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ソーシャルメディア分析市場規模、シェア、動向分析レポート：コンポーネント別、機能別、用途別、分析タイプ別、業種別、地域別、セグメント予測、2025年～2030年

Social Media Analytics Market Size, Share & Trends Analysis Report By Component, By Function, By Application, By Analytics Type, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.35円
ソーシャルメディア分析市場規模、シェア、動向分析レポート：コンポーネント別、機能別、用途別、分析タイプ別、業種別、地域別、セグメント予測、2025年～2030年
出版日: 2025年05月02日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

ソーシャルメディア分析市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のソーシャルメディア分析市場規模は2030年までに432億5,000万米ドルに達し、2025～2030年のCAGRは27.2％を記録すると予測されています。

ソーシャルメディア分析市場は、オンラインショッピング、ブランドマーケティング、eコマースにおけるソーシャルメディアプラットフォームの利用が増加していること、また市場動向や競合の強さに対する認識が高まっていることから拡大しています。メディアとエンターテインメントのカテゴリーは、予測期間中に拡大すると予想されます。メディアとエンターテインメント産業の企業は、ソーシャルデータを収集し、顧客ニーズをよりよく理解し、タイムリーな企業成長計画を策定するために、ソーシャルメディア分析を利用しています。

ソーシャルメディアプラットフォームにおける動画コンテンツの急増に伴い、動画分析の重要性はますます高まっています。ソーシャルメディア分析用のツールは、動画材料を分析して消費者行動を詳しく知り、エンゲージメント率をモニタリングし、動画マーケティング戦術を改善するために作成されています。さらに、ソーシャルメディア分析の市場では、企業が大量のデータを迅速かつ正確に分析する必要があるため、AIを活用した分析の利用が増加しています。企業は、AIを搭載した分析ソリューションを使って、消費者行動に関する洞察を得たり、ソーシャルメディアデータのパターンや動向を発見したり、データに基づいた選択をしたりすることができます。

ソーシャルメディア分析サービスでは、人工知能（AI）、機械学習、自然言語処理（NLP）などの先進的手法を採用するケースが増えています。これらの手法には、センチメント分析、トピックモデリング、ソーシャルネットワーク分析、予測分析などがあり、ソーシャルメディアデータをより深く調べることができます。サービスプロバイダは、これらの先進的手法を用いて、顧客により正確で詳細な情報を記載しています。例えば、Oracleは2021年11月、Oracle・ライブバーチャルイベントシリーズの一環として、AIを活用した新機能と分析クラウドサービスのUX変更を発表しました。

BFSIセクタの競争が激化するなか、銀行セクタの顧客基盤を強化することが重要な競争優位性になっています。対照的に、BFSI産業はソーシャルメディアマーケティングを活用し始め、顧客維持率の向上と新たな消費者へのリーチを図るため、急速にデジタル化を進めています。Twitter、Facebook、Google＋、LinkedInなどのソーシャルネットワーキングサイトは、Citigroup、HSBC、バークレイズ銀行、ナットウエストなど、欧州の著名なBFSI企業によって活用され、市場拡大に拍車をかけています。銀行は膨大なソーシャルメディアデータから洞察を得ることで、顧客サービス、マーケティング、開発、リスク管理、企業業績全体を向上させています。こうしたデータが利用可能になったことで、銀行は分析を活用して業務を強化するという新たな選択肢を手に入れました。

ソーシャルメディア分析市場レポートのハイライト

  • 2024年のソーシャルメディア分析市場は、ソフトウェアセグメントが57.6%の収益シェアで支配的。企業は、特定の業種、事業目的、ソーシャルメディアプラットフォームに合わせたサービスを提供できるサービスプロバイダを求める。
  • センチメント分析セグメントは、2024年の収益シェアでソーシャルメディア分析産業を支配しました。ダッシュボード＆可視化セグメントは、2025～2030年にかけて最も速いCAGRで成長すると予測されています。
  • 2024年はリスク管理・不正検知セグメントが市場を独占。ソーシャルメディア分析は、顧客の嗜好、視点、要望に関する洞察に満ちたデータを記載しています。
  • 2024年は予測的分析セグメントがソーシャルメディア分析市場を独占。ソーシャルメディア分析と混合された処方的分析は、企業がリアルタイムでソーシャルメディアイニシアチブを最適化することを可能にします。
  • 2024年、メディアエンターテインメントセグメントが市場を席巻。ソーシャルメディア分析技術は、薬、治療、医療機器に関する議論を追跡・調査します。
  • 北米が引き続き世界のソーシャルメディア分析産業をリードし、2024年には32.8%のシェアを占めます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ソーシャルメディア分析市場の変数、動向、範囲

  • 世界のソーシャルメディア分析市場展望
  • 産業バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
  • ポーターのファイブフォース分析
    • サプライヤーの力
    • 買い手の力
    • 代替の脅威
    • 新規参入からの脅威
    • 競争企業間の敵対関係
  • PESTEL分析
    • 政治
    • 経済
    • 社会
    • 技術
    • 環境
    • 法的

第4章 ソーシャルメディア分析市場：コンポーネントの展望と予測

  • ソーシャルメディア分析市場：コンポーネント変動分析、2024年と2030年

第5章 ソーシャルメディア分析市場：機能の展望と予測

  • ソーシャルメディア分析市場：機能変動分析、2024年と2030年

第6章 ソーシャルメディア分析市場：用途の展望の展望と予測

  • ソーシャルメディア分析市場：用途変動分析、2024年と2030年
    • 営業とマーケティング管理
    • 顧客体験管理
    • 競合情報
    • リスク管理と不正検出
    • 公共の安全と法執行

第7章 ソーシャルメディア分析市場：分析タイプの展望の展望と予測

  • ソーシャルメディア分析市場：分析タイプ変動分析、2024年と2030年
    • 予測的分析
    • 処方的分析
    • 診断的分析
    • 記述的分析

第8章 ソーシャルメディア分析市場：業種の展望の展望と予測

  • ソーシャルメディア分析市場：業種変動分析、2024年と2030年
    • BFSI
    • IT・通信
    • 小売・消費財
    • ヘルスケアとライフサイエンス
    • 政府と公共部門
    • メディア＆エンターテインメント
    • 旅行とホスピタリティ
    • その他

第9章 ソーシャルメディア分析市場：地域別、推定・動向分析

  • ソーシャルメディア分析市場シェア、地域別、2024年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第10章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • ベンダー情勢
    • 企業分類
    • 主要販売代理店とチャネルパートナー一覧
    • 潜在顧客一覧
  • 競合力学
    • 競合ベンチマーキング
    • 戦略マッピング
    • ヒートマップ分析
  • 企業プロファイル/上場企業
    • Adobe
    • Brand24 Global, Inc
    • GoodData Corporation
    • Hootsuite Inc.
    • IBM Corporation
    • NetBase Quid, Inc.
    • Oracle
    • Salesforce, Inc.
    • Sprinklr
    • Sprout Social
    • Synthesio
図表

List of Tables

  • Table 1. Global Social Media Analytics Market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2. Global Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 3. Global Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 4. Global Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 5. Global Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 6. Global Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 7. North America Social Media Analytics Market estimates and forecasts, by country, 2018-2030 (USD Million)
  • Table 8. North America Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 9. North America Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 10. North America Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 11. North America Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 12. North America Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 13. U.S. Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 14. U.S. Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 15. U.S. Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 16. U.S. Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 17. U.S. Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 18. Canada Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 19. Canada Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 20. Canada Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21. Canada Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 22. Canada Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 23. Mexico Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 24. Mexico Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 25. Mexico Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 26. Mexico Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 27. Mexico Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 28. Europe Social Media Analytics Market estimates and forecasts, by country, 2018-2030 (USD Million)
  • Table 29. Europe Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 30. Europe Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 31. Europe Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 32. Europe Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 33. Europe Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 34. UK Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 35. UK Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 36. UK Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 37. UK Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 38. UK Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 39. Germany Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 40. Germany Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 41. Germany Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 42. Germany Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 43. Germany Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 44. France Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 45. France Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 46. France Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 47. France Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 48. France Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 49. Asia Pacific Social Media Analytics Market estimates and forecasts, by country, 2018-2030 (USD Million)
  • Table 50. Asia Pacific Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 51. Asia Pacific Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 52. Asia Pacific Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 53. Asia Pacific Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 54. Asia Pacific Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 55. China Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 56. China Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 57. China Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 58. China Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 59. China Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 60. Japan Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 61. Japan Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 62. Japan Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63. Japan Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 64. Japan Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 65. India Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 66. India Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 67. India Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 68. India Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 69. India Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 70. Australia Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 71. Australia Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 72. Australia Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 73. Australia Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 74. Australia Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 75. South Korea Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 76. South Korea Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 77. South Korea Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 78. South Korea Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 79. South Korea Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 80. Latin America Social Media Analytics Market estimates and forecasts, by country, 2018-2030 (USD Million)
  • Table 81. Latin America Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 82. Latin America Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 83. Latin America Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 84. Latin America Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 85. Latin America Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 86. Brazil Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 87. Brazil Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 88. Brazil Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 89. Brazil Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 90. Brazil Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 91. Middle East & Africa Social Media Analytics Market estimates and forecasts, by country, 2018-2030 (USD Million)
  • Table 92. Middle East & Africa Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 93. Middle East & Africa Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 94. Middle East & Africa Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 95. Middle East & Africa Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 96. Middle East & Africa Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 97. KSA Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 98. KSA Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 99. KSA Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 100. KSA Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 101. KSA Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 102. UAE Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 103. UAE Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 104. UAE Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 105. UAE Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 106. UAE Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • Table 107. South Africa Social Media Analytics Market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 108. South Africa Social Media Analytics Market estimates and forecasts, by Function, 2018 - 2030 (USD Million)
  • Table 109. South Africa Social Media Analytics Market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 110. South Africa Social Media Analytics Market estimates and forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  • Table 111. South Africa Social Media Analytics Market estimates and forecasts, by Industry Vertical, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Social Media Analytics Market Segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Social Media Analytics Market snapshot
  • Fig. 9 Social Media Analytics Market segment snapshot
  • Fig. 10 Social Media Analytics Market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Social Media Analytics Market: Component outlook key takeaways (USD Million)
  • Fig. 15 Social Media Analytics Market: Component movement analysis 2024 & 2030 (USD Million)
  • Fig. 16 Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Services revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Social Media Analytics Market, Function outlook key takeaways (USD Million)
  • Fig. 19 Social Media Analytics Market Function movement analysis 2024 & 2030 (USD Million)
  • Fig. 20 Sentiment Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Competitive Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Hashtag Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Dashboard & Visualization market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Social Media Analytics Market: Application outlook key takeaways (USD Million)
  • Fig. 26 Social Media Analytics Market: Application movement analysis 2024 & 2030 (USD Million)
  • Fig. 27 Sales and marketing management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Customer experience management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Competitive intelligence market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Risk management and fraud detection market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Public safety and law enforcement market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Social Media Analytics Market: Analytics Type outlook key takeaways (USD Million)
  • Fig. 34 Social Media Analytics Market: Analytics Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 35 Predictive Analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Prescriptive Analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Diagnostic Analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Descriptive Analytics market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 Social Media Analytics Market: Industry Vertical outlook key takeaways (USD Million)
  • Fig. 40 Social Media Analytics Market: Industry Vertical movement analysis 2024 & 2030 (USD Million)
  • Fig. 41 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 IT And Telecommunications market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Retail and Consumer Goods market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Healthcare and Lifesciences market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Government and Public Sector market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Media And Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Travel and Hospitality market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Social Media Analytics Market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 50 North America Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 U.S. Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Canada Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Mexico Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Europe Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 UK Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Germany Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 France Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Asia Pacific Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 China Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Japan Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 India Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Australia Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 South Korea Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 Latin America Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 Brazil Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 MEA Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 67 KSA Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 68 UAE Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 69 South Africa Social Media Analytics Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 70 Strategy framework
  • Fig. 71 Company Categorization
目次
Product Code: GVR-4-68040-091-1

Social Media Analytics Market Growth & Trends:

The global social media analytics market size is expected to reach USD 43.25 billion by 2030, registering a CAGR of 27.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market for social media analytics is expanding owing to the rising usage of social media platforms for online shopping, brand marketing, and eCommerce, as well as growing awareness of market trends and competition strength. The media and entertainment categories are anticipated to expand during the projection period. Companies in the media and entertainment industries are using social media analytics to gather social data, better understand customer needs, and create timely corporate growth plans.

With the proliferation of video content on social media platforms, video analytics are becoming more and more significant. Tools for social media analytics are being created to analyze video material to learn more about consumer behavior, monitor engagement rates, and improve video marketing tactics. Additionally, the market for social media analytics is seeing a rise in the usage of AI-powered analytics as companies need to analyze massive amounts of data quickly and correctly. Businesses may obtain insights into consumer behavior, spot patterns and trends in social media data, and make data-driven choices using AI-powered analytics solutions.

Social media analytics services increasingly employ advanced methods, including artificial intelligence (AI), machine learning, and natural language processing (NLP). These methods, which include sentiment analysis, topic modeling, social network analysis, and predictive analytics, allow for a deeper examination of social media data. Service providers use these advanced methods to give customers more precise and thorough information. For instance, in November 2021, Oracle unveiled new AI-powered features, and UX changes to its Analytics Cloud service as part of the Oracle Live virtual event series.

As competition in the BFSI sector has increased, boosting the banking sector's client base has become a critical competitive advantage. In contrast, the BFSI industry has begun utilizing social media marketing and is quickly moving towards digitalization to increase client retention and reach new consumers. Social networking sites like Twitter, Facebook, Google+, and LinkedIn have been utilized by prominent BFSI businesses in Europe, including Citigroup Inc., HSBC, Barclays Bank, and NatWest, to spur market expansion. Banks improve their customer service, marketing, product development, risk management, and overall company performance by gaining insight from the vast social media data. The availability of such data has provided banks with new options to use analytics to their advantage and enhance their operations.

Social Media Analytics Market Report Highlights:

  • The software segment dominated the market for social media analytics in 2024 with a revenue share of 57.6%. Businesses seek service providers that can tailor their offerings to specific industry verticals, business objectives, and social media platforms.
  • The sentiment analysis segment dominated the social media analytics industry with a revenue share in 2024. The dashboard & visualization segment is expected to grow at the fastest CAGR from 2025 to 2030.
  • The risk management and fraud detection segment dominated the market in 2024. Social media analytics offers insightful data about client preferences, viewpoints, and requests.
  • The predictive analytics segment dominated the social media analytics market in 2024. Prescriptive analytics mixed with social media analytics enables firms to optimize their social media initiatives in real time.
  • The media and entertainment segment dominated the market in 2024. Social media analytics technologies track and examine discussions about medications, treatments, and medical equipment.
  • North America continues to lead the global social media analytics industry, accounting for a 32.8% share in 2024.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Social Media Analytics Market Variables, Trends & Scope

  • 3.1. Global Social Media Analytics Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Social Media Analytics Market: Component Estimates & Forecasts

  • 4.1. Social Media Analytics Market: Component Movement Analysis, 2024 & 2030
    • 4.1.1. Software
    • 4.1.2. Services
      • 4.1.2.1. Software Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Services
      • 4.1.3.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Social Media Analytics Market: Function Estimates & Forecasts

  • 5.1. Social Media Analytics Market: Function Movement Analysis, 2024 & 2030
    • 5.1.1. Sentiment Analysis
      • 5.1.1.1. Sentiment Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Competitive Analysis
      • 5.1.2.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Hashtag Analysis
      • 5.1.3.1. Hashtag Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.4. Dashboard & Visualization
      • 5.1.4.1. Dashboard & Visualization Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.5. Others
      • 5.1.5.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Social Media Analytics Market: Application Outlook Estimates & Forecasts

  • 6.1. Social Media Analytics Market: Application Movement Analysis, 2024 & 2030
    • 6.1.1. Sales and marketing management
      • 6.1.1.1. Sales and marketing management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. Customer experience management
      • 6.1.2.1. Customer experience management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.3. Competitive intelligence
      • 6.1.3.1. Competitive intelligence Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.4. Risk management and fraud detection
      • 6.1.4.1. Risk management and fraud detection Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.5. Public safety and law enforcement
      • 6.1.5.1. Public safety and law enforcement Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Social Media Analytics Market: Analytics Type Outlook Estimates & Forecasts

  • 7.1. Social Media Analytics Market: Analytics Type Movement Analysis, 2024 & 2030
    • 7.1.1. Predictive Analytics
      • 7.1.1.1. Predictive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.2. Prescriptive Analytics
      • 7.1.2.1. Prescriptive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.3. Diagnostic Analytics
      • 7.1.3.1. Diagnostic Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.4. Descriptive Analytics
      • 7.1.4.1. Descriptive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Social Media Analytics Market: Vertical Outlook Estimates & Forecasts

  • 8.1. Social Media Analytics Market: Vertical Movement Analysis, 2024 & 2030
    • 8.1.1. BFSI
      • 8.1.1.1. BFSI Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.2. IT & Telecommunication
      • 8.1.2.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.3. Retail & Consumer Goods
      • 8.1.3.1. Retail & Consumer Goods Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.4. Healthcare & Life Sciences
      • 8.1.4.1. Healthcare & Life Sciences Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.5. Government & Public Sector
      • 8.1.5.1. Government & Public Sector Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.6. Media & Entertainment
      • 8.1.6.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.7. Travel & Hospitality
      • 8.1.7.1. Travel & Hospitality Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.1.8. Others
      • 8.1.8.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Social Media Analytics Market: Regional Estimates & Trend Analysis

  • 9.1. Social Media Analytics Market Share, By Region, 2024 & 2030 USD Million
  • 9.2. North America
    • 9.2.1. North America Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.2.1.1. North America Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 9.2.1.2. North America Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.2.1.3. North America Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.2.1.4. North America Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.2.1.5. North America Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.2.1.6. North America Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.2.2.2. U.S. Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.2.2.3. U.S. Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.2.2.4. U.S. Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.2.2.5. U.S. Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.2.2.6. U.S. Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.2.3.2. Canada Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.2.3.3. Canada Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.2.3.4. Canada Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.2.3.5. Canada Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.2.3.6. Canada Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.2.4. Mexico
      • 9.2.4.1. Mexico Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.2.4.2. Mexico Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.2.4.3. Mexico Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.2.4.4. Mexico Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.2.4.5. Mexico Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.2.4.6. Mexico Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.3.1.1. Europe Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 9.3.1.2. Europe Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.3.1.3. Europe Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.3.1.4. Europe Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.3.1.5. Europe Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.3.1.6. Europe Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.3.2. UK
      • 9.3.2.1. UK Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.3.2.2. UK Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.3.2.3. UK Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.3.2.4. UK Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.3.2.5. UK Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.3.2.6. UK Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.3.3.2. Germany Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.3.3.3. Germany Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.3.3.4. Germany Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.3.3.5. Germany Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.3.3.6. Germany Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.3.4.2. France Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.3.4.3. France Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.3.4.4. France Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.3.4.5. France Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.3.4.6. France Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.1.1. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 9.4.1.2. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.1.3. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.1.4. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.1.5. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.1.6. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.2.2. China Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.2.3. China Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.2.4. China Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.2.5. China Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.2.6. China Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.4.3. Japan
      • 9.4.3.1. Japan Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.3.2. Japan Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.3.3. Japan Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.3.4. Japan Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.3.5. Japan Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.3.6. Japan Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.4.4. India
      • 9.4.4.1. India Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.4.2. India Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.4.3. India Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.4.4. India Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.4.5. India Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.4.6. India Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.4.5. Australia
      • 9.4.5.1. Australia Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.5.2. Australia Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.5.3. Australia Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.5.4. Australia Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.5.5. Australia Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.5.6. Australia Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.4.6. South Korea
      • 9.4.6.1. South Korea Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.4.6.2. South Korea Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.4.6.3. South Korea Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.4.6.4. South Korea Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.4.6.5. South Korea Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.4.6.6. South Korea Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.5.1.1. Latin America Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 9.5.1.2. Latin America Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.5.1.3. Latin America Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.5.1.4. Latin America Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.5.1.5. Latin America Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.5.1.6. Latin America Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.5.2.2. Brazil Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.5.2.3. Brazil Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.5.2.4. Brazil Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.5.2.5. Brazil Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.5.2.6. Brazil Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.6.1.1. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 9.6.1.2. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.6.1.3. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.6.1.4. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.6.1.5. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.6.1.6. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.6.2. KSA
      • 9.6.2.1. KSA Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.6.2.2. KSA Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.6.2.3. KSA Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.6.2.4. KSA Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.6.2.5. KSA Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.6.2.6. KSA Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.6.3. UAE
      • 9.6.3.1. UAE Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.6.3.2. UAE Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.6.3.3. UAE Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.6.3.4. UAE Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.6.3.5. UAE Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.6.3.6. UAE Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
    • 9.6.4. South Africa
      • 9.6.4.1. South Africa Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 9.6.4.2. South Africa Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 9.6.4.3. South Africa Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
      • 9.6.4.4. South Africa Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 9.6.4.5. South Africa Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
      • 9.6.4.6. South Africa Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Vendor Landscape
    • 10.2.1. Company categorization
    • 10.2.2. List of Key Distributors and channel Partners
    • 10.2.3. List of Potential Customers/Listing
  • 10.3. Competitive Dynamics
    • 10.3.1. Competitive Benchmarking
    • 10.3.2. Strategy Mapping
    • 10.3.3. Heat Map Analysis
  • 10.4. Company Profiles/Listing
    • 10.4.1. Adobe
      • 10.4.1.1. Participant's overview
      • 10.4.1.2. Financial performance
      • 10.4.1.3. Product benchmarking
      • 10.4.1.4. Strategic initiatives
    • 10.4.2. Brand24 Global, Inc
      • 10.4.2.1. Participant's overview
      • 10.4.2.2. Financial performance
      • 10.4.2.3. Product benchmarking
      • 10.4.2.4. Strategic initiatives
    • 10.4.3. GoodData Corporation
      • 10.4.3.1. Participant's overview
      • 10.4.3.2. Financial performance
      • 10.4.3.3. Product benchmarking
      • 10.4.3.4. Strategic initiatives
    • 10.4.4. Hootsuite Inc.
      • 10.4.4.1. Participant's overview
      • 10.4.4.2. Financial performance
      • 10.4.4.3. Product benchmarking
      • 10.4.4.4. Strategic initiatives
    • 10.4.5. IBM Corporation
      • 10.4.5.1. Participant's overview
      • 10.4.5.2. Financial performance
      • 10.4.5.3. Product benchmarking
      • 10.4.5.4. Strategic initiatives
    • 10.4.6. NetBase Quid, Inc.
      • 10.4.6.1. Participant's overview
      • 10.4.6.2. Financial performance
      • 10.4.6.3. Product benchmarking
      • 10.4.6.4. Strategic initiatives
    • 10.4.7. Oracle
      • 10.4.7.1. Participant's overview
      • 10.4.7.2. Financial performance
      • 10.4.7.3. Product benchmarking
      • 10.4.7.4. Strategic initiatives
    • 10.4.8. Salesforce, Inc.
      • 10.4.8.1. Participant's overview
      • 10.4.8.2. Financial performance
      • 10.4.8.3. Product benchmarking
      • 10.4.8.4. Strategic initiatives
    • 10.4.9. Sprinklr
      • 10.4.9.1. Participant's overview
      • 10.4.9.2. Financial performance
      • 10.4.9.3. Product benchmarking
      • 10.4.9.4. Strategic initiatives
    • 10.4.10. Sprout Social
      • 10.4.10.1. Participant's overview
      • 10.4.10.2. Financial performance
      • 10.4.10.3. Product benchmarking
      • 10.4.10.4. Strategic initiatives
    • 10.4.11. Synthesio
      • 10.4.11.1. Participant's overview
      • 10.4.11.2. Financial performance
      • 10.4.11.3. Product benchmarking
      • 10.4.11.4. Strategic initiatives