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ソーシャルメディアアナリティクスの世界市場：コンポーネント別、アナリティクスタイプ別、アプリケーション別、エンドユーザー産業別、地域別、機会、予測、2018年～2032年

Global Social Media Analytics Market Assessment, By Component, By Analytics Type, By Application, By End-user Industry, Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 226 Pages
納期
3～5営業日
カスタマイズ可能
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本日の銀行送金レート: 1USD=148.47円
ソーシャルメディアアナリティクスの世界市場：コンポーネント別、アナリティクスタイプ別、アプリケーション別、エンドユーザー産業別、地域別、機会、予測、2018年～2032年
出版日: 2025年07月17日
発行: Markets & Data
ページ情報: 英文 226 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界のソーシャルメディアアナリティクス市場は、予測期間2025-2032年にCAGR 16.14%を記録し、2024年の71億7,000万米ドルから2032年には237億3,000万米ドルに成長すると予測されます。世界のソーシャルメディアアナリティクス市場は、消費者行動、ブランドパフォーマンス、キャンペーン効果に関するリアルタイムの洞察に対する需要の高まりにより、力強い成長を遂げています。AIと機械学習の統合により、企業はエンゲージメント戦略を強化し、進化するデジタル情勢で競合を維持するために分析プラットフォームを活用しています。

ソーシャルメディアアナリティクスツールによって、企業はブランドの認知度をモニターし、キャンペーンのパフォーマンスを追跡し、視聴者の感情を理解し、リアルタイムで市場動向を特定することができ、最新のマーケティング戦略にとって不可欠なものとなっています。さらに、人工知能（AI）、自然言語処理（NLP）、機械学習などの先進技術の統合により、アナリティクスの状況は一変し、未来状態のモデリング、自動レポート、リアルタイムの危機管理を検出できるようになりました。例えば、DijimindのAI SentinelやHootsuiteのアナリティクスなどのプラットフォームは、ビジネスが世論に対応し、デジタルアウトリーチを最適化する方法に革命をもたらしました。

さらに、印象的なマーケティング、顧客体験、競合ベンチマーキングへの注目の高まりは、包括的な分析プラットフォームへの需要をさらに高めています。小売やFMCGからBFSIやヘルスケアに至るまで、企業はデジタル競争で優位に立つためにソーシャルメディアアナリティクスを活用しています。アルゴリズムの開発と消費者行動の理解とともに、インテリジェントアナリティクスは、ソリューションを備えたビジネスエンゲージメントを実行し、ブランドロイヤルティを促進し、平均投資収益率を得るために、よりよく展開されています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題

第6章 世界のソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • コンポーネント別
      • ソフトウェア
      • サービス
    • アナリティクスタイプ別
      • 予測的アナリティクス
      • 処方的アナリティクス
      • 診断的アナリティクス
      • 記述的アナリティクス
    • アプリケーション別
      • マーケティング
      • 販売・リードジェネレーション
      • ファイナンス
      • HR
      • その他
    • エンドユーザー産業別
      • BFSI
      • ヘルスケア
      • IT・通信
      • 製造
      • 小売・eコマース
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社・その他- 金額別、2024年）
  • 2024年市場マップ分析
    • コンポーネント別
    • アナリティクスタイプ別
    • アプリケーション別
    • エンドユーザー産業別
    • 地域別

第7章 北米のソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • 市場規模分析と予測
    • 金額別
  • 市場シェア分析と予測
    • コンポーネント別
      • ソフトウェア
      • サービス
    • アナリティクスタイプ別
      • 予測的アナリティクス
      • 処方的アナリティクス
      • 診断的アナリティクス
      • 記述的アナリティクス
    • アプリケーション別
      • マーケティング
      • 販売・リードジェネレーション
      • ファイナンス
      • HR
      • その他
    • エンドユーザー産業別
      • BFSI
      • ヘルスケア
      • IT・通信
      • 製造
      • 小売・eコマース
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 国別市場評価
    • 米国のソーシャルメディアアナリティクス市場の展望、2018年～2032年
      • 市場規模分析と予測
      • 市場シェア分析と予測

第8章 欧州のソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのソーシャルメディアアナリティクス市場の展望、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • 市場リーダー上位5社の競合マトリックス
  • トップ5社のSWOT分析
  • 市場トップ10社の主要企業の情勢
    • Adobe Inc.
    • Ipsos Synthesio, Inc.
    • Sprout Social, Inc.
    • Sprinklr, Inc.
    • Salesforce, Inc.
    • Oracle Corporation
    • NetBase Solutions, Inc.
    • IBM Corporation
    • Hootsuite Inc.
    • Brand24 Global, Inc.

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 3. Global Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 4. Global Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 5. Global Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 6. Global Social Media Analytics Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 8. North America Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 9. North America Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 10. North America Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 11. North America Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 12. North America Social Media Analytics Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 14. United States Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 15. United States Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 16. United States Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 17. United States Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 18. Canada Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 19. Canada Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 20. Canada Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 21. Canada Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 22. Canada Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 23. Mexico Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Mexico Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 25. Mexico Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 26. Mexico Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 27. Mexico Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 28. Europe Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Europe Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 30. Europe Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 31. Europe Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 32. Europe Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 33. Europe Social Media Analytics Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 35. Germany Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 36. Germany Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 37. Germany Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 38. Germany Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 39. France Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 40. France Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 41. France Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 42. France Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 43. France Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 44. Italy Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Italy Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 46. Italy Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 47. Italy Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 48. Italy Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 49. United Kingdom Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 50. United Kingdom Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 51. United Kingdom Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 52. United Kingdom Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 53. United Kingdom Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 54. Russia Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 55. Russia Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 56. Russia Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 57. Russia Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 58. Russia Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 59. Netherlands Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 60. Netherlands Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 61. Netherlands Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 62. Netherlands Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 63. Netherlands Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 64. Spain Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Spain Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 66. Spain Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 67. Spain Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 68. Spain Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 69. Turkey Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Turkey Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 71. Turkey Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 72. Turkey Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 73. Turkey Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 74. Poland Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Poland Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 76. Poland Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 77. Poland Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 78. Poland Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 79. South America Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 80. South America Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 81. South America Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 82. South America Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 83. South America Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 84. South America Social Media Analytics Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 86. Brazil Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 87. Brazil Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 88. Brazil Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 89. Brazil Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 90. Argentina Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Argentina Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 92. Argentina Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 93. Argentina Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 94. Argentina Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 95. Asia-Pacific Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 97. Asia-Pacific Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 98. Asia-Pacific Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 99. Asia-Pacific Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 100. Asia-Pacific Social Media Analytics Market Share (%), By Country, 2018-2032F
  • Figure 101. India Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. India Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 103. India Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 104. India Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 105. India Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 106. China Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. China Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 108. China Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 109. China Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 110. China Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 111. Japan Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 112. Japan Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 113. Japan Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 114. Japan Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 115. Japan Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 116. Australia Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 117. Australia Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 118. Australia Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 119. Australia Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 120. Australia Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 121. Vietnam Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 122. Vietnam Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 123. Vietnam Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 124. Vietnam Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 125. Vietnam Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 126. South Korea Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. South Korea Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 128. South Korea Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 129. South Korea Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 130. South Korea Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 131. Indonesia Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Indonesia Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 133. Indonesia Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 134. Indonesia Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 135. Indonesia Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 136. Philippines Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 137. Philippines Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 138. Philippines Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 139. Philippines Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 140. Philippines Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 141. Middle East & Africa Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 143. Middle East & Africa Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 144. Middle East & Africa Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 145. Middle East & Africa Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 146. Middle East & Africa Social Media Analytics Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 149. Saudi Arabia Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 150. Saudi Arabia Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 151. Saudi Arabia Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 152. UAE Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 153. UAE Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 154. UAE Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 155. UAE Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 156. UAE Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 157. South Africa Social Media Analytics Market, By Value, In USD Billion, 2018-2032F
  • Figure 158. South Africa Social Media Analytics Market Share (%), By Component, 2018-2032F
  • Figure 159. South Africa Social Media Analytics Market Share (%), By Analytics Type, 2018-2032F
  • Figure 160. South Africa Social Media Analytics Market Share (%), By Application, 2018-2032F
  • Figure 161. South Africa Social Media Analytics Market Share (%), By End-user Industry, 2018-2032F
  • Figure 162. By Component Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Analytics Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13669

Global social media analytics market is projected to witness a CAGR of 16.14% during the forecast period 2025-2032, growing from USD 7.17 billion in 2024 to USD 23.73 billion in 2032. Global social media analytics market is experiencing robust growth, driven by the increasing demand for real-time insights into consumer behavior, brand performance, and campaign effectiveness. With the integration of AI and machine learning, businesses are leveraging analytics platforms to enhance engagement strategies and stay competitive in the evolving digital landscape.

Social media analytics tools enable organizations to monitor brand perception, track campaign performance, understand audience sentiments, and identify market trends in real-time, making them essential for modern marketing strategies. In addition, the integration of advanced technologies such as artificial intelligence (AI), natural language processing (NLP), and machine learning has transformed the analytics landscape, capable of detecting future-stating modeling, automated reporting, and real-time crisis management. For example, platforms such as AI Sentinel of Dijimind and analytics of Hootsuite have revolutionized how business responds to public sentiment and optimizes digital outreach.

Additionally, the increasing focus on impressive marketing, customer experience, and competitive benchmarking has further enhanced the demand for comprehensive analytics platforms. From retail and FMCG to BFSI and Healthcare, companies are leveraging of social media analytics to stay ahead in the digital race. Along with developing algorithms and understanding consumer behavior, intelligent analytics are better deployed to run business engagement equipped with solutions, promote brand loyalty, and get an average return on investment.

Growing Demand for Real-Time Insights to Optimize Marketing Strategies Drives the Market

The increasing need for real-time data analysis to drive marketing processes automatically is one of the most powerful drivers of the worldwide social media analytics market. These firms are operating in a world where customers' behavior shifts at light speed, and thus it becomes of the utmost necessity to buy, analyze, and react to data in real time. Social media generates massive volumes of unstructured data, including likes and shares, comments, and sentiment that, if analyzed, provide actionable insights into customer affinities, brand health, and competitive dynamics insights. Companies are increasingly adopting machine learning and AI-driven advanced analytics to monitor campaigns, monitor returns, and fine-tune messaging in real time. Such technologies enable companies to drive the highest ROI, target optimally, and drive the highest overall marketing performance. Social real-time analytics also helps brands to cope with possible PR risk in advance and emerging upcoming trends for brand recall.

For instance, in April 2024, Hootsuite Inc. revealed an agreement to acquire Talkwalker, an AI-powered social listening platform, to construct a next-generation social media performance engine. Strategic integration couples analytics and actionable insights with the ability of companies to take customer engagement to the next level with AI-powered strategies. With real-time data-driven decision-making becoming a growing need, these technologies will further fuel the adoption of social media analytics solutions across sectors.

Integration of AI and Predictive Analytics Propels the Global Social Media Analytics Market

The intersection of artificial intelligence (AI), natural language processing (NLP), and predictive analytics towards social media analytics solutions is a driver for growth. They allow more insight into consumers' attitudes, buying habits, and market trends beyond mere metrics. With the help of AI-driven solutions, organizations can no longer just know what is occurring but also know what is to occur next, driving reactive endeavors into proactive ones. Artificial intelligence-powered solutions assist in sorting through enormous amounts of information, spotting embryonic trends, and decoding initial signs of customer dissatisfaction or competitive realigning. Forecasted results from social listening and audience analytics are increasingly incorporated as integral components of product design, crisis management, and influence partnerships.

For instance, in April 2024, Digimind SA, and Onclusive Inc. company launched its 10.0 series with some new advanced AI capabilities such as AI Sense and AI Sentinel. These capabilities are utilized by marketing and PR teams to identify early warnings of impending crises, forecast brand trends, and act promptly. This move recognizes how AI implementation is making social media analytics wiser, more predictive analytics that forecast rather than merely describe action. Because ever more companies are seeking competitive advantage through more perceptive, speedier decisions, the integration of predictive analytics and AI with social media analytics will continue to propel the market.

Software Segment Dominated the Global Social Media Analytics Market

The software segment holds the larger share in the social media analytics market globally and is expected to be at the forefront throughout the forecast period. It is driven mostly by growing needs for real-time data as well as the growing adoption of high-frequency analytics platforms by various sectors. Social media analytics tools allow companies to reap, monitor, and process vast amounts of user-generated content to obtain valuable information about customer behavior, marketing effectiveness, and competitor positioning. Companies are increasingly leveraging these tools to guide business decisions, drive engagement with audiences, and power their brand strategy. The growth in the market is also driven by the addition of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) that enables platforms to provide sentiment analysis, predictive analytics, and automated reporting capability.

For instance, in July 2023, Sprout Social, Inc. released "Advanced Listening," a feature powered by artificial intelligence that significantly improves its social listening feature. The app provides more comprehensive comprehension of audience activities, industry news, and competitor activity to help brands easily create their content plans and engage with target audiences. As technology is developing all the time and online activity receives more attention, the software component is expected to continue being the backbone of the social media analytics sphere.

North America Leads the Global Social Media Analytics Market

North America is presently the leader in social media analytics globally, fueled by its robust digital infrastructure, extensive internet penetration, and early development of advanced marketing technology. The region is home to leading social media platforms Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube, with a combined massive amount of real-time user data. It provides North America as a natural place for building and monetizing next-generation analytics solutions. Companies across sectors, from retail and finance to health and media, are pinning their hopes on AI and machine learning-based analytical technologies to enhance audience behavior insights, marketing performance, and brand interaction.

Furthermore, the application of these networks for predictive analytics, sentiment tracking, and social monitoring by business websites is increasing at a rapid rate throughout the United States and Canada. For instance, in August 2024, social media platform X launched a new Audience Insights tab for X Premium users that included additional analytics like demographic information (geographic area, gender, age) and busiest times. This aspect allows people to schedule their posting schedules according to insights they obtain from data. With ongoing innovation and enormous investment in new media, North America will lead the global social media analytics market share.

Impact of U.S. Tariffs on Global Social Media Analytics Market

While U.S. tariffs have a significant bearing on industries such as manufacturing and hardware, their impact on the international market for social media analytics is relatively limited since the market is services-based and digital-based.

Indirect impacts can come from tariffs on technology infrastructure and data storage hardware from other countries, which are fundamental in fuelling analytics platforms. If tariffs increase the cost of servers, cloud infrastructure, or network gear, social media analytics vendors, especially startups, may experience their operational costs to increase. This may add pressure on pricing and slow adoption among SMEs globally.

Furthermore, geopolitical tensions fuelled by tariff policies can affect the sharing of cross-border data and partnerships, further burdening cross-border analytics operations. Therefore, although not constrained by tariffs, the market is responsive to the general economic ripple implications that tariffs could potentially cause in the value chain of digital technology.

Key Players Landscape and Outlook

The social media analytics market is divided on an international level between a mix of marketing platforms, well-established technology giants, and startups providing customized solutions. Hootsuite, Salesforce, and Sprout are among the companies that are enhancing features on a consistent basis to catch up with the increasing need for granular, real-time campaign performance, brand sentiment, and customer activity analysis. The focus is also moving to innovation, integration with AI, and zero-friction user experience to enable competitive power and respond to the changing needs of digital marketers.

For instance, in March 2023, Digimind introduced the first AI-powered social listening solution by integrating OpenAI's ChatGPT with its proprietary Digimind AI Sense. This innovation enables organizations to efficiently collect, interpret, and act upon online conversations, enhancing their ability to respond to trends and customer sentiment in real-time.

With the passing years, the competitive forces would be led by increased partnerships, mergers, and product extension as businesses would attempt to expand their global reach and build stronger platform abilities. As digital interaction becomes the marketing push king, business houses would look for analytics solutions that are scalable, AI-based, and actionable across touchpoints. Customers need to look for solution providers that have top-of-the-line innovation abilities together with superior customer service and flexibility of the platform.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase

6. Global Social Media Analytics Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Component
      • 6.2.1.1. Software
      • 6.2.1.2. Services
    • 6.2.2. By Analytics Type
      • 6.2.2.1. Predictive Analytics
      • 6.2.2.2. Prescriptive Analytics
      • 6.2.2.3. Diagnostics Analytics
      • 6.2.2.4. Descriptive Analytics
    • 6.2.3. By Application
      • 6.2.3.1. Marketing
      • 6.2.3.2. Sales and Lead Generation
      • 6.2.3.3. Finance
      • 6.2.3.4. Human Resources
      • 6.2.3.5. Others
    • 6.2.4. By End-user Industry
      • 6.2.4.1. BFSI
      • 6.2.4.2. Healthcare
      • 6.2.4.3. IT and Telecom
      • 6.2.4.4. Manufacturing
      • 6.2.4.5. Retail and E-Commerce
      • 6.2.4.6. Others
    • 6.2.5. By Region
      • 6.2.5.1. North America
      • 6.2.5.2. Europe
      • 6.2.5.3. Asia-Pacific
      • 6.2.5.4. South America
      • 6.2.5.5. Middle East and Africa
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Component
    • 6.3.2. By Analytics Type
    • 6.3.3. By Application
    • 6.3.4. By End-user Industry
    • 6.3.5. By Region

7. North America Social Media Analytics Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Component
      • 7.2.1.1. Software
      • 7.2.1.2. Services
    • 7.2.2. By Analytics Type
      • 7.2.2.1. Predictive Analytics
      • 7.2.2.2. Prescriptive Analytics
      • 7.2.2.3. Diagnostics Analytics
      • 7.2.2.4. Descriptive Analytics
    • 7.2.3. By Application
      • 7.2.3.1. Marketing
      • 7.2.3.2. Sales & Lead Generation
      • 7.2.3.3. Finance
      • 7.2.3.4. Human Resources
      • 7.2.3.5. Others
    • 7.2.4. By End-user Industry
      • 7.2.4.1. BFSI
      • 7.2.4.2. Healthcare
      • 7.2.4.3. IT and Telecom
      • 7.2.4.4. Manufacturing
      • 7.2.4.5. Retail and E-Commerce
      • 7.2.4.6. Others
    • 7.2.5. By Country
      • 7.2.5.1. United States
      • 7.2.5.2. Canada
      • 7.2.5.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Social Media Analytics Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Component
          • 7.3.1.2.1.1. Software
          • 7.3.1.2.1.2. Services
        • 7.3.1.2.2. By Analytics Type
          • 7.3.1.2.2.1. Predictive Analytics
          • 7.3.1.2.2.2. Prescriptive Analytics
          • 7.3.1.2.2.3. Diagnostics Analytics
          • 7.3.1.2.2.4. Descriptive Analytics
        • 7.3.1.2.3. By Application
          • 7.3.1.2.3.1. Marketing
          • 7.3.1.2.3.2. Sales and Lead Generation
          • 7.3.1.2.3.3. Finance
          • 7.3.1.2.3.4. Human Resources
          • 7.3.1.2.3.5. Others
        • 7.3.1.2.4. By End-user Industry
          • 7.3.1.2.4.1. BFSI
          • 7.3.1.2.4.2. Healthcare
          • 7.3.1.2.4.3. IT and Telecom
          • 7.3.1.2.4.4. Manufacturing
          • 7.3.1.2.4.5. Retail and E-Commerce
          • 7.3.1.2.4.6. Others

All segments will be provided for all regions and countries covered

8. Europe Social Media Analytics Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Social Media Analytics Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Social Media Analytics Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Social Media Analytics Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Adobe Inc.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products/Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Ipsos Synthesio, Inc.
    • 17.3.3. Sprout Social, Inc.
    • 17.3.4. Sprinklr, Inc.
    • 17.3.5. Salesforce, Inc.
    • 17.3.6. Oracle Corporation
    • 17.3.7. NetBase Solutions, Inc.
    • 17.3.8. IBM Corporation
    • 17.3.9. Hootsuite Inc.
    • 17.3.10. Brand24 Global, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer