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1426110

インドネシアの主食

Staple Foods in Indonesia

出版日: 2024年02月05日 | 発行: Euromonitor International

| ページ情報: 英文 66 Pages | 納期: 即日から翌営業日

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概要

サンプル依頼リストに入れる

パンデミック中およびその直後の困難な時期を経てインドネシア経済が回復し始めたことから、2023年には消費者の購買力が上昇し始め、主食品全体が恩恵を受けました。販売量は、消費者層の拡大や、製品品種の拡大に対する参入企業の投資によって押し上げられました。さらに、製品の流通がこれまでカバーされていなかった地域にも拡大し、年間を通じて販売量の伸びを押し上げました。

当レポートでは、インドネシアの主食について調査し、市場の概要とともに、2018年～2022年の最新小売販売データに加え、主要企業、ブランド、小売店舗を特定し、消費者需要と売上成長の背景にある主要動向と人口動態の変化を評価しています。

さらなる価格上昇により小売量の伸びは横ばいとなる一方、手作りの焼き菓子が台頭
Nippon Indosari Corpは流通ネットワークの拡大を通じてリーダーシップを維持
2023年の主なプロモーション戦略として、価格の割引とバリエーションの拡大が挙げられる

見通しと機会

包装されていないパンやケーキは包装されたものよりも優れたパフォーマンスを発揮
包装されたパンやペストリーの断片化を促進する地元ブランド
オンライン配送がより広範なカテゴリーの成長を促進するため、コンビニエンスストアがペストリーの全体的な小売量の増加を促進

カテゴリーデータ

インドネシアの朝食用シリアル

主要なデータ調査結果

2023年の発展

小売量販店売上高は2023年も引き続き成長するとみられる
地元企業Simba Indosnack Makmurが輸入ブランドと競う
健康とウェルネスの動向がミューズリーとグラノーラの売上を押し上げる中、ホットシリアルは新たな消費者グループの間で注目を集める

見通しと機会

朝食用シリアルは、継続的な販売量の増加を期待
Eコマースはカテゴリーの発展にさらに貢献
ミューズリーとグラノーラは小売数量が最も急速に成長すると予想される一方、デジタルマーケティングが引き続き成長の中心となる

カテゴリーデータ

インドネシアにおける加工肉、魚介類、肉の代替品

主要なデータ調査結果

2023年の発展

2年連続の値上げ
Primafood Internationalが全体の首位を維持する一方、シングルサーブのチルドソーセージは需要が増加
冷蔵赤身加工肉の販売量は2023年に急増

見通しと機会

カテゴリー拡大を促進するマーケティングにより、予測期間中も継続的な成長が見込まれる
肉代替品はすぐに強固な足場を築く可能性は低いが、豆腐は持続的な売上が見込まれるだろう
冷凍加工魚介類は、常温保存可能な冷蔵品よりもうまくいき、課題にもかかわらず、eコマースは増加し続ける

カテゴリーデータ

インドネシアの加工済み果物と野菜

主要なデータ調査結果

2023年の発展

2023年には価格と販売量が増加
冷凍加工ジャガイモが冷凍加工果物と野菜の小売数量増加を牽引
eコマースおよび冷凍食品専門店での製品の入手可能性を拡大

見通しと機会

カテゴリー全体で小売業の着実な成長が予測される
さらなる成長を目指す冷凍加工ジャガイモ
安定した競合情勢がカテゴリーの成長を阻害する一方、eコマースは拡大に苦戦する

カテゴリーデータ

インドネシアの米、パスタ、麺類

主要なデータ調査結果

2023年の発展

米の単価が高騰
インドフードのスクセス・マクムール氏が引き続きリード
消費者が全体的により価値の高い選択肢を求めているため、パンデミック後の外食サービスの回復の結果、パスタの消費量が増加

見通しと機会

カテゴリ全体の小売売上高の持続的な成長予測
インスタントラーメンはイノベーション別成長により、比較的緩やかな小売数量の増加を記録
パスタは低価格と製品の柔軟性のおかげで拡大を続ける一方、デジタルマーケティングが引き続き鍵となる

カテゴリーデータ

Product Code: CSID

Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia's economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer segments as well as player investment in wider ranges of product varieties. Further, product distribution expanded to previously uncovered regions in the country, pushing volume sales growth throughout the year.

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023

Competitive Landscape

Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Further price hikes lead to flat retail volume growth while artisanal baked goods gains ground
Nippon Indosari Corp retains leadership through expanding distribution network
Price discounts and greater offer of variants as primary promotional strategies in 2023.

PROSPECTS AND OPPORTUNITIES

Unpackaged bread and cakes will outperform packaged options
Local brands to facilitate fragmentation of packaged bread and pastries
Convenience stores will drive overall retail volume growth of pastries as online delivery pushes wider category growth

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 18 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 19 Distribution of Baked Goods by Format: % Value 2018-2023
Table 20 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail volume sales see continued growth in 2023
Local player Simba Indosnack Makmur competes with imported brands
Hot cereals gains traction among new consumer groups as health and wellness trends push sales in muesli and granola

PROSPECTS AND OPPORTUNITIES

Breakfast cereals looks forward to continued volume sales growth
E-Commerce to contribute more to category development
Muesli and granola expected to enjoy fastest retail volume growth, while digital marketing will remain central to growth

CATEGORY DATA

Table 24 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 25 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 30 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Price hikes seen for second consecutive year
Primafood International sustains overall lead, while single-serve chilled sausage sees rising demand
Chilled processed red meat posts rapid volume rises in 2023

PROSPECTS AND OPPORTUNITIES

Continued growth expected for the forecast period with marketing driving category expansion
Meat substitutes unlikely to find strong footing any time soon, though tofu will see sustained sales
Frozen processed seafood will do better than shelf-stable and chilled counterparts, and e-commerce will continue to rise despite challenges

CATEGORY DATA

Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 39 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 40 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 41 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 42 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 43 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 44 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 45 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 46 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 47 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Prices and volume sales increase in 2023
Frozen processed potatoes leads retail volume growth in frozen processed fruit and vegetables
Expanding product availability in e-commerce and frozen food specialists

PROSPECTS AND OPPORTUNITIES

Steady retail growth projected for overall category
Frozen processed potatoes to see further growth
Stable competitive landscape inhibits category growth, while e-commerce will struggle to expand

CATEGORY DATA

Table 49 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 50 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 51 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 52 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 53 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 54 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 55 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 56 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 57 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

Rice sees spikes in unit price
Indofood Sukses Makmur continues to lead
Pasta consumption increases as a result of foodservice recovery post-pandemic, as consumers look for better-value options overall

PROSPECTS AND OPPORTUNITIES

Sustained retail growth forecast for overall category sales
Instant noodles to record relatively modest retail volume growth with growth driven by innovation
Pasta will continue to expand thanks to low prices and product flexibility, while digital marketing will remain key

CATEGORY DATA

Table 61 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 62 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 63 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 64 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 65 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 66 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 67 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 68 NBO Company Shares of Rice: % Value 2019-2023
Table 69 LBN Brand Shares of Rice: % Value 2020-2023
Table 70 NBO Company Shares of Pasta: % Value 2019-2023
Table 71 LBN Brand Shares of Pasta: % Value 2020-2023
Table 72 NBO Company Shares of Noodles: % Value 2019-2023
Table 73 LBN Brand Shares of Noodles: % Value 2020-2023
Table 74 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 75 Distribution of Rice by Format: % Value 2018-2023
Table 76 Distribution of Pasta by Format: % Value 2018-2023
Table 77 Distribution of Noodles by Format: % Value 2018-2023
Table 78 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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主食品

インドネシアの主食

Staple Foods in Indonesia

目次

エグゼクティブサマリー

競合情勢

市場データ

免責事項

情報源

インドネシアの焼き菓子

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

インドネシアの朝食用シリアル

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

インドネシアにおける加工肉、魚介類、肉の代替品

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

インドネシアの加工済み果物と野菜

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

インドネシアの米、パスタ、麺類

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Competitive Landscape

MARKET DATA

DISCLAIMER

SOURCES

BAKED GOODS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

BREAKFAST CEREALS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PROCESSED FRUIT AND VEGETABLES IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

RICE, PASTA AND NOODLES IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA