米国の菓子類市場の評価：製品タイプ・包装タイプ・流通チャネル・地域別の機会および予測 (2017-2031年)

米国の菓子類の市場規模は、2023年の502億米ドルから、2024年から2031年の予測期間中は4.5%のCAGRで推移し、2031年には713億9,000万米ドルの規模に成長すると予測されています。

同市場は、消費者の嗜好の変化、ライフスタイルの進化、製品開発の革新などが大きく牽引しています。

チョコレート菓子は、米国のほとんどの人々に好まれており、ダークチョコレート、ミルクチョコレート、ホワイトチョコレートなどさまざまなタイプの需要があり、個人のそれぞれの味覚嗜好に対応しています。チョコレート菓子の需要に続き、キャンディー、ゼリーなどを含む砂糖菓子の市場シェアが大きいです。ノスタルジックでレトロなキャンディが復活しつつあり、人々は慣れ親しんだ味や経験を求めています。

メーカーは、eコマースプラットフォームやデジタルマーケティングを活用して、自社製品の市場を展開しています。オンラインプラットフォームは、消費者によりよいリーチと利便性を提供しています。また、ソーシャルメディアのインフルエンサーを取り入れたデジタルマーケティングも、消費者の選択を形成する上で重要な役割を果たしています。

持続可能性が重視される今日では、環境に優しい慣行を採用することで、サプライチェーンの透明性を優先することに注目が集まっています。消費者は、倫理的に調達された原材料を使用し、持続可能な製造方法で作られた菓子類を買う必要があると考えています。

当レポートでは、米国の菓子類の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入目的
• 購入媒体
• 購入頻度
• 友人や家族からの推薦
• 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 米国の菓子類市場の展望

• 市場規模・予測
• 製品タイプ別
  • 小麦粉菓子
  • 砂糖菓子
  • チョコレート菓子
  • 乳製品菓子
  • その他
• 包装タイプ別
  • 軟包装
  • 半硬質包装
  • 硬質包装
  • グリーンパッケージ
  • 複合コンテナ
• 流通チャネル別
  • スーパーマーケット/ハイパーマーケット
  • 百貨店
  • 専門店
  • オンラインチャンネル
  • その他
• 地域別
  • 北東部
  • 南西部
  • 西部
  • 南東部
  • 中西部
• 市場シェア：企業別、2023年

第6章 市場マッピング、2023年

• 製品タイプ別
• 包装タイプ別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Mars, Incorporated
• Mondelez International, Inc.
• The Hershey Company
• Ferrero Group
• Nestle USA
• General Mills, Inc.
• Lindt & Sprungli (USA) Inc.
• The Kraft Heinz Co.
• The Simply Good Foods Company
• WK Kellogg Co

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Confectionery Market, By Value, in USD Billion, FY2017-FY2031F
• Figure 2. United States Confectionery Market, By Volume, in Units, FY2017-FY2031F
• Figure 3. United States Confectionery Market Share (%), By Product Type, FY2017-FY2031F
• Figure 4. United States Confectionery Market Share (%), By Packaging Type, FY2017-FY2031F
• Figure 5. United States Confectionery Market Share (%), By Distribution Channel, FY2017-FY2031F
• Figure 6. United States Confectionery Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States confectionery market was valued at USD 50.2 billion in 2023, expected to reach USD 71.39 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The market is majorly driven by changing consumer preferences, evolving lifestyles, and innovations in product development.

Chocolate confections are preferred by most of the individuals in the United States with demand for various types including dark chocolate, milk chocolate, and white chocolate, catering to the varied taste preferences of individuals. The demand for chocolate confections is followed by a larger market share held by sugar confections incorporating candies, jellies, and other such products. Nostalgic and retro candies are observing a resurgence, with people seeking familiar flavours and experiences.

Manufacturers are utilizing e-commerce platforms and digital marketing to tap the markets for their products. Online platforms provide better reachability and convenience to consumers. Moreover, digital marketing incorporating social media influencers play a vital role in shaping the choices that consumers make.

With a greater emphasis on sustainability these days, there's a focus on prioritizing transparency in supply chains by adopting eco-friendly practices. Consumers feel responsible buying confectioneries that are made using ethically sourced materials and sustainable manufacturing practices.

Health concerns related to sugar consumption pose a challenge for the United States confectionery market. Despite these challenges, the market seems flexible and resilient resulting from diversification of products and continuous innovations in the market growth.

In August 2023, global food business leader, Colombina, introduced ChewzMe candies in the United States. The flavors in Chew n' Crunch Stix and Tangy Turtlz, were launched under the ChewzMe range, in the form of sour gummy candies.

Innovation in Flavors and Inclusions Fuels the Demand for Confectionery

The United States confectionery market is significantly being driven by innovations in flavors and inclusions, enhancing the taste experiences of consumers. Manufacturers are continuously trying to introduce exclusive flavor combinations, exotic ingredients, and different textures to draw their target audience towards their products.

Fusion of traditional and global flavors is a notable trend in the market with manufacturers offering a multicultural twist to their consumers. Moreover, inclusions in the form of nuts, fruits, and other elements, help adding layers of texture to the product, giving it a premium perception, and catering to the diverse taste preferences of people.

In February 2023, Hostess Brands expanded its range by introducing Hostess Kazbars, a "first-of-its-kind" invention. The bars are layered with chocolate cake, creme, and candy, as well as caramel or chocolate fudge, and are coated in chocolate. They come in two flavours, chocolate caramel and triple chocolate.

Demand for Vegan Confectionery Drives the Market Growth

The confectionery market in the United States is propelled by the growing demand for vegan confectionery. Consumers are becoming increasingly environmentally conscious, compelling the manufacturers to create products that align with their evolving preferences for plant-based lifestyles. Not the vegans, but flexitarians and other consumers who look for alternative to traditional confectionery are drawn to these vegan offerings. Manufacturers are trying to meet the vegan standards by reformulating their products without compromising on taste and texture. Following the trend, in March 2023, The Hershey Company launched its first plant-based candy range with Reese's plant-based peanut butter cups and Hershey's Plant Based Extra Creamy with Almonds and Sea Salt. The new candies contain oats in place of milk. In another instance, in October 2023, Europe-based vegan chocolate brand, Vego, entered the United States market through Albertsons. The company makes chocolates using dairy-free creams and hazelnuts.

Chocolate Confections Hold the Largest Market Share

Chocolate confections hold the largest share in the United States confectionery market as these are popular among people of all ages. 88% of consumers in the United States prefer sharing chocolates with friends and family members at least half of the time they buy them. Moreover, 78% of adults find it acceptable to treat themselves with chocolates occasionally. Chocolates provide comfort and help uplifting the moods of the consumers. Additionally, it is a perfect option for gifting purposes, which further drives the demand for chocolate confectionery.

Following the trend, in May 2023, Ferrero North America launched Kinder Chocolate, made up of milk and chocolate as the key ingredients. The chocolate bar has a creamy, milky filling, which is specifically created keeping kids as the target audience.

Supermarkets/Hypermarkets are the Largest Distribution Channels

Confectionery products in the United States are majorly distributed through supermarkets and hypermarkets. These big retail stores offer great convenience and varieties of consumers by providing them one-stop shop for all their requirements. Furthermore, competitive pricing across confectionery category appeals to the consumers and affects their buying decision, leading to impulse purchases and driving the volume of sales. These giants strategically place the products near checkout counters to accelerate the demand. Companies look forward to use supermarkets and hypermarkets as their primary channel of distribution by collaborating with these big stores and providing bulk stocks to them at competitive rates.

In May 2023, Canada-based The Yumy Candy Company Inc., a low sugar, plant-based confectionery company, launched its products in the United States through Albertsons, one of the largest supermarket chains in North America. The company offers products which are gelatin-free, soy-free, gluten-free, with other non-GMO ingredients.

Future Market Scenario (2024 - 2031F)

Growing demand for healthier confectionery items is expected to be observed in future with more and more people getting health conscious. Reformulation of the products aligning with the latest health trends is likely to be witnessed.

Rising environmental concerns will make consumers to prioritize brands that display transparency in their supply chains. Eco-friendly packaging will be seen dominating the confectionery packaging industry, appealing to consumers looking for sustainable products.

Incorporation of global flavors and ingredients in the confections is likely to drive innovation in the United States confectionery market as people generally like to explore different cultures without compromising on taste.

Key Players Landscape and Outlook

United States confectionery market has a vast landscape with established companies and new players entering the market, competing for their respective market shares. Prominent players are expected to maintain their market share by offering innovative products, engaging into strong distribution networks, and creating brand recognition through various marketing strategies. In January 2024, with the successful completion of the acquisition, Mars, Incorporated added a new brand to its portfolio, Hotel Chocolat, one of the top premium chocolate brands in the United Kingdom.

However, new entrants are introducing distinct formulations utilizing sustainable practices disrupting the market and gaining the market share. As the demand for plant-based products witnesses a surge worldwide, confectionery market in the United States is poised for expansion and growth. Developing product portfolios and improving the online brand presence will lead to growth in sales in future.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Quality and Purity
  • 4.4.3.Ingredients
  • 4.4.4.Shelf Life
  • 4.4.5.Price
  • 4.4.6.Packaging Type
  • 4.4.7.Inclination Towards Organic Products
  • 4.4.8.Taste Preferences
  • 4.4.9.Offers and Discounts
  • 4.4.10.Availability and Accessibility
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.United States Confectionery Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product Type
  • 5.2.1.Flour Confections
    • 5.2.1.1.Cakes and Pastries
    • 5.2.1.2.Doughnuts
    • 5.2.1.3.Cookies
    • 5.2.1.4.Others
  • 5.2.2.Sugar Confections
    • 5.2.2.1.Candies
    • 5.2.2.2.Chewing Gums
    • 5.2.2.3.Jellies
    • 5.2.2.4.Others
  • 5.2.3.Chocolate Confections
  • 5.2.4.Dairy Confections
  • 5.2.5.Others
• 5.3.By Packaging Type
  • 5.3.1.Flexible Packages
  • 5.3.2.Semi-rigid Packaging
  • 5.3.3.Rigid Packaging
  • 5.3.4.Green Packaging
  • 5.3.5.Composite Containers
• 5.4.By Distribution Channel
  • 5.4.1.Supermarkets/Hypermarkets
  • 5.4.2.Departmental Stores
  • 5.4.3.Specialty Stores
  • 5.4.4.Online Channel
  • 5.4.5.Others
• 5.5.By Region
  • 5.5.1.Northeast
  • 5.5.2.Southwest
  • 5.5.3.West
  • 5.5.4.Southeast
  • 5.5.5.Midwest
• 5.6.By Company Market Share (%), 2023

All segments will be provided for all regions covered

6.Market Mapping, 2023

• 6.1.By Product Type
• 6.2.By Packaging Type
• 6.3.By Distribution Channel
• 6.4.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Mars, Incorporated
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Mondelez International, Inc.
• 12.3.The Hershey Company
• 12.4.Ferrero Group
• 12.5.Nestle USA
• 12.6.General Mills, Inc.
• 12.7.Lindt & Sprungli (USA) Inc.
• 12.8.The Kraft Heinz Co.
• 12.9.The Simply Good Foods Company
• 12.10.WK Kellogg Co

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer