菓子類の市場規模、シェア、成長分析、製品タイプ別、年齢層別、価格帯別、流通チャネル別、地域別- 産業予測、2024～2031年

菓子類の世界市場規模は2022年に2,103億米ドルとなり、2023年の2,178億7,000万米ドルから2031年には2,891億2,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは3.6％で成長する見通しです。

菓子類の市場は、消費者が高級チョコレートやグミを嗜好するようになり、プレミアム製品へのシフトが見られます。この動向は、特にダークで高品質なチョコレートの需要が盛んな先進諸国で顕著であり、菓子類全体の売上にプラスの影響を与えています。大手メーカーのハーシーズは、3.5オンス以下のチョコレートカテゴリーで49.51％の伸びを記録し、大型サイズやスナックサイズでもシェアを拡大するなど、大きな市場シェアを獲得しています。逆に、競合のマースは全カテゴリーで減少し、同時期に市場での存在感が低下しました。さらに、COVID-19パンデミックは生産に深刻な影響を及ぼし、一時的な施設閉鎖を余儀なくされ、サプライチェーンが混乱しましたが、プレミアムチョコレートの回復力により、消費者の消費習慣は着実に回復しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• 特許分析
• ケーススタディ
• 顧客と購買基準の分析
• 貿易分析

菓子類の市場規模：製品タイプ別& CAGR（2024-2031）

• 市場概要
• チョコレート菓子
  • ダークチョコレート
  • ミルクチョコレート
  • ホワイトチョコレート
• 砂糖菓子
  • ハードボイルド菓子
  • キャラメルとトフィー
  • ガムとゼリー
  • 薬用菓子類
  • ミント
• ガム
  • チューインガム
  • バブルガム

菓子類の市場規模：年齢層別& CAGR（2024-2031）

• 市場概要
• 子供
• 大人
• 高齢者

菓子類の市場規模：価格帯別& CAGR（2024-2031）

• 市場概要
• 低価格
• 中価格
• 高級

菓子類の市場規模：流通チャネル別& CAGR（2024-2031）

• 市場概要
• オフライン
  • スーパーマーケット
  • コンビニエンスストア
  • 専門店
  • 薬局
• オンライン
  • eコマースウェブサイト
  • 会社所有のウェブサイト

菓子類の市場規模：地域別& CAGR（2024-2031）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東およびアフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Mars, Incorporated
• Mondelez International, Inc.
• Nestle S.A.
• Ferrero Group
• The Hershey Company
• Meiji Holdings Co., Ltd.
• Perfetti Van Melle
• Haribo GmbH & Co. KG
• Lindt & Sprungli AG
• Ezaki Glico Co., Ltd.
• General Mills, Inc.
• Barry Callebaut AG
• Arcor Group
• Cloetta AB
• Orion Confectionery Co., Ltd.
• Morinaga & Co., Ltd.
• Cemoi Group
• Crown Confectionery Co., Ltd.
• Roshen Confectionery Corporation
• August Storck KG

結論と推奨事項

Global Confectionery Market size was valued at USD 210.30 billion in 2022 and is poised to grow from USD 217.87 billion in 2023 to USD 289.12 billion by 2031, growing at a CAGR of 3.6% during the forecast period (2024-2031).

The confectionery market is witnessing a shift towards premium products, as consumers indulge in luxurious chocolates and gourmet gummies. This trend is particularly evident in developed countries where the demand for dark, high-quality chocolate is thriving, positively influencing overall confectionery sales. Leading manufacturer Hershey's has captured significant market share, boasting a 49.51% increase in the under 3.5 oz. chocolate category and enhanced shares in larger sizes and snack sizes as well. Conversely, competitor Mars saw declines across all categories, with their market presence slipping in the same period. Additionally, the COVID-19 pandemic severely impacted production, forcing temporary facility closures and disrupting supply chains, but the resilience of premium chocolate has driven a steady recovery in consumer spending habits.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Confectionery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Confectionery Market Segmental Analysis

Global Confectionery Market is segmented by product type, age group, price point, distribution channel and region. Based on product type, the market is segmented into chocolate confectionery (dark chocolate, milk chocolate, white chocolate), sugar confectionery (hard-boiled sweets, caramels and toffees, gums and jellies, medicated confectionery, mints) and gum (chewing gum, bubble gum). Based on age group, the market is segmented into children, adults and geriatric. Based on price point, the market is segmented into economy, mid-range and luxury. Based on distribution channel, the market is segmented into offline (supermarkets, convenience stores, specialty stores, pharmacies) and online (e-commerce websites, company-owned websites). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Confectionery Market

The global confectionery market is being significantly influenced by changing consumer lifestyles and health concerns. With more individuals working and facing challenges in maintaining a healthy balance, there is a growing demand for convenient and balanced dietary options. In response, manufacturers are rolling out a diverse range of chocolate snacks, including portable options like chocolate bars and on-the-go treats, all presented in compact packaging for easier transport. Additionally, the rising interest in dark chocolate can be attributed to its perceived health benefits. At the same time, as lifestyle-related health issues, such as diabetes and obesity, become more prevalent, consumers are increasingly seeking sugar-free and low-sugar alternatives, leading to a surge in customized product requests, like those offered by Luker Chocolate.

Restraints in the Global Confectionery Market

The global confectionery market faces significant challenges primarily due to the volatility in the prices of key ingredients such as sugar and cocoa. Over the past few years, fluctuations in supply and demand for these commodities have been exacerbated by adverse weather conditions, crop diseases, and issues related to labor availability. Furthermore, stock ratios and various economic factors further disrupt the stability of these crucial ingredients. For instance, cocoa powder prices saw a dramatic increase in October 2021, climbing 58 percent from US$3,058 to US$4,837 per tonne in the United States, highlighting the market's sensitivity to these external variables.

Market Trends of the Global Confectionery Market

The Global Confectionery market is experiencing a significant trend towards organic snacks and sugar and chocolate products, driven by a growing consumer preference for healthier snacking alternatives. This shift is not only influenced by health consciousness but also by the enhanced taste and sensory experiences these organic offerings provide. As customers actively seek out organic options, the market for organic chocolate, in particular, is witnessing moderate yet steady growth, gaining traction among health-savvy consumers. This emerging demand creates diverse business opportunities, prompting confectionery brands to innovate and expand their product lines to cater to the evolving tastes of the global audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Confectionery Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Chocolate Confectionery
  • Dark Chocolate
  • Milk Chocolate
  • White Chocolate
• Sugar Confectionery
  • Hard-Boiled Sweets
  • Caramels and Toffees
  • Gums and Jellies
  • Medicated Confectionery
  • Mints
• Gum
  • Chewing Gum
  • Bubble Gum

Global Confectionery Market Size by Age Group & CAGR (2024-2031)

• Market Overview
• Children
• Adults
• Geriatric

Global Confectionery Market Size by Price Point & CAGR (2024-2031)

• Market Overview
• Economy
• Mid-Range
• Luxury

Global Confectionery Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Offline
  • Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
• Online
  • E-commerce Websites
  • Company-Owned Websites

Global Confectionery Market Size & CAGR (2024-2031)

• North America (Product Type, Age Group, Price Point, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Age Group, Price Point, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product Type, Age Group, Price Point, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product Type, Age Group, Price Point, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Age Group, Price Point, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Mars, Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindt & Sprungli AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ezaki Glico Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barry Callebaut AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orion Confectionery Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga & Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cemoi Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Confectionery Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roshen Confectionery Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• August Storck KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation