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市場調査レポート
商品コード
1483130
ドッグフードの世界市場の評価:フードタイプ別、ライフステージ別、フレーバー別、食選好別、包装タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Dog Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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カスタマイズ可能
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ドッグフードの世界市場の評価:フードタイプ別、ライフステージ別、フレーバー別、食選好別、包装タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年05月23日
発行: Market Xcel - Markets and Data
ページ情報: 英文 240 Pages
納期: 3~5営業日
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世界のドッグフードの市場規模は、2023年に539億5,000万米ドルであり、2031年に761億4,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで4.4%の成長が見込まれます。市場は、ペットの人間化の動向の高まり、ペット個体数の増加、消費者の選好の進化などの要因によって促進されています。世界人口9億人の米国では、8,690万世帯がペットを飼っており、そのうち6,510万世帯が犬を飼っています。世界的に、犬はもっとも人気のあるペットであり、ペットの犬への需要の高まりがドッグフードの需要を促進すると予測されます。
ペットの飼い主がペットの心身の健康を意識していることから、天然材料やオーガニック材料をベースとしたドッグフードへの選好が高まっていることは、世界のドッグフード市場における主要動向の1つです。こうした意識の高まりから、プレミアムドッグフードの需要が急増しています。メーカーは、本物の肉、穀物、果物、野菜を使った製品を開発し、天然の代替品への需要の高まりに応えています。人工的な添加物を使用した製品は、今後市場シェアを獲得する可能性が低いです。
さらに、ドッグフードの流通情勢はeコマースチャネルの成長によって大きな影響を受けており、eコマースチャネルはペットの飼い主に注文や宅配の利便性をもたらしています。こうした小売チャネルにより、ユーザーは多種多様なドッグフード製品から選択し、価格を比較し、最終的な購入を行うことができるため、市場成長が促進されます。
犬特有の健康ニーズに対応した特殊食への需要の高まりが見られます。グレインフリー(穀物不使用)や低アレルギー性の製品が市場で重要性を増しています。この動向は、ペットの健康問題に対する飼い主の意識の高まりと、必要な食事と栄養を与えたいという願望を反映しています。
2024年4月、英国の犬用栄養食品企業Walker & Drakeは、コールドプレス製法で、使役犬種の栄養要件を満たすよう特別にカスタマイズされた新しいドッグフードを発売しました。
持続可能性の動向が市場成長を後押し
世界のドッグフード市場は、世界中で持続可能性の動向に大きな影響を受けています。環境意識の高いペットの飼い主は、自分たちの要求に沿った製品を求めています。彼らは、有機野菜や倫理的に飼育された肉など、倫理的に調達された原材料を使用し、透明性のあるラベルが貼られた製品に関心を寄せています。さらに、リサイクル可能で生分解性のある包装材が市場に出回っていることから、持続可能な包装形態も市場で人気を集めています。環境にやさしい包装は製品のカーボンフットプリントを減らし、環境にやさしい消費者にアピールします。例えば、デンマークに本社を置くペットフード企業Globe Buddyは、2024年1月、デンマークの昆虫タンパク質生産企業Enormから供給される昆虫ベースのタンパク質を使用して生産されたプレミアムドッグフード、Globe Buddy Brownを発売しました。同社はこの発売で、特にD2C流通向けに調整された、完全にリサイクル可能な箱に入った製品の新しい包装を導入することで、持続可能性を目指しました。
ペットフード企業の大半は、輸送ルートの最適化、製造工程でのエネルギー使用の削減、再生可能エネルギーへの投資などを通じて、二酸化炭素排出の削減に注力しています。
イノベーションが市場を牽引
過去数十年にわたるペットフード生産の改良は、この技術革新の波に火をつけた要因の1つです。低コストのフリーズドライ技術から自動真空包装に至るまで、多数の食品保存・昇華技術が、ドッグフードを含む複数の生鮮食品の保存可能期間を延ばしてきました。これらの技術を使うことで、より多くの商品をeコマースプラットフォームを通じて販売したり、クローゼットや店舗の棚で常温保存したりすることが可能になり、ニッチな商品が有名になることができるようになっています。さらに、ロボティクス、AI、自動化は、食品・飲料生産施設における標準的な機能となっています。ペットフード市場も同様です。2024年1月、PawCo FoodsはLuxbitesとInstabitesという2つの新しいドッグフードを発売しました。どちらの製品も新鮮で保存がきくドッグフードで、利便性と犬の栄養要件を満たすように設計されています。
当レポートでは、世界のドッグフード市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global dog food market was valued at USD 53.95 billion in 2023 and is expected to reach USD 76.14 billion by 2031, growing at a CAGR of 4.4% during the forecast period 2024-2031. The market is driven by several factors, including the increasing trend of pet humanization, the growing pet population, and evolving consumer preferences. With a global population of 900 million, 86.9 million households in the US keep a pet, and 65.1 million of them own a dog. Globally, dogs are the most popular pets, and this growing demand for pet dogs is expected to fuel the demand for dog food.
Growing preference for natural and organic ingredient-based dog food is one of the primary trends in the global dog food market, with pet owners being conscious of their pet's health and well-being. The demand for premium dog food products has surged due to this consciousness. Manufacturers are developing products with real meat, grains, fruits, and vegetables, catering to the growing demand for natural alternatives. Products with artificial additives are less likely to gain market share in the future.
Furthermore, the distribution landscape for dog food products is significantly impacted by the growth of e-commerce channels, which offer pet owners the convenience of ordering and doorstep delivery. These retail channels allow users to select from a wide variety of dog food products, compare the prices, and make the final purchase, driving market growth.
Growing demand for specialized diets catering to the specific health needs of dogs has been observed. Products that are grain-free or hypoallergenic are gaining significance in the market. This trend reflects the increasing awareness of pet health issues among their owners and the desire to provide them with the required diet and nutrition.
In April 2024, Walker & Drake, a UK-based dog nutrition company, launched a new dog food, which is cold pressed and specially customized to fulfill the nutritional requirements of working dog breeds, giving them the stamina to carry out their daily tasks.
Sustainability Trend Fuels Market Growth
The global dog food market is significantly influenced by the sustainability trend all over the world. Environmentally conscious pet owners seek products that align with their requirements. They are interested in products that use ethically sourced ingredients like organic vegetables and ethically farmed meat and are transparently labeled. Moreover, sustainable packaging formats are also gaining traction in the market with recyclable and biodegradable packaging materials available in the market. Eco-friendly packaging lowers the carbon footprint of the product and appeals to eco-friendly consumers. For instance, in January 2024, Denmark-based pet food company Globe Buddy launched Globe Buddy Brown, a premium dog food produced using insect-based protein, which is sourced from Enorm, an insect protein producer in Denmark. The company aimed at sustainability with this launch by introducing new packing for the product in a fully recyclable box, tailored especially for D2C distribution.
The majority of pet food companies are focusing on reducing carbon emissions by optimizing transportation routes, using less energy during manufacturing processes, and making investments in renewable energy sources.
Innovation Drives the Market
The improvements in pet food production over the last few decades are among the factors that have sparked this innovation surge. A multitude of food preservation and sublimation techniques, ranging from low-cost freeze-drying technologies to automated vacuum sealing, have increased the shelf life of several fresh food products, including dog food. By using these techniques, more products can be sold through e-commerce platforms or kept at room temperature on closet and store shelves, enabling niche products to become household names. Moreover, robotics, artificial intelligence, and automation have become standard features in food and beverage production facilities. The market for pet food is no different. In January 2024, PawCo Foods launched Luxbites and Instabites, two new dog food products manufactured using AI technology to optimize nutrition and taste enhancement. Both products are fresh, shelf-stable dog food designed to offer convenience and fulfill the nutrient requirements of dogs.
North America Holds the Dominant Share
North America dog food market holds a significant share of the global market. The growing trends of pet humanization and premiumization are the primary drivers of the region's dog food business. For instance, in August 2023, US-based Hello Fresh launched The Pets Table, a premium pet food brand tailored to meet the exact calorie requirements of dogs. The product is developed in collaboration with veterinarians and is basically a subscription-based service offering human-grade air-dried and fresh food products, at a competitive price.
Furthermore, as pet owners become more conscious of their dogs' nutritional needs, demand for higher-quality dog food products has increased. Additionally, according to the American Society for the Prevention of Cruelty to Animals, several incidences of diabetes, cancer, and kennel cough have been documented in dogs throughout the region. As a result, veterinarians have begun promoting low-calorie and value-added dog food products to owners, pushing manufacturers to broaden their product collections. The demand for dog food in the area has also been boosted by the expansion of dog shelters in the area, which aim to improve the health of stray dogs. In the US alone, around 3,500 animal shelters exist physically. All these factors contribute to the region's dominance in the global dog food market.
Future Market Scenario (2024-2031F)
Premium and specialized dog food products will spur the market as more pet owners become concerned about their pets' nutritional requirements. Organic, grain-free, and functional dog food options are likely to experience great demand.
Technological advancements will lead to personalized pet solutions catering to the specific dietary needs of individual dogs. Customized formulations and subscription-based services will become more prevalent.
Growing demand for dog food products promoting overall well-being as well as addressing specific health concerns will be observed in future. Manufacturers are likely to develop products with functional ingredients to aid joint health, digestion and immune support in dogs.
Key Players Landscape and Outlook
Global dog food market is highly competitive, with the prevalence of prominent players in the market, such as Mars, Incorporated, and Nestle S.A. These players dominate the market landscape, maintaining their respective market share by bringing in innovation, making strategic acquisitions and mergers and creating brand recognition. For instance, in September 2023, UK-based vegan pet food company Omni launched a new vegan wet dog food with a meaty texture, created using a proprietary technology.
As there is a growing focus on premiumization and sustainability, companies are making huge investments in research and development to introduce new formulations and expand product portfolios. The outlook for the market for dog food seems positive with manufacturers focusing on catering to the evolving demands of consumers, adopting sustainable methods of production and utilizing technological advancements to drive the market growth and gain the major market share.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work