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市場調査レポート

電子書籍の世界市場:成長、動向、予測(2018年〜2023年)

E-Book Market - Segmented by Geography(North America, Europe, Asia-Pacific, South America, Middle East and Africa - Growth, Trends, and Forecast (2018 - 2023)

発行 Mordor Intelligence LLP 商品コード 754948
出版日 ページ情報 英文 102 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.55円で換算しております。
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電子書籍の世界市場:成長、動向、予測(2018年〜2023年) E-Book Market - Segmented by Geography(North America, Europe, Asia-Pacific, South America, Middle East and Africa - Growth, Trends, and Forecast (2018 - 2023)
出版日: 2018年10月01日 ページ情報: 英文 102 Pages
概要

世界の電子書籍の浸透率は、2018年から2023年にかけて3.3%で推移することが予測されています。実際に本を読んでいるかのような読書体験を提供する電子リーダーの技術開発が、当市場の成長を促進すう路もな要因となっています。

当レポートでは、世界の電子書籍市場を調査し、市場の概要、地域別の市場規模の推移と予測、市場動向、市場の成長要因および阻害要因の分析、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 市場範囲
  • 調査の前提条件
  • 調査段階
  • 調査成果

第2章 市場分析

  • 市場概要
  • 市場動向
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係

第3章 市場力学

  • 成長要因
  • 阻害要因
  • 市場機会

第4章 電子書籍市場の分析:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
    • その他
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
    • ロシア
    • その他
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • オーストラリア
    • その他
  • 南米
    • ブラジル
    • アルゼンチン
    • その他
  • 中東・アフリカ
    • アラブ首長国連邦
    • 南アフリカ
    • その他

第5章 競合情勢

  • 最もアクティブな企業
  • 採用された主な戦略
  • 市場シェア分析

第6章 企業プロファイル

  • Amazon.com, Inc.
  • Smashwords, Inc
  • Rakuten Kobo Inc.
  • Blurb
  • BookBaby
  • Apple Inc.
  • Barnes and Noble LLC
  • Archieboy Holdings, LLC.
  • Scribd Inc.
  • Booktango
  • Lulu Press, Inc.

第7章 免責事項

目次
Product Code: 65226

Technical development and sophistication of reading devices that provide an experience similar to that of reading an actual book is the key factor driving the global e-book market. User penetration of e-books is expected to grow at a significant rate recording a CAGR of 3.3% during the forecast period, 2018-2023.

In 2013, e-books held 12.3% of the total books sale and the percentage is expected to rise to 25.8% by the end of 2018. In 2017, traditional publishers sold 10% fewer e-books compared to 2016. This is attributed to the decrease in e-book prices that has led to a decrease in sales by value. As traditional publishers saw a sales drop, customers moved to independent publishers, essentially to Amazon.com.

E-Book Market Dynamics

IPad is one of those device that addresses a large mass of consumers, and enables eBooks to be downloaded simply by way of iBook. In 2015, 69% of the United States customers prefer only reading device as their preference device, attributing to the growth for e-books in the country. In addition to the devices, other factors that drive the global e-books market is the availability of a wide range of e-Books. Many publishers in the recent times recognize the potential of the e-book market, both in terms of volume and profit margins. Hence, larger publishing houses have significantly expanded their e-book portfolio, and most of them publish all new books in printed and digital form.

Publishers have different views with respect to additional content and multimedia enrichment. Additional content is a crucial criterion for special interest literature as it is value addition for consumers and increases further revenue potential in the digital environment.

E-Book Market-Regional Segmentation

The global e-books market is largely dominated by countries like the United States, Canada, Japan, China, and the United Kingdom. North America held the highest market share of 58% in the global e-books market in 2017, out of which the United States recorded the highest market revenue in 2017. With the increasing prominence of e-book in countries like the U.K, Germany, France, Europe holds the second highest market share in the global e-books market. High internet penetration and increase in number of customer preferring e-books, Asia-Pacific is the fastest growing region. With the advent of digitalization and penetration of smart devices, the region is likely to witness considerable growth over the years to come.

E-Book Market Competitive Landscape

The global e-book market is highly fragmented with many independent authors and publishers. Amazon's KDP, Apple's iBooks Author and Smashwords Inc., among others hold a dominant share in the global e-books market. Key players in the market adopt strategies such as joint-ventures and partnerships with small and regional publishers to gain higher market shares.

Major Players - Amazon.com, Inc., Smashwords, Inc, Rakuten Kobo Inc., Blurb, BookBaby, Apple Inc., Barnes and Noble LLC, Archieboy Holdings, LLC., Scribd Inc., Booktango, and Lulu Press, Inc. among others

Key Developments in the Market

January 2018 - Walmart partnering with Rakuten, a Tokyo-based e-commerce business, has planned to sell e-books and audiobooks on its website.

Reasons to Purchase the Report

  • Analyzing outlook of the market with the recent trends and Porter's five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Global, regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

Consumer Buying Behavior

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Table of Contents

1. Introduction

  • 1.1. Scope of the E-Books Market
  • 1.2. Study Assumptions
  • 1.3. Research Phases
  • 1.4. Study Deliverables

2. E-Books Market Insights

  • 2.1. E-Books Market Overview
  • 2.2. E-Books Market Trends
  • 2.3. Industry Attractiveness - Porter's Five Force Analysis
    • 2.3.1. Degree of Competitive Rivalry
    • 2.3.2. Threat of Substitutes
    • 2.3.3. Threat of New Entrants
    • 2.3.4. Bargaining Power of Buyers
    • 2.3.4. Bargaining Power of Suppliers

3. E-Books Market Dynamics

  • 3.1. E-Books Market Drivers
  • 3.2. E-Books Market Restraints
  • 3.3. E-Books Market Opportunities

4. E-Books Market - Regional Analysis

  • 4.1. North America E-Books Market Size (2018-2023)
    • 4.1.1. United States E-Books Market Size (2018-2023)
    • 4.1.2. Canada E-Books Market Size (2018-2023)
    • 4.1.3. Mexico E-Books Market Size (2018-2023)
    • 4.1.4. Rest of North America E-Books Market Size (2018-2023)
  • 4.2. Europe E-Books Market Size (2018-2023)
    • 4.2.1. Germany E-Books Market Size (2018-2023)
    • 4.2.2. United Kingdom E-Books Market Size (2018-2023)
    • 4.2.3. France E-Books Market Size (2018-2023)
    • 4.2.4. Spain E-Books Market Size (2018-2023)
    • 4.2.5. Italy E-Books Market Size (2018-2023)
    • 4.2.6. Russia E-Books Market Size (2018-2023)
    • 4.2.7. Rest of Europe E-Books Market Size (2018-2023)
  • 4.3. Asia-Pacific E-Books Market Size (2018-2023)
    • 4.3.1. China E-Books Market Size (2018-2023)
    • 4.3.2. Japan E-Books Market Size (2018-2023)
    • 4.3.3. India E-Books Market Size (2018-2023)
    • 4.3.4. Australia E-Books Market Size (2018-2023)
    • 4.3.5. Rest of Asia-Pacific E-Books Market Size (2018-2023)
  • 4.4. South America E-Books Market Size (2018-2023)
    • 4.4.1. Brazil E-Books Market Size (2018-2023)
    • 4.4.2. Argentina E-Books Market Size (2018-2023)
    • 4.4.3. Rest of South America E-Books Market Size (2018-2023)
  • 4.4. MEA (Middle East and Africa) E-Books Market Size (2018-2023)
    • 4.4.1. UAE E-Books Market Size (2018-2023)
    • 4.4.2. South Africa E-Books Market Size (2018-2023)
    • 4.4.3. Rest of MEA E-Books Market Size (2018-2023)

5. E-Books Market- Competitive Landscape

  • 5.1. Most Active Companies
  • 5.2. Key Strategies Adopted
  • 5.3. E-Books Market Share Analysis

6. E-Books Market -Company Profiles

  • 6.1. Amazon.com, Inc.
  • 6.2. Smashwords, Inc
  • 6.3. Rakuten Kobo Inc.
  • 6.4. Blurb
  • 6.5. BookBaby
  • 6.6. Apple Inc.
  • 6.7. Barnes and Noble LLC
  • 6.8. Archieboy Holdings, LLC.
  • 6.9. Scribd Inc.
  • 6.10. Booktango
  • 6.11. Lulu Press, Inc.

7. Disclaimer

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