日本の乳製品代替品市場レポート：製品タイプ、供給源、配合タイプ、栄養素、流通チャネル、地域別、2025年～2033年

日本の乳製品代替品市場規模は2024年に16億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が30億米ドルに達し、2025年から2033年にかけて6.75%の成長率（CAGR）を示すと予測しています。同市場は、組織化されたオフラインおよびオンライン流通チャネルを通じた非乳製品代替品の簡便な入手可能性や、個人の健康とウェルネスに対する意識の高まりなど、いくつかの重要な要因によって推進されています。

本レポートで扱う主な質問

• 日本の乳製品代替品市場はこれまでどのように推移してきたか？
• COVID-19が日本の乳製品代替品市場に与えた影響は？
• 日本の乳製品代替品市場の製品タイプ別区分は？
• 日本の乳製品代替品市場の供給源別区分は？
• 日本の乳製品代替品市場を配合タイプ別に分けると？
• 日本の乳製品代替品市場の栄養素別の区分は？
• 日本の乳製品代替品市場の流通チャネル別区分は？
• 日本の乳製品代替品市場のバリューチェーンにおける様々なステージとは？
• 日本の乳製品代替品の主要な促進要因と課題は何か？
• 日本の乳製品代替品市場の構造と主要企業は？
• 日本の乳製品代替品市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の乳製品代替品市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の乳製品代替品市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本の乳製品代替品市場-製品タイプ別の内訳

• チーズ
• クリーマー
• ヨーグルト
• アイスクリーム
• 牛乳
• その他

第7章 日本の乳製品代替品市場- 供給源別の内訳

• アーモンド
• 大豆
• オート麦
• 麻
• ココナッツ
• 米
• その他

第8章 日本の乳製品代替品市場- 配合タイプ別の内訳

• プレーン
• 風味付き

第9章 日本の乳製品代替品市場- 栄養素別分解

• タンパク質
• スターチ
• ビタミン
• その他

第10章 日本の乳製品代替品市場- 流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第11章 日本の乳製品代替品市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第12章 主要企業のプロファイル

第13章 日本の乳製品代替品市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第14章 付録

Japan dairy alternatives market size reached USD 1.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.75% during 2025-2033. The market is being propelled by several crucial factors, including the convenient accessibility of non-dairy alternatives through organized offline and online distribution channels and the increasing awareness of health and wellness among individuals.

A dairy alternatives are food products designed primarily as substitutes for traditional dairy items, including milk, cheese, and yogurt. These alternatives are garnering increased favor among consumers who are lactose intolerant, follow a vegan diet, or prefer plant-based food choices. They offer various health advantages, such as lower calories, fat, and cholesterol content compared to conventional dairy products. Additionally, they serve as a valuable source of essential nutrients like calcium, vitamin D, and protein, contributing to the promotion of healthy weight management in individuals. Soy milk, almond milk, rice milk, coconut milk, oat milk, and cashew milk are among the most commonly favored dairy alternatives among consumers. These plant-derived products are often fortified with vitamins and minerals to provide a nutritional profile comparable to that of dairy products. As a result of heightened consumer awareness regarding their widespread availability, there has been a notable increase in the demand for dairy alternatives.

Japan Dairy Alternatives Market Trends:

The Japan dairy alternatives market is primarily propelled by the surging health consciousness prevalent among the population. This trend, accompanied by a growing inclination towards maintaining a health-conscious lifestyle and shifting dietary preferences, particularly among individuals adhering to vegan diets, is significantly bolstering the market. Concurrently, the increasing prevalence of lactose intolerance and allergies among consumers is contributing to a positive market outlook. Notably, several key market players are making substantial investments in continuous product innovations and development initiatives to meet the evolving consumer demands, thereby fortifying their market position and positively impacting market growth. Furthermore, the easy accessibility of dairy alternatives through organized offline and online distribution channels, alongside the emergence of efficient home delivery models, is significantly supporting the demand for dairy alternatives across Japan. Moreover, continuous advancements in production processes are serving as key factors propelling market growth. The market is further driven by heightened expenditure on aggressive marketing strategies, celebrity endorsements, innovative packaging solutions, and promotional campaigns. Other contributing factors include rapid urbanization, the proliferation of chain restaurants and quick-service eateries, and the simultaneous rise in disposable income levels among the populace, all of which are exerting a positive influence on market growth within Japan.

Japan Dairy Alternatives Market Segmentation:

Product Type Insights:

• Cheese
• Creamers
• Yogurt
• Ice Creams
• Milk
• Others

Source Insights:

• Almond
• Soy
• Oats
• Hemp
• Coconut
• Rice
• Others

Formulation Type Insights:

• Plain
  • Sweetened
  • Unsweetened
• Flavored
  • Sweetened
  • Unsweetened

Nutrient Insights:

• Protein
• Starch
• Vitamin
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Alpro
• Kikkoman Soy Foods Co. Ltd.
• Marusan-Ai Co. Ltd.
• Tsukuba Dairy Products Co. Ltd. (Shoei Foods Corp.)

Key Questions Answered in This Report:

• How has the Japan dairy alternatives market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan dairy alternatives market?
• What is the breakup of the Japan dairy alternatives market on the basis of product type?
• What is the breakup of the Japan dairy alternatives market on the basis of source?
• What is the breakup of the Japan dairy alternatives market on the basis of formulation type?
• What is the breakup of the Japan dairy alternatives market on the basis of nutrient?
• What is the breakup of the Japan dairy alternatives market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan dairy alternatives market?
• What are the key driving factors and challenges in the Japan dairy alternatives?
• What is the structure of the Japan dairy alternatives market and who are the key players?
• What is the degree of competition in the Japan dairy alternatives market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Dairy Alternatives Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Dairy Alternatives Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Dairy Alternatives Market - Breakup by Product Type

• 6.1 Cheese
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Creamers
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Yogurt
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Ice Creams
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Milk
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Dairy Alternatives Market - Breakup by Source

• 7.1 Almond
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Soy
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Oats
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Hemp
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Coconut
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Rice
  • 7.6.1 Overview
  • 7.6.2 Historical and Current Market Trends (2019-2024)
  • 7.6.3 Market Forecast (2025-2033)
• 7.7 Others
  • 7.7.1 Historical and Current Market Trends (2019-2024)
  • 7.7.2 Market Forecast (2025-2033)

8 Japan Dairy Alternatives Market - Breakup by Formulation Type

• 8.1 Plain
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Segmentation
    • 8.1.3.1 Sweetened
    • 8.1.2.2 Unsweetened
  • 8.1.4 Market Forecast (2025-2033)
• 8.2 Flavored
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Segmentation
    • 8.2.3.1 Sweetened
    • 8.2.2.2 Unsweetened
  • 8.2.4 Market Forecast (2025-2033)

9 Japan Dairy Alternatives Market - Breakup by Nutrient

• 9.1 Protein
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Starch
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Vitamin
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Others
  • 9.4.1 Historical and Current Market Trends (2019-2024)
  • 9.4.2 Market Forecast (2025-2033)

10 Japan Dairy Alternatives Market - Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Convenience Stores
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)
• 10.3 Online Stores
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2019-2024)
  • 10.3.3 Market Forecast (2025-2033)
• 10.4 Others
  • 10.4.1 Historical and Current Market Trends (2019-2024)
  • 10.4.2 Market Forecast (2025-2033)

11 Japan Dairy Alternatives Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Alpro
  • 12.1.1 Business Overview
  • 12.1.2 Product Portfolio
  • 12.1.3 Business Strategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Kikkoman Soy Foods Co. Ltd.
  • 12.2.1 Business Overview
  • 12.2.2 Product Portfolio
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Marusan-Ai Co. Ltd.
  • 12.3.1 Business Overview
  • 12.3.2 Product Portfolio
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 Tsukuba Dairy Products Co. Ltd. (Shoei Foods Corp.)
  • 12.4.1 Business Overview
  • 12.4.2 Product Portfolio
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events

13 Japan Dairy Alternatives Market - Industry Analysis

• 13.1 Drivers, Restraints, and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix