E-Book Market - Segmented by Geography(North America, Europe, Asia-Pacific, South America, Middle East and Africa - Growth, Trends, and Forecast (2018 - 2023)
|発行||Mordor Intelligence LLP||商品コード||754948|
|出版日||ページ情報||英文 102 Pages
|電子書籍の世界市場：成長、動向、予測（2018年～2023年） E-Book Market - Segmented by Geography(North America, Europe, Asia-Pacific, South America, Middle East and Africa - Growth, Trends, and Forecast (2018 - 2023)|
|出版日: 2018年10月01日||ページ情報: 英文 102 Pages||
Technical development and sophistication of reading devices that provide an experience similar to that of reading an actual book is the key factor driving the global e-book market. User penetration of e-books is expected to grow at a significant rate recording a CAGR of 3.3% during the forecast period, 2018-2023.
In 2013, e-books held 12.3% of the total books sale and the percentage is expected to rise to 25.8% by the end of 2018. In 2017, traditional publishers sold 10% fewer e-books compared to 2016. This is attributed to the decrease in e-book prices that has led to a decrease in sales by value. As traditional publishers saw a sales drop, customers moved to independent publishers, essentially to Amazon.com.
IPad is one of those device that addresses a large mass of consumers, and enables eBooks to be downloaded simply by way of iBook. In 2015, 69% of the United States customers prefer only reading device as their preference device, attributing to the growth for e-books in the country. In addition to the devices, other factors that drive the global e-books market is the availability of a wide range of e-Books. Many publishers in the recent times recognize the potential of the e-book market, both in terms of volume and profit margins. Hence, larger publishing houses have significantly expanded their e-book portfolio, and most of them publish all new books in printed and digital form.
Publishers have different views with respect to additional content and multimedia enrichment. Additional content is a crucial criterion for special interest literature as it is value addition for consumers and increases further revenue potential in the digital environment.
The global e-books market is largely dominated by countries like the United States, Canada, Japan, China, and the United Kingdom. North America held the highest market share of 58% in the global e-books market in 2017, out of which the United States recorded the highest market revenue in 2017. With the increasing prominence of e-book in countries like the U.K, Germany, France, Europe holds the second highest market share in the global e-books market. High internet penetration and increase in number of customer preferring e-books, Asia-Pacific is the fastest growing region. With the advent of digitalization and penetration of smart devices, the region is likely to witness considerable growth over the years to come.
The global e-book market is highly fragmented with many independent authors and publishers. Amazon's KDP, Apple's iBooks Author and Smashwords Inc., among others hold a dominant share in the global e-books market. Key players in the market adopt strategies such as joint-ventures and partnerships with small and regional publishers to gain higher market shares.
Major Players - Amazon.com, Inc., Smashwords, Inc, Rakuten Kobo Inc., Blurb, BookBaby, Apple Inc., Barnes and Noble LLC, Archieboy Holdings, LLC., Scribd Inc., Booktango, and Lulu Press, Inc. among others
January 2018 - Walmart partnering with Rakuten, a Tokyo-based e-commerce business, has planned to sell e-books and audiobooks on its website.
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