拡張現実と仮想現実の世界市場 2023-2027

当レポートでは、拡張現実と仮想現実の市場規模は、2023年から2027年の間に3,645億5,767万米ドルの増加が見込まれ、予測期間中に52.37%のCAGRで成長すると予測しています。当レポートでは、拡張現実と仮想現実市場について、全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。

現在の世界の市場動向と促進要因、市場全体の環境に関する最新の分析を提供しています。

市場は、ARおよびVR技術に対する需要の増加、製品の発売、M&A活動の増加によって牽引されています。

Technavioの拡張現実と仮想現実市場は、以下のように区分されています。

本調査では、ベンダーによる様々なビジネス戦略の採用が、今後数年間の拡張現実と仮想現実市場の成長を促進する主要な理由の1つであると位置付けています。また、投資家からのスタートアップAR・VR企業への資金提供の増加や、AR・VR技術の多様な応用が、市場の大きな需要につながると考えられます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 歴史的な市場規模

• 世界の拡張現実および仮想現実市場2017～2021年
• テクノロジー別セグメント分析2017-2021
• アプリケーション別セグメント分析2017-2021
• 地域情勢別セグメント分析別2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 テクノロジー別市場セグメンテーション

• 市場内訳
• 技術別比較
• AR - 市場規模と予測 2022-2027
• VR - 市場規模と予測 2022-2027
• テクノロジー別の市場機会

第7章 アプリケーション別市場セグメンテーション

• 市場内訳
• 用途別比較
• 消費者 - 市場規模と予測 2022-2027
• エンタープライズ - 市場規模と予測 2022-2027
• アプリケーション別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米 - 市場規模と予測 2022-2027
• APAC - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• ドイツ - 市場規模と予測 2022-2027
• 英国 - 市場規模と予測 2022-2027
• 日本 - 市場規模と予測 2022-2027
• 地域情勢別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Apple Inc.
• Augmented Pixels Inc.
• Blippar Ltd.
• CyberGlove Systems Inc.
• HP Inc.
• HTC Corp.
• Lenovo Group Ltd.
• Magic Leap Inc.
• Microsoft Corp.
• PTC Inc.
• Samsung Electronics Co. Ltd.
• Seiko Epson Corp.
• Toshiba Corp.
• Zugara Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Technology
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global augmented reality and virtual reality market 2017 - 2021 ($ million)
• Exhibits19: Historic Market Size - By technology Segment 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - By application Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - By Geographical Landscape Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits23: Five forces analysis - Comparison between2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Technology - Market share 2022-2027 (%)
• Exhibits31: Data Table on Technology - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Technology
• Exhibits33: Data Table on Comparison by Technology
• Exhibits34: Chart on AR - Market size and forecast 2022-2027 ($ million)
• Exhibits35: Data Table on AR - Market size and forecast 2022-2027 ($ million)
• Exhibits36: Chart on AR - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on AR - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on VR - Market size and forecast 2022-2027 ($ million)
• Exhibits39: Data Table on VR - Market size and forecast 2022-2027 ($ million)
• Exhibits40: Chart on VR - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on VR - Year-over-year growth 2022-2027 (%)
• Exhibits42: Market opportunity by Technology ($ million)
• Exhibits43: Chart on Application - Market share 2022-2027 (%)
• Exhibits44: Data Table on Application - Market share 2022-2027 (%)
• Exhibits45: Chart on Comparison by Application
• Exhibits46: Data Table on Comparison by Application
• Exhibits47: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibits48: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibits49: Chart on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibits50: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibits51: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibits52: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibits53: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits54: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits55: Market opportunity by Application ($ million)
• Exhibits56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits57: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits59: Chart on Geographic comparison
• Exhibits60: Data Table on Geographic comparison
• Exhibits61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits64: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits101: Market opportunity By Geographical Landscape ($ million)
• Exhibits102: Impact of drivers and challenges in 2022 and 2027
• Exhibits103: Overview on Criticality of inputs and Factors of differentiation
• Exhibits104: Overview on factors of disruption
• Exhibits105: Impact of key risks on business
• Exhibits106: Vendors covered
• Exhibits107: Matrix on vendor position and classification
• Exhibits108: Alphabet Inc. - Overview
• Exhibits109: Alphabet Inc. - Business segments
• Exhibits110: Alphabet Inc. - Key news
• Exhibits111: Alphabet Inc. - Key offerings
• Exhibits112: Alphabet Inc. - Segment focus
• Exhibits113: Apple Inc. - Overview
• Exhibits114: Apple Inc. - Business segments
• Exhibits115: Apple Inc. - Key news
• Exhibits116: Apple Inc. - Key offerings
• Exhibits117: Apple Inc. - Segment focus
• Exhibits118: Augmented Pixels Inc. - Overview
• Exhibits119: Augmented Pixels Inc. - Product / Service
• Exhibits120: Augmented Pixels Inc. - Key offerings
• Exhibits121: Blippar Ltd. - Overview
• Exhibits122: Blippar Ltd. - Product / Service
• Exhibits123: Blippar Ltd. - Key offerings
• Exhibits124: CyberGlove Systems Inc. - Overview
• Exhibits125: CyberGlove Systems Inc. - Product / Service
• Exhibits126: CyberGlove Systems Inc. - Key offerings
• Exhibits127: HP Inc. - Overview
• Exhibits128: HP Inc. - Business segments
• Exhibits129: HP Inc. - Key news
• Exhibits130: HP Inc. - Key offerings
• Exhibits131: HP Inc. - Segment focus
• Exhibits132: HTC Corp. - Overview
• Exhibits133: HTC Corp. - Product / Service
• Exhibits134: HTC Corp. - Key offerings
• Exhibits135: Lenovo Group Ltd. - Overview
• Exhibits136: Lenovo Group Ltd. - Business segments
• Exhibits137: Lenovo Group Ltd. - Key offerings
• Exhibits138: Lenovo Group Ltd. - Segment focus
• Exhibits139: Magic Leap Inc. - Overview
• Exhibits140: Magic Leap Inc. - Product / Service
• Exhibits141: Magic Leap Inc. - Key offerings
• Exhibits142: Microsoft Corp. - Overview
• Exhibits143: Microsoft Corp. - Business segments
• Exhibits144: Microsoft Corp. - Key news
• Exhibits145: Microsoft Corp. - Key offerings
• Exhibits146: Microsoft Corp. - Segment focus
• Exhibits147: PTC Inc. - Overview
• Exhibits148: PTC Inc. - Business segments
• Exhibits149: PTC Inc. - Key offerings
• Exhibits150: PTC Inc. - Segment focus
• Exhibits151: Samsung Electronics Co. Ltd. - Overview
• Exhibits152: Samsung Electronics Co. Ltd. - Business segments
• Exhibits153: Samsung Electronics Co. Ltd. - Key news
• Exhibits154: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits155: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits156: Seiko Epson Corp. - Overview
• Exhibits157: Seiko Epson Corp. - Business segments
• Exhibits158: Seiko Epson Corp. - Key news
• Exhibits159: Seiko Epson Corp. - Key offerings
• Exhibits160: Seiko Epson Corp. - Segment focus
• Exhibits161: Toshiba Corp. - Overview
• Exhibits162: Toshiba Corp. - Business segments
• Exhibits163: Toshiba Corp. - Key news
• Exhibits164: Toshiba Corp. - Key offerings
• Exhibits165: Toshiba Corp. - Segment focus
• Exhibits166: Zugara Inc. - Overview
• Exhibits167: Zugara Inc. - Product / Service
• Exhibits168: Zugara Inc. - Key offerings
• Exhibits169: Inclusions checklist
• Exhibits170: Exclusions checklist
• Exhibits171: Currency conversion rates for US$
• Exhibits172: Research methodology
• Exhibits173: Validation techniques employed for market sizing
• Exhibits174: Information sources
• Exhibits175: List of abbreviations

Technavio has been monitoring the augmented reality and virtual reality market and it is poised to grow by $364557.67 mn during 2023-2027, accelerating at a CAGR of 52.37% during the forecast period. Our report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for AR and VR technology, product launches, and the increasing number of M&A activities.

Technavio's augmented reality and virtual reality market is segmented as below:

By Technology

• AR
• VR

By Application

• Consumer
• Enterprise

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the adoption of various business strategies by vendors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, growing funding in startup AR and VR companies from investors and diverse applications of AR and VR technology will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the augmented reality and virtual reality market covers the following areas:

• Augmented reality and virtual reality market sizing
• Augmented reality and virtual reality market forecast
• Augmented reality and virtual reality market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, Zugara Inc., and Maxst Co. Ltd. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Technology
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global augmented reality and virtual reality market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global augmented reality and virtual reality market 2017 - 2021 ($ million)
• 4.2 By technology Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - By technology Segment 2017 - 2021 ($ million)
• 4.3 By application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - By application Segment 2017 - 2021 ($ million)
• 4.4 By Geographical Landscape Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - By Geographical Landscape Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments
• Exhibit 30: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Technology - Market share 2022-2027 (%)
• 6.2 Comparison by Technology
• Exhibit 32: Chart on Comparison by Technology
• Exhibit 33: Data Table on Comparison by Technology
• 6.3 AR - Market size and forecast 2022-2027
• Exhibit 34: Chart on AR - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on AR - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on AR - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on AR - Year-over-year growth 2022-2027 (%)
• 6.4 VR - Market size and forecast 2022-2027
• Exhibit 38: Chart on VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on VR - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on VR - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on VR - Year-over-year growth 2022-2027 (%)
• 6.5 Market opportunity by Technology
• Exhibit 42: Market opportunity by Technology ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
• Exhibit 43: Chart on Application - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
• 7.2 Comparison by Application
• Exhibit 45: Chart on Comparison by Application
• Exhibit 46: Data Table on Comparison by Application
• 7.3 Consumer - Market size and forecast 2022-2027
• Exhibit 47: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
• 7.4 Enterprise - Market size and forecast 2022-2027
• Exhibit 51: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Application
• Exhibit 55: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 57: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 101: Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 107: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 108: Alphabet Inc. - Overview
• Exhibit 109: Alphabet Inc. - Business segments
• Exhibit 110: Alphabet Inc. - Key news
• Exhibit 111: Alphabet Inc. - Key offerings
• Exhibit 112: Alphabet Inc. - Segment focus
• 12.4 Apple Inc.
• Exhibit 113: Apple Inc. - Overview
• Exhibit 114: Apple Inc. - Business segments
• Exhibit 115: Apple Inc. - Key news
• Exhibit 116: Apple Inc. - Key offerings
• Exhibit 117: Apple Inc. - Segment focus
• 12.5 Augmented Pixels Inc.
• Exhibit 118: Augmented Pixels Inc. - Overview
• Exhibit 119: Augmented Pixels Inc. - Product / Service
• Exhibit 120: Augmented Pixels Inc. - Key offerings
• 12.6 Blippar Ltd.
• Exhibit 121: Blippar Ltd. - Overview
• Exhibit 122: Blippar Ltd. - Product / Service
• Exhibit 123: Blippar Ltd. - Key offerings
• 12.7 CyberGlove Systems Inc.
• Exhibit 124: CyberGlove Systems Inc. - Overview
• Exhibit 125: CyberGlove Systems Inc. - Product / Service
• Exhibit 126: CyberGlove Systems Inc. - Key offerings
• 12.8 HP Inc.
• Exhibit 127: HP Inc. - Overview
• Exhibit 128: HP Inc. - Business segments
• Exhibit 129: HP Inc. - Key news
• Exhibit 130: HP Inc. - Key offerings
• Exhibit 131: HP Inc. - Segment focus
• 12.9 HTC Corp.
• Exhibit 132: HTC Corp. - Overview
• Exhibit 133: HTC Corp. - Product / Service
• Exhibit 134: HTC Corp. - Key offerings
• 12.10 Lenovo Group Ltd.
• Exhibit 135: Lenovo Group Ltd. - Overview
• Exhibit 136: Lenovo Group Ltd. - Business segments
• Exhibit 137: Lenovo Group Ltd. - Key offerings
• Exhibit 138: Lenovo Group Ltd. - Segment focus
• 12.11 Magic Leap Inc.
• Exhibit 139: Magic Leap Inc. - Overview
• Exhibit 140: Magic Leap Inc. - Product / Service
• Exhibit 141: Magic Leap Inc. - Key offerings
• 12.12 Microsoft Corp.
• Exhibit 142: Microsoft Corp. - Overview
• Exhibit 143: Microsoft Corp. - Business segments
• Exhibit 144: Microsoft Corp. - Key news
• Exhibit 145: Microsoft Corp. - Key offerings
• Exhibit 146: Microsoft Corp. - Segment focus
• 12.13 PTC Inc.
• Exhibit 147: PTC Inc. - Overview
• Exhibit 148: PTC Inc. - Business segments
• Exhibit 149: PTC Inc. - Key offerings
• Exhibit 150: PTC Inc. - Segment focus
• 12.14 Samsung Electronics Co. Ltd.
• Exhibit 151: Samsung Electronics Co. Ltd. - Overview
• Exhibit 152: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 153: Samsung Electronics Co. Ltd. - Key news
• Exhibit 154: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 155: Samsung Electronics Co. Ltd. - Segment focus
• 12.15 Seiko Epson Corp.
• Exhibit 156: Seiko Epson Corp. - Overview
• Exhibit 157: Seiko Epson Corp. - Business segments
• Exhibit 158: Seiko Epson Corp. - Key news
• Exhibit 159: Seiko Epson Corp. - Key offerings
• Exhibit 160: Seiko Epson Corp. - Segment focus
• 12.16 Toshiba Corp.
• Exhibit 161: Toshiba Corp. - Overview
• Exhibit 162: Toshiba Corp. - Business segments
• Exhibit 163: Toshiba Corp. - Key news
• Exhibit 164: Toshiba Corp. - Key offerings
• Exhibit 165: Toshiba Corp. - Segment focus
• 12.17 Zugara Inc.
• Exhibit 166: Zugara Inc. - Overview
• Exhibit 167: Zugara Inc. - Product / Service
• Exhibit 168: Zugara Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 171: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources
• 13.5 List of abbreviations
• Exhibit 175: List of abbreviations
  • March 2019,
  • for product development