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1654558

デジタル広告市場規模、シェア、動向分析レポート：プラットフォーム別、フォーマット別、オファリング別、タイプ別、最終用途別、地域別、セグメント別予測、2025年～2030年

Digital Advertising Market Size, Share & Trends Analysis Report By Platform, By Format, By Offering, By Type, By End Use, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
デジタル広告市場規模、シェア、動向分析レポート：プラットフォーム別、フォーマット別、オファリング別、タイプ別、最終用途別、地域別、セグメント別予測、2025年～2030年
出版日: 2025年01月28日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

デジタル広告市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のデジタル広告市場規模は2025～2030年にかけて15.4％の調査CAGRを記録し、2030年には11億6,425万米ドルに達すると推定されます。

市場成長の背景には、インターネットとスマートフォンの世界の普及、特に新興経済圏の普及があります。さらに、ソーシャルメディアプラットフォームの普及と、製品やサービスの広告への応用も市場の成長を後押ししています。

さらに、有料オンラインチャネルを通じたeコマース製品やウェブサイトの販売促進のためのデジタル広告の採用が増加していることも、市場に有利な機会をもたらしています。特定の視聴者を対象とし、リアルタイムでデジタル広告キャンペーンのパフォーマンスを追跡する機能は、投資収益率を高めようとしている広告主の間でその需要を扇動しています。

動画広告の台頭の高まりは、デジタル広告市場にプラスの影響を与えています。ソーシャルメディアやストリーミングプラットフォームは、企業が高品質のビデオに投資し、対象とする視聴者を引き付けるために奨励し、ビデオコンテンツが絶大な人気を作っています。拡張現実（AR）広告や360度動画など、没入型のインタラクティブなフォーマットは、ユーザーにユニークで魅力的な体験を提供し、大きな人気を集めています。

市場の成長は、成長するeコマース産業によってさらに加速しており、eコマース産業は主にデジタル広告キャンペーンを利用して対象層にリーチし、ブランドの認知度を高めています。いくつかのeコマース企業は、デジタル広告市場のさらなる成長の原動力となる、広告セグメントにおける彼らのオファーを改善するために深い措置を講じています。例えば、2023年10月、Amazon.com, Inc.は、広告主が商品を選択し、Generateをクリックするだけで、商品詳細に基づいてライフスタイルやブランドをテーマにした画像をわずか数秒で配信できる生成AIベースのソリューションを発表しました。

デジタル広告市場レポートのハイライト

  • プラットフォーム別では、スマートフォンセグメントが2024年に46%を超える最大の収益シェアを記録。これは、世界中でインターネットとスマートフォンの普及が進んでいるためです。
  • フォーマット別では、ソーシャルメディアやストリーミングサービスを通じた動画コンテンツの利用が増加していることから、動画セグメントが予測期間を通じて17.5%を超える成長率を記録すると予測されます。
  • オファリングの面では、ソリューションセグメントが2024年に最大の売上を占めます。ターゲティング機能、分析機能、広告最適化機能、パフォーマンスレポート機能を強化するための広告サービスに対する企業の信頼性が高まっている
  • タイプ別では、検索広告セグメントが2024年に最大の売上シェアを占めました。これは、広告テキストの作成、デモグラフィックに応じた顧客ターゲティング、予算設定、適切な決済モデルの選択など、柔軟な対応が可能なためです。
  • エンドユーザーカテゴリー別では、Eメール、ウェブサイト、検索エンジン、ソーシャルメディアなど、製品やサービスを促進するためのデジタルチャネルの利用が増加しているため、2024年の売上シェアは小売セグメントが約17.0％を占めました。
  • アジア太平洋は、スマートフォンとインターネットの普及率の増加により、2025～2030年にかけて17%以上の成長率を記録すると推定されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 デジタル広告市場-産業展望

  • 市場系統の展望
  • 産業バリューチェーン分析
  • 市場力学
  • 産業分析ツール

第4章 デジタル広告市場：プラットフォーム別、推定・動向分析

  • セグメントダッシュボード
  • デジタル広告市場：プラットフォーム変動分析、2024年と2030年
  • コンピューター
  • スマートフォン
  • その他

第5章 デジタル広告市場：フォーマット別、推定・動向分析

  • セグメントダッシュボード
  • デジタル広告市場：フォーマット変動分析、2024年と2030年
  • 文章
  • 画像
  • ビデオ
  • その他

第6章 デジタル広告市場：オファリング別、推定・動向分析

  • セグメントダッシュボード
  • デジタル広告市場：オファリング変動分析、2024年と2030年
  • ソリューション
  • サービス

第7章 デジタル広告市場：タイプ別、推定・動向分析

  • セグメントダッシュボード
  • デジタル広告市場：タイプ変動分析、2024年と2030年
  • 検索広告
  • バナー広告
  • 動画広告
  • ソーシャルメディア広告
  • インタースティシャル広告
  • ネイティブ広告

第8章 デジタル広告市場：最終用途別、推定・動向分析

  • セグメントダッシュボード
  • デジタル広告市場：最終用途変動分析、2024年と2030年
  • BFSI
  • 自動車
  • ITと通信
  • 医療
  • 民生用電子機器
  • 小売
  • メディアとエンターテイメント
  • 教育
  • その他

第9章 地域別、推定・動向分析

  • 地域別デジタル広告市場、2024年と2030年
  • 北米
    • 北米のデジタル広告市場の推定と予測、2018～2030年、
    • 米国
    • カナダ
  • 欧州
    • 欧州のデジタル広告市場推定・予測、2018～2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋
    • アジア太平洋のデジタル広告市場推定・予測、2018～2030年
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ラテンアメリカのデジタル広告市場推定・予測、2018～2030年
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • 中東・アフリカのデジタル広告市場推定・予測、2018～2030年
    • サウジアラビア
    • 南アフリカ

第10章 デジタル広告市場-競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル/上場企業
    • Adobe
    • Amazon.com Inc.
    • AOL（Yahoo）
    • Baidu
    • ByteDance
    • Dentsu Inc.
    • Disruptive Advertising
    • Globo
    • IAC
    • Meta
    • Microsoft Corporation
    • Tencent Holdings Ltd.
    • Verizon
    • WebFX
    • X Corp.（旧Twitter Inc.）
図表

List of Tables

  • Table 1 Global Digital Advertising market size estimates & forecasts 2018 - 2030 (USD Million)
  • Table 2 Global Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 3 Global Digital Advertising market, by platform, 2018 - 2030 (USD Million)
  • Table 4 Global Digital Advertising market, by format, 2018 - 2030 (USD Million)
  • Table 5 Global Digital Advertising market, by offering, 2018 - 2030 (USD Million)
  • Table 6 Global Digital Advertising market, by type, 2018 - 2030 (USD Million)
  • Table 7 Global Digital Advertising market, by end user, 2018 - 2030 (USD Million)
  • Table 8 Computer Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 9 Smartphone Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 10 Others Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 11 Text Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 12 Image Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 13 Video Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 14 Others Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 15 Solution Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 16 Services Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 17 Search Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 18 Banner Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 19 Video Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 20 Social Media Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 21 Interstitial Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 22 Native Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 23 BFSI Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 24 Automotive Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 25 IT & Telecommunication Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 26 Healthcare Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 27 Consumer Electronics Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 28 Search Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 29 Retail Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 30 Media & Entertainment Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 31 Education Media Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 32 Other Media Advertising Digital Advertising market, by region 2018 - 2030 (USD Million)
  • Table 33 North America Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 34 North America Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 35 North America Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 36 North America Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 37 North America Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 38 U.S. Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 39 U.S. Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 40 U.S. Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 41 U.S. Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 42 U.S. Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 43 Canada Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 44 Canada Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 45 Canada Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 46 Canada Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 47 Canada Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 48 Europe Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 49 Europe Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 50 Europe Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 51 Europe Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 52 Europe Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 53 UK Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 54 UK Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 55 UK Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 56 UK Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 57 UK Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 58 Germany Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 59 Germany Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 60 Germany Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 61 Germany Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 62 Germany Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 63 France Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 64 France Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 65 France Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 66 France Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 67 France Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 68 Italy Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 69 Italy Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 70 Italy Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 71 Italy Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 72 Italy Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 73 Spain Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 74 Spain Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 75 Spain Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 76 Spain Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 77 Spain Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 78 Asia-Pacific Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 79 Asia-Pacific Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 80 Asia-Pacific Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 81 Asia-Pacific Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 82 Asia-Pacific Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 83 China Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 84 China Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 85 China Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 86 China Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 87 China Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 88 India Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 89 India Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 90 India Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 91 India Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 92 India Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 93 Japan Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 94 Japan Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 95 Japan Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 96 Japan Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 97 Japan Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 98 South Korea Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 99 South Korea Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 100 South Korea Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 101 South Korea Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 102 South Korea Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 103 Australia Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 104 Australia Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 105 Australia Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 106 Australia Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 107 Australia Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 108 Latin America Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 109 Latin America Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 110 Latin America Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 111 Latin America Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 112 Latin America Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 113 Brazil Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 114 Brazil Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 115 Brazil Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 116 Brazil Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 117 Brazil Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 118 Mexico Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 119 Mexico Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 120 Mexico Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 121 Mexico Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 122 Mexico Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 123 South Africa Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 124 South Africa Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 125 South Africa Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 126 South Africa Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 127 South Africa Digital Advertising market, by end user 2018 - 2030 (USD Million)
  • Table 128 Saudi Arabia Digital Advertising market, by platform 2018 - 2030 (USD Million)
  • Table 129 Saudi Arabia Digital Advertising market, by format 2018 - 2030 (USD Million)
  • Table 130 Saudi Arabia Digital Advertising market, by offering 2018 - 2030 (USD Million)
  • Table 131 Saudi Arabia Digital Advertising market, by type 2018 - 2030 (USD Million)
  • Table 132 Saudi Arabia Digital Advertising market, by end user 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Digital Advertising market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Digital Advertising market snapshot
  • Fig. 7 Digital Advertising market segment snapshot
  • Fig. 8 Digital Advertising market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Digital Advertising market, by platform, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 13 Digital Advertising market, by platform: market share, 2024 & 2030
  • Fig. 14 Computer market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Smartphone market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Digital Advertising market, by format, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 18 Digital Advertising market, by format: market share, 2024 & 2030
  • Fig. 19 Text market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Image market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Video market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Others market, by end use, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 23 Digital Advertising market, by offering, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 24 Digital Advertising market, by offering market share, 2024 & 2030
  • Fig. 25 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Digital Advertising market, by type, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 28 Digital Advertising market, by type market share, 2024 & 2030
  • Fig. 29 Search Advertising market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Banner Advertising market, by offering market share, 2024 & 2030
  • Fig. 31 Video Advertising market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Social Media Advertising market, by offering market share, 2024 & 2030
  • Fig. 33 Interstitial Advertising market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Native Advertising market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Services market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Digital Advertising market, by end user, key takeaways, 2018 - 2030 revenue (USD Million)
  • Fig. 37 BFSI market, by end user: market share, 2024 & 2030
  • Fig. 38 Automotive market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 IT & Telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 E- Consumer Electronics market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Retail market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Media & Entertainment market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Education market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Regional marketplace: key takeaways
  • Fig. 47 North America Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 48 U.S. Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Canada Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Europe Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Germany Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 52 UK Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 53 France Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Italy Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 55 Spain Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 56 Asia Pacific Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 57 China Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 58 Japan Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 59 India Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 60 South Korea Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 61 Australia Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 62 Latin America Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 63 Brazil Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 64 Mexico Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 65 MEA Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 66 South Africa Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 67 Saudi Arabia Digital Advertising market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 68 Key company categorization
  • Fig. 69 Strategy framework
目次
Product Code: GVR-4-68040-166-4

Digital Advertising Market Growth & Trends:

The global digital advertising market size is estimated to reach USD 1,164.25 million by 2030, registering an estimated CAGR of 15.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth can be attributed to the growing internet and smartphone penetration across the globe, especially across emerging economies. Moreover, the proliferation of social media platforms and their application for advertising products and services is also favoring the growth of the market.

In addition, the increasing adoption of digital advertising for the promotion of e-commerce products and websites through paid online channels is providing lucrative opportunities for the market. The ability to target specific audiences and track the performance of digital advertising campaigns in real-time has instigated their demand among advertisers looking to increase their return on investment.

The growing prominence of video advertising is positively influencing the digital advertising market. Social media and streaming platforms are making video content immensely popular, encouraging businesses to invest in high-quality videos and attract their target audience. Immersive and interactive formats, such as Augmented Reality (AR) ads and 360-degree videos, are gaining massive traction, offering unique and engaging experiences to users.

The market growth is being further proliferated by the growing e-commerce industry, which predominantly uses digital advertising campaigns to reach its target audience and increase its brand visibility. Several e-commerce companies are taking profound steps to improve their offerings in the ads segment, which will drive the growth of digital advertising market further. For instance, in October 2023, Amazon.com, Inc. launched a generative AI-based solution that allows advertisers to simply select their product and click Generate to deliver lifestyle and brand-themed images based on product details in just a few seconds.

Digital Advertising Market Report Highlights:

  • In terms of platform, the smartphone segment recorded the largest revenue share of over 46% in 2024. This can be credited to increasing internet and smartphone penetration across the globe.
  • In terms of format, the video segment is estimated to register a growth rate of exceeding 17.5% through the forecast period with the increased availability of video content through social media and streaming services.
  • In terms of offering, the solution segment accounted for the largest revenue in 2024. The growing reliability of businesses on ad services to enhance targeting capabilities, analytics, ad optimization, and performance reporting.
  • In terms of type, the search advertising segment accounted for the largest revenue share in 2024 owing to its ability to provide flexibility to create ad text, target customers according to demographics, set budgets, and select the appropriate payment model.
  • Based on the end-user category, the retail segment accounted for nearly 17.0% of revenue share in 2024 owing to increased usage of digital channels, such as email, websites, search engines, social media, etc., to promote products and services.
  • Asia Pacific is estimated to witness a growth rate of more than 17% from 2025 to 2030 with the increased smartphone and internet penetration in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Digital Advertising Market Snapshot
  • 2.2. Digital Advertising Market- Segment Snapshot (1/2)
  • 2.3. Digital Advertising Market- Segment Snapshot (2/2)
  • 2.4. Digital Advertising Market- Competitive Landscape Snapshot

Chapter 3. Digital Advertising Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's five forces analysis
    • 3.4.2. Macroeconomic analysis

Chapter 4. Digital Advertising Market: Platform Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Digital Advertising Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Computer
    • 4.3.1. Computer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 4.4. Smartphone
    • 4.4.1. Smartphone Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 4.5. Others
    • 4.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 5. Digital Advertising Market: Format Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Digital Advertising Market: Format Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Text
    • 5.3.1. Text Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 5.4. Image
    • 5.4.1. Image Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 5.5. Video
    • 5.5.1. Video Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 6. Digital Advertising Market: Type Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Digital Advertising Market: Type Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Solution
    • 6.3.1. Solution Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 6.4. Services
    • 6.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 7. Digital Advertising Market: Format Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Digital Advertising Market: Format Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Search Advertising
    • 7.3.1. Search Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4. Banner Advertising
    • 7.4.1. Banner Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.5. Video Advertising
    • 7.5.1. Video Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.6. Social Media Advertising
    • 7.6.1. Social Media Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.7. Interstitial Advertising
    • 7.7.1. Interstitial Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.8. Native Advertising
    • 7.8.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 8. Digital Advertising Market: End Use Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. Digital Advertising Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. BFSI
    • 8.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.4. Automotive
    • 8.4.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.5. IT & Telecommunication
    • 8.5.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.6. Healthcare
    • 8.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.7. Consumer Electronics
    • 8.7.1. Consumer Electronics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.8. Retail
    • 8.8.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.9. Media & Entertainment
    • 8.9.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.10. Education
    • 8.10.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
  • 8.11. Others
    • 8.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Digital Advertising Market by Region, 2024 & 2030
  • 9.2. North America
    • 9.2.1. North America Digital Advertising Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 9.3. Europe
    • 9.3.1. Europe Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.3.2. UK
      • 9.3.2.1. UK Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.3.4. France
      • 9.3.4.1. France Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.3.5. Italy
      • 9.3.5.1. Italy Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.3.6. Spain
      • 9.3.6.1. Spain Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.4.2. China
      • 9.4.2.1. China Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.4.3. Japan
      • 9.4.3.1. Japan Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.4.4. India
      • 9.4.4.1. India Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.4.6. Australia
      • 9.4.6.1. Australia Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 9.5. Latin America
    • 9.5.1. Latin America Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.5.3. Mexico
      • 9.5.3.1. Mexico Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.6.2. Saudi Arabia
      • 9.6.2.1. Saudi Arabia Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)
    • 9.6.3. South Africa
      • 9.6.3.1. South Africa Digital Advertising Market Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 10. Digital Advertising Market - Competitive Landscape

  • 10.1. Company Categorization
  • 10.2. Company Market Positioning
  • 10.3. Company Heat Map Analysis
  • 10.4. Company Profiles/Listing
    • 10.4.1. Adobe
      • 10.4.1.1. Participant's Overview
      • 10.4.1.2. Financial Performance
      • 10.4.1.3. Product Benchmarking
      • 10.4.1.4. Recent Developments
    • 10.4.2. Amazon.com Inc.
      • 10.4.2.1. Participant's Overview
      • 10.4.2.2. Financial Performance
      • 10.4.2.3. Product Benchmarking
      • 10.4.2.4. Recent Developments
    • 10.4.3. AOL (Yahoo)
      • 10.4.3.1. Participant's Overview
      • 10.4.3.2. Financial Performance
      • 10.4.3.3. Product Benchmarking
      • 10.4.3.4. Recent Developments
    • 10.4.4. Baidu
      • 10.4.4.1. Participant's Overview
      • 10.4.4.2. Financial Performance
      • 10.4.4.3. Product Benchmarking
      • 10.4.4.4. Recent Developments
    • 10.4.5. ByteDance
      • 10.4.5.1. Participant's Overview
      • 10.4.5.2. Financial Performance
      • 10.4.5.3. Product Benchmarking
      • 10.4.5.4. Recent Developments
    • 10.4.6. Dentsu Inc.
      • 10.4.6.1. Participant's Overview
      • 10.4.6.2. Financial Performance
      • 10.4.6.3. Product Benchmarking
      • 10.4.6.4. Recent Developments
    • 10.4.7. Disruptive Advertising
      • 10.4.7.1. Participant's Overview
      • 10.4.7.2. Financial Performance
      • 10.4.7.3. Product Benchmarking
      • 10.4.7.4. Recent Developments
    • 10.4.8. Globo
      • 10.4.8.1. Participant's Overview
      • 10.4.8.2. Financial Performance
      • 10.4.8.3. Product Benchmarking
      • 10.4.8.4. Recent Developments
    • 10.4.9. IAC
      • 10.4.9.1. Participant's Overview
      • 10.4.9.2. Financial Performance
      • 10.4.9.3. Product Benchmarking
      • 10.4.9.4. Recent Developments
    • 10.4.10. Meta
      • 10.4.10.1. Participant's Overview
      • 10.4.10.2. Financial Performance
      • 10.4.10.3. Product Benchmarking
      • 10.4.10.4. Recent Developments
    • 10.4.11. Microsoft Corporation
      • 10.4.11.1. Participant's Overview
      • 10.4.11.2. Financial Performance
      • 10.4.11.3. Product Benchmarking
      • 10.4.11.4. Recent Developments
    • 10.4.12. Tencent Holdings Ltd.
      • 10.4.12.1. Participant's Overview
      • 10.4.12.2. Financial Performance
      • 10.4.12.3. Product Benchmarking
      • 10.4.12.4. Recent Developments
    • 10.4.13. Verizon
      • 10.4.13.1. Participant's Overview
      • 10.4.13.2. Financial Performance
      • 10.4.13.3. Product Benchmarking
      • 10.4.13.4. Recent Developments
    • 10.4.14. WebFX
      • 10.4.14.1. Participant's Overview
      • 10.4.14.2. Financial Performance
      • 10.4.14.3. Product Benchmarking
      • 10.4.14.4. Recent Developments
    • 10.4.15. X Corp. (formerly Twitter Inc.)
      • 10.4.15.1. Participant's Overview
      • 10.4.15.2. Financial Performance
      • 10.4.15.3. Product Benchmarking
      • 10.4.15.4. Recent Developments