ヘルスケアCRM市場：機能別、展開形態別、エンドユーズ別-2025年～2030年の世界予測

ヘルスケアCRM市場の2023年の市場規模は177億2,000万米ドル、2024年には189億2,000万米ドルに達すると予測され、CAGR 7.44％で成長し、2030年には293億1,000万米ドルに達すると予測されています。

ヘルスケア顧客関係管理（CRM）には、医療機関に合わせたCRM技術と戦略の活用が含まれ、患者とのやり取りを管理し、ワークフローを合理化し、患者ケアの質を高めるのに役立ちます。CRMの必要性は、患者に合わせたケア、業務効率の向上、医療サービス提供の改善に対する需要から生じています。ヘルスケアCRMは、患者管理、スケジューリング、請求、マーケティングなどの分野に応用され、病院、クリニック、ヘルスケアプロバイダーなどのエンドユーザーにサービスを提供しています。市場の軌道は、クラウドベースのソリューションに対する需要の高まり、患者中心のケアの重視、AIやビッグデータ分析などの先進技術の統合などの要因によって影響を受けています。モバイルプラットフォームの採用が増加していることは、新興国における技術投資の拡大とともに、大きな成長機会をもたらしています。このような機会を活用するため、企業は遠隔医療、予防ヘルスケア、慢性疾患管理などの特定のニーズに対応したCRMアプリケーションを開発することをお勧めします。しかし、市場の拡大には、厳しい規制要件、データのプライバシーとセキュリティをめぐる問題、CRMソリューションと既存システムとの統合の複雑さなどの課題があります。AIを活用した患者データ分析、安全な取引のためのブロックチェーン、IoTの統合といった分野がCRMの機能強化につながるため、イノベーションは極めて重要です。さらなる研究は、異なるヘルスケアシステム間の相互運用性の向上や、迅速な導入のための直感的でユーザーフレンドリーなインターフェースの開発に焦点を当てることができます。市場の性質はダイナミックであり、急速な技術進歩と進化する規制状況によって特徴付けられ、機敏で適応力のある戦略が必要とされます。この分野で優れた企業は、強力なパートナーシップ、研究開発への継続的な投資、消費者のニーズや規制の調整に合わせて提供する製品の継続的な改良を優先することで、ヘルスケアCRM分野における持続可能な競争優位性を確立すると予想されます。

市場力学：急速に進化するヘルスケアCRM市場の主要市場インサイトを公開

ヘルスケアCRM市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 高齢化人口の増加と慢性疾患罹患率の上昇
  • ヘルスケア組織における構造化データと自動化への需要の高まり
  • 急速なデジタル化とオンライン注文へのシフト
• 市場抑制要因
  • ソフトウェアの導入コストが高い
• 市場機会
  • 患者によるバーチャル治療の採用増加
  • CRMツールにおける人工知能と機械学習の統合
• 市場の課題
  • セキュリティの欠如とプライバシーへの懸念

ポーターのファイブフォース：ヘルスケアCRM市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヘルスケアCRM市場における外部からの影響の把握

外部マクロ環境要因は、ヘルスケアCRM市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ヘルスケアCRM市場における競合情勢の把握

ヘルスケアCRM市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスヘルスケアCRM市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヘルスケアCRM市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ヘルスケアCRM市場における成功への道筋を描く

ヘルスケアCRM市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 高齢化人口の増加と慢性疾患の発症率の上昇
    • ヘルスケア組織における構造化データと自動化の需要の増加
    • 急速なデジタル化とオンライン製品注文への移行
  • 抑制要因
    • ソフトウェアのインストールコストが高い
  • 機会
    • 患者によるバーチャル治療の採用の増加
    • CRMツールへの人工知能と機械学習の統合
  • 課題
    • セキュリティとプライバシーに関する懸念の欠如
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ヘルスケアCRM市場機能別

• クロスCRM
• カスタマーサービスとサポート
• デジタルコマース
• マーケティング
• 販売

第7章 ヘルスケアCRM市場：展開モード別

• クラウドとウェブベースのモデル
• オンプレミスモデル

第8章 ヘルスケアCRM市場：最終用途別

• ヘルスケア支払者
• ヘルスケア提供者
• ライフサイエンス産業

第9章 南北アメリカのヘルスケアCRM市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のヘルスケアCRM市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのヘルスケアCRM市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Accenture PLC
• Alvaria, Inc.
• Creatio EEMA Ltd.
• CrelioHealth Inc.
• hc1 Insights, Inc.
• International Business Machines Corporation
• LeadSquared Inc. by MarketXpander Services Private Limited
• Microsoft Corporation
• NICE Ltd.
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• Veeva Systems Inc.
• Verint Systems Inc.
• Zoho Group

LIST OF FIGURES

• FIGURE 1. HEALTHCARE CRM MARKET RESEARCH PROCESS
• FIGURE 2. HEALTHCARE CRM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HEALTHCARE CRM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HEALTHCARE CRM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HEALTHCARE CRM MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HEALTHCARE CRM MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HEALTHCARE CRM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HEALTHCARE CRM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HEALTHCARE CRM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HEALTHCARE CRM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HEALTHCARE CRM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HEALTHCARE CRM MARKET DYNAMICS
• TABLE 7. GLOBAL HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HEALTHCARE CRM MARKET SIZE, BY CROSS-CRM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HEALTHCARE CRM MARKET SIZE, BY CUSTOMER SERVICE & SUPPORT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HEALTHCARE CRM MARKET SIZE, BY DIGITAL COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HEALTHCARE CRM MARKET SIZE, BY MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HEALTHCARE CRM MARKET SIZE, BY SALES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HEALTHCARE CRM MARKET SIZE, BY CLOUD & WEB-BASED MODEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HEALTHCARE CRM MARKET SIZE, BY ON-PREMISE MODEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HEALTHCARE CRM MARKET SIZE, BY HEALTHCARE PAYERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HEALTHCARE CRM MARKET SIZE, BY HEALTHCARE PROVIDERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HEALTHCARE CRM MARKET SIZE, BY LIFE SCIENCES INDUSTRY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 31. CANADA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES HEALTHCARE CRM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 48. CHINA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 51. INDIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE CRM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 103. ITALY HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 115. POLAND HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 118. QATAR HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM HEALTHCARE CRM MARKET SIZE, BY FUNCTIONALITY, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM HEALTHCARE CRM MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM HEALTHCARE CRM MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 147. HEALTHCARE CRM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. HEALTHCARE CRM MARKET, FPNV POSITIONING MATRIX, 2023

The Healthcare CRM Market was valued at USD 17.72 billion in 2023, expected to reach USD 18.92 billion in 2024, and is projected to grow at a CAGR of 7.44%, to USD 29.31 billion by 2030.

Healthcare Customer Relationship Management (CRM) involves utilizing CRM technologies and strategies tailored to health institutions, aiding in managing interactions with patients, streamlining workflow, and enhancing patient care quality. The necessity of Healthcare CRM arises from the demand for personalized patient care, increased operational efficiency, and improved healthcare service delivery. It is applied in areas such as patient management, scheduling, billing, and marketing, serving end-users like hospitals, clinics, and healthcare providers. The market's trajectory is influenced by factors like the rising demand for cloud-based solutions, emphasis on patient-centric care, and the integration of advanced technologies such as AI and big data analytics. The increasing adoption of mobile platforms provides substantial growth opportunities, alongside growing technological investments in emerging economies. To capitalize on these opportunities, businesses are advised to develop tailored CRM applications that address specific needs in telemedicine, preventive healthcare, and chronic disease management. However, market expansion is challenged by factors such as stringent regulatory requirements, issues surrounding data privacy and security, and the complexity of integrating CRM solutions with existing systems. Innovation is crucial, with areas like AI-driven patient data analysis, blockchain for secure transactions, and IoT integration offering avenues for enhancing CRM capabilities. Further research could focus on improving interoperability between disparate healthcare systems and developing more intuitive, user-friendly interfaces for rapid adoption. The nature of the market is dynamic, characterized by rapid technological advancements and evolving regulatory landscapes, necessitating agile and adaptive strategies. Organizations excelling in this space are anticipated to prioritize strong partnerships, ongoing investment in R&D, and continuous refinement of their offerings to align with consumer needs and regulatory adjustments, thereby establishing sustainable competitive advantages in the healthcare CRM sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthcare CRM Market

The Healthcare CRM Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing aging population and a rise in chronic disease incidence
  • Increasing demand for structured data and automation in a healthcare organization
  • Rapid digitization coupled and shift towards online product ordering
• Market Restraints
  • High installation cost of software
• Market Opportunities
  • Increasing adoption of virtual treatments by the patients
  • Integration of artificial intelligence and machine learning in CRM tools
• Market Challenges
  • Lack of security and privacy concerns

Porter's Five Forces: A Strategic Tool for Navigating the Healthcare CRM Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthcare CRM Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthcare CRM Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthcare CRM Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthcare CRM Market

A detailed market share analysis in the Healthcare CRM Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthcare CRM Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthcare CRM Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Healthcare CRM Market

A strategic analysis of the Healthcare CRM Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Healthcare CRM Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Alvaria, Inc., Creatio EEMA Ltd., CrelioHealth Inc., hc1 Insights, Inc., International Business Machines Corporation, LeadSquared Inc. by MarketXpander Services Private Limited, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce, Inc., SAP SE, Veeva Systems Inc., Verint Systems Inc., and Zoho Group.

Market Segmentation & Coverage

This research report categorizes the Healthcare CRM Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Functionality, market is studied across Cross-CRM, Customer Service & Support, Digital Commerce, Marketing, and Sales.
• Based on Deployment mode, market is studied across Cloud & Web-Based Model and On-Premise Model.
• Based on End-Use, market is studied across Healthcare Payers, Healthcare Providers, and Life Sciences Industry.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing aging population and a rise in chronic disease incidence
    • 5.1.1.2. Increasing demand for structured data and automation in a healthcare organization
    • 5.1.1.3. Rapid digitization coupled and shift towards online product ordering
  • 5.1.2. Restraints
    • 5.1.2.1. High installation cost of software
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing adoption of virtual treatments by the patients
    • 5.1.3.2. Integration of artificial intelligence and machine learning in CRM tools
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of security and privacy concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Healthcare CRM Market, by Functionality

• 6.1. Introduction
• 6.2. Cross-CRM
• 6.3. Customer Service & Support
• 6.4. Digital Commerce
• 6.5. Marketing
• 6.6. Sales

7. Healthcare CRM Market, by Deployment mode

• 7.1. Introduction
• 7.2. Cloud & Web-Based Model
• 7.3. On-Premise Model

8. Healthcare CRM Market, by End-Use

• 8.1. Introduction
• 8.2. Healthcare Payers
• 8.3. Healthcare Providers
• 8.4. Life Sciences Industry

9. Americas Healthcare CRM Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Healthcare CRM Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Healthcare CRM Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Alvaria, Inc.
• 3. Creatio EEMA Ltd.
• 4. CrelioHealth Inc.
• 5. hc1 Insights, Inc.
• 6. International Business Machines Corporation
• 7. LeadSquared Inc. by MarketXpander Services Private Limited
• 8. Microsoft Corporation
• 9. NICE Ltd.
• 10. Oracle Corporation
• 11. Salesforce, Inc.
• 12. SAP SE
• 13. Veeva Systems Inc.
• 14. Verint Systems Inc.
• 15. Zoho Group