プログラマティック広告市場：タイプ別、エンドユーザー別-2025-2030年の世界予測

プログラマティック広告市場の2023年の市場規模は567億4,000万米ドルで、2024年には642億1,000万米ドルに達すると予測され、CAGR 14.05％で成長し、2030年には1,424億8,000万米ドルに達すると予測されています。

プログラマティック広告は、急速に進化するデジタルマーケティングの一分野であり、高度なアルゴリズムとデータ駆動型プロセスを用いてリアルタイムでオンライン広告枠を自動売買することで定義されます。その範囲はディスプレイ、ビデオ、ソーシャルメディア・チャンネルに及び、特定のオーディエンスをターゲットとする比類のない精度を提供します。その必要性は、マーケターがパーソナライズされたコンテンツで効率的かつ大規模にオーディエンスを惹きつけ、ROIの向上につなげる必要性が高まっていることに起因しています。プログラマティック広告の用途は幅広く、小売、自動車、ヘルスケアなどの業界にまたがり、最終用途は主にデジタル広告プラットフォーム、直接小売業者、オーディエンスへのリーチとエンゲージメントの向上を求めるメディアエージェンシーに見られます。

インターネットの普及、モバイル機器の普及、ターゲティング能力と運用効率を高めるAI技術への投資の高まりが市場を牽引しています。主なビジネスチャンスは、アドレサブルTVの拡大と、広告配置を最適化するためのAIと機械学習のさらなる統合にあります。拡張現実のような没入型広告フォーマットの革新は、さらなる成長の可能性を提供します。しかし、データ・プライバシーに関する懸念やクロスプラットフォーム・キャンペーンの管理の複雑さなどの課題も残っており、対処しなければ市場の成長を妨げる可能性があります。さらに、広告詐欺やサプライチェーンにおける透明性の欠如も依然として大きな問題です。

イノベーションを目指す企業にとって、データ分析能力を向上させる技術への投資は有益です。特に、予測分析とデータ管理ソリューションの強化に関する調査は、より優れた視聴者セグメンテーションとターゲティング精度への道筋を提供します。ブロックチェーン技術もまた、透明性を高め、不正行為に対抗する可能性を示しています。同市場は、競争が激しい一方で協調的な性質を持っているのが特徴で、プレーヤーは自社の技術スタックを強化し、市場リーチを拡大するために、常に提携関係を模索しています。こうした力学を活用するため、企業は相乗効果のあるパートナーシップの構築と、プログラマティック取引の合理化と精度向上を実現する独自技術の開発に注力すべきです。

市場力学：急速に進化するプログラマティック広告市場における主要市場インサイトの解明

プログラマティック広告市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • モバイル機器の普及に伴うオンライン・プラットフォームへのシフトの高まり
  • 企業におけるパーソナライズされた広告体験に対する需要の高まり
  • 世界のeコマース活動の継続的な増加
• 市場抑制要因
  • プログラマティック・トレーディング・エコシステムに精通した熟練した専門家が限られており、複数のプラットフォームが複雑に統合されていること
• 市場機会
  • 透明性とパーソナライゼーション要素を強化するためのプログラマティック広告プラットフォームの進歩の増加
  • 音声対応デバイス、仮想現実（VR）、拡張現実（AR）技術の人気の高まり
• 市場の課題
  • プログラマティック広告プラットフォームに関するセキュリティとプライバシーの懸念

ポーターの5つの力：プログラマティック広告市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、プログラマティック広告市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：プログラマティック広告市場における外部からの影響の把握

外部マクロ環境要因は、プログラマティック広告市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析プログラマティック広告市場における競合情勢の把握

プログラマティック広告市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスプログラマティック広告市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、プログラマティック広告市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨プログラマティック広告市場における成功への道筋を描く

プログラマティック広告市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • モバイルデバイスの採用増加に伴い、オンラインプラットフォームへの移行が増加
    • 企業全体でパーソナライズされた広告体験に対する需要が高まっている
    • 世界中でeコマース活動が継続的に増加
  • 抑制要因
    • プログラマティック取引エコシステムと複数のプラットフォームの複雑な統合に関する専門知識を持つ熟練した専門家は限られている
  • 機会
    • 透明性とパーソナライゼーション要素を強化するためのプログラマティック広告プラットフォームの進歩の増加
    • 音声対応デバイス、仮想現実（VR）、拡張現実（AR）技術の人気の高まり
  • 課題
    • プログラマティック広告プラットフォームに関連するセキュリティとプライバシーに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 プログラマティック広告市場：タイプ別

• 自動保証
• プライベートマーケットプレイス
• リアルタイム入札

第7章 プログラマティック広告市場：最終用途別

• 自動車
• 政府
• ヘルスケア
• ITおよび通信
• 製造業

第8章 南北アメリカのプログラマティック広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のプログラマティック広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのプログラマティック広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • AI Digital、Sightlyがプログラマティック広告ソリューションで提携
  • トリトンデジタルがマネッジの買収を発表
  • The Trade Desk、AIの力をデジタルマーケティングに最大限に活用する新しいメディア購入プラットフォーム「Kokai」を発表
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Amazon.com, Inc.
• Amobee by Tremor International Ltd
• Baidu, Inc.
• Basis Technologies Holdings Limited
• BidTheatre AB
• Choozle, Inc.
• Criteo
• Eskimi
• Google LLC by Alphabet Inc.
• Lotame Solutions, Inc.
• Magnite, Inc.
• Manadge by Triton Digital
• MediaMath, Inc.
• Meta Platforms, Inc.
• NextRoll, Inc.
• PubMatic, Inc.
• Salesforce, Inc.
• Simplifi Holdings, LLC
• Smaato, Inc. by Verve Group Inc.
• SmartyAds LLP
• StackAdapt Inc.
• The Trade Desk
• Verizon Communications Inc.
• War Room Inc.
• Xandr by Microsoft Corporation

LIST OF FIGURES

• FIGURE 1. PROGRAMMATIC ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. PROGRAMMATIC ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PROGRAMMATIC ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BIDDING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 24. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 36. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 38. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 73. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 81. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 83. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 103. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 104. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

The Programmatic Advertising Market was valued at USD 56.74 billion in 2023, expected to reach USD 64.21 billion in 2024, and is projected to grow at a CAGR of 14.05%, to USD 142.48 billion by 2030.

Programmatic advertising represents a rapidly evolving segment of digital marketing, defined by the automated buying and selling of online ad space in real time using sophisticated algorithms and data-driven processes. Its scope extends across display, video, and social media channels, offering unparalleled precision in targeting specific audiences. The necessity arises from the growing need for marketers to engage audiences with personalized content efficiently and at scale, thus leading to improved ROI. Applications of programmatic advertising are vast, spanning across industries such as retail, automotive, and healthcare, while end-use scopes are primarily seen in digital ad platforms, direct retailers, and media agencies seeking improved audience reach and engagement.

The market is driven by the increasing penetration of the internet, widespread adoption of mobile devices, and rising investment in AI technologies, which enhance targeting capabilities and operational efficiency. Key opportunities lie in the expansion of addressable TV and the further integration of AI and machine learning to optimize ad placements. Innovations in immersive ad formats like augmented reality offer additional growth possibilities. However, challenges persist, including data privacy concerns and the complexity of managing cross-platform campaigns, which could hinder market growth if not addressed. Additionally, ad fraud and the lack of transparency in the supply chain remain significant issues.

For companies aiming at innovation, investing in technologies to improve data analytics capabilities could prove beneficial. Particularly, research into predictive analytics and enhanced data management solutions offers pathways to better audience segmentation and targeting precision. Blockchain technology also presents potential for enhancing transparency and combating fraud. The market is characterized by a highly competitive yet collaborative nature, with players constantly seeking partnerships to enhance their technology stacks and expand market reach. To capitalize on these dynamics, firms should focus on creating synergistic partnerships and developing proprietary technologies that streamline and enhance the precision of programmatic transactions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Programmatic Advertising Market

The Programmatic Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising shift to online platforms with increasing adoption of mobile devices
  • Growing demand for personalized advertising experiences across enterprises
  • Continuous rise of eCommerce activities worldwide
• Market Restraints
  • Limited skilled professionals with expertise in programmatic trading ecosystem and complex integration of multiple platforms
• Market Opportunities
  • Increasing advancements in programmatic advertising platforms to enhance transparency and personalization elements
  • Growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies
• Market Challenges
  • Security and privacy concerns associated with programmatic advertising platforms

Porter's Five Forces: A Strategic Tool for Navigating the Programmatic Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Programmatic Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Programmatic Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Programmatic Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Programmatic Advertising Market

A detailed market share analysis in the Programmatic Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Programmatic Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Programmatic Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Programmatic Advertising Market

A strategic analysis of the Programmatic Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Programmatic Advertising Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon.com, Inc., Amobee by Tremor International Ltd, Baidu, Inc., Basis Technologies Holdings Limited, BidTheatre AB, Choozle, Inc., Criteo, Eskimi, Google LLC by Alphabet Inc., Lotame Solutions, Inc., Magnite, Inc., Manadge by Triton Digital, MediaMath, Inc., Meta Platforms, Inc., NextRoll, Inc., PubMatic, Inc., Salesforce, Inc., Simplifi Holdings, LLC, Smaato, Inc. by Verve Group Inc., SmartyAds LLP, StackAdapt Inc., The Trade Desk, Verizon Communications Inc., War Room Inc., and Xandr by Microsoft Corporation.

Market Segmentation & Coverage

This research report categorizes the Programmatic Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Automated Guaranteed, Private Marketplaces, and Real time Bidding.
• Based on End-Use, market is studied across Automotive, Government, Healthcare, IT & Telecom, and Manufacturing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising shift to online platforms with increasing adoption of mobile devices
    • 5.1.1.2. Growing demand for personalized advertising experiences across enterprises
    • 5.1.1.3. Continuous rise of eCommerce activities worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Limited skilled professionals with expertise in programmatic trading ecosystem and complex integration of multiple platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing advancements in programmatic advertising platforms to enhance transparency and personalization elements
    • 5.1.3.2. Growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies
  • 5.1.4. Challenges
    • 5.1.4.1. Security and privacy concerns associated with programmatic advertising platforms
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Programmatic Advertising Market, by Type

• 6.1. Introduction
• 6.2. Automated Guaranteed
• 6.3. Private Marketplaces
• 6.4. Real time Bidding

7. Programmatic Advertising Market, by End-Use

• 7.1. Introduction
• 7.2. Automotive
• 7.3. Government
• 7.4. Healthcare
• 7.5. IT & Telecom
• 7.6. Manufacturing

8. Americas Programmatic Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Programmatic Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Programmatic Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. AI Digital, Sightly partner in programmatic advertising solutions
  • 11.3.2. Triton Digital Announces Acquisition of Manadge
  • 11.3.3. The Trade Desk Launches Kokai - a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Amazon.com, Inc.
• 3. Amobee by Tremor International Ltd
• 4. Baidu, Inc.
• 5. Basis Technologies Holdings Limited
• 6. BidTheatre AB
• 7. Choozle, Inc.
• 8. Criteo
• 9. Eskimi
• 10. Google LLC by Alphabet Inc.
• 11. Lotame Solutions, Inc.
• 12. Magnite, Inc.
• 13. Manadge by Triton Digital
• 14. MediaMath, Inc.
• 15. Meta Platforms, Inc.
• 16. NextRoll, Inc.
• 17. PubMatic, Inc.
• 18. Salesforce, Inc.
• 19. Simplifi Holdings, LLC
• 20. Smaato, Inc. by Verve Group Inc.
• 21. SmartyAds LLP
• 22. StackAdapt Inc.
• 23. The Trade Desk
• 24. Verizon Communications Inc.
• 25. War Room Inc.
• 26. Xandr by Microsoft Corporation