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表紙：プログラマティック広告の世界市場2023-2030
市場調査レポート
商品コード
1296844

プログラマティック広告の世界市場2023-2030

Global Programmatic Advertising Market 2023-2030
出版日: | 発行: Orion Market Research | ページ情報: 英文 155 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
プログラマティック広告の世界市場2023-2030
出版日: 2023年05月24日
発行: Orion Market Research
ページ情報: 英文 155 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のプログラマティック広告市場は、予測期間中（2023-2030年）にCAGR 30.1％で成長すると予測されています。プログラマティック広告は、デジタル広告スペースの自動売買に使用される自動化ソフトウェアです。通信網の整備と相まってスマートフォンの普及が進んでいることが、世界の市場の成長を支える主要因となっています。Pew Research Centerによると、2023年5月現在、全世界のスマートフォンユーザーは約68億4,000万人に上る。また、高速インターネット接続が利用可能になったことも、スマートフォンの利用をさらに促進しています。そのため、市場プレーヤーはスマートフォンベースのプログラマティック広告ソリューションの導入にも注力しており、市場の成長をさらに後押しすることになると思われます。例えば、2020年10月、Tech MahindraはInMobiと共同で動画広告ソリューションを開発しました。

セグメント別の展望

BFSIサブセグメントが世界のプログラマティック広告市場で大きなシェアを占めると予想される

業種別では、BFSIサブセグメントが世界のプログラマティック広告市場でかなりのシェアを占めると予想されています。このセグメントの成長は、世界人口の財政支出に複数のソーシャルメディアプラットフォームの影響力が高まっていることに起因しています。そのため、BFSI業界の主要企業は、組織のための効果的なプログラマティック広告ソリューションへの投資に注力しています。例えば、2022年11月、Orange BankはJellyfishのデジタル支援とともに、メディアバイヤーDV360でフランス初のプログラマティックデジタルアウトオブホーム（DOOH）キャンペーンを開始しました。このキャンペーンは約2,000のクリアチャンネルで実施され、2週間のOOHキャンペーンとして成功しました。キャンペーンの目的は、KPIの結果を評価しながら、DV360を通じたバイイングの技術的な実現可能性を検証することでした。

地域の展望

アジア太平洋地域は、世界のプログラマティック広告市場で大きなCAGRで成長すると予想される

すべての地域の中で、アジア太平洋地域は予測期間中にかなりのCAGRで成長すると予想されています。この地域の成長は、経済発展や技術強化に起因しています。インドや中国を含む国々は世界中で最も人口の多い国であり、スマートフォン人口も最も多い国となっています。インドでは、1日に約210分をスマートフォンでオンラインコンテンツの視聴やオンラインゲームに費やしています。その結果、プログラマティック広告を通じて、インドの人々にオンライン上のブランドを選択するよう説得することが容易になります。したがって、Forbes Indiaによると、国は毎年プログラマティック広告で70％の成長を経験しています。

したがって、プログラマティック広告市場ソリューションの採用に向けて国のかなりのシフトがあります。インドの世界マーケティングソリューションプロバイダーInmobiによると、ブランドの90％が基本的な限られた知識でプログラマティックを自社で実行することを計画しています。この限られた知識にもかかわらず、広告主の80％がプログラマティックバイイングで効率的な利益を見ています。さらに、約73％の広告主がすでにプログラマティック広告から利益を得ており、残りの27％はプログラマティックの導入を計画しています。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
  • Adobe Systems Incorporated
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Google Inc.（Doubleclick）
    • 会社概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • AOL Inc.（Verizon Communications Inc.）
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • 主要戦略分析

第4章 市場セグメンテーション

  • 世界のプログラマティック広告市場：トランザクションモード別
    • リアルタイム入札
    • プライベートマーケットプレイス
    • Automated Guaranteed
  • 世界のプログラマティック広告市場：広告フォーマット別
    • デスクトップディスプレイ
    • デスクトップ動画
    • モバイルディスプレイ
    • モバイル動画
  • プログラマティック広告の世界市場：業種別
    • BFSI
    • 自動車
    • ヘルスケア
    • 製造
    • IT・通信
    • その他（eコマース、旅行）

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Adform
  • Adroll.com
  • AppNexus, Inc.
  • Beeswax
  • Between Digital
  • Centro, Inc.
  • Connexity, Inc.
  • DataXu Inc.
  • Fluct
  • IPONWEB Holding Ltd.（BidSwitch）
  • MediaMath Inc.
  • RadiumOne, Inc.
  • Rubicon Projects Inc.
  • The Trade Desk
図表

LIST OF TABLES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING FOR BFSI MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 14. GLOBAL PROGRAMMATIC ADVERTISING FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 15. GLOBAL PROGRAMMATIC ADVERTISING FOR IT AND TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 16. GLOBAL PROGRAMMATIC ADVERTISING FOR OTHERS MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 22. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 23. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 24. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 25. EUROPEAN PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 26. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 28. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT FORMAT, 2022-2030 ($ MILLION)
  • 29. ASIA- PACIFIC PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY TRANSACTION MODE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY TRANSACTION MODE, 2022 VS 2030 (%)
  • 2. GLOBAL REAL-TIME BIDDING IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL PRIVATE MARKETPLACE IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL AUTOMATED GUARANTEED IN PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY ADVERTISEMENT FORMAT, 2022 VS 2030 ($ MILLION)
  • 6. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL PROGRAMMATIC ADVERTISING ON DESKTOP VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE DISPLAY MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL PROGRAMMATIC ADVERTISING ON MOBILE VIDEO MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 11. GLOBAL PROGRAMMATIC ADVERTISING ON SMES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL PROGRAMMATIC ADVERTISING ON LARGE ENTERPRISES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. US PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 15. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 16. UK PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. REST OF EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
目次
Product Code: OMR2027449

Title:Global Programmatic Advertising Market Size, Share & Trends Analysis Report by Transaction Mode (Real-Time Bidding, Private Marketplace, and Automated Guaranteed), by Advertisement Format (Desktop Display, Desktop Video, Mobile Desktop, and Mobile videos), and by Industry Vertical (BFSI, Automotive, Healthcare, Manufacturing, IT and Telecommunication, and Others), Forecast Period (2023-2030).

The global programmatic advertising market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.

Segmental Outlook

The global programmatic advertising market is segmented on the transaction mode, advertisement format, and enterprise size. Based on the transaction mode, the market is sub-segmented into real-time bidding, private marketplace, and automated guaranteed. Based on the advertisement format, the market is sub-segmented into desktop display, desktop video, mobile display, and mobile desktop. Further, on the basis of industry verticals, the market is sub-segmented into BFSI, automotive, healthcare, manufacturing, IT and telecommunication, and others. Among the advertisement format, the mobile display sub-segment is anticipated to hold a considerable share of the market owing to the rise in development of engaging and innovative video advertisements on mobile phones.

The BFSI Sub-Segment is Anticipated to Hold a Considerable Share of the Global Programmatic Advertising Market

Among the industry vertical, the BFSI sub-segment is expected to hold a considerable share of the global programmatic advertisement market. The segmental growth is attributed to the growing influence of the several social media platforms on financial expenditures of the global population. Owing to which major businesses of the BFSI industry are focusing on investing in effective programmatic advertising solutions for their organizations. For instance, in November 2022, Orange Bank along with the digital assistance of Jellyfish launched first French programmatic Digital Out-of-Home (DOOH) campaign on media buyer DV360. The campaign is successfully running on around 2,000 clear channels and is a 2 week OOH campaign. The campaign goal was to validate the technical feasibility of buying through DV360 while evaluating KPI results.

Regional Outlook

The global programmatic advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the high concentration of the market solution vendors including IBM Corp., Google Inc., Microsoft Corp., and others.

Global Programmatic Advertising Market Growth, by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Programmatic Advertising Market

Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to economic developments and technological enhancements. Countries including India and China are the most populous countries across the globe making it countries with the highest smartphone population too. In a day, Indian population approximately spends 210 minutes on their smartphones using internet for watching online content or playing online games. Resultantly, it becomes easy to convince the Indian population to opt for any brand online through programmatic advertising. Thus, according to the Forbes India, the country experiences a growth of 70% in programmatic advertising every year.

Hence, there is considerable shift of the country towards the adoption of the programmatic advertising market solutions. According to the Indian global marketing solutions provider Inmobi, 90% of brands are planning to run programmatic in-house with the basic and limited knowledge. Despite this limited knowledge, 80% of advertisers have seen efficient gains with programmatic buying. Additionally, around 73% of advertisers are already seeing benefits from programmatic advertising, and the remaining 27% are planning to adopt programmatic.

Market Players Outlook

The major companies serving the programmatic advertising market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Wise Equity acquired OneTag a programmatic advertising organization. Furthermore, the Wise Equity also acquired 55% stakes in partnership with OneTag's founding partner, which holds 45% stakes of the company.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global programmatic advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Adobe Systems Incorporated
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Google Inc. (Doubleclick)
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. AOL Inc. (Verizon Communications Inc.)
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Programmatic Advertising Market by Transaction Mode
    • 4.1.1. Real-Time Bidding
    • 4.1.2. Private Marketplace
    • 4.1.3. Automated Guaranteed
  • 4.2. Global Programmatic Advertising Markey by Advertisement Format
    • 4.2.1. Desktop Display
    • 4.2.2. Desktop Video
    • 4.2.3. Mobile Display
    • 4.2.4. Mobile Video
  • 4.3. Global Programmatic Advertising Market by Industry Vertical
    • 4.3.1. BFSI
    • 4.3.2. Automotive
    • 4.3.3. Healthcare
    • 4.3.4. Manufacturing
    • 4.3.5. IT and Telecommunication
    • 4.3.6. Others (E-Commerce, Travel)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Adform
  • 6.2. Adroll.com
  • 6.3. AppNexus, Inc.
  • 6.4. Beeswax
  • 6.5. Between Digital
  • 6.6. Centro, Inc.
  • 6.7. Connexity, Inc.
  • 6.8. DataXu Inc.
  • 6.9. Fluct
  • 6.10. IPONWEB Holding Ltd. (BidSwitch)
  • 6.11. MediaMath Inc.
  • 6.12. RadiumOne, Inc.
  • 6.13. Rubicon Projects Inc.
  • 6.14. The Trade Desk