フィリピンの主食市場

フィリピンにおける主食用食品の小売売上高は、食品価格を押し上げるインフレ圧力が続いているにもかかわらず、2024年を通して数量ベースでプラス成長を示すと予測されます。こうしたコスト上昇の主な原因は、エネルギー価格の上昇、予測不能な天候、不安定な世界経済であり、これらが相俟ってフィリピンの家計にとって厳しい環境を生み出しています。その結果、多くの消費者が消費習慣を見直し、より低価格の食品を選ぶようになっています。

当レポートでは、フィリピンの主食について調査し、市場の概要とともに、2019年～2023年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

フィリピンの焼き菓子

主なデータ結果

2024年の発展

• 焼き菓子は2024年に持続的な成長を記録する見込み
• 健康に良い焼き菓子への関心が高まる
• 製品種類の増加

展望と機会

• 流通拡大の中、焼き菓子市場は堅調に推移する見込み
• 外出先で利用できるフォーマットの可用性が高まると予想
• 焼き菓子のプレミアム化の可能性

カテゴリーデータ

フィリピンの朝食用シリアル

主なデータ結果

2024年の発展

• 忙しいライフスタイルの中、朝食用シリアルはプラス成長軌道を維持
• 栄養成分に注目
• eコマースが成長の重要な源泉として浮上

展望と機会

• 経済状況の改善は需要の増加につながる
• シリアルの健康面への重点
• 持ち帰り形態がより顕著になる

カテゴリーデータ

フィリピンの加工肉、魚介類、肉代替品

主なデータ結果

2024年の発展

• インフレ圧力にもかかわらず市場は堅調を維持
• ピュアフーズ・ホーメル、新たな成長の道を模索
• 加工魚介類、豆腐、派生品は健康とウェルネスのトレンドを活用しようとしている

展望と機会

• 小売業と外食産業はプラス成長軌道を辿る
• 代替肉が普及すると予想される
• 健康とウェルネスの動向は加工魚介類に恩恵をもたらす

カテゴリーデータ

フィリピンの加工果物と野菜

主なデータ結果

2024年の発展

• マーケティング活動が加工フルーツに刺激的な環境を創出
• 外食産業は引き続き成長しているが、需要はパンデミック前の水準を下回っている
• eコマースが消費者のエンゲージメントを促進

展望と機会

• 利便性と手頃な価格により、さらなる拡大が期待される
• フードサービスは引き続き量的成長の重要な原動力となる
• 植物由来の食文化が常温保存可能な豆の需要を刺激する可能性がある

カテゴリーデータ

フィリピンの米、パスタ、麺類

主なデータ結果

2024年の発展

• 包装された米はフィリピンの家庭では今でも主食
• 利便性を重視する需要によりインスタントラーメンの人気が急上昇
• 食品サービスは乾燥パスタの主要チャネルであり続ける

展望と機会

• 経済状況の改善と国内供給の強化により、包装米の売上が伸びる
• プレミアム化がより大きな役割を果たす
• 健康志向の動向は製品革新に影響を及ぼす見込みだが、はと麦はより健康的な米の品種に脅威を与える可能性がある

カテゴリーデータ

Retail sales of staple foods in the Philippines are projected to show positive growth in volume terms throughout 2024, despite sustained inflationary pressures that continue to push up food prices. This rise in costs is largely attributable to energy price hikes, unpredictable weather conditions, and a volatile global economy, which together have created a challenging environment for Filipino households. As a result, many consumers are reassessing their spending habits, frequently opting for mor...

Euromonitor International's Staple Foods in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Baked goods set to register sustained growth in 2024
• Growing interest in better-for-you baked goods
• Increase in product variety

PROSPECTS AND OPPORTUNITIES

• Baked goods market will remain resilient, amid expanding distribution
• On-the-go formats anticipated to see greater availability
• Scope for premiumisation of baked goods

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Breakfast cereals maintains positive growth trajectory amid hectic lifestyles
• Focus on nutritional content
• E-commerce emerges as important source of growth

PROSPECTS AND OPPORTUNITIES

• Better economic conditions will lead to increased demand
• Greater emphasis on health aspects of cereals
• On-the-go formats may see greater visibility

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Market remains resilient despite inflationary pressures
• Purefoods-Hormel seeks new growth avenues
• Processed seafood and tofu and derivatives seek to leverage health and wellness trend

PROSPECTS AND OPPORTUNITIES

• Retail and foodservice will see positive growth trajectory
• Meat alternatives are anticipated to gain traction
• Health and wellness trends will benefit processed seafood

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Marketing initiatives create inspiring environment for processed fruit
• Continued growth in foodservice, although demand remains below pre-pandemic levels
• E-commerce drives consumer engagement

PROSPECTS AND OPPORTUNITIES

• Further expansion expected, driven by convenience and affordability
• Foodservice will remain key driver of volume growth
• Plant-based diet culture may spur demand for shelf stable beans

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Packaged rice remains a staple in Filipino households
• Instant noodles experience surge in popularity amid convenience-driven demand
• Foodservice remains key channel for dried pasta

PROSPECTS AND OPPORTUNITIES

• Better economic conditions and enhanced domestic supply should boost packaged rice sales
• Premiumisation will play greater role
• Wellness trends could inform product innovation, but adlai could pose a threat to healthier rice varieties

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029