メディア・バイイング・エージェンシーと代表企業の世界市場レポート 2025年

メディア・バイイング・エージェンシーと代表企業の市場規模は、今後数年間で安定した成長が見込まれます。2029年にはCAGR4.2%で905億1,000万米ドルに成長します。予測期間の成長は、モバイルビデオ視聴の増加、インターネット普及率の上昇、政府の支援、若年層またはミレニアル世代の人口増加に起因すると考えられます。予測期間における主な動向としては、人工知能（AI）と機械学習（ml）を活用してマーケティング担当者がより多くの実験を行い、さらに新しい戦略を開発できるようにすること、仮想現実的な設定で顧客と対話するメタバース・アプリケーションに注力すること、新製品の発表に注力すること、ビッグデータを活用すること、よりターゲットを絞ったパーソナライズされたキャンペーンのためにデジタルサービスに注力すること、視聴者を獲得するためにストリーミングサービスに注力することなどが挙げられます。

メディア・バイイング・エージェンシーと代表企業の需要は、政治イベント、スポーツイベント、フェスティバル、高予算映画の増加により高まると予想されます。特に、2020年の米国大統領選挙では、民主党がインド系の有権者を取り込むため、14のインド言語で広告を発表しました。2023年9月、大統領候補は多額の出入金を報告し、政治キャンペーンの財政規模を強調しました。政治集会、スポーツイベント、コーチェラなどのフェスティバルを含む大規模な集客イベントは、メディア・バイイング・エージェンシーと代表企業市場の成長に大きく貢献しています。

メディア・バイイング・エージェンシーと代表企業」市場の成長は、インターネットやソーシャルメディア・プラットフォームの利用拡大によってさらに促進されます。ソーシャルメディア・プラットフォームは、会話、情報交換、コンテンツ作成を促進するコミュニケーション・チャンネルとして機能しています。企業はソーシャルメディアを活用して費用対効果の高いマーケティングや広告を行い、世界中の視聴者にアピールしています。Meltwaterが発表した最近のデータによると、英国ではインターネットユーザーが増加しており、LinkedInとInstagramのユーザー数も大幅に増加しています。インターネットとソーシャル・メディア・プラットフォームの普及は、「メディア・バイイング・エージェンシーと代表企業」市場の拡大を促進する重要な要因です。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場：金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界メディア・バイイング・エージェンシーと代表企業PESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のメディア・バイイング・エージェンシーと代表企業市場：成長率分析
• 世界のメディア・バイイング・エージェンシーと代表企業市場の実績：規模と成長, 2019-2024
• 世界のメディア・バイイング・エージェンシーと代表企業市場の予測：規模と成長, 2024-2029, 2034F
• 世界メディア・バイイング・エージェンシーと代表企業総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のメディア・バイイング・エージェンシーと代表企業市場：サービス別、実績と予測, 2019-2024, 2024-2029F, 2034F
• メディアバイイングサービス
• メディアプランニングサービス
• メディア代理店
• その他のサービス
• 世界のメディア・バイイング・エージェンシーと代表企業市場モード別、実績と予測, 2019-2024, 2024-2029F, 2034F
• オフライン
• オンライン
• 世界のメディア・バイイング・エージェンシーと代表企業市場：用途別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 銀行、金融サービス、保険（BFSI）部門
• 消費財および小売
• 政府および公共部門
• IT（情報技術）と通信
• ヘルスケア
• メディアとエンターテイメント
• 世界のメディア・バイイング・エージェンシーと代表企業市場メディアバイイングサービスのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• テレビ
• デジタルメディア（オンライン、ソーシャルメディア、モバイル）
• 印刷メディア
• 無線
• 屋外広告（看板、交通広告）
• 世界のメディア・バイイング・エージェンシーと代表企業市場メディアプランニングサービスのサブセグメンテーション（タイプ別）、実績と予測, 2019-2024, 2024-2029F, 2034F
• キャンペーン戦略と調査
• 予算配分とメディアミックスの最適化
• オーディエンスターゲティングとセグメンテーション
• スケジュールとタイミング戦略
• 競合分析
• 世界のメディア・バイイング・エージェンシーと代表企業市場メディア代理店企業のタイプ別サブセグメンテーション、実績と予測, 2019-2024, 2024-2029F, 2034F
• テレビ局関係者
• デジタルメディア担当者
• 印刷メディア担当者
• ラジオ代表
• 屋外広告代理店
• 世界のメディア・バイイング・エージェンシーと代表企業市場、その他のサービスのサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• コンテンツ作成とクリエイティブ開発
• メディア分析とレポート
• プログラマティック広告
• スポンサーシップとパートナーシップ管理
• インフルエンサーマーケティング

第7章 地域別・国別分析

• 世界のメディア・バイイング・エージェンシーと代表企業市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界のメディア・バイイング・エージェンシーと代表企業市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• メディア・バイイング・エージェンシーと代表企業市場：競合情勢
• メディア・バイイング・エージェンシーと代表企業市場：企業プロファイル
  • WPP PLC Overview, Products and Services, Strategy and Financial Analysis
  • Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
  • Omnicom Group Inc Overview, Products and Services, Strategy and Financial Analysis
  • Dentsu Inc Overview, Products and Services, Strategy and Financial Analysis
  • The Interpublic Group Of Companies Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Havas SA
• Katz Media Group
• Hakuhodo DY Media Partners Inc.
• Horizon Media
• Kingstar Media
• Initiative Media Private Limited
• Brand Catalyser
• AJ Marketing
• GrowthElements Private Limited
• Adworth Media Pvt Ltd
• Alchemy One
• MK Media
• GDR Media Group
• KKBC
• KOL Media

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• メディア・バイイング・エージェンシーと代表企業市場2029：新たな機会を提供する国
• メディア・バイイング・エージェンシーと代表企業市場2029：新たな機会を提供するセグメント
• メディア・バイイング・エージェンシーと代表企業市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Media buying is the process of acquiring media space and time to achieve effective ad placements in alignment with the brand's marketing or advertising objectives. A media representative refers to any legal or natural person who serves as an intermediary on behalf of the advertiser, purchasing advertising space under the terms of a written representation contract.

The main services offered by media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a strategy employed in sponsored marketing campaigns, aiming to identify and procure ad space on channels that resonate with the target demographic, ensuring optimal pricing and timing. Various industries, including BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment, utilize these services through different modes, such as offline and online.

The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, media buying agencies and representative firms market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $73.7 billion in 2024 to $76.67 billion in 2025 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increasing number of events, growth in world population and rising advertisement expenditure.

The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $90.51 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population. Major trends in the forecast period include leveraging artificial intelligence (ai) and machine learning (ml) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches, leveraging big data, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences.

The demand for media buying agencies and representative firms is expected to rise due to an increasing number of political events, sports events, festivals, and high-budget movies. Notably, during the 2020 US presidential elections, the Democratic Party released ads in 14 Indian languages to engage voters of Indian origin. In September 2023, presidential candidates reported significant receipts and disbursements, emphasizing the financial scale of political campaigns. Major crowd-gathering events, including political rallies, sports events, and festivals such as Coachella, are significant contributors to the growing market for media buying agencies and representative firms.

The growth of the media buying agencies and representative firms' market is further propelled by the escalating use of the internet and social media platforms. Social media platforms serve as communication channels facilitating conversations, information exchange, and content creation. Businesses leverage social media for cost-effective marketing and advertising, engaging with a global audience. Recent data from Meltwater indicates an increase in internet users in the UK, with substantial LinkedIn and Instagram user bases. The pervasive use of the internet and social media platforms is a key driver fostering the expansion of the media buying agencies and representative firms' market.

Leading companies in the media buying agencies and representative firms market are increasingly focused on innovation, such as developing audience-targeting tools tailored for marketers familiar with TikTok. Target audience tools involve identifying and analyzing specific consumer groups most likely to engage with a brand's message or product. For instance, in May 2024, TikTok, a U.S.-based entertainment company, introduced a Media Buying Certification designed to enhance digital marketers' skills. This new certification allows marketers to demonstrate their expertise in media buying on the platform. The qualification is assessed through an exam, supported by a comprehensive 124-page study guide and a practice test. Targeted at professionals experienced in business marketing on TikTok, this certification is valid for two years, providing verifiable credentials for professional profiles.

Major companies in the media buying agencies and representative firms' market are focusing on innovative solutions to gain a competitive edge. AVOW Intelligence, introduced by AVOW, is one such solution providing cost-effectiveness, performance monitoring, and optimization. This proprietary technology processes vast amounts of data from various mobile OEMs, bridging the gap between media buyers and data. AVOW's initiative to launch AVOW Intelligence in India aims to transform mobile OEM advertising, offering clients a competitive advantage in user acquisition initiatives on different app stores.

In September 2022, Mediahub, a U.S.-based advertising company, partnered with LandVault to expand its Web3 strategy and consulting services for clients. This collaboration aims to develop a Web3 RFP Brief that helps assess clients' readiness for metaverse activations. LandVault, a UK-based media company, specializes in creating and optimizing virtual spaces for brands and creators in the digital environment.

Major companies operating in the media buying agencies and representative firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media, The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Oasn Me Ltd., Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory

North America was the largest region in the media buying agencies and representative firms' market in 2024. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Buying Agencies And Representative Firms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for media buying agencies and representative firms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
• 2) By Mode: Offline, Online
• 3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare, Media And Entertainment
• Subsegments:
• 1) By Media Buying Service: Television; Digital Media (Online, Social Media, Mobile); Print Media; Radio; Outdoor Advertising (Billboards, Transit Ads)
• 2) By Media Planning Service: Campaign Strategy And Research; Budget Allocation And Media Mix Optimization; Audience Targeting And Segmentation; Scheduling And Timing Strategy; Competitive Analysis
• 3) By Media Representative Firms: Television Representatives; Digital Media Representatives; Print Media Representatives; Radio Representatives; Outdoor Advertising Representatives
• 4) By Other Services: Content Creation And Creative Development; Media Analytics And Reporting; Programmatic Advertising; Sponsorship And Partnership Management; Influencer Marketing
• Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Media Buying Agencies And Representative Firms Market Characteristics

3. Media Buying Agencies And Representative Firms Market Trends And Strategies

4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Media Buying Agencies And Representative Firms Growth Analysis And Strategic Analysis Framework

• 5.1. Global Media Buying Agencies And Representative Firms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Media Buying Agencies And Representative Firms Market Growth Rate Analysis
• 5.4. Global Media Buying Agencies And Representative Firms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Media Buying Agencies And Representative Firms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Media Buying Agencies And Representative Firms Total Addressable Market (TAM)

6. Media Buying Agencies And Representative Firms Market Segmentation

• 6.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Media Buying Service
• Media Planning Service
• Media Representative Firms
• Other Services
• 6.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Offline
• Online
• 6.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Banking, Financial Services And Insurance (BFSI) Sector
• Consumer Goods And Retail
• Government And Public Sector
• IT (Information Technology) And Telecom
• Healthcare
• Media And Entertainment
• 6.4. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Buying Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Television
• Digital Media (Online, Social Media, Mobile)
• Print Media
• Radio
• Outdoor Advertising (Billboards, Transit Ads)
• 6.5. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Planning Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Campaign Strategy And Research
• Budget Allocation And Media Mix Optimization
• Audience Targeting And Segmentation
• Scheduling And Timing Strategy
• Competitive Analysis
• 6.6. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Representative Firms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Television Representatives
• Digital Media Representatives
• Print Media Representatives
• Radio Representatives
• Outdoor Advertising Representatives
• 6.7. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Other Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Content Creation And Creative Development
• Media Analytics And Reporting
• Programmatic Advertising
• Sponsorship And Partnership Management
• Influencer Marketing

7. Media Buying Agencies And Representative Firms Market Regional And Country Analysis

• 7.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Media Buying Agencies And Representative Firms Market

• 8.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Media Buying Agencies And Representative Firms Market

• 9.1. China Media Buying Agencies And Representative Firms Market Overview
• 9.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Media Buying Agencies And Representative Firms Market

• 10.1. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Media Buying Agencies And Representative Firms Market

• 11.1. Japan Media Buying Agencies And Representative Firms Market Overview
• 11.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Media Buying Agencies And Representative Firms Market

• 12.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Media Buying Agencies And Representative Firms Market

• 13.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Media Buying Agencies And Representative Firms Market

• 14.1. South Korea Media Buying Agencies And Representative Firms Market Overview
• 14.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Media Buying Agencies And Representative Firms Market

• 15.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
• 15.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Media Buying Agencies And Representative Firms Market

• 16.1. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Media Buying Agencies And Representative Firms Market

• 17.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Media Buying Agencies And Representative Firms Market

• 18.1. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Media Buying Agencies And Representative Firms Market

• 19.1. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Media Buying Agencies And Representative Firms Market

• 20.1. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Media Buying Agencies And Representative Firms Market

• 21.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
• 21.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Media Buying Agencies And Representative Firms Market

• 22.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Media Buying Agencies And Representative Firms Market

• 23.1. North America Media Buying Agencies And Representative Firms Market Overview
• 23.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Media Buying Agencies And Representative Firms Market

• 24.1. USA Media Buying Agencies And Representative Firms Market Overview
• 24.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Media Buying Agencies And Representative Firms Market

• 25.1. Canada Media Buying Agencies And Representative Firms Market Overview
• 25.2. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Media Buying Agencies And Representative Firms Market

• 26.1. South America Media Buying Agencies And Representative Firms Market Overview
• 26.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Media Buying Agencies And Representative Firms Market

• 27.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Media Buying Agencies And Representative Firms Market

• 28.1. Middle East Media Buying Agencies And Representative Firms Market Overview
• 28.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Media Buying Agencies And Representative Firms Market

• 29.1. Africa Media Buying Agencies And Representative Firms Market Overview
• 29.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

• 30.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
• 30.2. Media Buying Agencies And Representative Firms Market Company Profiles
  • 30.2.1. WPP PLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Omnicom Group Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Dentsu Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. The Interpublic Group Of Companies Overview, Products and Services, Strategy and Financial Analysis

31. Media Buying Agencies And Representative Firms Market Other Major And Innovative Companies

• 31.1. Havas SA
• 31.2. Katz Media Group
• 31.3. Hakuhodo DY Media Partners Inc.
• 31.4. Horizon Media
• 31.5. Kingstar Media
• 31.6. Initiative Media Private Limited
• 31.7. Brand Catalyser
• 31.8. AJ Marketing
• 31.9. GrowthElements Private Limited
• 31.10. Adworth Media Pvt Ltd
• 31.11. Alchemy One
• 31.12. MK Media
• 31.13. GDR Media Group
• 31.14. KKBC
• 31.15. KOL Media

32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

34. Recent Developments In The Media Buying Agencies And Representative Firms Market

35. Media Buying Agencies And Representative Firms Market High Potential Countries, Segments and Strategies

• 35.1 Media Buying Agencies And Representative Firms Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Media Buying Agencies And Representative Firms Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Media Buying Agencies And Representative Firms Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer