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プログラマティック広告費の世界市場

Programmatic Advertising Spending

出版日
ページ情報
英文 131 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.55円
プログラマティック広告費の世界市場
出版日: 2025年08月21日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 131 Pages
納期: 即日から翌営業日
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概要

プログラマティック広告費の世界市場は2030年までに1兆2,000億米ドルに達する見込み

2024年に1,620億米ドルと推定されるプログラマティック広告費の世界市場は、2024年から2030年にかけてCAGR 39.7％で成長し、2030年には1兆2,000億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるオープン・オークション・アプリケーションは、CAGR 42.9%を記録し、分析期間終了時には7,157億米ドルに達すると予測されます。自動保証アプリケーション・セグメントの成長率は、分析期間中CAGR 33.2%と推定されます。

米国市場は426億米ドル、中国はCAGR 37.5％で成長すると予測

米国のプログラマティック広告費市場は、2024年に426億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに1,776億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは37.5%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ36.7%と34.1%と予測されています。欧州では、ドイツがCAGR約27.4%で成長すると予測されています。

世界のプログラマティック広告費市場- 主要動向と促進要因のまとめ

なぜプログラマティック広告がデジタルメディア購入のデフォルトモードとなったのか？

プログラマティック広告は、リアルタイム入札（RTB）、データドリブンターゲティング、アルゴリズムによる最適化を用いて広告の購入と配置を自動化することで、デジタルマーケティングを根本的に再構築しました。当初はレムナント在庫のためのツールであったものが、現在ではディスプレイ、ビデオ、モバイル、コネクテッドTV（CTV）、そして最近ではデジタル・アウト・オブ・ホーム（DOOH）フォーマットなど、デジタルメディアへの出稿において支配的なチャネルとなっています。プログラマティック・プラットフォームの透明性、効率性、拡張性は、メディア購入における人的介入や当て推量を最小限に抑えながらROIを最大化しようとするブランドを魅了しています。

OTTプラットフォーム、ソーシャルメディア、ウェブパブリッシング、モバイルアプリにまたがるデジタルコンテンツの爆発的な消費により、広告出稿の複雑さが増しています。プログラマティック広告は、データ管理プラットフォーム（DMP）、デマンドサイドプラットフォーム（DSP）、人工知能（AI）を使用して、どの広告をどのユーザーに表示するかを瞬時に判断することで、これを簡素化します。マーケターは現在、人口統計や地理的位置から行動属性や文脈的シグナルに至るまで、ターゲティング・パラメーターをきめ細かく制御できます。このレベルのパーソナライゼーションは、成果ベースのアトリビューションモデルと組み合わされることで、プログラマティックはパフォーマンスマーケターやブランド広告主にとって必須のものとなりました。

どのフォーマット、チャネル、地域がプログラマティック支出配分をリードしているか？

動画は、プログラマティック広告において最も成長率の高いフォーマットであり続け、特にモバイル環境における短編動画とコネクテッドTVにおける長編動画が顕著です。YouTube、TikTok、Hulu、Rokuなどのプラットフォームは、プログラマティック在庫を大幅に増やし、動画広告のバイイングをよりダイナミックでオーディエンス主導型にしています。ディスプレイ・フォーマットは成熟しているもの、特にリターゲティングや認知度向上キャンペーンにおいて、圧倒的なボリュームで優位を保っています。ネイティブ広告やオーディオフォーマット（プログラマティック・ポッドキャストや音楽ストリーミング・プラットフォームなど）も、押し付けがましくない性質や文脈の関連性から台頭してきています。

地理的な観点では、北米がプログラマティック広告費で首位に立ち、西欧、急成長するアジア太平洋市場（特に中国、インド、東南アジア）がそれに続きます。成熟市場では、オムニチャネル戦略と統一されたレポーティング・ダッシュボードによる広告費用対効果（ROAS）の最適化が重視されています。対照的に、新興国では、モバイルファーストのインターネット利用、デジタル決済システム、世界のアドエクスチェンジと統合したローカルパブリッシャーネットワークの成長に後押しされ、初めての導入が見られます。

プライバシー規制、広告詐欺、技術革新は市場力学をどのように変えているか？

データプライバシーとユーザー同意へのシフトは、プログラマティックな状況を根本的に変えています。欧州のGDPR、カリフォルニアのCCPA、インドのDPDP法などの規制枠組みは、サードパーティのクッキー使用を制限し、データ収集に対する明示的なユーザー同意を義務付けています。これに対し、マーケティング担当者はファーストパーティデータ戦略、コンテクスト・ターゲティング、そしてUnified ID 2.0やGoogleのPrivacy Sandboxのようなプライバシー・セーフのIDソリューションに軸足を移しつつあります。これらの開発により、デマンドサイドプラットフォームは、クッキーのないトラッキング、リアルタイムの同意管理、確率的なユーザーモデリングに関する技術革新を推進しています。

広告詐欺はプログラマティック・エコシステムにおける重大な懸念であり続け、不正トラフィック、ドメイン・スプーフィング、クリック・ファームが指標を膨張させ、信頼を損なっています。これに対処するため、ads.txt、seller.json、サプライパス最適化（SPO）などの業界標準が採用され、透明性が向上しています。ブロックチェーンベースのソリューションやAIを活用した不正検知システムも、メディアバイイングのスタックに統合され、信頼性を高めています。一方、機械学習アルゴリズムは、予測されるユーザー行動、過去の実績、文脈上のトリガーに基づいて入札を動的に調整することで、広告出稿の精度を向上させています。

世界のプログラマティック広告費市場の成長を促進する要因は？

世界のプログラマティック広告費市場の成長は、デジタルメディア消費の増加、マーケティングの効率化の必要性、広告の意思決定における高度なアナリティクスの統合によってもたらされています。消費者の関心がチャネルやプラットフォームによって細分化される中、ブランドはメッセージの関連性とパフォーマンスのアカウンタビリティを確保するために、データと自動化を利用せざるを得なくなっています。プログラマティックはこの精度をスケールで提供し、大企業も中小企業も、ハイインテント・ユーザーをリアルタイムで取り合うことを可能にします。

技術的な融合も大きな推進力です。CRMツール、顧客データプラットフォーム（CDP）、マーケティングオートメーションシステムとプログラマティックプラットフォームの統合により、クローズドループアトリビューションとシームレスなリターゲティングが可能になりつつあります。リアルタイムレポート、ダイナミッククリエイティブ最適化（DCO）、AIベースの予算配分は、キャンペーンの俊敏性とROASを向上させています。プログラマティック・デジタル・アウト・オブ・ホーム（pDOOH）、ゲーム内広告、ショッパブル・ビデオフォーマットの台頭は、従来のスクリーンを超えてプログラマティックの範囲をさらに広げています。

トレードデスク、グーグルDV360、メディアマス、アマゾンDSP、アドビ・アドバタイジング・クラウドなどの主要プレーヤーは、AI、コンテクスチュアル・インテリジェンス、ブランドセーフティ機構に多額の投資を行っています。一方、代理店やインハウスのマーケティングチームは、データ戦略からクリエイティブの実行まで、ファネル全体を把握するためのプログラマティックな専門知識を構築しています。広告業界がますますパフォーマンス・ベースのモデルへとシフトしていく中、プログラマティック支出はデジタル・メディアの展望を支配していくと予想されます。

セグメント

申込（オープンオークション申込、自動ギャランティ申込、招待制申込、自由定額申込）

調査対象企業の例

  • Adobe Advertising Cloud
  • Adform
  • Amazon DSP（Amazon Advertising）
  • AppNexus（Xandr）
  • Centro Inc.
  • Criteo
  • Equativ（formerly Smart AdServer）
  • Facebook Ads Manager（Meta）
  • Google Marketing Platform（DV360）
  • Index Exchange
  • Integral Ad Science（IAS）
  • Magnite（formerly Rubicon Project）
  • MediaMath
  • Minute Media
  • OpenX
  • PubMatic
  • RTB House
  • Smaato
  • The Trade Desk
  • TripleLift

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールにより、市場情報と競合情報を変革します。

Global Industry Analystsは、一般的なLLMや業界別SLMのクエリに従う代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP37833

Global Programmatic Advertising Spending Market to Reach US$1.2 Trillion by 2030

The global market for Programmatic Advertising Spending estimated at US$162.0 Billion in the year 2024, is expected to reach US$1.2 Trillion by 2030, growing at a CAGR of 39.7% over the analysis period 2024-2030. Open Auction Application, one of the segments analyzed in the report, is expected to record a 42.9% CAGR and reach US$715.7 Billion by the end of the analysis period. Growth in the Automated Guaranteed Application segment is estimated at 33.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$42.6 Billion While China is Forecast to Grow at 37.5% CAGR

The Programmatic Advertising Spending market in the U.S. is estimated at US$42.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$177.6 Billion by the year 2030 trailing a CAGR of 37.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 36.7% and 34.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 27.4% CAGR.

Global Programmatic Advertising Spending Market - Key Trends & Drivers Summarized

Why Has Programmatic Advertising Become the Default Mode of Digital Media Buying?

Programmatic advertising has fundamentally reshaped digital marketing by automating the buying and placement of ads using real-time bidding (RTB), data-driven targeting, and algorithmic optimization. What began as a tool for remnant inventory has now become the dominant channel for digital media spending across display, video, mobile, connected TV (CTV), and increasingly, digital out-of-home (DOOH) formats. The transparency, efficiency, and scalability of programmatic platforms have attracted brands seeking to maximize ROI while minimizing human intervention and guesswork in media buying.

The explosion of digital content consumption-across OTT platforms, social media, web publishing, and mobile apps-has increased the complexity of ad placement. Programmatic advertising simplifies this by using data management platforms (DMPs), demand-side platforms (DSPs), and artificial intelligence (AI) to make split-second decisions about which ad to show to which user. Marketers now have granular control over targeting parameters, from demographics and geolocation to behavioral attributes and contextual signals. This level of personalization, when paired with outcome-based attribution models, has made programmatic a must-have for performance marketers and brand advertisers alike.

Which Formats, Channels, and Regions Are Leading Programmatic Spend Allocation?

Video remains the highest-growth format in programmatic advertising, particularly short-form video in mobile environments and long-form video in connected TV. Platforms like YouTube, TikTok, Hulu, and Roku have significantly increased their programmatic inventory, making video ad buying more dynamic and audience-driven. Display formats, though mature, continue to dominate in terms of sheer volume, especially for retargeting and awareness campaigns. Native advertising and audio formats-such as programmatic podcasts and music streaming platforms-are also gaining ground due to their non-intrusive nature and contextual relevance.

From a geographic perspective, North America leads in programmatic spend, followed by Western Europe and rapidly growing markets in Asia-Pacific, particularly China, India, and Southeast Asia. In mature markets, the emphasis is on optimizing return on ad spend (ROAS) through omnichannel strategies and unified reporting dashboards. In contrast, emerging economies are witnessing first-time adoption fueled by the growth of mobile-first internet usage, digital payment systems, and local publisher networks integrating with global ad exchanges.

How Are Privacy Regulations, Ad Fraud, and Technology Innovations Reshaping Market Dynamics?

The shift toward data privacy and user consent is fundamentally altering the programmatic landscape. Regulatory frameworks such as the GDPR in Europe, CCPA in California, and India’s DPDP Act are restricting third-party cookie usage and mandating explicit user consent for data collection. In response, marketers are pivoting toward first-party data strategies, contextual targeting, and privacy-safe identity solutions such as Unified ID 2.0 and Google’s Privacy Sandbox. These developments are pushing demand-side platforms to innovate around cookieless tracking, real-time consent management, and probabilistic user modeling.

Ad fraud remains a significant concern in programmatic ecosystems, with fraudulent traffic, domain spoofing, and click farms inflating metrics and eroding trust. To combat this, industry standards like ads.txt, sellers.json, and supply path optimization (SPO) are being adopted to improve transparency. Blockchain-based solutions and AI-powered fraud detection systems are also being integrated into media buying stacks to enhance authenticity. Meanwhile, machine learning algorithms are improving ad placement precision by dynamically adjusting bids based on predicted user behavior, historical performance, and contextual triggers.

What Factors Are Driving the Growth of the Global Programmatic Advertising Spending Market?

The growth in the global programmatic advertising spending market is driven by increasing digital media consumption, the need for marketing efficiency, and the integration of advanced analytics in advertising decision-making. As consumer attention fragments across channels and platforms, brands are compelled to use data and automation to ensure message relevance and performance accountability. Programmatic offers this precision at scale, enabling both large enterprises and small businesses to compete in real time for high-intent users.

Technological convergence is another major driver. The integration of programmatic platforms with CRM tools, customer data platforms (CDPs), and marketing automation systems is allowing for closed-loop attribution and seamless retargeting. Real-time reporting, dynamic creative optimization (DCO), and AI-based budget allocation are improving campaign agility and ROAS. The rise of programmatic digital out-of-home (pDOOH), in-game advertising, and shoppable video formats is further expanding the scope of programmatic beyond traditional screens.

Key players like The Trade Desk, Google DV360, MediaMath, Amazon DSP, and Adobe Advertising Cloud are investing heavily in AI, contextual intelligence, and brand safety mechanisms. Meanwhile, agencies and in-house marketing teams are building programmatic expertise to own the full funnel-from data strategy to creative execution. As the advertising industry increasingly shifts toward performance-based models, programmatic spending is expected to dominate the digital media landscape.

SCOPE OF STUDY:

The report analyzes the Programmatic Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Open Auction Application, Automated Guaranteed Application, Invitation-Only Application, Unreserved Fixed-Rate Application)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 41 Featured) -

  • Adobe Advertising Cloud
  • Adform
  • Amazon DSP (Amazon Advertising)
  • AppNexus (Xandr)
  • Centro Inc.
  • Criteo
  • Equativ (formerly Smart AdServer)
  • Facebook Ads Manager (Meta)
  • Google Marketing Platform (DV360)
  • Index Exchange
  • Integral Ad Science (IAS)
  • Magnite (formerly Rubicon Project)
  • MediaMath
  • Minute Media
  • OpenX
  • PubMatic
  • RTB House
  • Smaato
  • The Trade Desk
  • TripleLift

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Advertising Strategies Drives Programmatic Ad Spending
    • Expansion of Digital Video and CTV Platforms Spurs Adoption of Programmatic Buying Models
    • Growth in Mobile App Usage and In-App Advertising Strengthens Programmatic Ecosystem
    • OEM Collaborations With DSPs and SSPs Enhance Inventory Monetization Efficiency
    • Third-Party Cookie Deprecation Throws the Spotlight on First-Party Data Strategy Development
    • Adoption of AI and Real-Time Bidding Technologies Improves Targeting Precision
    • Surging Focus on Brand Safety and Ad Fraud Prevention Propels Investment in Verified Channels
    • Expansion of Retail Media Networks Opens New Avenues for Programmatic Ad Placement
    • Growth in Outcome-Based Marketing Strengthens Business Case for ROAS-Driven Spending
    • OEM Development of Contextual Targeting Solutions Sustains Audience Reach Amid Privacy Shifts
    • Increasing Adoption of Header Bidding Expands Revenue Opportunities for Publishers
    • Rise of Programmatic Audio and Podcast Advertising Creates New Revenue Streams
    • Integration With CRM and CDP Platforms Enables Seamless Audience Segmentation
    • Demand for Omnichannel Campaign Orchestration Supports Cross-Platform Programmatic Spend
    • OEM Development of White-Label Programmatic Platforms Empowers Independent Agencies
    • Programmatic Guaranteed and Private Marketplaces Enhance Brand Control Over Inventory
    • Increase in Dynamic Creative Optimization Drives Real-Time Ad Personalization
    • Growth in Programmatic Advertising in Emerging Markets Expands Global Budget Allocation
    • Regulatory Compliance Requirements Like GDPR and CCPA Encourage Platform Differentiation
    • Demand for Transparency in Supply Path Optimization Improves Platform Accountability
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Programmatic Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Programmatic Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Open Auction Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Open Auction Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Open Auction Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Automated Guaranteed Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Automated Guaranteed Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for Automated Guaranteed Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Invitation-Only Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Invitation-Only Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for Invitation-Only Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Unreserved Fixed-Rate Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Unreserved Fixed-Rate Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Unreserved Fixed-Rate Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: USA 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: Canada 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • JAPAN
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: Japan 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • CHINA
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: China 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • EUROPE
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Programmatic Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Programmatic Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • FRANCE
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: France 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • GERMANY
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: Germany 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: Italy 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: UK 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030
  • REST OF WORLD
    • TABLE 53: Rest of World Recent Past, Current & Future Analysis for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Rest of World Historic Review for Programmatic Advertising Spending by Application - Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Rest of World 16-Year Perspective for Programmatic Advertising Spending by Application - Percentage Breakdown of Value Sales for Open Auction Application, Automated Guaranteed Application, Invitation-Only Application and Unreserved Fixed-Rate Application for the Years 2014, 2025 & 2030

IV. COMPETITION