ヘルスケアCRM市場規模、シェア、成長分析：タイプ別、コンポーネント別、提供形態別、エンドユーザー別、用途別、地域別 - 産業予測 2025～2032年

ヘルスケアCRM市場規模は2023年に163億9,000万米ドルとなり、予測期間（2025-2032年）のCAGRは8.5%で、2024年の177億8,000万米ドルから2032年には341億5,000万米ドルに成長する見通しです。

ヘルスケアCRM市場は、デジタルヘルス技術の採用増加によって大きな成長を遂げています。電子カルテ、遠隔医療、AI/MLの統合は業務効率と患者ケアを強化し、CRMシステムの需要拡大につながります。これらのプラットフォームは、メッセージング、オンラインフォーム、予約リマインダーなどのツールを通じて患者とヘルスケアプロバイダー間のコミュニケーション改善を促進し、プロセスを合理化して管理コストを削減します。セールスフォースのような企業は、HIPAA対応ソリューションやアインシュタインコパイロットのようなAI駆動型アシスタントによりCRM機能を進化させ、個別化ケアを強化しています。さらに、Keragonの自動化プラットフォームのようなイノベーションは、データの相互運用性を向上させることで、断片化されたヘルスケアテクノロジーの状況に対応しています。最終的には、患者中心のケアへのシフトがヘルスケア業界におけるCRMの採用を促進し、市場の成長を後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢

ヘルスケアCRM市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 運用CRM
• 分析CRM
• コラボレーションCRM

ヘルスケアCRM市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• サービス

ヘルスケアCRM市場規模：提供形態別& CAGR（2025-2032）

• 市場概要
• クラウドベース
• オンプレミス

ヘルスケアCRM市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• ヘルスケア提供者
• ヘルスケア支払者
• ライフサイエンス企業

ヘルスケアCRM市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 通信モジュール
• 患者管理
• タスク管理
• レポートモジュール

ヘルスケアCRM市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Salesforce.com（USA）
• SAP SE（Germany）
• Accenture plc（Ireland）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• SugarCRM Inc.（USA）
• Cerner Corporation（USA）
• Pegasystems Inc.（USA）
• Amdocs Ltd.（USA）
• Mercury Healthcare Inc.（USA）
• Influence Health, Inc.（USA）
• Verint Systems Inc.（USA）
• Allscripts Healthcare Solutions, Inc.（USA）
• Siemens Healthineers AG（Germany）
• McKesson Corporation（USA）

結論と提言

Healthcare CRM Market size was valued at USD 16.39 billion in 2023 and is poised to grow from USD 17.78 billion in 2024 to USD 34.15 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The healthcare CRM market is experiencing significant growth driven by the increasing adoption of digital health technologies. The integration of electronic health records, telemedicine, and AI/ML enhances operational efficiency and patient care, leading to greater demand for CRM systems. These platforms facilitate improved communication between patients and healthcare providers through tools such as messaging, online forms, and appointment reminders, which streamline processes and reduce administrative costs. Companies like Salesforce are advancing CRM capabilities with HIPAA-compliant solutions and AI-driven assistants like Einstein Copilot, enhancing personalized care. Additionally, innovations like Keragon's automation platform address the fragmented healthcare technology landscape by improving data interoperability. Ultimately, the shift towards patient-centric care is propelling the adoption of CRM in the healthcare industry, boosting market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Healthcare Crm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Healthcare Crm Market Segments Analysis

Global Healthcare CRM Market is segmented by Type, Component, Mode of Delivery, End-User, Application and region. Based on Type, the market is segmented into Operational CRM, Analytical CRM and Collaborative CRM. Based on Component, the market is segmented into Software and Service. Based on Mode of Delivery, the market is segmented into Cloud-Based and On-Premise. Based on End-User, the market is segmented into Healthcare Providers, Healthcare Payers and Life Sciences Companies. Based on Application, the market is segmented into Communication Module, Patient Management, Task Management and Report Module. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Healthcare Crm Market

The Healthcare CRM market is experiencing significant growth due to the evolving landscape of modern healthcare, which emphasizes patient-centric care models. These systems play a crucial role in facilitating this shift by centralizing and organizing patient information, enabling healthcare providers to track interactions seamlessly. By ensuring timely follow-ups and creating customized care plans, Healthcare CRM systems enhance the overall patient experience. As the focus on personalized care continues to intensify, the demand for robust CRM solutions that support these initiatives is expected to rise, driving the market's expansion in the coming years.

Restraints in the Healthcare Crm Market

The Healthcare CRM market faces several constraints, primarily due to the high costs associated with acquiring and implementing these systems. The financial burden extends beyond just the software itself, encompassing expenses related to hardware, ongoing maintenance, training staff, and any necessary customizations to suit specific needs. Such comprehensive costs can create a significant financial hurdle, particularly for smaller medical providers who may find it difficult to justify the investment in a healthcare CRM. These factors contribute to a reluctance among smaller entities to adopt CRM solutions, thereby limiting the market's growth potential.

Market Trends of the Healthcare Crm Market

The healthcare CRM market is witnessing a significant trend driven by the increasing incorporation of advanced technologies like artificial intelligence (AI), machine learning (ML), and data analytics. These innovations enable healthcare providers to extract valuable insights from vast medical data sets, enhancing decision-making and improving patient outcomes. Moreover, predictive analytics assists in anticipating patient needs and personalizing care strategies, further elevating the quality of service delivery. Additionally, these technologies bolster data security measures by safeguarding patient information against unauthorized access and potential cyber threats. As a result, the healthcare CRM market is poised for robust growth, reflecting the industry's commitment to leveraging technology for operational excellence and patient care advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Healthcare CRM Market Size by Type & CAGR (2025-2032)

• Market Overview
• Operational CRM
• Analytical CRM
• Collaborative CRM

Global Healthcare CRM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Healthcare CRM Market Size by Mode of Delivery & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premise

Global Healthcare CRM Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Healthcare Providers
• Healthcare Payers
• Life Sciences Companies

Global Healthcare CRM Market Size by Application & CAGR (2025-2032)

• Market Overview
• Communication Module
• Patient Management
• Task Management
• Report Module

Global Healthcare CRM Market Size & CAGR (2025-2032)

• North America (Type, Component, Mode of Delivery, End-User, Application)
  • US
  • Canada
• Europe (Type, Component, Mode of Delivery, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Component, Mode of Delivery, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Component, Mode of Delivery, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Component, Mode of Delivery, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SugarCRM Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pegasystems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amdocs Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercury Healthcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Influence Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allscripts Healthcare Solutions, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthineers AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations