サンプル依頼リスト カート
  • English
  • Korean
デフォルト表紙
市場調査レポート
商品コード
1530075

プログラマティック広告プラットフォームの市場規模、シェア、動向分析レポート：プラットフォームタイプ別、広告フォーマット別、展開モデル別、価格モデル別、最終用途別、地域別、セグメント予測、2024年～2030年

Programmatic Advertising Platform Market Size, Share & Trends Analysis Report By Platform Type, By Ad Format, By Deployment Model, By Pricing Model, By End-use, By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 150 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
プログラマティック広告プラットフォームの市場規模、シェア、動向分析レポート：プラットフォームタイプ別、広告フォーマット別、展開モデル別、価格モデル別、最終用途別、地域別、セグメント予測、2024年～2030年
出版日: 2024年07月05日
発行: Grand View Research
ページ情報: 英文 150 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

プログラマティック広告プラットフォーム市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプログラマティック広告プラットフォーム市場規模は、2024年から2030年にかけて27.1％のCAGRを記録し、2030年までに414億4,000万米ドルに達すると予測されています。

プログラマティック広告プラットフォームは、デジタル広告の在庫をリアルタイムで購入および販売するために自動化された技術を使用しています。デジタル広告の売買方法に革命をもたらし、プロセスをより効率的かつ効果的にしています。市場の主な促進要因は、関連性の高い広告で特定のオーディエンスをターゲットにできることです。データとアルゴリズムを使って潜在顧客を特定し、彼らに最も共感されそうな広告を配信します。このレベルのターゲティングにより、ブランドは適切な人々にメッセージを届け、エンゲージメントとコンバージョンを高めることができます。

さらに、あらゆる規模の企業で広告プラットフォームの導入が進んでいます。企業はプログラマティック広告のメリットを認識しており、従来の広告手法からプログラマティックへと予算をシフトしています。このシフトは今後も続くと予想され、市場の成長を後押しします。これに伴い、プログラマティック広告プラットフォームの成長は、モバイルデバイスの使用の増加にあります。スマートフォンやタブレットでインターネットにアクセスする人が増える中、プログラマティック広告プラットフォームは、これらのデバイスでオーディエンスにリーチする効果的な方法を提供しています。この動向は今後も続くと予想され、プログラマティック広告プラットフォームの成長をさらに後押しします。

さらに、人工知能と機械学習の台頭は、プログラマティック広告プラットフォームの成長を促進すると予想されます。これらのテクノロジーは、広告主がキャンペーンをリアルタイムで最適化し、パフォーマンスとROIを向上させるのに役立ちます。モバイル・プログラマティック広告は、バナーや動画、ネイティブ広告など様々な広告フォーマットを通じて、広告主のモバイルデバイス上のターゲット層にリーチする能力を提供します。

さらに、プラットフォームは、データ分析と機械学習アルゴリズムを使用して、より優れたオーディエンスの洞察とターゲティングオプションを企業に提供することもできるようになった。これにより、企業はより効果的な広告キャンペーンを展開できるようになり、売上と収益が増加しました。eコマースの成長も、市場の成長に大きな役割を果たしています。より多くの消費者がオンラインショッピングに移行したため、企業は消費者にリーチするためのマーケティング戦略を適応させなければならなくなった。プログラマティック広告は、ターゲット層にリーチし、売上を促進しようとする企業にとって不可欠なツールとなっています。

プログラマティック広告プラットフォーム市場レポートハイライト

  • プラットフォームタイプ別に見ると、2023年はデマンドサイドプラットフォームが市場を独占しました。このプラットフォームにより、広告主は複数の広告取引所における広告キャンペーンをリアルタイムで管理・最適化できます。このタイプのプラットフォームにより、広告主は特定のオーディエンスをターゲットとし、リアルタイムのデータに基づいてキャンペーンのパフォーマンスを最適化できます。
  • 広告プラットフォームに基づくと、動画広告セグメントが2023年の市場を独占しました。このセグメントは、広告主がターゲットオーディエンスにリーチするための方法としてますます普及しています。プログラマティック動画広告プラットフォームにより、広告主はデスクトップ、モバイル、コネクテッドTVなど複数のチャネルやデバイスで動画広告を購入・管理できます。
  • 展開モデルに基づくと、クラウドベースの展開が2023年の市場を独占しました。このセグメントには、従来のオンプレミス・ソリューションに比べ、拡張性、柔軟性、費用対効果の高さなど、いくつかの利点があります。クラウドベースの展開では、広告主はハードウェアやインフラの追加投資を心配することなく、ニーズに応じて広告キャンペーンを簡単に増減できます。
  • 価格モデルに基づくと、2023年はCPM（Cost Per mile）が市場を独占しました。CPM価格モデルは、広告がユーザーに表示された回数に応じて広告主に課金するモデルで、1000インプレッションあたりのコストは通常、数ドルから数ドルの範囲です。CPM価格は、できるだけ多くの人に広告を表示させることを目的としたブランド認知キャンペーンによく利用されます。
  • エンド・ユースに基づくと、DMPが2023年の市場を独占しました。DMPは、広告主がウェブサイト分析、CRMシステム、サードパーティのデータプロバイダーなど、さまざまなソースから大量のデータを収集、保存、分析することを可能にします。DMPを利用することで、広告主は詳細なオーディエンスプロファイルを作成することができ、そのプロファイルを利用して、特定のユーザーに関連性の高い広告をリアルタイムで配信することができます。
  • アジア太平洋市場では、デジタル広告の台頭が見られ、プログラマティック広告は、企業がターゲットとするユーザーにリーチするための方法として、ますます普及しています。この成長は、モバイルデバイスの普及、インターネットユーザーの増加、同地域におけるeコマースの台頭などの要因に起因します。
  • 2023年8月、AdRollはWooCommerceと提携し、クロスチャネルキャンペーンでオンライン買い物客をより効果的に追跡し、ターゲティングするためのマーチャントの統合を可能にしました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 プログラマティック広告プラットフォーム市場- 業界展望

  • 市場系統の見通し
  • 業界バリューチェーン分析
  • 市場力学
  • 業界分析ツール
  • プログラマティック広告プラットフォーム市場の技術動向

第4章 プログラマティック広告プラットフォーム市場： プラットフォームタイプ別推定・動向分析

  • プラットフォームタイプ別変動分析と市場シェア、2023年と2030年
  • プラットフォームタイプ別市場推計・予測

第5章 プログラマティック広告プラットフォーム市場：広告フォーマット別推定・動向分析

  • 広告フォーマット別変動分析と市場シェア、2023年と2030年
  • 広告フォーマット別市場推計・予測

第6章 プログラマティック広告プラットフォーム市場：展開モデル別推定・動向分析

  • 展開モデル別変動分析と市場シェア、2023年と2030年
  • 展開モデル別市場推計・予測

第7章 プログラマティック広告プラットフォーム市場： 価格モデル別推定・動向分析

  • 価格モデル別変動分析と市場シェア、2023年と2030年
  • 価格モデル別市場推計・予測

第8章 プログラマティック広告プラットフォーム市場： 最終用途別推定・動向分析

  • 変動分析と市場シェア、2023年と2030年
  • 市場推計・予測

第9章 地域別推定・動向分析

  • プログラマティック広告プラットフォーム市場：地域別、2023年および2030年
  • 北米
    • 北米プログラマティック広告プラットフォーム市場の推定と予測、2018年-2030年
    • 米国
    • カナダ
  • 欧州
    • 欧州のプログラマティック広告プラットフォーム市場の推定と予測、2018年-2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋
    • アジア太平洋地域のプログラマティック広告プラットフォーム市場の推定と予測、2018年-2030年
    • 中国
    • 日本
    • インド
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカのプログラマティック広告プラットフォーム市場の推定と予測、2018年-2030年
    • ブラジル
    • メキシコ
  • 中東・アフリカ（中東・アフリカ）
    • 中東・アフリカプログラマティック広告プラットフォーム市場の推定と予測、2018-2030
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第10章 プログラマティック広告プラットフォーム市場-競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業の市場ポジショニング分析
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大/売却
    • コラボレーション/パートナーシップ
    • 新製品の発売
    • 契約
  • 企業プロファイル
    • Adobe Systems Inc.
    • Adroll.com
    • Amazon
    • Crieto
    • DataXu Inc.（Roku）
    • Google Inc.
    • MediaMath Inc.
    • PubMatic
    • Rocket Fuel Inc.
    • Rubicon Project Inc.
    • SmartAds
    • The Trade Desk
    • Xandr（Microsoft Advertising）
    • Yahoo Inc.
図表

List of Tables

  • Table 1 Programmatic Advertising Platform Market 2018 - 2030 (USD Million)
  • Table 2 Global Programmatic Advertising Platform Market Estimates and Forecasts by Region, 2018 - 2030 (USD Million)
  • Table 3 Global Programmatic Advertising Platform Market Estimates and Forecasts by Platform Type, 2018 - 2030 (USD Million)
  • Table 4 Global Programmatic Advertising Platform Market Estimates and Forecasts by Ad Format, 2018 - 2030 (USD Million)
  • Table 5 Global Programmatic Advertising Platform Market Estimates and Forecasts by Deployment Model, 2018 - 2030 (USD Million)
  • Table 6 Global Programmatic Advertising Platform Market Estimates and Forecasts by Pricing Model, 2018 - 2030 (USD Million)
  • Table 7 Global Programmatic Advertising Platform Market Estimates and Forecasts by Vertical, 2018 - 2030 (USD Million)
  • Table 8 Programmatic Advertising Platform - M&A, Collaborations & Partnership Scenario
  • Table 9 Demand-Side Platform (DSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 10 Supply-Side Platform (SSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 11 Ad Exchange Market by Region, 2018 - 2030 (USD Million)
  • Table 12 Display Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 13 Video Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 14 Mobile Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 15 Native Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 16 Cloud-Based Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 17 On-Premises Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 18 CPM Market by Region, 2018 - 2030 (USD Million)
  • Table 19 CPC Market by Region, 2018 - 2030 (USD Million)
  • Table 20 CPV Market by Region, 2018 - 2030 (USD Million)
  • Table 21 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 22 Advertisers & Publishers Market by Region, 2018 - 2030 (USD Million)
  • Table 23 Media Buyers Market by Region, 2018 - 2030 (USD Million)
  • Table 24 Data Management Platform (DMP) Market by Region, 2018 - 2030 (USD Million)
  • Table 25 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 26 Programmatic Advertising Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 27 North America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 28 North America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 29 North America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 30 North America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 31 North America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 32 U.S. Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 33 U.S. Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 34 U.S. Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 35 U.S. Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 36 U.S. Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 37 Canada Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 38 Canada Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 39 Canada Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 40 Canada Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 41 Canada Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 42 Europe Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 43 Europe Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 44 Europe Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 45 Europe Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 46 Europe Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 47 Germany Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 48 Germany Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 49 Germany Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 50 Germany Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 51 Germany Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 52 UK Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 53 UK Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 54 UK Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 55 UK Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 56 UK Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 57 France Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 58 France Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 59 France Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 60 France Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 61 France Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 62 Italy Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 63 Italy Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 64 Italy Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 65 Italy Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 66 Italy Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 67 Spain Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 68 Spain Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 69 Spain Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 70 Spain Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 71 Spain Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 76 Asia Pacific Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 77 China Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 78 China Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 79 China Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 80 China Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 81 China Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 82 Japan Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 83 Japan Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 84 Japan Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 85 Japan Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 86 Japan Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 87 India Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 88 India Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 89 India Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 90 India Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 91 India Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 92 South Korea Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 93 South Korea Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 94 South Korea Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 95 South Korea Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 96 South Korea Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 97 Latin America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 98 Latin America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 99 Latin America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 100 Latin America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 101 Latin America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 102 Brazil Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 103 Brazil Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 104 Brazil Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 105 Brazil Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 106 Brazil Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 107 Mexico Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 108 Mexico Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 109 Mexico Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 110 Mexico Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 111 Mexico Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 112 Middle East and Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 113 Middle East and Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 114 Middle East and Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 115 Middle East and Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 116 Middle East and Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 117 UAE Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 118 UAE Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 119 UAE Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 120 UAE Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 121 UAE Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 122 Saudi Arabia Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 123 Saudi Arabia Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 124 Saudi Arabia Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 125 Saudi Arabia Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 126 Saudi Arabia Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 127 South Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 128 South Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 129 South Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 130 South Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 131 South Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)

List of Tables

  • Fig. 1 Programmatic Advertising Platform Market Segmentation
  • Fig. 2 Programmatic Advertising Platform Landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Programmatic Advertising Platform - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Programmatic Advertising Platform Market: Industry Value Chain Analysis
  • Fig. 13 Programmatic Advertising Platform Market: Market Dynamics
  • Fig. 14 Programmatic Advertising Platform Market: PORTER's Analysis
  • Fig. 15 Programmatic Advertising Platform Market: PESTEL Analysis
  • Fig. 16 Programmatic Advertising Platform Market Share by Platform Type: Key Takeaway
  • Fig. 17 Programmatic Advertising Platform Market, by Platform Type: Market Share, 2023 & 2030
  • Fig. 18 Demand-Side Platform (DSP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Supply-Side Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Ad Exchanges Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Programmatic Advertising Platform Market Share by Ad Format: Key Takeaway
  • Fig. 22 Programmatic Advertising Platform Market, by Ad Format: Market Share, 2023 & 2030
  • Fig. 23 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Mobile Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Programmatic Advertising Platform Market Share by Deployment Model: Key Takeaway
  • Fig. 28 Programmatic Advertising Platform Market, by Deployment Model: Market Share, 2023 & 2030
  • Fig. 29 Cloud-Based Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Programmatic Advertising Platform Market Share by Pricing Model: Key Takeaway
  • Fig. 32 Programmatic Advertising Platform Market, by Pricing Model: Market Share, 2023 & 2030
  • Fig. 33 CPM Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 CPC Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 CPV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 36 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Programmatic Advertising Platform Market Share by Vertical: Key Takeaway
  • Fig. 38 Programmatic Advertising Platform Market, by Vertical: Market Share, 2023 & 2030
  • Fig. 39 Advertisers & Publishers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Media Buyers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Data Management Platform (DMP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 North America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 U.S. Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Canada Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Europe Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Germany Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 UK Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 France Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Italy Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Spain Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Asia Pacific Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 China Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Japan Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 India Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Korea Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Latin America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Brazil Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 Mexico Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Middle East and Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 UAE Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 Saudi Arabia Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 South Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 Key Company Categorization
  • Fig. 67 Company Market Positioning
  • Fig. 68 Strategic Framework
目次
Product Code: GVR-4-68040-329-6

Programmatic Advertising Platform Market Growth & Trends:

The global programmatic advertising platform market size is expected to reach USD 41.44 billion by 2030, registering a CAGR of 27.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The programmatic advertising platform uses automated technology to purchase and sell digital advertising inventory in real-time. It has revolutionized the way digital ads are bought and sold, making the process more efficient and effective. The key driver of the market is the ability to target specific audiences with relevant ads. It uses data and algorithms to identify potential customers and deliver ads that are most likely to resonate with them. This level of targeting ensures that brands reach the right people with their message, resulting in higher engagement and conversions.

Furthermore, the increasing adoption of advertising platforms by businesses of all sizes. Companies recognize the benefits of programmatic advertising; they are shifting their budgets from traditional advertising methods to programmatic. This shift is expected to continue in the future, driving market growth. Along with this, the growth of programmatic advertising platforms is the increasing use of mobile devices. With more people accessing the internet on their smartphones and tablets, programmatic advertising platform provides an effective way to reach audiences on these devices. This trend is expected to continue, further driving the growth of the programmatic advertising platform.

In addition, the rise of artificial intelligence and machine learning is expected to fuel the growth of programmatic advertising platforms. These technologies help advertisers optimize their campaigns in real-time, resulting in better performance and ROI. Mobile programmatic advertising offers advertisers the ability to reach their target audience on their mobile devices through various ad formats such as banners, videos, and native ads.

Moreover, the platforms have also been able to provide businesses with better audience insights and targeting options using data analytics and machine learning algorithms. This has allowed businesses to create more effective ad campaigns, resulting in increased sales and revenue. The growth of e-commerce has also played a significant role in the growth of the market. As more consumers have shifted to online shopping, businesses have had to adapt their marketing strategies to reach them. Programmatic advertising has become an essential tool for businesses looking to reach their target audience and drive sales.

Programmatic Advertising Platform Market Report Highlights:

  • Based on platform type, the demand-side platform dominated the market in 2023. The platform allows advertisers to manage and optimize their ad campaigns across multiple ad exchanges in real-time real time. This type of platform enables advertisers to target specific audiences and optimize their campaign performance based on real time data.
  • Based on the ad platform, the video advertising segment dominated the market in 2023. The segment has become an increasingly popular way for advertisers to reach their target audience. Programmatic video advertising platforms allow advertisers to purchase and manage their video ads across multiple channels and devices, including desktop, mobile, and connected TV.
  • Based on the deployment model, cloud-based deployment dominated the market in 2023. The segment offers several benefits over traditional on-premises solutions, including greater scalability, flexibility, and cost-effectiveness. With cloud-based deployment, advertisers can easily scale their advertising campaigns up or down based on their needs, without having to worry about investing in additional hardware or infrastructure.
  • Based on the pricing model, CPM (cost per mile) dominated the market in 2023. The CPM pricing model charges advertisers based on the number of times their ad is displayed to users, with the cost per thousand impressions typically ranging from a few dollars to several dollars. CPM pricing is often used for brand awareness campaigns, where the goal is to get the ad in front of as many people as possible.
  • Based on end use, DMPs dominated the market in 2023. It allows advertisers to collect, store, and analyze large volumes of data from various sources, including website analytics, CRM systems, and third-party data providers. DMPs enable advertisers to create detailed audience profiles, which can then be used to target specific users with relevant ads in real-time.
  • Asia Pacific market has seen the rise of digital advertising, programmatic advertising has become an increasingly popular method for businesses to reach their target audience. This growth can be attributed to factors such as the increasing adoption of mobile devices, the growing number of internet users, and the rise of e-commerce in the region.
  • In August 2023, AdRoll partnered with WooCommerce to enable the integration of merchants to track and target online shoppers more effectively with cross-channel campaigns.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

  • 2.1. Programmatic Advertising Platform Market Snapshot
  • 2.2. Programmatic Advertising Platform Market- Segment Snapshot (1/3)
  • 2.3. Programmatic Advertising Platform Market- Segment Snapshot (2/3)
  • 2.4. Programmatic Advertising Platform Market- Segment Snapshot (3/3)
  • 2.5. Programmatic Advertising Platform Market- Competitive Landscape Snapshot

Chapter 3. Programmatic Advertising Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Programmatic Advertising Platform Market Technology Trends

Chapter 4. Programmatic Advertising Platform Market: Platform Type Estimates & Trend Analysis

  • 4.1. Platform Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Programmatic Advertising Platform Market Estimates & Forecast, By Platform Type (USD Million)
    • 4.2.1. Demand-Side Platform (DSP)
    • 4.2.2. Supply-Side Platform (SSP)
    • 4.2.3. Ad Exchange

Chapter 5. Programmatic Advertising Platform Market: Ad Format Estimates & Trend Analysis

  • 5.1. Ad Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Programmatic Advertising Platform Market Estimates & Forecast, By Ad Format (USD Million)
    • 5.2.1. Display Advertising
    • 5.2.2. Video Advertising
    • 5.2.3. Mobile Advertising
    • 5.2.4. Native Advertising

Chapter 6. Programmatic Advertising Platform Market: Deployment Model Estimates & Trend Analysis

  • 6.1. Deployment Model Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Programmatic Advertising Platform Market Estimates & Forecast, By Deployment Model (USD Million)
    • 6.2.1. Cloud-Based
    • 6.2.2. On-Premises

Chapter 7. Programmatic Advertising Platform Market: Pricing Model Estimates & Trend Analysis

  • 7.1. Pricing Model Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Programmatic Advertising Platform Market Estimates & Forecast, By Pricing Model (USD Million)
    • 7.2.1. CPM (Cost Per Mile)
    • 7.2.2. CPC (Cost Per Click)
    • 7.2.3. CPV (Cost Per View)
    • 7.2.4. Others

Chapter 8. Programmatic Advertising Platform Market: End-use Estimates & Trend Analysis

  • 8.1. Launch Vehicle Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Programmatic Advertising Platform Market Estimates & Forecast, By Vertical (USD Million)
    • 8.2.1. Advertisers & Publishers
    • 8.2.2. Media Buyers
    • 8.2.3. Data Management Platform (DMP)
    • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Programmatic Advertising Platform Market by Region, 2023 & 2030
  • 9.2. North America
    • 9.2.1. North America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
    • 9.2.3. Canada
  • 9.3. Europe
    • 9.3.1. Europe Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. UK
    • 9.3.3. Germany
    • 9.3.4. France
    • 9.3.5. Italy
    • 9.3.6. Spain
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
    • 9.4.3. Japan
    • 9.4.4. India
    • 9.4.5. South Korea
  • 9.5. Latin America
    • 9.5.1. Latin America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
    • 9.5.3. Mexico
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1. MEA Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. UAE
    • 9.6.3. Saudi Arabia
    • 9.6.4. South Africa

Chapter 10. Programmatic Advertising Platform Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning Analysis
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Expansion/Divestiture
    • 10.8.2. Collaborations/Partnerships
    • 10.8.3. New Product Launches
    • 10.8.4. Contract
  • 10.9. Company Profiles
    • 10.9.1. Adobe Systems Inc.
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Adroll.com
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. Amazon
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Crieto
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. DataXu Inc. (Roku)
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. Google Inc.
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. MediaMath Inc.
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. PubMatic
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. Rocket Fuel Inc.
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Rubicon Project Inc.
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments
    • 10.9.11. SmartAds
      • 10.9.11.1. Participant's Overview
      • 10.9.11.2. Financial Performance
      • 10.9.11.3. Product Benchmarking
      • 10.9.11.4. Recent Developments
    • 10.9.12. The Trade Desk
      • 10.9.12.1. Participant's Overview
      • 10.9.12.2. Financial Performance
      • 10.9.12.3. Product Benchmarking
      • 10.9.12.4. Recent Developments
    • 10.9.13. Xandr (Microsoft Advertising)
      • 10.9.13.1. Participant's Overview
      • 10.9.13.2. Financial Performance
      • 10.9.13.3. Product Benchmarking
      • 10.9.13.4. Recent Developments
    • 10.9.14. Yahoo Inc.
      • 10.9.14.1. Participant's Overview
      • 10.9.14.2. Financial Performance
      • 10.9.14.3. Product Benchmarking
      • 10.9.14.4. Recent Developments