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ビルボード・屋外広告の市場規模、シェア、動向分析レポート：用途別、タイプ別、最終用途別、地域別、セグメント別予測、2025年～2030年

Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Application (Highways, Railway Stations, Buildings, Automobiles), By Type, By End-use, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.35円
ビルボード・屋外広告の市場規模、シェア、動向分析レポート：用途別、タイプ別、最終用途別、地域別、セグメント別予測、2025年～2030年
出版日: 2024年11月21日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

ビルボード・屋外広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のビルボード・屋外広告市場規模は2030年までに608億1,000万米ドルに達すると推定され、2025年から2030年までのCAGRは8.1％で成長すると予測されています。

屋外広告の他のメディアとの統合の利点やビルボードを通じた地域広告の上昇などの要因は、市場の成長を促進すると予想されています。さらに、屋外広告スペースにおける技術の進歩とマーケティング担当者の創造性は、市場に大きな成長機会を提示しています。Out of Home Advertising Association of America（OAAA）の2023年OOH広告調査によると、屋外広告を見たことがある個人のうち、広告されたブランドについて知る可能性は41％増加します。注目すべきは、70％の個人が屋外広告が購買決定に影響を与える可能性が高いと表明していることです。そのような広告に遭遇した結果、かなりの58％が直接オンライン検索に関与しています。約55パーセントが、屋外広告に接しながら情報を共有するためにモバイル機器やソーシャルメディア・プラットフォームを利用しています。かなりの35％が、こうした広告に出会ってから購入に至っています。

COVID-19の流行は市場に悪影響を与えました。COVID-19の流行は、広告費の大幅な削減につながった。世界経済フォーラムによると、欧州全体の広告費は平均で9％減少し、ドイツとフランスはそれぞれ7％と12％の減少に見舞われました。

ビルボード・屋外広告市場レポート・ハイライト

  • 高速道路セグメントが世界市場を独占し、2024年には26.0%以上の売上シェアを占めました。これは主に、その卓越した視認性と、毎日の通勤客や長距離旅行者に大量にリーチできる能力による。
  • 2024年には、静止看板セグメントがこの市場で最大の売上シェアを占めました。デジタル機器、オンライン広告、デジタル看板の遍在が顕著な時代にあっても、静的看板はその重要性を維持し、アウトオブホーム（OOH）広告戦略の中で重要な位置を占めています。
  • 2024年の市場は小売セグメントが支配的でした。小売業界は常に進化しており、屋外広告は消費者の注目を集め、実店舗への来店を促進する上で重要な役割を果たしています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ビルボード・屋外広告市場の変数、動向、範囲

  • 市場イントロダクション/系統展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
    • 業界の課題
  • 看板・屋外広告市場分析ツール
    • ポーターの分析
    • PESTEL分析

第4章 ビルボード・屋外広告市場：用途の推定・動向分析

  • セグメントダッシュボード
  • ビルボード・屋外広告市場：用途変動分析、2024年および2030年
  • 高速道路
  • 鉄道駅
  • 建物
  • 自動車
  • その他

第5章 ビルボード・屋外広告市場：タイプ推定・動向分析

  • セグメントダッシュボード
  • ビルボード・屋外広告市場：タイプ変動分析、2024年および2030年
  • 静的広告看板
  • デジタルビルボード
  • 交通広告
  • 街路家具広告
  • 場所ベースの広告
  • その他

第6章 ビルボード・屋外広告市場：最終用途の推定・動向分析

  • セグメントダッシュボード
  • ビルボード・屋外広告市場：最終用途変動分析、2024年および2030年
  • 小売り
  • その他の地域サービスと娯楽
  • メディアと広告
  • BFSI
  • 政府
  • レストラン
  • その他

第7章 ビルボード・屋外広告市場：地域推定・動向分析

  • ビルボード・屋外広告の市場シェア、地域別、2024年および2030年
  • 北米
    • 用途別、2017年-2030年
    • タイプ別、2017年-2030年
    • 最終用途別、2017年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 用途別、2017年-2030年
    • タイプ別、2017年-2030年
    • 最終用途別、2017年-2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 用途別、2017年-2030年
    • タイプ別、2017年-2030年
    • 最終用途別、2017年-2030年
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • 用途別、2017年-2030年
    • タイプ別、2017年-2030年
    • 最終用途別、2017年-2030年
    • ブラジル
  • 中東およびアフリカ
    • 用途別、2017年-2030年
    • タイプ別、2017年-2030年
    • 最終用途別、2017年-2030年
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第8章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 企業の市場ポジショニング
  • 企業の市場シェア分析
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • JCDecaux SE
    • Clear Channel Outdoor, LLC
    • Outfront Media, Inc.
    • Lamar Advertising Company
    • Adams Outdoor Advertising
    • Capitol Outdoor, LLC.
    • FOCUS MEDIA INC
    • Intersection
    • Stroer CORE GmbH &Co. KG
    • Global
図表

List of Tables

  • Table 1 Billboard And Outdoor Advertisings - Industry snapshot & key buying criteria, 2017-2030
  • Table 2 Global Billboard And Outdoor Advertising Market, 2017-2030 (USD Million)
  • Table 3 Global Billboard And Outdoor Advertising Market estimates and forecasts by region, 2017-2030 (USD Million)
  • Table 4 Global Billboard And Outdoor Advertising Market estimates and forecast by Application, 2017 - 2030 (USD Million)
  • Table 5 Global Billboard And Outdoor Advertising Market estimates and forecast by Type, 2017 - 2030 (USD Million)
  • Table 6 Global Billboard And Outdoor Advertising Market estimates and forecast by End Use, 2017 - 2030 (USD Million)
  • Table 7 Billboard And Outdoor Advertising Market estimates and forecast by Application, 2017 - 2030 (USD Million)
  • Table 8 Billboard And Outdoor Advertising Market estimates and forecast by Highways, 2017 - 2030 (USD Million)
  • Table 9 Billboard And Outdoor Advertising Market estimates and forecast by Railway Stations, 2017 - 2030 (USD Million)
  • Table 10 Billboard And Outdoor Advertising Market estimates and forecast by Buildings, 2017 - 2030 (USD Million)
  • Table 11 Billboard And Outdoor Advertising Market estimates and forecast by Automobiles, 2017 - 2030 (USD Million)
  • Table 12 Billboard And Outdoor Advertising Market estimates and forecast by Others, 2017 - 2030 (USD Million)
  • Table 13 Billboard And Outdoor Advertising Market estimates and forecast by Type, 2017 - 2030 (USD Million)
  • Table 14 Billboard And Outdoor Advertising Market estimates and forecast by Static Billboards, 2017 - 2030 (USD Million)
  • Table 15 Billboard And Outdoor Advertising Market estimates and forecast by Digital Billboards, 2017 - 2030 (USD Million)
  • Table 16 Billboard And Outdoor Advertising Market estimates and forecast by Transit Advertising, 2017 - 2030 (USD Million)
  • Table 17 Billboard And Outdoor Advertising Market estimates and forecast by Street Furniture Advertising, 2017 - 2030 (USD Million)
  • Table 18 Billboard And Outdoor Advertising Market estimates and forecast by Place-Based Advertising, 2017 - 2030 (USD Million)
  • Table 19 Billboard And Outdoor Advertising Market estimates and forecast by Others, 2017 - 2030 (USD Million)
  • Table 20 Billboard And Outdoor Advertising Market estimates and forecast by End Use, 2017 - 2030 (USD Million)
  • Table 21 Billboard And Outdoor Advertising Market estimates and forecast by Retail, 2017 - 2030 (USD Million)
  • Table 22 Billboard And Outdoor Advertising Market estimates and forecast by Miscellaneous Local Services & Amusement, 2017 - 2030 (USD Million)
  • Table 23 Billboard And Outdoor Advertising Market estimates and forecast by Media & Advertising, 2017 - 2030 (USD Million)
  • Table 24 Billboard And Outdoor Advertising Market estimates and forecast by BFSI, 2017 - 2030 (USD Million)
  • Table 25 Billboard And Outdoor Advertising Market estimates and forecast, by Government, 2017 - 2030 (USD Million)
  • Table 26 Billboard And Outdoor Advertising Market estimates and forecast, by Restaurants, 2017 - 2030 (USD Million)
  • Table 27 Billboard And Outdoor Advertising Market estimates and forecast, by others, 2017 - 2030 (USD Million)
  • Table 28 North America Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 29 North America Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 30 North America Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 31 North America Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 32 U.S. Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 33 U.S. Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 34 U.S. Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 35 U.S. Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 36 Canada Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 37 Canada Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 38 Canada Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 39 Canada Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 40 Mexico Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 41 Mexico Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 42 Mexico Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 43 Mexico Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 44 Europe Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 45 Europe Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 46 Europe Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 47 Europe Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 48 UK Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 49 UK Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 50 UK Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 51 UK Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 52 Germany Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 53 Germany Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 54 Germany Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 55 Germany Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 56 France Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 57 France Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 58 France Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 59 France Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 60 Asia Pacific Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 61 Asia Pacific Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 62 Asia Pacific Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 63 Asia Pacific Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 64 China Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 65 China Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 66 China Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 67 China Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 68 Japan Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 69 Japan Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 70 Japan Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 71 Japan Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 72 India Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 73 India Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 74 India Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 75 India Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 76 South Korea Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 77 South Korea Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 78 South Korea Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 79 South Korea Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 80 Australia Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 81 Australia Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 82 Australia Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 83 Australia Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 84 Latin America Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 85 Latin America Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 86 Latin America Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 87 Latin America Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 88 Brazil Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 89 Brazil Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 90 Brazil Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 91 Brazil Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 92 MEA Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 93 MEA Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 94 MEA Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 95 MEA Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 96 KSA Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 97 KSA Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 98 KSA Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 99 KSA Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 100 UAE Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 101 UAE Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 102 UAE Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 103 UAE Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
  • Table 104 South Africa Billboard And Outdoor Advertising Market estimates and forecast, 2017 - 2030 (USD Million)
  • Table 105 South Africa Billboard And Outdoor Advertising Market estimates and forecast, by Application, 2017 - 2030 (USD Million)
  • Table 106 South Africa Billboard And Outdoor Advertising Market estimates and forecast, by Type, 2017 - 2030 (USD Million)
  • Table 107 South Africa Billboard And Outdoor Advertising Market estimates and forecast, by End Use, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Billboard And Outdoor Advertising Market Segmentation
  • Fig. 2 Market research process
  • Fig. 3 Application landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Primary research pattern
  • Fig. 6 Market research approaches
  • Fig. 7 Parent market analysis
  • Fig. 8 Data Analysis Models
  • Fig. 9 Market Formulation and Validation
  • Fig. 10 Data Validating & Publishing
  • Fig. 11 Market Snapshot
  • Fig. 12 Competitive Landscape Snapshot
  • Fig. 13 Billboard And Outdoor Advertising Market: Industry Value Chain Analysis
  • Fig. 14 Billboard And Outdoor Advertising Market: Market Dynamics
  • Fig. 15 Market driver relevance analysis (Current & future impact)
  • Fig. 16 Market restraint relevance analysis (Current & future impact)
  • Fig. 17 Billboard And Outdoor Advertising Market: PORTER's Analysis
  • Fig. 18 Billboard And Outdoor Advertising Market: PESTEL Analysis
  • Fig. 19 Billboard And Outdoor Advertising Market: Application Outlook Key Takeaways (USD Million)
  • Fig. 20 Billboard And Outdoor Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • Fig. 21 Highways Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 22 Railway Stations Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 23 Buildings Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 24 Automobiles Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 25 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 26 Billboard And Outdoor Advertising Market: Type Outlook Key Takeaways (USD Million)
  • Fig. 27 Billboard And Outdoor Advertising Market: Type Movement Analysis , 2024 & 2030 (USD Million)
  • Fig. 28 Static Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 29 Digital Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 Transit Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Street Furniture Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 32 Place-Based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 33 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 34 Billboard And Outdoor Advertising Market: End Use Outlook Key Takeaways (USD Million)
  • Fig. 35 Billboard And Outdoor Advertising Market: End Use Movement Analysis , 2024 & 2030 (USD Million)
  • Fig. 36 Retail Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 Miscellaneous Local Services & Amusement Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 38 Media & Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 39 BFSI Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 40 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 41 Restaurants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 42 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 43 Billboard And Outdoor Advertising Market Revenue, by Region, 2024 & 2030, (USD Million)
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 Billboard And Outdoor Advertising Market: Regional outlook, 2024 & 2030, (USD Million)
  • Fig. 46 North America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 US Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 UK Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030,) (USD Million)
  • Fig. 52 Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, (2017 - 2030,) (USD Million)
  • Fig. 53 France Billboard And Outdoor Advertising Market Estimates and Forecasts, (2017 - 2030,) (USD Million)
  • Fig. 54 Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • Fig. 55 China Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 India Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 62 MEA Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 63 UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 64 South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 65 KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 66 Key Company Categorization
  • Fig. 67 Strategic Framework
目次
Product Code: GVR-4-68040-153-6

Billboard & Outdoor Advertising Market Growth & Trends:

The global billboard & outdoor advertising market size is estimated to reach USD 60.81 billion by 2030, registering to grow at a CAGR of 8.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. Factors such as the integration benefits of outdoor advertisement with other media and the rising local advertising through billboards are expected to drive market growth. Moreover, the advancement of technology in outdoor advertisement space and the creativity of marketers present significant growth opportunities for the market. According to the Out of Home Advertising Association of America (OAAA) 2023 OOH ad study, among individuals who have seen an outdoor advertisement, there is a 41% increase in the likelihood of learning about the advertised brand. A notable 70% of individuals express a strong likelihood of outdoor advertisements influencing their purchase decisions. A significant 58 percent engage in online searches directly as a consequence of encountering such advertisements. Approximately 55 percent employ mobile devices and social media platforms to share information while interacting with outdoor ads. A substantial 35 percent make purchases subsequent to encountering these advertisements.

The COVID-19 pandemic had a negative impact on the market. The COVID-19 pandemic led to a substantial reduction in advertising expenditures. According to the World Economic Forum, on average, ad spending experienced a 9% decline throughout Europe, with Germany and France witnessing a decrease of 7% and 12%, respectively.

Billboard & Outdoor Advertising Market Report Highlights:

  • The highways segment dominated the global market and accounted for a revenue share of over 26.0% in 2024, primarily due to its exceptional visibility and capacity to reach high volumes of daily commuters and long-distance travelers.
  • The static billboards segment held the largest revenue share of this market in 2024. Even in the era marked by the ubiquity of digital devices, online advertising, and digital billboards, static billboards maintain their significance and occupy a prominent position within out-of-home (OOH) advertising strategies.
  • The retail segment dominated the market in 2024. The retail industry is constantly evolving, and outdoor advertising plays a significant role in capturing consumer attention and driving foot traffic to physical stores.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Billboard And Outdoor Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
    • 3.3.4. Industry Challenges
  • 3.4. Billboard And Outdoor Advertising Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Billboard And Outdoor Advertising Market: Application Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Billboard And Outdoor Advertising Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Highways
    • 4.3.1. Highways Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Railway Stations
    • 4.4.1. Railway Stations Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.5. Buildings
    • 4.5.1. Buildings Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.6. Automobiles
    • 4.6.1. Automobiles Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. Billboard And Outdoor Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Billboard And Outdoor Advertising Market: Type Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Static Billboards
    • 5.3.1. Static Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Digital Billboards
    • 5.4.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. Transit Advertising
    • 5.5.1. Transit Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.6. Street Furniture Advertising
    • 5.6.1. Street Furniture Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.7. Place-Based Advertising
    • 5.7.1. Place-Based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.8. Others
    • 5.8.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Billboard And Outdoor Advertising Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Billboard And Outdoor Advertising Market: End Use Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Retail
    • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Miscellaneous Local Services & Amusement
    • 6.4.1. Miscellaneous Local Services & Amusement Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Media & Advertising
    • 6.5.1. Media & Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. BFSI
    • 6.6.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Government
    • 6.7.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. Restaurants
    • 6.8.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. Billboard And Outdoor Advertising Market: Regional Estimates & Trend Analysis

  • 7.1. Billboard And Outdoor Advertising Market Share, By Region, 2024 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.2.2. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 7.2.3. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
    • 7.2.4. North America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.5.2. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.2.5.3. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.2.5.4. U.S. Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.2.6. Canada
      • 7.2.6.1. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.6.2. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.2.6.3. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.2.6.4. Canada Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.2.7. Mexico
      • 7.2.7.1. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.2.7.2. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.2.7.3. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.2.7.4. Mexico Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.3.2. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 7.3.3. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
    • 7.3.4. Europe Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.3.5. UK
      • 7.3.5.1. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.5.2. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.3.5.3. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.3.5.4. UK Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.3.6. Germany
      • 7.3.6.1. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.6.2. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.3.6.3. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.3.6.4. Germany Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.3.7. France
      • 7.3.7.1. France Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.3.7.2. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.3.7.3. France Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.3.7.4. Frace Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.4.2. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 7.4.3. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
    • 7.4.4. Asia Pacific Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.4.5. China
      • 7.4.5.1. China Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.5.2. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.4.5.3. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.4.5.4. China Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.6.2. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.4.6.3. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.4.6.4. Japan Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.4.7. India
      • 7.4.7.1. India Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.7.2. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.4.7.3. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.4.7.4. India Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.4.8. South Korea
      • 7.4.8.1. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.8.2. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.4.8.3. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.4.8.4. South Korea Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.4.9. Australia
      • 7.4.9.1. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.4.9.2. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.4.9.3. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.4.9.4. Australia Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.5.2. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 7.5.3. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
    • 7.5.4. Latin America Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.5.5.2. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.5.5.3. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.5.5.4. Brazil Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.6.2. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
    • 7.6.3. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
    • 7.6.4. Middle East and Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.6.5. KSA
      • 7.6.5.1. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.5.2. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.6.5.3. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.6.5.4. KSA Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.6.6. UAE
      • 7.6.6.1. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.6.2. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.6.6.3. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.6.6.4. UAE Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)
    • 7.6.7. South Africa
      • 7.6.7.1. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Million)
      • 7.6.7.2. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Application, 2017 - 2030 (USD Million)
      • 7.6.7.3. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by Type, 2017 - 2030 (USD Million)
      • 7.6.7.4. South Africa Billboard And Outdoor Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
  • 8.7. Company Profiles
    • 8.7.1. JCDecaux SE
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Clear Channel Outdoor, LLC
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Outfront Media, Inc.
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Lamar Advertising Company
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. Adams Outdoor Advertising
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. Capitol Outdoor, LLC.
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. FOCUS MEDIA INC
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. Intersection
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Stroer CORE GmbH & Co. KG
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. Global
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Developments