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プログラマティック・ディスプレイの世界市場

Programmatic Displays

出版日
ページ情報
英文 273 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.70円
プログラマティック・ディスプレイの世界市場
出版日: 2025年06月27日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 273 Pages
納期: 即日から翌営業日
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概要

プログラマティック・ディスプレイの世界市場は2030年までに3,854億米ドルに到達

2024年に739億米ドルと推定されるプログラマティック・ディスプレイの世界市場は、2024年から2030年にかけてCAGR 31.7%で成長し、2030年には3,854億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるプライベートマーケットプレースは、CAGR 30.8%を記録し、分析期間終了時には2,342億米ドルに達すると予測されます。リアルタイム入札セグメントの成長率は、分析期間中CAGR34.6%と推定されます。

米国市場は201億米ドル、中国はCAGR41.0%で成長すると予測

米国のプログラマティック・ディスプレイ市場は2024年に201億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに977億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは41.0%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ25.7%と28.5%と予測されています。欧州では、ドイツがCAGR約26.8%で成長すると予測されています。

世界のプログラマティック・ディスプレイ市場- 主要動向と促進要因のまとめ

プログラマティック・ディスプレイが自動デジタル広告の新たなフロンティアとして台頭している理由とは？

プログラマティック・ディスプレイとは、アルゴリズムソフトウェアとリアルタイム入札（RTB）メカニズムによるデジタルディスプレイ広告の自動売買と配置を指します。これらのディスプレイには、バナー広告、インタラクティブビジュアル、ビデオパネル、拡張可能なクリエイティブなど、さまざまな広告フォーマットが含まれ、ウェブサイト、モバイルアプリ、デジタルサイネージ、さらにはコネクテッドテレビ（CTV）のインターフェイスに展開されます。プログラマティック・ディスプレイは、パーソナライズされたコンテンツと最適化された価格設定で、ターゲットを絞ったオーディエンスにダイナミックにリーチすることができます。

デジタル広告がますますデータ中心、オムニチャネル化する中、プログラマティック・ディスプレイはその柔軟性、即時性、測定可能なパフォーマンスにより、メディア戦略に不可欠なものとなりつつあります。その展開は、デマンドサイドプラットフォーム（DSP）、サプライサイドプラットフォーム（SSP）、データマネジメントプラットフォーム（DMP）を通じて自動化され、広告主は適切なメッセージを適切なタイミングで適切な人物に提供することができ、キャンペーンのROIを最大化することができます。静的な広告配置からインテリジェントでデータ主導の配信へのシフトは、デバイスやコンテキストを問わず、デジタル広告の状況を再構築しています。

AI、コンテクスチュアル・ターゲティング、動的クリエイティブ最適化は、どのようにディスプレイ効果を高めているのか？

AIと機械学習は、リアルタイムのユーザー行動、コンテキストメタデータ、過去のパフォーマンスデータを分析し、入札戦略とコンテンツキュレーションに情報を提供することで、プログラマティックディスプレイ環境に革命をもたらしています。アルゴリズムは、ブラウザの種類、位置情報、デバイスの使用状況、デイパーティング、コンテンツとの親和性などの要素を評価し、どの広告バリアントをどの程度のコストで配信すべきかを決定します。この精密なターゲティングにより、エンゲージメント率が向上し、広告の無駄が削減されます。

動的クリエイティブ最適化（DCO）は、視聴者の属性に基づいて、ビジュアル、見出し、コールトゥアクションをその場で調整する上で中心的な役割を果たします。ひとつのプログラマティックディスプレイ広告が、クリエイティブアセットを動的につなぎ合わせることで、何千ものパーソナライズされた組み合わせを生み出すことができます。サードパーティ・クッキーの廃止によって勢いを取り戻しつつあるコンテクスチュアル・ターゲティングは、広告が意味的に整合した環境に表示されるようにし、関連性とブランドの安全性を高める。これらの開発により、ディスプレイ広告は、一般的なインプレッションから、高度にニュアンス化され、適応性のあるオーディエンスとのインタラクションへと昇華しつつあります。

フォーマット、業界別、世界市場のどこで需要が加速しているか？

ディスプレイのフォーマットは、ウェブベースのバナーやネイティブプレースメントから、モバイルのインタースティシャル、アプリ内オーバーレイ、動画コンパニオン広告まで、デジタル不動産全体で多様化しています。小売業とeコマースは、プログラマティック・ディスプレイの採用の最前線にあり、パーソナライズされた製品プロモーションの推進、カート放棄者のリターゲティング、季節キャンペーンの実施に活用しています。同様に、金融サービス、自動車、旅行、エンターテインメントのブランドは、ローカライズされたタイムセンシティブなオファーやオムニチャネルの継続性でユーザーを惹きつけるためにプログラマティック・ディスプレイを活用しています。

地域的には、北米は成熟したアドテクエコシステムとデジタルチャネル全体へのプログラマティック普及率の高さから、依然として支配的なハブであり続けています。欧州は、GDPRに準拠したターゲティングフレームワークと強力なパブリッシャー基盤に支えられ、英国、ドイツ、オランダを中心に僅差で続いています。アジア太平洋は、インド、中国、東南アジアなどの市場で、モバイルファーストのインターネットアクセスや、パフォーマンスマーケティングへのブランド投資の増加によって、急速な普及が見られます。ラテンアメリカと中東・北アフリカは新興市場で、デジタルインフラの拡大とともにプログラマティック・ディスプレイの導入が進んでいます。

プログラマティック・ディスプレイ市場の世界的成長の原動力は？

プログラマティック・ディスプレイ市場の世界の成長は、パーソナライズされたパフォーマンス志向の広告に対する需要の高まりと、リアルタイムメディア取引の技術的進歩によってもたらされます。広告主がキャンペーンの透明性、スピード、データドリブンな成果を優先する中、プログラマティック・ディスプレイは、断片化されたデジタルオーディエンスをエンゲージするための機敏でコスト効率の良いメディアを提供します。入札ルール、フリークエンシーキャップ、クリエイティブローテーションを柔軟に設定できるため、キャンペーンの効率と効果を最適化することができます。

プログラマティック保証取引、プライベートマーケットプレース（PMP）、ヘッダー入札の進化は、プレミアムパブリッシャーの在庫品質と信頼を向上させています。さらに、プログラマティックディスプレイとCTV、DOOH、音声ベースのインターフェイスの融合により、ディスプレイ広告の範囲とコンテキストの関連性が拡大しています。ファーストパーティデータ戦略が優先され、AI機能が急速に成熟する中、プログラマティック・ディスプレイは、自動化、ターゲティング精度、クリエイティブイノベーションのバランスを取りながら、世界中の総合的なデジタルマーケティングエコシステムにおいて中心的な役割を果たすことになるでしょう。

セグメント

チャネル（プライベートマーケットプレース、リアルタイム入札、自動保証）、タイプ（オンライン動画、オンラインディスプレイ、モバイル動画、モバイルディスプレイ）

調査対象企業の例（合計 33注目）

  • Adobe Inc.
  • Amazon.com, Inc.
  • AppLovin Corporation
  • Criteo S.A.
  • Google LLC（Alphabet Inc.）
  • Integral Ad Science, Inc.
  • IPONWEB Limited
  • Kayzen
  • LG Corporation
  • Magnite, Inc.
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll, Inc.（AdRoll）
  • PubMatic, Inc.
  • RTB House
  • Samsung Electronics Co., Ltd.
  • The Trade Desk, Inc.
  • Verizon Communications Inc.
  • Xandr Inc.

AIインテグレーション

私たちは、有効な専門家コンテンツとAIツールにより、市場情報と競合情報を変革しています。

Global Industry Analystsは、LLMや業界固有のSLMを照会する一般的な規範に従う代わりに、ビデオトランスクリプト、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中のドメインエキスパートからキュレートされたコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP35611

Global Programmatic Displays Market to Reach US$385.4 Billion by 2030

The global market for Programmatic Displays estimated at US$73.9 Billion in the year 2024, is expected to reach US$385.4 Billion by 2030, growing at a CAGR of 31.7% over the analysis period 2024-2030. Private Marketplaces, one of the segments analyzed in the report, is expected to record a 30.8% CAGR and reach US$234.2 Billion by the end of the analysis period. Growth in the Real Time Bidding segment is estimated at 34.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$20.1 Billion While China is Forecast to Grow at 41.0% CAGR

The Programmatic Displays market in the U.S. is estimated at US$20.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$97.7 Billion by the year 2030 trailing a CAGR of 41.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.7% and 28.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 26.8% CAGR.

Global Programmatic Displays Market - Key Trends & Drivers Summarized

Why Are Programmatic Displays Emerging as the New Frontier in Automated Digital Advertising?

Programmatic displays refer to the automated buying, selling, and placement of digital display ads through algorithmic software and real-time bidding (RTB) mechanisms. These displays include a wide range of ad formats-banner ads, interactive visuals, video panels, expandable creatives-deployed across websites, mobile apps, digital signage, and even connected television (CTV) interfaces. Programmatic displays stand out for their ability to dynamically reach targeted audiences, at scale, with personalized content and optimized pricing.

As digital advertising becomes increasingly data-centric and omnichannel in nature, programmatic displays are becoming integral to media strategies due to their flexibility, immediacy, and measurable performance. Their deployment is automated through demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), allowing advertisers to serve the right message to the right person at the right moment-maximizing campaign ROI. This shift from static ad placement to intelligent, data-driven delivery is reshaping the landscape of digital advertising across devices and contexts.

How Are AI, Contextual Targeting, and Dynamic Creative Optimization Enhancing Display Effectiveness?

AI and machine learning are revolutionizing the programmatic display environment by analyzing real-time user behavior, contextual metadata, and historical performance data to inform bidding strategies and content curation. Algorithms evaluate factors such as browser type, location, device usage, dayparting, and content affinity to determine which ad variant should be served-and at what cost. This precision targeting ensures greater engagement rates and reduces ad waste.

Dynamic Creative Optimization (DCO) plays a central role in tailoring visuals, headlines, and call-to-actions on the fly based on the viewer’s attributes. A single programmatic display ad can generate thousands of personalized combinations by dynamically stitching together creative assets. Contextual targeting, which is regaining momentum due to the phasing out of third-party cookies, ensures ads appear in semantically aligned environments-boosting relevance and brand safety. These developments are elevating display advertising from generic impressions to highly nuanced and adaptive audience interactions.

Where Is Demand Accelerating Across Formats, Verticals, and Global Markets?

Display formats are diversifying across digital real estate-from web-based banners and native placements to mobile interstitials, in-app overlays, and video companion ads. Retail and e-commerce sectors are at the forefront of programmatic display adoption, using it to drive personalized product promotions, retarget cart abandoners, and execute seasonal campaigns. Similarly, financial services, automotive, travel, and entertainment brands are leveraging programmatic displays to engage users with localized, time-sensitive offers and omnichannel continuity.

Geographically, North America remains the dominant hub due to mature ad tech ecosystems and high programmatic penetration across digital channels. Europe follows closely, particularly in the U.K., Germany, and the Netherlands, supported by GDPR-compliant targeting frameworks and a strong publisher base. Asia-Pacific is witnessing rapid uptake in markets such as India, China, and Southeast Asia, driven by mobile-first internet access and rising brand investments in performance marketing. Latin America and MENA are emerging markets, where programmatic display is being adopted alongside digital infrastructure expansion.

What’s Driving the Global Growth of the Programmatic Displays Market?

The growth in the global programmatic displays market is driven by the increasing demand for personalized, performance-oriented advertising, coupled with technological advancements in real-time media trading. As advertisers prioritize campaign transparency, speed, and data-driven outcomes, programmatic displays offer an agile and cost-efficient medium to engage fragmented digital audiences. The flexibility to set bidding rules, frequency caps, and creative rotations ensures that campaigns are optimized for efficiency and effectiveness.

The evolution of programmatic guaranteed deals, private marketplaces (PMPs), and header bidding is improving inventory quality and trust among premium publishers. Additionally, the convergence of programmatic display with CTV, DOOH, and voice-based interfaces is expanding the scope and contextual relevance of display advertising. With first-party data strategies taking precedence and AI capabilities maturing rapidly, programmatic displays are set to play a central role in holistic digital marketing ecosystems worldwide-balancing automation, targeting accuracy, and creative innovation.

SCOPE OF STUDY:

The report analyzes the Programmatic Displays market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Channel (Private Marketplaces, Real Time Bidding, Automated Guaranteed); Type (Online Video, Online Display, Mobile Video, Mobile Display)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 33 Featured) -

  • Adobe Inc.
  • Amazon.com, Inc.
  • AppLovin Corporation
  • Criteo S.A.
  • Google LLC (Alphabet Inc.)
  • Integral Ad Science, Inc.
  • IPONWEB Limited
  • Kayzen
  • LG Corporation
  • Magnite, Inc.
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll, Inc. (AdRoll)
  • PubMatic, Inc.
  • RTB House
  • Samsung Electronics Co., Ltd.
  • The Trade Desk, Inc.
  • Verizon Communications Inc.
  • Xandr Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Displays - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Investment in Retail Media Networks Drives Adoption of Programmatic Displays
    • Expansion of Digital Out-of-Home Advertising Throws the Spotlight on Dynamic, Data-Driven Displays
    • Innovation in Contextual Targeting Algorithms Enhances Relevance in Display Content Delivery
    • Growth in Smart Cities and Transit Infrastructure Propels Demand for Programmatic Display Screens
    • Integration of Real-Time Bidding Engines With Display Hardware Strengthens End-to-End Automation
    • Increasing Brand Focus on Personalization and Moment Marketing Accelerates Display Programmaticization
    • Advances in Geofencing and Location-Based Triggering Enhance Display Ad Precision
    • Surge in Retail Shelf and Point-of-Sale Integration Expands Omnichannel Display Advertising Capabilities
    • Participation in OpenRTB and IAB Display Protocols Enhances Standardization and Interoperability
    • Growth in Consumer Data Privacy Regulations Spurs Development of Contextual and Cookieless Targeting Solutions
    • Emphasis on Cross-Screen Synchronization Enhances Brand Continuity Across Mobile and Digital Signage
    • Rising Integration of Facial Recognition and Audience Analytics Tools Drives Dynamic Display Optimization
    • Collaboration With SSPs and DSPs Strengthens Fill Rates and Inventory Monetization
    • Expansion of Real-Time Weather, Event, and Traffic Data Inputs Drives Adaptive Display Messaging
    • Entry Into DOOH Programmatic Marketplaces Expands Bidding Efficiency and Campaign Reach
    • Growing Demand for Hyperlocal Campaign Execution Strengthens Use of Small-Format Programmatic Screens
    • Differentiation Through Cloud-Based Content Delivery, Remote Monitoring, and Fail-Safe Systems Enhances Reliability
    • Rising Attention to Energy Efficiency and Display Sustainability Supports Adoption in Green Urban Developments
    • Advances in High-Brightness, Outdoor-Rated, and 4K Display Units Enhance Visibility and Engagement
    • Global Shift Toward Experience-Based Retail and Interactive Branding Sustains Programmatic Display Adoption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Displays Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Programmatic Displays by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplaces by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Private Marketplaces by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Private Marketplaces by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Online Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Online Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Online Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Online Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Online Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: World 15-Year Perspective for Online Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Mobile Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Mobile Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: World 15-Year Perspective for Mobile Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Mobile Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Mobile Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: World 15-Year Perspective for Mobile Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: USA 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 29: USA Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Canada 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • JAPAN
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Japan 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • CHINA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: China 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 47: China Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • EUROPE
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe Historic Review for Programmatic Displays by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Europe 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • FRANCE
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 59: France Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: France Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: France 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • GERMANY
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Germany Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: Germany 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Italy Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Italy 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 77: UK Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: UK Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: UK 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 83: Spain Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Spain Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Spain 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 89: Russia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Russia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Russia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 95: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Rest of Europe Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Rest of Europe 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 101: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 102: Asia-Pacific Historic Review for Programmatic Displays by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Asia-Pacific 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 110: Australia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Australia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Australia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • INDIA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 116: India Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: India Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: India 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 119: India Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 122: South Korea Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: South Korea Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: South Korea 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 128: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of Asia-Pacific Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: Rest of Asia-Pacific 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 134: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 135: Latin America Historic Review for Programmatic Displays by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Latin America 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 143: Argentina Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Argentina Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Argentina 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 149: Brazil Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Brazil Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Brazil 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 155: Mexico Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Mexico Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Mexico 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 161: Rest of Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Rest of Latin America Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Rest of Latin America 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 167: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 168: Middle East Historic Review for Programmatic Displays by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Middle East 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 176: Iran Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Iran Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Iran 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 182: Israel Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Israel Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Israel 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 188: Saudi Arabia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Saudi Arabia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: Saudi Arabia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 194: UAE Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: UAE Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: UAE 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 200: Rest of Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: Rest of Middle East Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: Rest of Middle East 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • AFRICA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 206: Africa Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Africa Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 208: Africa 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030

IV. COMPETITION