AR＆VRソフトウェア市場：タイプ別、プラットフォーム別、ソフトウェアタイプ別、デプロイメント別、エンドユーザー別- 世界予測2025-2030年

AR＆VRソフトウェア市場の2023年の市場規模は134億5,000万米ドル、2024年には158億8,000万米ドルに達すると予測され、CAGR 18.43％で成長し、2030年には439億6,000万米ドルに達すると予測されています。

AR＆VRソフトウェアの適用範囲は、没入型ゲーム体験からトレーニングシミュレーション、拡張メンテナンス、バーチャルツーリズム、遠隔コラボレーションの強化まで、幅広いアプリケーションを包含しています。これらのテクノロジーは、ヘルスケア、教育、不動産、防衛、小売などの分野にますます統合されつつあります。AR＆VRソフトウェアの必要性は、充実したインタラクティブなユーザー体験を提供し、没入型のインタラクションを通じて学習と定着を促進し、業務効率を改善する能力から生まれます。最終用途の範囲はB2BおよびB2C市場に広がっており、企業は従業員トレーニングにVRを、リアルタイムサポートにARを活用し、消費者はゲームやパーソナライズされたショッピング体験でこれらのテクノロジーに取り組んでいます。主な成長要因としては、5Gの技術的進歩、AIの統合、ハードウェアコストの低下などが挙げられ、導入と拡大の両方を後押ししています。最新のビジネスチャンスは、スマートウェアラブル向けのARアプリケーションの開発や、エンターテイメントや教育需要に応えるVRコンテンツ作成ツールの強化にあります。こうした機会を捉えるために、企業は相互互換性のあるプラットフォームに投資し、直感的なユーザーインターフェイスに注力すべきです。しかし、市場成長の妨げとなっているのは、プライバシーの問題、データセキュリティの問題、エンドユーザーにとっての初期コストの高さといった課題です。さらに、技術革新のペースが速いため、継続的なアップグレードが必要となり、これが普及の妨げになる可能性もあります。有望な技術革新分野には、バッテリー寿命が長く軽量なARデバイスの開発や、超リアルなグラフィックスとシームレスなAI主導のインタラクティブ性を備えたVR環境の構築などがあります。さらに、ARクラウドサービスや待ち時間短縮のためのエッジコンピューティングに関する調査は、ユーザー体験を向上させるための戦略的洞察を提供します。市場はダイナミックで競争が激しく、技術大手、新興企業、学術機関の急速な進歩と戦略的提携が特徴です。企業は、アジャイル開発を優先し、戦略的提携を育み、ユーザーからのフィードバックに敏感であることが、この進化する状況を効果的にナビゲートするために必要です。

市場力学：急速に進化するAR＆VRソフトウェア市場の主要市場インサイトを公開

AR＆VRソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • エンターテインメント業界におけるARおよびVR技術の採用の増加
  • 製造業におけるARとVRの活用と産業用拡張現実の改善
• 市場抑制要因
  • AR＆VRソフトウェアに関連する高コスト
• 市場機会
  • AR＆VRソフトウェアのイントロダクションと技術的進歩
  • 新興企業の増加による市場情勢の好転
• 市場の課題
  • AR &VR技術に関連する技術的障壁とプライバシー問題

ポーターの5つの力：AR＆VRソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：AR＆VRソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、AR＆VRソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析AR＆VRソフトウェア市場における競合情勢の把握

AR＆VRソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスAR＆VRソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、AR＆VRソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • エンターテインメント業界におけるARとVR技術の採用増加
    • 製造業におけるAR・VRの活用と産業用拡張現実の改善
  • 抑制要因
    • AR＆VRソフトウェアに関連する高コスト
  • 機会
    • AR＆VRソフトウェアのイントロダクションと技術の進歩
    • 好調な市場情勢によりスタートアップ企業の増加
  • 課題
    • ARとVR技術に関連する技術的障壁とプライバシーの問題
• 市場セグメンテーション分析
  • タイプ：消費者のニーズに応える没入型技術としてのAR＆VRソフトウェアの活用
  • プラットフォーム：コンピュータ対応プラットフォームを通じてAR＆VRソフトウェアの利用範囲を拡大
  • ソフトウェアの種類：ユーザーエクスペリエンスを変革し、生産性を向上させる視覚化ソフトウェアの使用が急増
  • 導入：リアルタイム体験を実現する商用アプリケーションにおけるクラウドベースのVRの採用増加
  • エンドユーザー：トレーニングアプリケーションのための教育アプリケーションにおけるVRソフトウェアの使用の増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 AR＆VRソフトウェア市場：タイプ別

• ARソフトウェア
• VRソフトウェア

第7章 AR＆VRソフトウェア市場：プラットフォーム別

• コンソール
• デスクトップ
• ヘッドセット
• 携帯

第8章 AR＆VRソフトウェア市場：ソフトウェア種類別

• 3Dモデリング
• ARリモートコラボレーション
• ドキュメント
• ナビゲーション
• 視覚化
• VRコンテンツ制作
• ワークフローの最適化

第9章 AR＆VRソフトウェア市場：展開別

• ハイブリッド
• クラウド上
• オンプレミス

第10章 AR＆VRソフトウェア市場：エンドユーザー別

• 航空宇宙および防衛
• 自動車・輸送
• 消費財・小売
• 教育
• エンターテイメントとゲーム
• ヘルスケア

第11章 南北アメリカのAR＆VRソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のAR＆VRソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのAR＆VRソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • OSFヘルスケアはサミットベンチャースタジオと提携し、医療カートARアプリのライセンスを取得
  • FNT Software、革新的な拡張現実（AR）テクノロジーでデータセンターのプロセスを変革するためDC Smarterとの提携を発表
  • バーチャルリアリティのスタートアップ企業ImmersedがMaquia Capitalの買収により株式を公開すると報道
  • ウォルマート、モバイル拡張現実ショッピング機能を拡張
  • アクセンチュア、バーチャルリアリティベースの多様性と包括性に関する学習プラットフォームPraxis Labsに投資
  • PTCとロックウェル・オートメーションが提携を拡大し、製造業向けIoTと拡張現実に注力
  • AppleがARヘッドセットのスタートアップ企業Miraを買収
  • SquintがARを活用したテクノロジープラットフォームの拡張に向けて資金を調達
  • ボルボ・グループ、救急隊員向けにAR技術を搭載した世界初の電気トラック安全アプリを発表
  • Pluribus Technologies The Learning Networkがセネカポリテクニック向けにARアプリケーションをリリース
  • PixotopeがARモバイルアプリをリリース
  • ThirdEyeは、AR/AIのラテンアメリカへの展開に向けて、ブラジルのサンパウロにあるARKxと戦略的提携を発表
  • スナップ、小売業者のAR機能導入を支援する新事業を開始
  • オートデスク、AEC業界向けの没入型コラボレーションワークスペース向けXRソリューションプロバイダーであるThe Wildを買収

企業一覧

• AB Volvo
• Advanced Micro Devices, Inc.
• Amazon Web Services, Inc.
• Appinventiv Technologies Pvt. Ltd.
• Apple Inc.
• ARLOOPA Inc.
• Autodesk, Inc.
• Blippar Ltd.
• Cisco Systems, Inc.
• Contentful Group
• Cosm Immersive
• Epic Games, Inc.
• Fyusion, Inc. by Cox Automotive, Inc.
• Google LLC by Alphabet Inc.
• HQSoftware
• Immersed Inc
• Inglobe Technologies Srl
• Intel Corporation
• International Business Machines Corporation
• Matterport, Inc.
• Meta Platforms, Inc.
• Microsoft Corporation
• Mimic Technologies, Inc. by Surgical Science Sweden AB
• NEC Corporation
• Niantic, Inc.
• Nuevo Sentido Tecnologico Realidad Aumentada, S.L.
• Nvidia Corporation
• Oracle Corporation
• Pixotope Technologies
• Plutomen Technologies Pvt Ltd.
• Pratiti Technologies Pvt Ltd.
• PTC Inc.
• Qualcomm Incorporated
• REWO by VIAR d.o.o.
• Salesforce, Inc.
• SAP SE
• SHAMLA TECH Solutions
• Sigma Software LLC
• Taqtile, Inc.
• Unity Software Inc.
• VironIT
• Vodafone Group plc
• Zakeke by Futurenext S.r.l.

LIST OF FIGURES

• FIGURE 1. AR & VR SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. AR & VR SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AR & VR SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. AR & VR SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. AR & VR SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AR & VR SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AR & VR SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AR & VR SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY AR SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY VR SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY CONSOLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY DESKTOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY HEADSETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY 3D MODELING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY AR REMOTE COLLABORATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY DOCUMENTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY VISUALIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY VR CONTENT CREATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY WORKFLOW OPTIMIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY HYBRID, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY ENTERTAINMENT & GAMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL AR & VR SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 36. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 37. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 40. ARGENTINA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ARGENTINA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 42. ARGENTINA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 43. ARGENTINA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 45. BRAZIL AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. BRAZIL AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 47. BRAZIL AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 48. BRAZIL AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. CANADA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CANADA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 52. CANADA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 53. CANADA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 54. CANADA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 55. MEXICO AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. MEXICO AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 57. MEXICO AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 58. MEXICO AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 62. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 63. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES AR & VR SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 66. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 68. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 72. AUSTRALIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. AUSTRALIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 74. AUSTRALIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 75. AUSTRALIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. AUSTRALIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. CHINA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. CHINA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 79. CHINA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 80. CHINA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 81. CHINA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 82. INDIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. INDIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 84. INDIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 85. INDIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 86. INDIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. INDONESIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. INDONESIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 89. INDONESIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 90. INDONESIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. INDONESIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 92. JAPAN AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. JAPAN AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 94. JAPAN AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 95. JAPAN AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. JAPAN AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. MALAYSIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. MALAYSIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 99. MALAYSIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. MALAYSIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 101. MALAYSIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. PHILIPPINES AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. PHILIPPINES AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 104. PHILIPPINES AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 105. PHILIPPINES AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. PHILIPPINES AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 107. SINGAPORE AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. SINGAPORE AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 109. SINGAPORE AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 110. SINGAPORE AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 111. SINGAPORE AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. SOUTH KOREA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. SOUTH KOREA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 114. SOUTH KOREA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 115. SOUTH KOREA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 116. SOUTH KOREA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. TAIWAN AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. TAIWAN AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 119. TAIWAN AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 120. TAIWAN AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 121. TAIWAN AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 122. THAILAND AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. THAILAND AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 124. THAILAND AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 125. THAILAND AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 126. THAILAND AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. VIETNAM AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. VIETNAM AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 129. VIETNAM AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 130. VIETNAM AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 131. VIETNAM AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 134. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 135. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 137. EUROPE, MIDDLE EAST & AFRICA AR & VR SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 138. DENMARK AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. DENMARK AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 140. DENMARK AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 141. DENMARK AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 142. DENMARK AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 143. EGYPT AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. EGYPT AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 145. EGYPT AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 146. EGYPT AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 147. EGYPT AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. FINLAND AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. FINLAND AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 150. FINLAND AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 151. FINLAND AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 152. FINLAND AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 153. FRANCE AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. FRANCE AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 155. FRANCE AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 156. FRANCE AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 157. FRANCE AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 158. GERMANY AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 159. GERMANY AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 160. GERMANY AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 161. GERMANY AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 162. GERMANY AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 163. ISRAEL AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 164. ISRAEL AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 165. ISRAEL AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 166. ISRAEL AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 167. ISRAEL AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 168. ITALY AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 169. ITALY AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 170. ITALY AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 171. ITALY AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 172. ITALY AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 173. NETHERLANDS AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 174. NETHERLANDS AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 175. NETHERLANDS AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 176. NETHERLANDS AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 177. NETHERLANDS AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 178. NIGERIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 179. NIGERIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 180. NIGERIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 181. NIGERIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 182. NIGERIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 183. NORWAY AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 184. NORWAY AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 185. NORWAY AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 186. NORWAY AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 187. NORWAY AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 188. POLAND AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. POLAND AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 190. POLAND AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 191. POLAND AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 192. POLAND AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 193. QATAR AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 194. QATAR AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 195. QATAR AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 196. QATAR AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 197. QATAR AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 198. RUSSIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 199. RUSSIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 200. RUSSIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 201. RUSSIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 202. RUSSIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 203. SAUDI ARABIA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 204. SAUDI ARABIA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 205. SAUDI ARABIA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 206. SAUDI ARABIA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 207. SAUDI ARABIA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH AFRICA AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 209. SOUTH AFRICA AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 210. SOUTH AFRICA AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 211. SOUTH AFRICA AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 212. SOUTH AFRICA AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 213. SPAIN AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 214. SPAIN AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 215. SPAIN AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 216. SPAIN AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 217. SPAIN AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 218. SWEDEN AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 219. SWEDEN AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 220. SWEDEN AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 221. SWEDEN AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 222. SWEDEN AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 223. SWITZERLAND AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 224. SWITZERLAND AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 225. SWITZERLAND AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 226. SWITZERLAND AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 227. SWITZERLAND AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 228. TURKEY AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 229. TURKEY AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 230. TURKEY AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 231. TURKEY AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 232. TURKEY AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 233. UNITED ARAB EMIRATES AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 234. UNITED ARAB EMIRATES AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 235. UNITED ARAB EMIRATES AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 236. UNITED ARAB EMIRATES AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 237. UNITED ARAB EMIRATES AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 238. UNITED KINGDOM AR & VR SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 239. UNITED KINGDOM AR & VR SOFTWARE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
• TABLE 240. UNITED KINGDOM AR & VR SOFTWARE MARKET SIZE, BY SOFTWARE TYPE, 2018-2030 (USD MILLION)
• TABLE 241. UNITED KINGDOM AR & VR SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 242. UNITED KINGDOM AR & VR SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 243. AR & VR SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 244. AR & VR SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The AR & VR Software Market was valued at USD 13.45 billion in 2023, expected to reach USD 15.88 billion in 2024, and is projected to grow at a CAGR of 18.43%, to USD 43.96 billion by 2030.

The scope of AR & VR software encompasses a broad range of applications, from immersive gaming experiences to training simulations, augmented maintenance, virtual tourism, and enhanced remote collaboration. These technologies are increasingly being integrated into sectors such as healthcare, education, real estate, defense, and retail. The necessity for AR & VR software arises from their ability to provide enriched and interactive user experiences, promote learning and retention through immersive interactions, and improve operational efficiencies. The end-use scope extends across B2B and B2C markets, with businesses leveraging VR for employee training and AR for real-time support, while consumers engage with these technologies in gaming and personalized shopping experiences. Key growth factors include technological advancements in 5G, AI integration, and decreasing hardware costs, propelling both adoption and expansion. The latest opportunities lie in developing AR applications for smart wearables and enhancing VR content creation tools to cater to entertainment and educational demands. To seize these opportunities, businesses should invest in cross-compatible platforms and focus on intuitive user interfaces. However, market growth is hindered by challenges such as privacy concerns, data security issues, and high initial costs for end-users. Additionally, the rapid pace of technological change necessitates continual upgrades, which could deter widespread adoption. Innovation areas with promising potential include developing lightweight AR devices with extended battery life and creating VR environments with hyper-realistic graphics and seamless AI-driven interactivity. Moreover, research into AR cloud services and edge computing for latency reduction offers strategic insights for enhancing user experience. The market is dynamic and competitive, characterized by rapid advancements and strategic partnerships among tech giants, startups, and academic institutions. Companies should prioritize agile development, foster strategic alliances, and stay attuned to user feedback to navigate this evolving landscape effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AR & VR Software Market

The AR & VR Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising adoption of AR & VR technology in the entertainment industry
  • Utilization of AR and VR in manufacturing industries and improvements in industrial augmented reality
• Market Restraints
  • High cost associated with AR & VR software
• Market Opportunities
  • Introduction and technological advancements in AR & VR software
  • Favorable market landscape resulting in a growing number of startups
• Market Challenges
  • Technical barriers and privacy issues associated with AR & VR technologies

Porter's Five Forces: A Strategic Tool for Navigating the AR & VR Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AR & VR Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AR & VR Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AR & VR Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AR & VR Software Market

A detailed market share analysis in the AR & VR Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AR & VR Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AR & VR Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the AR & VR Software Market, highlighting leading vendors and their innovative profiles. These include AB Volvo, Advanced Micro Devices, Inc., Amazon Web Services, Inc., Appinventiv Technologies Pvt. Ltd., Apple Inc., ARLOOPA Inc., Autodesk, Inc., Blippar Ltd., Cisco Systems, Inc., Contentful Group, Cosm Immersive, Epic Games, Inc., Fyusion, Inc. by Cox Automotive, Inc., Google LLC by Alphabet Inc., HQSoftware, Immersed Inc, Inglobe Technologies Srl, Intel Corporation, International Business Machines Corporation, Matterport, Inc., Meta Platforms, Inc., Microsoft Corporation, Mimic Technologies, Inc. by Surgical Science Sweden AB, NEC Corporation, Niantic, Inc., Nuevo Sentido Tecnologico Realidad Aumentada, S.L., Nvidia Corporation, Oracle Corporation, Pixotope Technologies, Plutomen Technologies Pvt Ltd., Pratiti Technologies Pvt Ltd., PTC Inc., Qualcomm Incorporated, REWO by VIAR d.o.o., Salesforce, Inc., SAP SE, SHAMLA TECH Solutions, Sigma Software LLC, Taqtile, Inc., Unity Software Inc., VironIT, Vodafone Group plc, and Zakeke by Futurenext S.r.l..

Market Segmentation & Coverage

This research report categorizes the AR & VR Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across AR Software and VR Software.
• Based on Platform, market is studied across Console, Desktop, Headsets, and Mobile.
• Based on Software Type, market is studied across 3D Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, VR Content Creation, and Workflow Optimization.
• Based on Deployment, market is studied across Hybrid, On-Cloud, and On-Premises.
• Based on End-User, market is studied across Aerospace & Defense, Automotive & Transportation, Consumer Goods & Retail, Education, Entertainment & Gaming, and Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising adoption of AR & VR technology in the entertainment industry
    • 5.1.1.2. Utilization of AR and VR in manufacturing industries and improvements in industrial augmented reality
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with AR & VR software
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction and technological advancements in AR & VR software
    • 5.1.3.2. Favorable market landscape resulting in a growing number of startups
  • 5.1.4. Challenges
    • 5.1.4.1. Technical barriers and privacy issues associated with AR & VR technologies
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Utilization of AR & VR software as a immersive technology to cater a consumer needs
  • 5.2.2. Platform: Widening availability of AR & VR software through computer enabled platforms
  • 5.2.3. Software Type: Proliferating usage of visualization software to transform user experiences and enhance productivity
  • 5.2.4. Deployment: Increasing adoption of cloud-based VR in commercial applications for real time experience
  • 5.2.5. End-User: Rising uses of VR software in educational applications for a training applications
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. AR & VR Software Market, by Type

• 6.1. Introduction
• 6.2. AR Software
• 6.3. VR Software

7. AR & VR Software Market, by Platform

• 7.1. Introduction
• 7.2. Console
• 7.3. Desktop
• 7.4. Headsets
• 7.5. Mobile

8. AR & VR Software Market, by Software Type

• 8.1. Introduction
• 8.2. 3D Modeling
• 8.3. AR Remote Collaboration
• 8.4. Documentation
• 8.5. Navigation
• 8.6. Visualization
• 8.7. VR Content Creation
• 8.8. Workflow Optimization

9. AR & VR Software Market, by Deployment

• 9.1. Introduction
• 9.2. Hybrid
• 9.3. On-Cloud
• 9.4. On-Premises

10. AR & VR Software Market, by End-User

• 10.1. Introduction
• 10.2. Aerospace & Defense
• 10.3. Automotive & Transportation
• 10.4. Consumer Goods & Retail
• 10.5. Education
• 10.6. Entertainment & Gaming
• 10.7. Healthcare

11. Americas AR & VR Software Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific AR & VR Software Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa AR & VR Software Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. OSF HealthCare partners with Summit Venture Studio to license Medical Cart AR App
  • 14.3.2. FNT Software Announces Partnership with DC Smarter to Transform Data Center Processes with Innovative Augmented Reality (AR) Technology
  • 14.3.3. Virtual Reality Startup Immersed Reportedly to go Public via Maquia Capital Acquisition Deal
  • 14.3.4. Walmart expands mobile augmented reality shopping capabilities
  • 14.3.5. Accenture Invests in Virtual Reality-Based, Diversity and Inclusion Learning Platform Praxis Labs
  • 14.3.6. PTC and Rockwell Automation extend partnership to focus on IoT and Augmented Reality for manufacturing
  • 14.3.7. Apple has bought an AR headset startup called Mira
  • 14.3.8. Squint raises funding to expand its AR-powered technology platform
  • 14.3.9. Volvo Group launches world's first electric truck safety app with AR technology for first responders
  • 14.3.10. Pluribus Technologies The Learning Network launches AR Applications for Seneca Polytechnic
  • 14.3.11. Pixotope launches AR mobile app
  • 14.3.12. ThirdEye announces a strategic partnership with ARKx Brazil, Sao Paulo for AR/AI expansion into LatAm
  • 14.3.13. Snap Launches New Business to Help Retailers Introduce AR features
  • 14.3.14. Autodesk to Acquire The Wild, a Provider of XR Solutions For Immersive And Collaborative Workspaces for AEC Industry

Companies Mentioned

• 1. AB Volvo
• 2. Advanced Micro Devices, Inc.
• 3. Amazon Web Services, Inc.
• 4. Appinventiv Technologies Pvt. Ltd.
• 5. Apple Inc.
• 6. ARLOOPA Inc.
• 7. Autodesk, Inc.
• 8. Blippar Ltd.
• 9. Cisco Systems, Inc.
• 10. Contentful Group
• 11. Cosm Immersive
• 12. Epic Games, Inc.
• 13. Fyusion, Inc. by Cox Automotive, Inc.
• 14. Google LLC by Alphabet Inc.
• 15. HQSoftware
• 16. Immersed Inc
• 17. Inglobe Technologies Srl
• 18. Intel Corporation
• 19. International Business Machines Corporation
• 20. Matterport, Inc.
• 21. Meta Platforms, Inc.
• 22. Microsoft Corporation
• 23. Mimic Technologies, Inc. by Surgical Science Sweden AB
• 24. NEC Corporation
• 25. Niantic, Inc.
• 26. Nuevo Sentido Tecnologico Realidad Aumentada, S.L.
• 27. Nvidia Corporation
• 28. Oracle Corporation
• 29. Pixotope Technologies
• 30. Plutomen Technologies Pvt Ltd.
• 31. Pratiti Technologies Pvt Ltd.
• 32. PTC Inc.
• 33. Qualcomm Incorporated
• 34. REWO by VIAR d.o.o.
• 35. Salesforce, Inc.
• 36. SAP SE
• 37. SHAMLA TECH Solutions
• 38. Sigma Software LLC
• 39. Taqtile, Inc.
• 40. Unity Software Inc.
• 41. VironIT
• 42. Vodafone Group plc
• 43. Zakeke by Futurenext S.r.l.