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オーバーザトップ（OTT）市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 141 Pages | 納期: 2～3営業日

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オーバーザトップ（OTT）市場：世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年09月04日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場概要：

世界のオーバーザトップ（OTT）市場規模は2022年に3,506億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に27.55%の成長率（CAGR）を示し、2028年までに1兆5,556億米ドルに達すると予測しています。スマートデバイスの販売台数の増加、SVODの普及率の上昇、ソーシャルメディアの影響力の増大などが、市場を牽引する主な要因となっています。

OTT（Over the Top）とは、インターネット経由で映像や音声などのメディアコンテンツを配信することを指します。スマートテレビ（TV）、スマートフォン、ノートPC、タブレット、その他のストリーミング機器など、さまざまな機器からアクセスできるため、視聴者は外出先でもお気に入りの番組を簡単に視聴できます。同社のサービスは、映画、テレビ番組、ウェブシリーズ、スポーツ、ニュースなどさまざまなコンテンツを提供しており、視聴者は複数のソースからさまざまな番組にアクセスし、新しいコンテンツを発見することができます。また、特定の放送時間や場所に縛られることなく、いつでもどこでもコンテンツを利用できるため、視聴者は視聴体験をより自由にコントロールできます。また、ユーザーの視聴履歴や嗜好に基づいてパーソナライズされたレコメンデーションを提供することで、視聴者の視聴体験を向上させることができます。

オーバーザトップ（OTT）市場の動向：

メディア・エンターテインメント産業の著しい成長、スマートフォンやスマートTVなどのスマートデバイスの販売増加、高速インターネット接続の普及拡大は、世界中でOTTの需要を促進している主な要因の1つです。さらに、OTTプラットフォームがポッドキャスト、シリーズ、ジャンル、音楽映画、テレビ番組向けに提供するSVOD（Subscription Video On Demand）サービスの採用が拡大していることも、市場にプラスの影響を与えています。また、高品質なオーディオ・ビデオコンテンツに対する消費者の嗜好の高まりや、4K超高精細（UHD）コンテンツの登場により、OTTプラットフォームで消費する個人の数が増加しています。これとは別に、音声コントロール、機械学習（ML）、人工知能（AI）をOTTプラットフォームに統合し、ユーザーの視聴履歴に基づいてコンテンツを推薦し、パーソナライズされた手間のかからない体験を提供することが、市場の成長を後押ししています。さらに、大手企業は全体的な売上を増やし、市場シェアを強化するためにマーケティング・キャンペーンに資金を投入しています。このほか、ソーシャルメディアの影響力の拡大、都市部におけるブロードバンドインフラの大幅な改善、第5世代（5G）技術の拡大なども、市場に明るい見通しをもたらしている要因の1つです。さらに、数多くの業界が広告目的でOTTプラットフォームの利用を促進しています。

本レポートで扱う主な質問

  • 2022年の世界のオーバーザトップ（OTT）市場規模は？
  • 2023-2028年の世界のオーバーザトップ（OTT）市場の予想成長率は？
  • 世界のオーバーザトップ（OTT）市場を牽引する主要因は何か？
  • COVID-19が世界のオーバーザトップ（OTT）市場に与えた影響は？
  • 世界のオーバーザトップ（OTT）市場のコンポーネント別区分は？
  • 世界のオーバーザトップ（OTT）市場のプラットフォームタイプ別の内訳は？
  • 世界のオーバーザトップ（OTT）市場の導入形態別の区分は？
  • 世界のオーバーザトップ（OTT）市場のコンテンツタイプ別の区分は？
  • 世界のオーバーザトップ（OTT）市場の収益モデル別の内訳は？
  • 世界のオーバーザトップ（OTT）市場のサービスタイプ別の内訳は？
  • 世界のオーバーザトップ（OTT）市場の業種別区分は？
  • 世界のオーバーザトップ（OTT）市場の主要地域は？
  • 世界のオーバーザトップ（OTT）市場における主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 オーバーザトップ（OTT）の世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソリューション
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：プラットフォームタイプ別

  • スマートフォン
    • 市場動向
    • 市場予測
  • スマートテレビ
    • 市場動向
    • 市場予測
  • ノートPCデスクトップPCタブレットPC
    • 市場動向
    • 市場予測
  • ゲーム機
    • 市場動向
    • 市場予測
  • セットトップボックス
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：導入形態別

  • クラウド
    • 市場動向
    • 市場予測
  • オンプレミス
    • 市場動向
    • 市場予測

第9章 市場内訳：コンテンツタイプ別

  • ボイスオーバーIP
    • 市場動向
    • 市場予測
  • テキスト・画像
    • 市場動向
    • 市場予測
  • ビデオ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：収益モデル別

  • サブスクリプション
    • 市場動向
    • 市場予測
  • 調達
    • 市場動向
    • 市場予測
  • レンタル
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第11章 市場内訳：サービスタイプ別

  • コンサルティング
    • 市場動向
    • 市場予測
  • インストレーション＆メンテナンス
    • 市場動向
    • 市場予測
  • トレーニングとサポート
    • 市場動向
    • 市場予測
  • マネージドサービス
    • 市場動向
    • 市場予測

第12章 市場内訳：業種別

  • メディア＆エンターテイメント
    • 市場動向
    • 市場予測
  • 教育＆トレーニング
    • 市場動向
    • 市場予測
  • ヘルス＆フィットネス
    • 市場動向
    • 市場予測
  • IT＆通信
    • 市場動向
    • 市場予測
  • eコマース
    • 市場動向
    • 市場予測
  • BFSI
    • 市場動向
    • 市場予測
  • 政府機関
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第13章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第14章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第15章 バリューチェーン分析

第16章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amazon.com, Inc.
    • Eros International Plc.
    • Google Inc.
    • Hulu, LLC
    • International Business Machines（IBM）Corporation
    • Limelight Networks
    • Microsoft Corporation
    • Netflix, Inc.
    • Nimbuzz
    • Star India
    • Tencent Holdings Ltd.
    • Telstra Corporation Limited
    • The Walt Disney Company
    • Yahoo!
図表

List of Figures

  • Figure 1: Global: Over the Top Market: Major Drivers and Challenges
  • Figure 2: Global: Over the Top Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2022
  • Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2022
  • Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2022
  • Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2022
  • Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2022
  • Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2022
  • Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2022
  • Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2022
  • Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: North America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: United States: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Canada: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: China: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: China: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Japan: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: India: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: India: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: South Korea: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Australia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Indonesia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Europe: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Germany: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 98: France: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 99: France: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 102: Italy: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 104: Spain: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 106: Russia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 108: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 110: Latin America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 112: Brazil: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 114: Mexico: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 116: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 120: Global: Over the Top Industry: SWOT Analysis
  • Figure 121: Global: Over the Top Industry: Value Chain Analysis
  • Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Over the Top Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
  • Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
  • Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
  • Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
  • Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
  • Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 10: Global: Over the Top Market: Competitive Structure
  • Table 11: Global: Over the Top Market: Key Players
目次
Product Code: SR112023A1901

Market Overview:

The global over the top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028. The increasing sales of smart devices, rising adoption of SVOD, and the growing influence of social media represent some of the key factors driving the market.

Over the top (OTT) refers to the delivery of video, audio, and other media content over the internet. It can be accessed via various devices, such as smart television (TV), smartphones, laptops, tablets, and other streaming devices, which makes it easier for viewers to watch their favorite shows on the go. Its services offer various content, such as movies, TV shows, web series, sports, and news, which allows viewers to access different programming from multiple sources and discover new content. It also enables users to consume content anywhere at any time without being tied to specific broadcast times or locations, which gives viewers more control over their viewing experience. It assists in offering personalized recommendations based on the viewing history and preferences of the user to enhance the experience of the viewer.

Over the Top (OTT) Market Trends:

Significant growth in the media and entertainment industry, increasing sales of smart devices like smartphones and smart TVs, and the rising penetration of high speed internet connectivity represent one of the major factors driving the demand for OTT around the world. Moreover, the growing adoption of subscription video on demand (SVOD) services offered by OTT platforms for podcasts, series, genres, music films, and television programs is influencing the market positively. In addition, the increasing consumer preferences toward high-quality audio and video content and the advent of 4K ultra high definition (UHD) content is resulting in the rising number of individuals spending on OTT platforms. Apart from this, the integration of voice control, machine learning (ML), and artificial intelligence (AI) in OTT platforms to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. Furthermore, leading players are financing marketing campaigns to increase their overall sales and strengthen their hold on the market share. Besides this, the growing influence of social media, significant improvements in broadband infrastructure in urban areas, and the expansion of fifth generation (5G) technology are some of the other factors creating a positive outlook for the market. Additionally, numerous industry verticals are catalyzing the use of OTT platforms for advertising purposes.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global over the top (OTT) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.

Component Insights:

Solution

Services

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Platform Type Insights:

Smartphones

Smart TV's

Laptops Desktops and Tablets

Gaming Consoles

Set-Top Boxes

Others

A detailed breakup and analysis of the over the top (OTT) market based on the platform type has also been provided in the report. This includes smartphones, smart TVs, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Deployment Type Insights:

Cloud

On-Premise

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the deployment type. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Content Type Insights:

Voice Over IP

Text and Images

Video

Others

A detailed breakup and analysis of the over the top (OTT) market based on the content type has also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Revenue Model Insights:

Subscription

Procurement

Rental

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the revenue model. This includes subscription, procurement, rental, and others. According to the report, subscription represented the largest segment.

Service Type Insights:

Consulting

Installation and Maintenance

Training and Support

Managed Services

A detailed breakup and analysis of the over the top (OTT) market based on the service type has also been provided in the report. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support accounted for the largest market share.

Vertical Insights:

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-Commerce

BFSI

Government

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the vertical. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BSFI, government, and others. According to the report, media and entertainment represented the largest segment.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for over the top (OTT). Some of the factors driving the North America over the top (OTT) market included the establishment of OTT platforms, expansion of fifth generation (5G) technology, integration of advanced technologies, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global over the top (OTT) market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

  • 1. What was the size of the global over the top (OTT) market in 2022?
  • 2. What is the expected growth rate of the global over the top (OTT) market during 2023-2028?
  • 3. What are the key factors driving the global over the top (OTT) market?
  • 4. What has been the impact of COVID-19 on the global over the top (OTT) market?
  • 5. What is the breakup of the global over the top (OTT) market based on the component?
  • 6. What is the breakup of the global over the top (OTT) market based on the platform type?
  • 7. What is the breakup of the global over the top (OTT) market based on the deployment type?
  • 8. What is the breakup of the global over the top (OTT) market based on the content type?
  • 9. What is the breakup of the global over the top (OTT) market based on the revenue model?
  • 10. What is the breakup of the global over the top (OTT) market based on the service type?
  • 11. What is the breakup of the global over the top (OTT) market based on the vertical?
  • 12. What are the key regions in the global over the top (OTT) market?
  • 13. Who are the key players/companies in the global over the top (OTT) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Smartphones
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Smart TV's
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptops Desktops and Tablets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Gaming Consoles
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Set-Top Boxes
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 Cloud
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On-Premise
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Voice Over IP
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Text and Images
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Video
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

  • 10.1 Subscription
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Procurement
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Rental
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Others
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Service Type

  • 11.1 Consulting
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Installation and Maintenance
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Training and Support
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Managed Services
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast

12 Market Breakup by Vertical

  • 12.1 Media & Entertainment
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Education & Training
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 Health & Fitness
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 IT & Telecom
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 E-Commerce
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast
  • 12.6 BFSI
    • 12.6.1 Market Trends
    • 12.6.2 Market Forecast
  • 12.7 Government
    • 12.7.1 Market Trends
    • 12.7.2 Market Forecast
  • 12.8 Others
    • 12.8.1 Market Trends
    • 12.8.2 Market Forecast

13 Market Breakup by Region

  • 13.1 North America
    • 13.1.1 United States
      • 13.1.1.1 Market Trends
      • 13.1.1.2 Market Forecast
    • 13.1.2 Canada
      • 13.1.2.1 Market Trends
      • 13.1.2.2 Market Forecast
  • 13.2 Asia Pacific
    • 13.2.1 China
      • 13.2.1.1 Market Trends
      • 13.2.1.2 Market Forecast
    • 13.2.2 Japan
      • 13.2.2.1 Market Trends
      • 13.2.2.2 Market Forecast
    • 13.2.3 India
      • 13.2.3.1 Market Trends
      • 13.2.3.2 Market Forecast
    • 13.2.4 South Korea
      • 13.2.4.1 Market Trends
      • 13.2.4.2 Market Forecast
    • 13.2.5 Australia
      • 13.2.5.1 Market Trends
      • 13.2.5.2 Market Forecast
    • 13.2.6 Indonesia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.3 Europe
    • 13.3.1 Germany
      • 13.3.1.1 Market Trends
      • 13.3.1.2 Market Forecast
    • 13.3.2 France
      • 13.3.2.1 Market Trends
      • 13.3.2.2 Market Forecast
    • 13.3.3 United Kingdom
      • 13.3.3.1 Market Trends
      • 13.3.3.2 Market Forecast
    • 13.3.4 Italy
      • 13.3.4.1 Market Trends
      • 13.3.4.2 Market Forecast
    • 13.3.5 Spain
      • 13.3.5.1 Market Trends
      • 13.3.5.2 Market Forecast
    • 13.2.6 Russia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.4 Latin America
    • 13.4.1 Brazil
      • 13.4.1.1 Market Trends
      • 13.4.1.2 Market Forecast
    • 13.4.2 Mexico
      • 13.4.2.1 Market Trends
      • 13.4.2.2 Market Forecast
    • 13.4.3 Others
      • 13.4.3.1 Market Trends
      • 13.4.3.2 Market Forecast
  • 13.5 Middle East and Africa
    • 13.5.1 Market Trends
    • 13.5.2 Market Breakup by Country
    • 13.5.3 Market Forecast

14 SWOT Analysis

  • 14.1 Overview
  • 14.2 Strengths
  • 14.3 Weaknesses
  • 14.4 Opportunities
  • 14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

  • 16.1 Overview
  • 16.2 Bargaining Power of Buyers
  • 16.3 Bargaining Power of Suppliers
  • 16.4 Degree of Competition
  • 16.5 Threat of New Entrants
  • 16.6 Threat of Substitutes

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Amazon.com, Inc.
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Eros International Plc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Google Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Hulu, LLC
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 International Business Machines (IBM) Corporation
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Limelight Networks
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Microsoft Corporation
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
    • 17.3.8 Netflix, Inc.
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 Nimbuzz
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
    • 17.3.10 Star India
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Tencent Holdings Ltd.
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 Telstra Corporation Limited
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
    • 17.3.13 The Walt Disney Company
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis
    • 17.3.14 Yahoo!
      • 17.3.14.1 Company Overview
      • 17.3.14.2 Product Portfolio