オンライン旅行予約サービス市場規模、シェア、成長分析、サービス別、予約別、プラットフォーム別、ツアー別、地域別 - 産業予測、2025-2032年

世界のオンライン旅行予約サービス市場規模は、2023年に5,211億8,000万米ドルと評価され、2024年の5,727億8,000万米ドルから2032年には1兆2,189億米ドルに成長し、予測期間（2025年～2032年）のCAGRは9.9％で成長する見通しです。

オンライン旅行予約市場は、住宅、交通、観光、レンタカーなど多様なサービスに対する需要の高まりを背景に、大きな成長を遂げています。この分野の特徴は、様々な予約プラットフォームが情報やカスタマーレビューを集約し、消費者が旅行の選択肢を選びやすくしていることです。航空会社、ホテル、タクシー、オーダーメイドのバケーション・パッケージが、オンライン予約システムの利用をリードしています。市場規模は約1兆2,000億米ドルで、オンライン予約はその約63％、7,560億米ドルを占めています。予測では、市場規模は8％増の8,170億米ドルに拡大する可能性があり、世界の旅行業界における優位は揺るぎないものとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• 顧客と購買基準の分析
• スタートアップ分析

オンライン旅行予約サービス市場規模：サービス別

• 市場概要
• 交通機関
  • フライト
  • 列車
  • レンタカー
  • バス
• 旅行宿泊施設
  • ホテル
  • ホステル
  • バケーションレンタル
  • リゾート
• バケーションパッケージ
  • オールインクルーシブパッケージ
  • カスタマイズパッケージ
• その他
  • 旅行保険
  • 旅行ガイド

オンライン旅行予約サービス市場規模：予約別

• 市場概要
• オンライン旅行代理店（OTA）
• 直接旅行サプライヤー

オンライン旅行予約サービス市場規模：プラットフォーム別

• 市場概要
• デスクトップ
• 携帯

オンライン旅行予約サービス市場規模：ツアー別

• 市場概要
• 個人旅行者
• ツアーグループ
• パッケージ旅行者

オンライン旅行予約サービス市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Booking Holdings Inc.（USA）
• Trip.com Group Limited（China）
• MakeMyTrip Limited（India）
• TripAdvisor Inc.（USA）
• Amadeus IT Group S.A.（Spain）
• Yatra Online, Inc.（India）
• Webjet Limited（Australia）
• eDreams ODIGEO（Spain）
• HolidayCheck Group AG（Germany）
• Travelzoo（USA）
• EaseMyTrip（India）
• Lastminute.com Group（Switzerland）
• Hays Travel Limited（UK）

結論と推奨事項

Global Online Travel Booking Services Market size was valued at USD 521.18 billion in 2023 and is poised to grow from USD 572.78 billion in 2024 to USD 1218.9 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The online travel booking market has seen significant growth, driven by the rising demand for diverse services such as housing, transportation, sightseeing, and car rentals. This sector is characterized by various booking platforms that aggregate information and customer reviews, making it easier for consumers to choose their travel options. Airlines, hotels, taxis, and tailored vacation packages are leading the use of online booking systems. With the market valued at approximately $1.2 trillion, online reservations account for around 63% of that figure, or $756 billion. Projections suggest a robust market expansion of 8%, potentially elevating its worth to $817 billion, solidifying its dominance in the global travel industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Travel Booking Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Travel Booking Services Market Segmental Analysis

Global Online Travel Booking Services Market is segmented by Service, Booking, Platform, Tour and region. Based on Service, the market is segmented into Transportation, Travel Accommodation, Vacation Packages and Others. Based on Booking, the market is segmented into Online Travel Agencies (OTAs) and Direct Travel Suppliers. Based on Platform, the market is segmented into Desktop and Mobile. Based on Tour, the market is segmented into Independent Traveller, Tour Group and Package Traveller. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Travel Booking Services Market

The global online travel booking services market is being significantly driven by the rising penetration of the internet and the widespread use of mobile devices. As high-speed internet becomes more accessible and smartphone ownership increases, more individuals are able to conveniently access online travel booking platforms. This shift has led to a surge in demand for these services, as mobile devices facilitate effortless travel searches and bookings. The advent of mobile applications has transformed the travel planning process, enabling users to book and pay for services anytime and anywhere, ultimately making travel arrangements faster, simpler, and more user-friendly.

Restraints in the Global Online Travel Booking Services Market

The global online travel booking services market faces significant constraints due to fluctuating economic conditions. Factors like recessions and currency fluctuations can adversely impact consumer behavior, resulting in reduced travel plans during uncertain economic times. Consequently, this leads to a decline in demand for online travel booking services. As consumers become more cautious with their spending, travel bookings may decrease, negatively affecting revenue for online travel providers. Thus, fluctuations in the economy can play a critical role in shaping the overall dynamics of the market, making it essential for companies to adapt to changing economic landscapes to maintain consumer interest and engagement.

Market Trends of the Global Online Travel Booking Services Market

The Global Online Travel Booking Services market is witnessing a significant trend towards the increased integration of artificial intelligence (AI), which is transforming user experiences and operational efficiencies. AI applications, particularly through chatbots and virtual assistants, are enhancing personalization in travel arrangements, allowing consumers to receive tailored recommendations and immediate assistance with bookings. This burgeoning reliance on AI not only streamlines customer interactions, addressing inquiries related to flights and accommodations efficiently, but also reduces operational costs for service providers. As competition intensifies, the incorporation of advanced AI technologies is becoming essential for online travel booking platforms to differentiate themselves and meet evolving consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Startup Analysis

Global Online Travel Booking Services Market Size by Service & CAGR (2025-2032)

• Market Overview
• Transportation
  • Flights
  • Trains
  • Car Rentals
  • Buses
• Travel Accommodation
  • Hotels
  • Hostels
  • Vacation Rentals
  • Resorts
• Vacation Packages
  • All-Inclusive Packages
  • Customized Packages
• Others
  • Travel Insurance
  • Travel Guides

Global Online Travel Booking Services Market Size by Booking & CAGR (2025-2032)

• Market Overview
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Global Online Travel Booking Services Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Travel Booking Services Market Size by Tour & CAGR (2025-2032)

• Market Overview
• Independent Traveller
• Tour Group
• Package Traveller

Global Online Travel Booking Services Market Size & CAGR (2025-2032)

• North America (Service, Booking, Platform, Tour)
  • US
  • Canada
• Europe (Service, Booking, Platform, Tour)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Booking, Platform, Tour)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Booking, Platform, Tour)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Booking, Platform, Tour)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amadeus IT Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra Online, Inc. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webjet Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HolidayCheck Group AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelzoo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lastminute.com Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hays Travel Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations