ヘルスケアCRMの世界市場：市場規模、シェア・動向分析 - 機能別、展開形態別、最終用途別、AI搭載ヘルスケアCRM別、地域別、セグメント予測、2024～2030年

世界のヘルスケアCRMの市場規模は、2024～2030年にかけてCAGR 7.7%で成長し、2030年までに306億5,000万米ドルに達すると予測されています。

ヘルスケア組織における顧客関係管理（CRM）の採用は、ワークフローを合理化し、コスト削減と効率化を図りながら患者ケアを強化します。COVID-19の世界的流行は、より迅速で効果的な結果を出すためのデジタル化された相互運用性ソリューションの緊急の必要性を強調しました。先進経済諸国と新興経済諸国の両方で電子カルテ（EHR）の採用が増加していることも、この市場の大きな成長を促進すると予想されます。産業成長の主な促進要因としては、老人人口の増加、慢性疾患の発生率、技術の進歩などが挙げられます。業務効率化の要求、在宅介護／バーチャルケアの採用、ビッグデータの出現がさらに市場成長に寄与しています。

例えば、2023年9月、NHS Digital（England)）は、4,878の診療所が少なくとも1回のオンライン診察を実施し、約240万件の患者からの投稿があり、そのうち160万件が臨床的なものであったと報告しています。市場プレーヤーは、新製品の発売や提携、パートナーシップの形成、M&Aなどの戦略を採用し、自社のポジションを強化しています。例えば、Fujitsuは2022年10月にSalesforce Japan Co., Ltd.と提携し、富士通の製薬・医療データ管理に関する専門知識とコンピューティング技術、そしてSalesforce Japan Co., Ltd.のCRM技術を活用し、ヘルスケア産業にデジタルソリューションを導入しました。同様に、Zoho Corp.は2021年8月、ユーザーエクスペリエンスを簡素化し、CRMの導入率を高めるために設計されたCRMカスタマイズ用のクリエイティブスタジオ、Canvas Zoho CRMを発表しました。

ヘルスケアCRM市場レポートのハイライト

• 2023年の市場規模は178億7,000万米ドルで、予測期間中はCAGR 7.7%で成長すると予測されます。
• 機能別では、2023年は販売分野が市場を独占し、2024～2030年にかけては販売分野が最も急成長すると予測されます。これは、市場で利用可能なソリューションの数が増加していることと、大手企業が実施しているイニシアティブによるものです。
• 展開形態別では、クラウド/ウェブベースモデルが2023年に最大のシェアを占めました。また、予測期間中に最も速いCAGRで成長すると予測されています。
• ヘルスケア提供者セグメントは2023年に40.21%と最も高いシェアを占めました。一方、ヘルスケア支払者セグメントは、2024～2030年にかけて最も速いCAGRで成長すると予測されています。
• 北米は2023年に58.0%のシェアで世界市場を独占しました。一方、アジア太平洋は、ヘルスケアシステムの変化と共同ケアの需要により、2024～2030年にかけて最も速いCAGRを記録すると予測されています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ヘルスケアCRM市場の変数、動向、範囲

• 市場系統の展望
  • 親市場の展望
  • 関連/付随市場の展望
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
• ヘルスケアCRM市場分析ツール
  • 産業分析 - ポーターのファイブフォース分析
  • PESTEL分析
  • COVID-19の影響

第4章 ヘルスケアCRM市場：コンポーネント別の推定・動向分析

• コンポーネント別市場シェア、2023年・2030年
• セグメントダッシュボード
• 世界のヘルスケアCRM市場、コンポーネント別展望
• ソフトウェア
• サービス

第5章 ヘルスケアCRM市場：機能別の推定・動向分析

• 機能別市場シェア、2023年・2030年
• セグメントダッシュボード
• 世界のヘルスケアCRM市場、機能別展望
• カスタマーサービス・サポート
• デジタルコマース
• マーケティング
• 販売
• クロスCRM

第6章 ヘルスケアCRM市場：展開形態別の推定・動向分析

• 展開形態別市場シェア、2023年・2030年
• セグメントダッシュボード
• 世界のヘルスケアCRM市場、展開形態別展望
• オンプレミスモデル
• クラウド/ウェブベースモデル

第7章 ヘルスケアCRM市場：最終用途別の推定・動向分析

• 最終用途別市場シェア、2023年・2030年
• セグメントダッシュボード
• 世界のヘルスケアCRM市場、最終用途別展望
• ヘルスケア提供者
• ヘルスケア支払者
• ライフサイエンス産業

第8章 ヘルスケアCRM市場：AI搭載ヘルスケアCRM別の推定・動向分析

• AI搭載ヘルスケアCRM別市場シェア、2023年・2030年
• 技術動向分析
• ケーススタディ

第9章 ヘルスケアCRM市場：地域別の推定・動向分析、コンポーネント別、機能別、展開形態別、最終用途別、AI搭載ヘルスケアCRM別

• 地域別市場シェア分析、2023年・2030年
• 地域別市場ダッシュボード
• 世界の地域別市場スナップショット
• 市場規模、予測動向分析、2018～2030年：
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

第10章 競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業/競合の分類
• 主要企業の市場シェア分析、2023年
• 企業プロファイル
  • Microsoft
  • Cerner Corporation（Oracle）
  • IBM
  • SAP
  • Accenture
  • Zoho Corporation
  • hc1
  • LeadSquared
  • Salesforce
  • Veeva Systems
  • Talisma
  • Alvaria
  • NICE
  • Verint Systems Inc.
  • Creatio
  • Cured（Acquired by Innovaccer Inc.）
  • Actium Health
  • Keona Health
  • MediCRM.ai

List of Tables

• Table 1 List of abbreviation
• Table 2 North America healthcare CRM market, by region, 2018 - 2030 (USD Million)
• Table 3 North America healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 4 North America healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 5 North America healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 6 North America healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 7 North America healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 8 U.S. healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 9 U.S. healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 10 U.S. healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 11 U.S. healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 12 U.S. healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 13 Canada healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 14 Canada healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 15 Canada healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 16 Canada healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 17 Canada healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 18 Europe healthcare CRM market, by region, 2018 - 2030 (USD Million)
• Table 19 Europe healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 20 Europe healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 21 Europe healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 22 Europe healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 23 Europe healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 24 Germany healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 25 Germany healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 26 Germany healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 27 Germany healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 28 Germany healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 29 UK healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 30 UK healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 31 UK healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 32 UK healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 33 UK healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 34 France healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 35 France healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 36 France healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 37 France healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 38 France healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 39 Italy healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 40 Italy healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 41 Italy healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 42 Italy healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 43 Italy healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 44 Spain healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 45 Spain healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 46 Spain healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 47 Spain healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 48 Spain healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 49 Denmark healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 50 Denmark healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 51 Denmark healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 52 Denmark healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 53 Denmark healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 54 Sweden healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 55 Sweden healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 56 Sweden healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 57 Sweden healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 58 Sweden healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 59 Norway healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 60 Norway healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 61 Norway healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 62 Norway healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 63 Norway healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 64 Asia Pacific healthcare CRM market, by region, 2018 - 2030 (USD Million)
• Table 65 Asia Pacific healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 66 Asia Pacific healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 67 Asia Pacific healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 68 Asia Pacific healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 69 Asia Pacific healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 70 China healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 71 China healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 72 China healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 73 China healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 74 China healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 75 Japan healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 76 Japan healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 77 Japan healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 78 Japan healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 79 Japan healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 80 India healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 81 India healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 82 India healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 83 India healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 84 India healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 85 South Korea healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 86 South Korea healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 87 South Korea healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 88 South Korea healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 89 South Korea healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 90 Australia healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 91 Australia healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 92 Australia healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 93 Australia healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 94 Australia healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 95 Thailand healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 96 Thailand healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 97 Thailand healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 98 Thailand healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 99 Thailand healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 100 Latin America healthcare CRM market, by region, 2018 - 2030 (USD Million)
• Table 101 Latin America healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 102 Latin America healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 103 Latin America healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 104 Latin America healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 105 Latin America healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 106 Brazil healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 107 Brazil healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 108 Brazil healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 109 Brazil healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 110 Brazil healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 111 Mexico healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 112 Mexico healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 113 Mexico healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 114 Mexico healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 115 Mexico healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 116 Argentina healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 117 Argentina healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 118 Argentina healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 119 Argentina healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 120 Argentina healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 121 MEA healthcare CRM market, by region, 2018 - 2030 (USD Million)
• Table 122 MEA healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 123 MEA healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 124 MEA healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 125 MEA healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 126 MEA healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 127 South Africa healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 128 South Africa healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 129 South Africa healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 130 South Africa healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 131 South Africa healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 132 Saudi Arabia healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 133 Saudi Arabia healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 134 Saudi Arabia healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 135 Saudi Arabia healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 136 Saudi Arabia healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 137 UAE healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 138 UAE healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 139 UAE healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 140 UAE healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 141 UAE healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)
• Table 142 Kuwait healthcare CRM market, by component, 2018 - 2030 (USD Million)
• Table 143 Kuwait healthcare CRM market, by functionality, 2018 - 2030 (USD Million)
• Table 144 Kuwait healthcare CRM market, by development mode, 2018 - 2030 (USD Million)
• Table 145 Kuwait healthcare CRM market, by end use, 2018 - 2030 (USD Million)
• Table 146 Kuwait healthcare CRM market, by AI-powered healthcare CRM, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Market research process
• Fig. 2 Data triangulation techniques
• Fig. 3 Primary research pattern
• Fig. 4 Market research approaches
• Fig. 5 Value-chain-based sizing & forecasting
• Fig. 6 QFD modeling for market share assessment
• Fig. 7 Market formulation & validation
• Fig. 8 Healthcare CRM market: market outlook
• Fig. 9 Healthcare CRM competitive insights
• Fig. 10 Parent market outlook
• Fig. 11 Related/ancillary market outlook
• Fig. 12 Penetration and growth prospect mapping
• Fig. 13 Industry value chain analysis
• Fig. 14 Healthcare CRM market driver impact
• Fig. 15 Healthcare CRM market restraint impact
• Fig. 16 Healthcare CRM market strategic initiatives analysis
• Fig. 17 Healthcare CRM market: Component movement analysis
• Fig. 18 Healthcare CRM market: Component outlook and key takeaways
• Fig. 19 Software market estimates and forecast, 2018 - 2030
• Fig. 20 Services market estimates and forecast, 2018 - 2030
• Fig. 21 Healthcare CRM market: Functionality movement analysis
• Fig. 22 Healthcare CRM market: Functionality outlook and key takeaways
• Fig. 23 Customer service and support market estimates and forecast, 2018 - 2030
• Fig. 24 Digital commerce market estimates and forecast, 2018 - 2030
• Fig. 25 Marketing market estimates and forecast, 2018 - 2030
• Fig. 26 Sales market estimates and forecast, 2018 - 2030
• Fig. 27 Cross-CRM market estimates and forecast, 2018 - 2030
• Fig. 28 Healthcare CRM market: Deployment mode movement analysis
• Fig. 29 Healthcare CRM market: Deployment mode outlook and key takeaways
• Fig. 30 On-premise model market estimates and forecast, 2018 - 2030
• Fig. 31 Cloud/Web-based model market estimates and forecast, 2018 - 2030
• Fig. 32 Healthcare CRM market: End use movement analysis
• Fig. 33 Healthcare CRM market: End-use outlook and key takeaways
• Fig. 34 Healthcare providers market estimates and forecast, 2018 - 2030
• Fig. 35 Healthcare payers market estimates and forecast, 2018 - 2030
• Fig. 36 Life Sciences Industry market estimates and forecast, 2018 - 2030
• Fig. 37 Global healthcare CRM market: Regional movement analysis
• Fig. 38 Global healthcare CRM market: Regional outlook and key takeaways
• Fig. 39 Global healthcare CRM market share and leading players
• Fig. 40 North America market share and leading players
• Fig. 41 Europe market share and leading players
• Fig. 42 Asia Pacific market share and leading players
• Fig. 43 Latin America market share and leading players
• Fig. 44 Middle East & Africa market share and leading players
• Fig. 45 North America: SWOT
• Fig. 46 Europe SWOT
• Fig. 47 Asia Pacific SWOT
• Fig. 48 Latin America SWOT
• Fig. 49 MEA SWOT
• Fig. 50 North America, by country
• Fig. 51 North America market estimates and forecasts, 2018 - 2030
• Fig. 52 U.S. market estimates and forecasts, 2018 - 2030
• Fig. 53 Canada market estimates and forecasts, 2018 - 2030
• Fig. 54 Europe market estimates and forecasts, 2018 - 2030
• Fig. 55 UK market estimates and forecasts, 2018 - 2030
• Fig. 56 Germany market estimates and forecasts, 2018 - 2030
• Fig. 57 France market estimates and forecasts, 2018 - 2030
• Fig. 58 Italy market estimates and forecasts, 2018 - 2030
• Fig. 59 Spain market estimates and forecasts, 2018 - 2030
• Fig. 60 Denmark market estimates and forecasts, 2018 - 2030
• Fig. 61 Sweden market estimates and forecasts, 2018 - 2030
• Fig. 62 Norway market estimates and forecasts, 2018 - 2030
• Fig. 63 Asia Pacific
• Fig. 64 Asia Pacific market estimates and forecasts, 2018 - 2030
• Fig. 65 China market estimates and forecasts, 2018 - 2030
• Fig. 66 Japan market estimates and forecasts, 2018 - 2030
• Fig. 67 India market estimates and forecasts, 2018 - 2030
• Fig. 68 Thailand market estimates and forecasts, 2018 - 2030
• Fig. 69 South Korea market estimates and forecasts, 2018 - 2030
• Fig. 70 Australia market estimates and forecasts, 2018 - 2030
• Fig. 71 Latin America market estimates and forecasts, 2018 - 2030
• Fig. 72 Brazil market estimates and forecasts, 2018 - 2030
• Fig. 73 Mexico market estimates and forecasts, 2018 - 2030
• Fig. 74 Argentina market estimates and forecasts, 2018 - 2030
• Fig. 75 Middle East and Africa market estimates and forecasts, 2018 - 2030
• Fig. 76 South Africa market estimates and forecasts, 2018 - 2030
• Fig. 77 Saudi Arabia market estimates and forecasts, 2018 - 2030
• Fig. 78 UAE market estimates and forecasts, 2018 - 2030
• Fig. 79 Kuwait market estimates and forecasts, 2018 - 2030
• Fig. 80 Market share of key market players- Healthcare CRM market

Healthcare CRM Market Growth & Trends:

The global healthcare CRM market size is anticipated to reach USD 30.65 billion by 2030, registering a CAGR of 7.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The adoption of customer relationship management (CRM) in healthcare organizations streamlines workflows and enhances patient care while reducing costs and improving efficiency. The global COVID-19 pandemic underscored the urgent need for digitized interoperability solutions to deliver faster and more effective results. The increasing adoption of Electronic Health Records (EHR) in both developed and developing economies is also expected to fuel significant growth in this market. Key drivers for the industry growth include the rising geriatric population, incidence of chronic diseases, and advancements in technology. The demand for operational efficiency, adoption of home care/virtual care, and the emergence of big data further contribute to market growth.

For example, in September 2023, NHS Digital (England) reported that 4,878 practices conducted at least one online consultation, with approximately 2.4 million patient submissions received, of which 1.6 million were clinical. Market players adopt strategies, such as new product launches and forming collaborations, partnerships, and engaging in mergers and acquisitions to strengthen their position. For instance, in October 2022, Fujitsu partnered with Salesforce Japan Co., Ltd. to introduce digital solutions in the healthcare industry, leveraging Fujitsu's expertise in managing pharmaceutical and medical data and computing technologies along with Salesforce Japan's CRM proficiency. Similarly, in August 2021, Zoho Corp. unveiled Canvas Zoho CRM, a creative studio for CRM customization designed to simplify the user experience and increase CRM adoption rates.

Healthcare CRM Market Report Highlights:

• The market was valued at USD 17.87 billion in 2023 and is expected to grow at a CAGR of 7.7% during the forecast period
• Based on functionality, the sales segment dominated the market in 2023 while it is also anticipated to be the fastest growing segment from 2024 to 2030. This is owing to the growing number of solutions available in the market and initiatives implemented by leading companies
• Based on deployment mode, the cloud/ web-based model held the largest share in 2023. It is also projected to grow at the fastest CAGR during the forecast period
• The healthcare providers segment accounted for the highest share of 40.21% in 2023.The healthcare payers segment, on the other hand, is estimated to grow at the fastest CAGR from 2024 to 2030
• North America dominated the global market with a share of 58.0% in 2023. On the other hand, Asia Pacific is expected to register the fastest CAGR from 2024 to 2030 owing to the changing healthcare system and demand for collaborative care

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Component
  • 1.1.2. Functionality
  • 1.1.3. Deployment Mode
  • 1.1.4. End Use
  • 1.1.5. AI-Powered Healthcare CRM
  • 1.1.6. Regional scope
  • 1.1.7. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database.
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
  • 1.6.2. Approach 1: Commodity flow approach
  • 1.6.3. Volume price analysis (Model 2)
  • 1.6.4. Approach 2: Volume price analysis
• 1.7. List of Secondary Sources
• 1.8. List of Primary Sources
• 1.9. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Component outlook
  • 2.2.2. Functionality outlook
  • 2.2.3. Deployment mode outlook
  • 2.2.4. End-use outlook
  • 2.2.5. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Healthcare CRM Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Related/ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
    • 3.2.1.1. Integration of AI/ML in the healthcare industry
    • 3.2.1.2. Demand for a better customer experience
  • 3.2.2. Market restraint analysis
    • 3.2.2.1. High implementation cost
    • 3.2.2.2. Data Security risk
• 3.3. Healthcare CRM Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Supplier power
    • 3.3.1.2. Buyer power
    • 3.3.1.3. Substitution threat
    • 3.3.1.4. Threat of new entrant
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Technological landscape
    • 3.3.2.3. Economic landscape
  • 3.3.3. COVID-19 Impact

Chapter 4. Healthcare CRM Market: Component Estimates & Trend Analysis

• 4.1. Component Market Share, 2023 & 2030
• 4.2. Segment Dashboard
• 4.3. Global Healthcare CRM Market by Component Outlook
• 4.4. Software
  • 4.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 4.5. Services
  • 4.5.1. Market estimates and forecast 2018 to 2030 (USD Million)

Chapter 5. Healthcare CRM Market: Functionality Estimates & Trend Analysis

• 5.1. Functionality Market Share, 2023 & 2030
• 5.2. Segment Dashboard
• 5.3. Global Healthcare CRM Market by Functionality Outlook
• 5.4. Customer Service and Support
  • 5.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 5.5. Digital Commerce
  • 5.5.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 5.6. Marketing
  • 5.6.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 5.7. Sales
  • 5.7.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 5.8. Cross -CRM
  • 5.8.1. Market estimates and forecast 2018 to 2030 (USD Million)

Chapter 6. Healthcare CRM Market: Deployment Mode Estimates & Trend Analysis

• 6.1. Deployment Mode Market Share, 2023 & 2030
• 6.2. Segment Dashboard
• 6.3. Global Healthcare CRM Market by Deployment Mode Outlook
• 6.4. On-premise Model
  • 6.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 6.5. Cloud/Web-based Model
  • 6.5.1. Market estimates and forecast 2018 to 2030 (USD Million)

Chapter 7. Healthcare CRM Market: End-use Estimates & Trend Analysis

• 7.1. End-use Market Share, 2023 & 2030
• 7.2. Segment Dashboard
• 7.3. Global Healthcare CRM Market by End-use Outlook
• 7.4. Healthcare Providers
  • 7.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 7.5. Healthcare Payers
  • 7.5.1. Market estimates and forecast 2018 to 2030 (USD Million)
• 7.6. Life Sciences Industry
  • 7.6.1. Market estimates and forecast 2018 to 2030 (USD Million)

Chapter 8. Healthcare CRM Market: AI-Powered Healthcare CRM Estimates & Trend Analysis

• 8.1. AI-Powered Healthcare CRM Market Share, 2023 & 2030
• 8.2. Technology Trend Analysis
• 8.3. Case Study

Chapter 9. Healthcare CRM Market: Regional Estimates & Trend Analysis, By Component, By Functionality, By Deployment Mode, By End Use, By AI-Powered Healthcare CRM

• 9.1. Regional Market Share Analysis, 2023 & 2030
• 9.2. Regional Market Dashboard
• 9.3. Global Regional Market Snapshot
• 9.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
• 9.5. North America
  • 9.5.1. U.S.
    • 9.5.1.1. Key country dynamics
    • 9.5.1.2. Regulatory framework/ reimbursement structure
    • 9.5.1.3. Competitive scenario
    • 9.5.1.4. U.S. market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.5.2. Canada
    • 9.5.2.1. Key country dynamics
    • 9.5.2.2. Regulatory framework/ reimbursement structure
    • 9.5.2.3. Competitive scenario
    • 9.5.2.4. Canada market estimates and forecasts 2018 to 2030 (USD Million)
• 9.6. Europe
  • 9.6.1. UK
    • 9.6.1.1. Key country dynamics
    • 9.6.1.2. Regulatory framework/ reimbursement structure
    • 9.6.1.3. Competitive scenario
    • 9.6.1.4. UK market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.2. Germany
    • 9.6.2.1. Key country dynamics
    • 9.6.2.2. Regulatory framework/ reimbursement structure
    • 9.6.2.3. Competitive scenario
    • 9.6.2.4. Germany market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.3. France
    • 9.6.3.1. Key country dynamics
    • 9.6.3.2. Regulatory framework/ reimbursement structure
    • 9.6.3.3. Competitive scenario
    • 9.6.3.4. France market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.4. Italy
    • 9.6.4.1. Key country dynamics
    • 9.6.4.2. Regulatory framework/ reimbursement structure
    • 9.6.4.3. Competitive scenario
    • 9.6.4.4. Italy market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.5. Spain
    • 9.6.5.1. Key country dynamics
    • 9.6.5.2. Regulatory framework/ reimbursement structure
    • 9.6.5.3. Competitive scenario
    • 9.6.5.4. Spain market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.6. Norway
    • 9.6.6.1. Key country dynamics
    • 9.6.6.2. Regulatory framework/ reimbursement structure
    • 9.6.6.3. Competitive scenario
    • 9.6.6.4. Norway market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.7. Sweden
    • 9.6.7.1. Key country dynamics
    • 9.6.7.2. Regulatory framework/ reimbursement structure
    • 9.6.7.3. Competitive scenario
    • 9.6.7.4. Sweden market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.6.8. Denmark
    • 9.6.8.1. Key country dynamics
    • 9.6.8.2. Regulatory framework/ reimbursement structure
    • 9.6.8.3. Competitive scenario
    • 9.6.8.4. Denmark market estimates and forecasts 2018 to 2030 (USD Million)
• 9.7. Asia Pacific
  • 9.7.1. Japan
    • 9.7.1.1. Key country dynamics
    • 9.7.1.2. Regulatory framework/ reimbursement structure
    • 9.7.1.3. Competitive scenario
    • 9.7.1.4. Japan market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.7.2. China
    • 9.7.2.1. Key country dynamics
    • 9.7.2.2. Regulatory framework/ reimbursement structure
    • 9.7.2.3. Competitive scenario
    • 9.7.2.4. China market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.7.3. India
    • 9.7.3.1. Key country dynamics
    • 9.7.3.2. Regulatory framework/ reimbursement structure
    • 9.7.3.3. Competitive scenario
    • 9.7.3.4. India market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.7.4. Australia
    • 9.7.4.1. Key country dynamics
    • 9.7.4.2. Regulatory framework/ reimbursement structure
    • 9.7.4.3. Competitive scenario
    • 9.7.4.4. Australia market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.7.5. South Korea
    • 9.7.5.1. Key country dynamics
    • 9.7.5.2. Regulatory framework/ reimbursement structure
    • 9.7.5.3. Competitive scenario
    • 9.7.5.4. South Korea market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.7.6. Thailand
    • 9.7.6.1. Key country dynamics
    • 9.7.6.2. Regulatory framework/ reimbursement structure
    • 9.7.6.3. Competitive scenario
    • 9.7.6.4. Thailand market estimates and forecasts 2018 to 2030 (USD Million)
• 9.8. Latin America
  • 9.8.1. Brazil
    • 9.8.1.1. Key country dynamics
    • 9.8.1.2. Regulatory framework/ reimbursement structure
    • 9.8.1.3. Competitive scenario
    • 9.8.1.4. Brazil market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.8.2. Mexico
    • 9.8.2.1. Key country dynamics
    • 9.8.2.2. Regulatory framework/ reimbursement structure
    • 9.8.2.3. Competitive scenario
    • 9.8.2.4. Mexico market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.8.3. Argentina
    • 9.8.3.1. Key country dynamics
    • 9.8.3.2. Regulatory framework/ reimbursement structure
    • 9.8.3.3. Competitive scenario
    • 9.8.3.4. Argentina market estimates and forecasts 2018 to 2030 (USD Million)
• 9.9. MEA
  • 9.9.1. South Africa
    • 9.9.1.1. Key country dynamics
    • 9.9.1.2. Regulatory framework/ reimbursement structure
    • 9.9.1.3. Competitive scenario
    • 9.9.1.4. South Africa market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.9.2. Saudi Arabia
    • 9.9.2.1. Key country dynamics
    • 9.9.2.2. Regulatory framework/ reimbursement structure
    • 9.9.2.3. Competitive scenario
    • 9.9.2.4. Saudi Arabia market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.9.3. UAE
    • 9.9.3.1. Key country dynamics
    • 9.9.3.2. Regulatory framework/ reimbursement structure
    • 9.9.3.3. Competitive scenario
    • 9.9.3.4. UAE market estimates and forecasts 2018 to 2030 (USD Million)
  • 9.9.4. Kuwait
    • 9.9.4.1. Key country dynamics
    • 9.9.4.2. Regulatory framework/ reimbursement structure
    • 9.9.4.3. Competitive scenario
    • 9.9.4.4. Kuwait market estimates and forecasts 2018 to 2030 (USD Million)

Chapter 10. Competitive Landscape

• 10.1. Recent Developments & Impact Analysis, By Key Market Participants
• 10.2. Company/Competition Categorization
• 10.3. Key company market share analysis, 2023
• 10.4. Company Profiles
  • 10.4.1. Microsoft
    • 10.4.1.1. Company overview
    • 10.4.1.2. Financial performance
    • 10.4.1.3. Product benchmarking
    • 10.4.1.4. Strategic initiatives
  • 10.4.2. Cerner Corporation (Oracle)
    • 10.4.2.1. Company overview
    • 10.4.2.2. Financial performance
    • 10.4.2.3. Product benchmarking
    • 10.4.2.4. Strategic initiatives
  • 10.4.3. IBM
    • 10.4.3.1. Company overview
    • 10.4.3.2. Financial performance
    • 10.4.3.3. Product benchmarking
    • 10.4.3.4. Strategic initiatives
  • 10.4.4. SAP
    • 10.4.4.1. Company overview
    • 10.4.4.2. Financial performance
    • 10.4.4.3. Product benchmarking
    • 10.4.4.4. Strategic initiatives
  • 10.4.5. Accenture
    • 10.4.5.1. Company overview
    • 10.4.5.2. Financial performance
    • 10.4.5.3. Product benchmarking
    • 10.4.5.4. Strategic initiatives
  • 10.4.6. Zoho Corporation
    • 10.4.6.1. Company overview
    • 10.4.6.2. Financial performance
    • 10.4.6.3. Product benchmarking
    • 10.4.6.4. Strategic initiatives
  • 10.4.7. hc1
    • 10.4.7.1. Company overview
    • 10.4.7.2. Financial performance
    • 10.4.7.3. Product benchmarking
    • 10.4.7.4. Strategic initiatives
  • 10.4.8. LeadSquared
    • 10.4.8.1. Company overview
    • 10.4.8.2. Financial performance
    • 10.4.8.3. Product benchmarking
    • 10.4.8.4. Strategic initiatives
  • 10.4.9. Salesforce
    • 10.4.9.1. Company overview
    • 10.4.9.2. Financial performance
    • 10.4.9.3. Product benchmarking
    • 10.4.9.4. Strategic initiatives
  • 10.4.10. Veeva Systems
    • 10.4.10.1. Company overview
    • 10.4.10.2. Financial performance
    • 10.4.10.3. Product benchmarking
    • 10.4.10.4. Strategic initiatives
  • 10.4.11. Talisma
    • 10.4.11.1. Company overview
    • 10.4.11.2. Financial performance
    • 10.4.11.3. Product benchmarking
    • 10.4.11.4. Strategic initiatives
  • 10.4.12. Alvaria
    • 10.4.12.1. Company overview
    • 10.4.12.2. Financial performance
    • 10.4.12.3. Product benchmarking
    • 10.4.12.4. Strategic initiatives
  • 10.4.13. NICE
    • 10.4.13.1. Company overview
    • 10.4.13.2. Financial performance
    • 10.4.13.3. Product benchmarking
    • 10.4.13.4. Strategic initiatives
  • 10.4.14. Verint Systems Inc.
    • 10.4.14.1. Company overview
    • 10.4.14.2. Financial performance
    • 10.4.14.3. Product benchmarking
    • 10.4.14.4. Strategic initiatives
  • 10.4.15. Creatio
    • 10.4.15.1. Company overview
    • 10.4.15.2. Financial performance
    • 10.4.15.3. Product benchmarking
    • 10.4.15.4. Strategic initiatives
  • 10.4.16. Cured (Acquired by Innovaccer Inc.)
    • 10.4.16.1. Company overview
    • 10.4.16.2. Financial performance
    • 10.4.16.3. Product benchmarking
    • 10.4.16.4. Strategic initiatives
  • 10.4.17. Actium Health
    • 10.4.17.1. Company overview
    • 10.4.17.2. Financial performance
    • 10.4.17.3. Product benchmarking
    • 10.4.17.4. Strategic initiatives
  • 10.4.18. Keona Health
    • 10.4.18.1. Company overview
    • 10.4.18.2. Financial performance
    • 10.4.18.3. Product benchmarking
    • 10.4.18.4. Strategic initiatives
  • 10.4.19. MediCRM.ai
    • 10.4.19.1. Company overview
    • 10.4.19.2. Financial performance
    • 10.4.19.3. Product benchmarking
    • 10.4.19.4. Strategic initiatives