM (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: Global: Healthcare CRM (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: Global: Healthcare CRM (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: Global: Healthcare CRM (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: Global: Healthcare CRM (Social) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: Global: Healthcare CRM (Social) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: Global: Healthcare CRM (Collaborative) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: Global: Healthcare CRM (Collaborative) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: Global: Healthcare CRM (Predictive) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: Global: Healthcare CRM (Predictive) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: Global: Healthcare CRM (Payers) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: Global: Healthcare CRM (Payers) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: Global: Healthcare CRM (Providers) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: Global: Healthcare CRM (Providers) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: Global: Healthcare CRM (Life Science Companies) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: Global: Healthcare CRM (Life Science Companies) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: North America: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: North America: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: United States: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: United States: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Canada: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Canada: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: Asia-Pacific: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 46: Asia-Pacific: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 47: China: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 48: China: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 49: Japan: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 50: Japan: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: India: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: India: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: South Korea: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: South Korea: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Australia: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Australia: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: Indonesia: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: Indonesia: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: Others: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 60: Others: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 61: Europe: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 62: Europe: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 63: Germany: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 64: Germany: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 65: France: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 66: France: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 67: United Kingdom: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 68: United Kingdom: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 69: Italy: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 70: Italy: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 71: Spain: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 72: Spain: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 73: Russia: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 74: Russia: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 75: Others: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 76: Others: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 77: Latin America: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 78: Latin America: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 79: Brazil: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 80: Brazil: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 81: Mexico: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 82: Mexico: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 83: Others: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 84: Others: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 85: Middle East and Africa: Healthcare CRM Market: Sales Value (in Million US$), 2018 & 2023
- Figure 86: Middle East and Africa: Healthcare CRM Market: Breakup by Country (in %), 2023
- Figure 87: Middle East and Africa: Healthcare CRM Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 88: Global: Healthcare CRM Industry: SWOT Analysis
- Figure 89: Global: Healthcare CRM Industry: Value Chain Analysis
- Figure 90: Global: Healthcare CRM Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Healthcare CRM Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Healthcare CRM Market Forecast: Breakup by Product (in Million US$), 2024-2032
- Table 3: Global: Healthcare CRM Market Forecast: Breakup by Application (in Million US$), 2024-2032
- Table 4: Global: Healthcare CRM Market Forecast: Breakup by Technology (in Million US$), 2024-2032
- Table 5: Global: Healthcare CRM Market Forecast: Breakup by End Use (in Million US$), 2024-2032
- Table 6: Global: Healthcare CRM Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 7: Global: Healthcare CRM Market: Competitive Structure
- Table 8: Global: Healthcare CRM Market: Key Players
The global healthcare CRM market size reached US$ 15.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 42.3 Billion by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is experiencing steady growth driven by the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, increasing focus on improving patient care, and the integration of various advanced technologies.
Healthcare CRM Market Analysis:
Market Growth and Size: The market is witnessing strong growth on account of the increasing need for cost-effective healthcare solutions, along with the rising focus on lowering manual administrative tasks.
Technological Advancements: The integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and data analytics, for enhanced patient experience is supporting the market growth.
Industry Applications: CRM finds applications in community outreach, case coordination, case management, and relationship management.
Geographical Trends: North America leads the market, driven by the widespread adoption of telehealth and interoperability solutions. However, Asia Pacific is emerging as a fast-growing market due to the increasing adoption of healthcare IT solutions among individuals.
Competitive Landscape: Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes.
Challenges and Opportunities: While the market faces challenges, such as maintaining privacy compliance, it also encounters opportunities on account of stringent regulatory compliance for patient data.
Future Outlook: The future of the healthcare CRM market looks promising, with the rising need for personalized treatment solutions among individuals. In addition, the increasing demand for remote healthcare solutions is expected to bolster the market growth.
Healthcare CRM Market Trends:
Increasing prevalence of chronic diseases
The growing demand for healthcare CRM on account of the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, among the masses across the globe is offering a positive market outlook. Moreover, a healthcare organization has patients with different health issues, and managing the needs of numerous patients is a time-consuming task. CRM solutions assist in storing vital information and providing a comprehensive overview of the appointments, medical history, and claims of patients. These solutions strengthen the delivery of healthcare services by improving accounting management processes and operational planning. They also benefit in customizing patient management plans for enhanced ease. Besides this, CRM automation is time-saving as it automates the entire schedule management process. Furthermore, the increasing adoption of cloud-based healthcare solutions to improve patient data security is supporting the market growth. Moreover, CRM offers a hassle-free medical experience by offering a chance to review past reports of a patient.
Rising focus on improving patient care
The increasing demand for healthcare CRM to improve patient care is contributing to the growth of the market. CRM systems enhance patient treatment quality by providing more accessible and controlled patient management. They also enable healthcare professionals to access accurate and up-to-date information, leading to more accurate diagnoses and personalized treatment approaches for individuals. They can integrate emergency care, therapy, and diagnosis management, resulting in more effective outcomes and patient satisfaction. In line with this, they aid in minimizing waiting times and generating valuable predictions related to patient stay, retention rates, and real time statistics. They also reduce the need for extensive manual documentation guidance and enable hospital staff to access patient information while increasing patient engagement in the treatment process. Apart from this, the rising adoption of CRM for healthcare industry, as it reduces the risks of medical errors due to lower manual intervention, is propelling the growth of the market.
Technological advancements
The integration of advanced technologies, such as AI, ML, data analytics, and predictive analytics, in healthcare CRM is bolstering the growth of the market. ML algorithms provide vital insights from large medical data sets to facilitate improved decision-making and patient outcomes. ML is also used to enhance the security of patient data by securing it from unwanted access and other threats. In line with this, AI can track all kinds of malicious activity, such as potential hacks or suspicious accesses, helping monitor vulnerable activities and relevant leads. AI can also analyze electronic health records (EHRs) to provide doctors and nurses with vital insights, predict diseases, and assist in prescribing the most effective medication. Besides this, natural language processing (NLP) and AI can be used to speed up the record-keeping process so that healthcare professionals can spend much of their time connecting with their patients rather than completing numerous administrative tasks.
Healthcare CRM Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, application, technology, and end use.
Breakup by Product:
Individual
Referral
Individual and Referral
Individual and referral account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes individual, referral, and individual and referral. According to the report, individual and referral represented the largest segment.
Various healthcare CRM combine individual and referral to offer comprehensive solutions. They offer enhanced services to patients and optimize different workflows efficiently. They aid in managing patient relationships and improving their referral processes. This approach is usually suitable for larger healthcare organizations.
CRM in healthcare industry for individual focuses on direct relationship between healthcare provider and individual patients. Moreover, it assists in improving satisfaction and loyalty among individuals. It supports the concept of patient-centric care and allows hospitals to focus more on patients to meet their needs and expectations, improve service quality (SQ), and build long-term relationships.
Referral facilitates the efficient management of patient referrals between healthcare professionals and organizations. In addition, a CRM system with referral management capabilities can enhance collaboration and communication between different healthcare entities and benefit in streamlining various processes.
Breakup by Application:
Community Outreach
Case Coordination
Case Management
Relationship Management
Community outreach holds the largest market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes community outreach, case coordination, case management, and relationship management. According to the report, community outreach accounted for the largest market share.
Community outreach is vital in healthcare organizations as it helps in connecting closely with the public and gaining valuable insights. It benefits health professionals by targeting certain segments of patients. Automated CRM technologies, such as appointment reminders, are used across most medical groups, hospitals, and health systems. These technologies allow healthcare providers to save time and money by scaling their patient outreach strategies. In addition to increasing patient volume, data can also be used in value-based reimbursement programs to refine patient outreach initiatives, thereby enhancing community health and wellness.
Case coordination involves managing multiple providers and ensuring that members receive the right care at the right time while reducing duplication of services. CRM allows for seamless collaboration between payers, providers, and members.
Case management includes features for managing patient records, appointments, treatment plans, billing, and scheduling and communication among healthcare team members to ensure that patients receive comprehensive and coordinated care. It helps healthcare providers and professionals to track and coordinate the care of individual patients efficiently. It is generally useful in settings where patients may require ongoing or complex care, such as chronic illness management or long-term rehabilitation.
Relationship management in healthcare means managing the interaction of organizations with their patients and their supporting infrastructure, suppliers, and providers. It benefits in enhancing patient experience, improving population health, reducing costs, and balancing the work life of healthcare providers, leading to increased trust and loyalty to the organization.
Breakup by Technology:
Cloud-based
Mobile
Social
Collaborative
Predictive
Cloud-based represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the technology. This includes cloud-based, mobile, social, collaborative, and predictive. According to the report, cloud-based represented the largest segment.
Cloud-based CRM system is designed to meet the needs of organizations providing healthcare. It provides robust functionality and customization capabilities and allows organizations to effectively manage patient relationships, services, and operations. It enables users to gain access to powerful analytics tools and automation capabilities that allow them to quickly respond to changing demands in the healthcare industry. Cloud-based CRM systems also provide an added layer of security by regularly backing up data while ensuring availability in the event of a malicious attack or natural disaster.
Mobile health apps enable payers to provide members with access to their health information, including care plans, medication reminders, and virtual visits, on-the-go. These apps aid in improving member engagement and care coordination. They are user-friendly and offer secure access, protects patient data, and includes features like secure messaging or telehealth capabilities for immediate communication.
Social CRM offers a new way of managing relationships with patients effectively. Social CRM technologies provide a chance for patients to manage their health care, through communications with their fellow patients, which brings a sense of belonging and support.
A collaborative CRM enables the healthcare organization to manage various communication channels with its client base. It helps simplify healthcare workflows by allowing different members of the healthcare team to communicate and collaborate more easily. The collaborative CRM analyzes the data gathered from multiple platforms and benefits in understanding characteristics of patients. Moreover, the rising focus on personalized communication strategies is propelling the market growth.
Predictive analytics in healthcare uses ML techniques and statistical algorithms to process real time and historical patient data and discern patterns, trends, and associations for accurate predictions of individual health outcomes. It helps healthcare providers make decisions not just based on their expertise but also on actual data. It provides enhanced care for patients, smooth operations, and smarter use of resources.
Breakup by End Use:
Payers
Providers
Life Science Companies
Payers exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end use. This includes payers, providers, and life science companies. According to the report, payers represented the largest segment.
CRM in healthcare allows payers to improve profitability and patient satisfaction. Payers are investing in systems that help them manage information about policy details, payment history, and claims of individual patients.
CRM system in healthcare allows providers to facilitate more personalized care for patients. These systems enable providers to streamline several internal operations and manage relationships with other stakeholders.
Life science companies encompass biotechnology and pharmaceuticals. CRM is helpful for nurturing and finalizing healthcare provider contracts or agreements with other healthcare organizations. CRM systems are also helpful for maintaining regulatory compliance. These systems enable multiple benefits for life sciences organizations, especially in increasing their revenues.
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest healthcare CRM market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to the widespread adoption of telehealth and interoperability solutions. In addition, the increasing prevalence of numerous diseases among the masses in the region is propelling the market growth.
Asia Pacific stands as another key region in the market, driven by the rising adoption of healthcare IT solutions among individuals. Besides this, the increasing focus on remote patient monitoring is contributing to the market growth.
Europe maintains a strong presence in the market, with the rising awareness among individuals about mobile health solutions. Apart from this, the growing demand for healthcare CRM due to the increasing geriatric population is offering a positive market outlook.
Latin America exhibits the growing potential in the market on account of the rising incidences of chronic diseases among the masses. In addition, the escalating demand for healthcare CRM due to increasing focus on enhancing patient care is supporting the market growth.
The Middle East and Africa region is primarily driven by the improving healthcare infrastructure. Besides this, the rising investments in advanced healthcare solutions are strengthening the market growth in the region.
Leading Key Players in the Healthcare CRM Industry:
Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes. They are engaging in partnerships and collaborations to offer improved healthcare facilities to a wide range of individuals across the globe. In addition, major players are introducing platforms that allow users to schedule and launch virtual appointments that benefit in eliminating physical barriers while enhancing patient convenience and satisfaction. Apart from this, they are integrating advanced technologies, such as AI, the Internet of Things (IoT), data analytics, NLP, and ML. These technologies benefit healthcare providers for improved decision-making regarding the care of patients.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Accenture Plc
AllScripts Healthcare Solutions Inc
Amdocs
Aspect Software Inc
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com inc
SAP SE
Siemens Healthineers AG (Siemens AG)
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Latest News:
September 21, 2021: Salesforce.com inc announced Health Cloud 2.0, technology designed to empower businesses and governments to deliver better health and safety for their employees, customers, and communities.
August 14, 2023: Siemens Healthineers AG (Siemens AG) and SSM Health announced a new 10-year strategic partnership agreement focused on expanding access to high-quality care and training the next generation of health care workers. Siemens Healthineers will provide SSM Health with access to the latest innovations and best practices in diagnostic imaging and advanced technology and software.
September 5, 2023: Accenture Plc acquired Nautilus Consulting, a leading digital healthcare consultancy in the U.K. that specializes in electronic patient record (EPR) solutions. The acquisition will enhance the digital transformation, implementation, and optimization capabilities of Accenture across the U.K. and global healthcare space.
Key Questions Answered in This Report
- 1. What was the size of the global healthcare CRM market in 2023?
- 2. What is the expected growth rate of the global healthcare CRM market during 2024-2032?
- 3. What are the key factors driving the global healthcare CRM market?
- 4. What has been the impact of COVID-19 on the global healthcare CRM market?
- 5. What is the breakup of the global healthcare CRM market based on the product?
- 6. What is the breakup of the global healthcare CRM market based on the application?
- 7. What is the breakup of the global healthcare CRM market based on technology?
- 8. What is the breakup of the global healthcare CRM market based on the end use?
- 9. What are the key regions in the global healthcare CRM market?
- 10. Who are the key players/companies in the global healthcare CRM market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Healthcare CRM Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product
- 6.1 Individual
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Referral
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Individual and Referral
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
7 Market Breakup by Application
- 7.1 Community Outreach
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Case Coordination
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Case Management
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Relationship Management
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Technology
- 8.1 Cloud-based
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Mobile
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Social
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Collaborative
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Predictive
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
9 Market Breakup by End Use
- 9.1 Payers
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Providers
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Life Science Companies
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Accenture Plc
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 AllScripts Healthcare Solutions Inc
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.2.3 Financials
- 15.3.2.4 SWOT Analysis
- 15.3.3 Amdocs
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.4 Aspect Software Inc
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 International Business Machines Corporation
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 Microsoft Corporation
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Oracle Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Salesforce.com inc
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 SAP SE
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Siemens Healthineers AG (Siemens AG)
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.10.4 SWOT Analysis
- 15.3.1 Accenture Plc
