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1746530

日本のソーシャルメディア分析市場レポート：コンポーネント別、展開モード別、組織規模別、用途別、エンドユーザー別、地域別、2025～2033年

Japan Social Media Analytics Market Report by Component, Deployment Mode, Organization Size, Application, End User, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 119 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
日本のソーシャルメディア分析市場レポート：コンポーネント別、展開モード別、組織規模別、用途別、エンドユーザー別、地域別、2025～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のソーシャルメディア分析市場規模は2024年に7億5,880万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに50億7,140万米ドルに達し、2025～2033年にかけて21.7%の成長率（CAGR）を示すと予測しています。ソーシャルメディアプラットフォームの利用が拡大し、生成されるデータ量が増加しているため、このデータを理解するための分析ツールに対する需要が高まっていることが、主に市場を牽引しています。

本レポートで扱う主な質問

  • 日本のソーシャルメディア分析市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19が日本のソーシャルメディア分析市場に与えた影響は？
  • 日本のソーシャルメディア分析市場のコンポーネント別区分は？
  • 日本のソーシャルメディア分析市場の展開モード別区分は？
  • 日本のソーシャルメディア分析市場の組織規模別区分は？
  • 日本のソーシャルメディア分析市場の用途別区分は？
  • 日本のソーシャルメディア分析市場のエンドユーザー別区分は？
  • 日本のソーシャルメディア分析市場のバリューチェーンにおける様々なステージとは？
  • 日本のソーシャルメディア分析市場の主要な促進要因と課題は何か？
  • 日本のソーシャルメディア分析市場の構造と主要プレーヤーは？
  • 日本のソーシャルメディア分析市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のソーシャルメディア分析市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のソーシャルメディア分析市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のソーシャルメディア分析市場- コンポーネント別

  • ソリューション
  • サービス

第7章 日本のソーシャルメディア分析市場- 展開モード別

  • オンプレミス
  • クラウドベース

第8章 日本のソーシャルメディア分析市場- 組織規模別

  • 中小企業
  • 大企業

第9章 日本のソーシャルメディア分析市場- 用途別

  • 顧客セグメンテーションとターゲティング
  • 競合他社ベンチマーク
  • マルチチャネルキャンペーン管理
  • 顧客行動分析
  • マーケティング管理

第10章 日本のソーシャルメディア分析市場- エンドユーザー別

  • BFSI
  • メディア・エンターテイメント
  • 旅行・ホスピタリティ
  • IT・通信
  • 小売
  • ヘルスケア
  • その他

第11章 日本のソーシャルメディア分析市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第12章 主要企業のプロファイル

第13章 日本のソーシャルメディア分析市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第14章 付録

目次
Product Code: SR112025A18529

Japan social media analytics market size reached USD 758.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,071.4 Million by 2033, exhibiting a growth rate (CAGR) of 21.7% during 2025-2033. The inflating utilization of social media platforms that increase the volume of data generated, thereby creating a demand for analytics tools to make sense of this data, is primarily driving the market.

Social media analytics is the process of gathering, analyzing, and interpreting data from social media platforms to gain insights into online audience behavior, engagement, and trends. It involves tracking metrics like likes, shares, comments, and follower growth to assess the effectiveness of social media strategies. These analytics help businesses and individuals make informed decisions about content creation, audience targeting, and campaign optimization. By monitoring key performance indicators, such as reach, engagement rate, and conversion metrics, social media analytics enables users to understand what resonates with their audience and adjust their content and marketing efforts accordingly. Advanced tools and algorithms are employed to identify sentiment, demographics, and emerging topics within social conversations, facilitating competitive benchmarking and real-time responses. Ultimately, social media analytics empowers users to refine their digital presence, maximize their impact, and align their strategies with audience preferences, fostering better communication and business outcomes in the dynamic world of social media.

Japan Social Media Analytics Market Trends:

The social media analytics market in Japan is thriving, owing to several key drivers that have propelled its growth. Firstly, the ubiquity of social media platforms has been instrumental in fostering the demand for analytics tools. As more individuals and businesses flock to platforms like Facebook, Twitter, and Instagram, there is an increasing need to decipher the vast troves of data generated daily. Furthermore, the rise of e-commerce and digital marketing has intensified competition, which in turn has driven businesses to seek insights into consumer behavior and preferences through social media analytics. Moreover, the ever-evolving landscape of social media necessitates constant monitoring and adaptation, leading to sustained demand for analytics solutions that can keep pace with these changes. Additionally, the emerging shift towards remote work and online engagement has accentuated the importance of understanding online sentiment and trends, contributing to the growth of the market. Lastly, the increasing focus on customer engagement and experience, which results in the widespread adoption of social media analytics tools, enabling organizations to better cater to their audience's needs and preferences, is expected to drive the social media analytics market in Japan during the forecast period.

Japan Social Media Analytics Market Segmentation:

Component Insights:

  • Solutions
  • Services

Deployment Mode Insights:

  • On-premises
  • Cloud-based

Organization Size Insights:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Application Insights:

  • Customer Segmentation and Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management

End User Insights:

  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • IT and Telecom
  • Retail
  • Healthcare
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan social media analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan social media analytics market?
  • What is the breakup of the Japan social media analytics market on the basis of component?
  • What is the breakup of the Japan social media analytics market on the basis of deployment mode?
  • What is the breakup of the Japan social media analytics market on the basis of organization size?
  • What is the breakup of the Japan social media analytics market on the basis of application?
  • What is the breakup of the Japan social media analytics market on the basis of end user?
  • What are the various stages in the value chain of the Japan social media analytics market?
  • What are the key driving factors and challenges in the Japan social media analytics?
  • What is the structure of the Japan social media analytics market and who are the key players?
  • What is the degree of competition in the Japan social media analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Social Media Analytics Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Social Media Analytics Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Social Media Analytics Market - Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Social Media Analytics Market - Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Social Media Analytics Market - Breakup by Organization Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Large Enterprises
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Social Media Analytics Market - Breakup by Application

  • 9.1 Customer Segmentation and Targeting
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Competitor Benchmarking
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Multichannel Campaign Management
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Customer Behavioral Analysis
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Marketing Management
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)

10 Japan Social Media Analytics Market - Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 Media and Entertainment
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)
  • 10.3 Travel and Hospitality
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2019-2024)
    • 10.3.3 Market Forecast (2025-2033)
  • 10.4 IT and Telecom
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2019-2024)
    • 10.4.3 Market Forecast (2025-2033)
  • 10.5 Retail
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2019-2024)
    • 10.5.3 Market Forecast (2025-2033)
  • 10.6 Healthcare
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2019-2024)
    • 10.6.3 Market Forecast (2025-2033)
  • 10.7 Others
    • 10.7.1 Historical and Current Market Trends (2019-2024)
    • 10.7.2 Market Forecast (2025-2033)

11 Japan Social Media Analytics Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Social Media Analytics Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix