オンラインブックサービス市場- 世界の産業規模、シェア、動向、機会、予測、製品別（貿易、教育、STM）、用途別（家庭、機関）、地域別＆競合、2020-2030F

オンラインブックサービスの世界市場規模は2024年に225億9,000万米ドルとなり、予測期間中のCAGRは5.94%で2030年には319億4,000万米ドルに成長すると予測されています。

世界のオンラインブックサービス市場は、デジタル化の進展、インターネット普及率の上昇、電子書籍やオーディオブックへの嗜好の高まりなどを背景に、大きな成長を遂げています。アマゾン・キンドル、アップル・ブックス、グーグル・プレイ・ブックスなどのプラットフォームが、シームレスなアクセス性を備えた膨大なデジタル・ライブラリーを提供し、市場拡大に拍車をかけています。サブスクリプション・ベース・モデルやクラウドベースの読書ソリューションは、ユーザーのエンゲージメントを高めています。AI主導のレコメンデーションやインタラクティブな読書体験などの技術的進歩が需要をさらに押し上げています。

市場促進要因

デジタル化とインターネット普及率の増加

主な市場課題

デジタル海賊行為と著作権侵害

主な市場動向

購読ベースの読書モデルの台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のオンラインブックサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別（貿易、教育、STM）
  • 用途別（家庭、機関）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のオンラインブックサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品別
  • 用途別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のオンラインブックサービス市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のオンラインブックサービス市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • インドネシア
  • 韓国

第8章 中東・アフリカのオンラインブックサービス市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のオンラインブックサービス市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品の発売
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • Amazon.com, Inc.
  • Apple Inc.
  • Barnes & Noble Booksellers, Inc.
  • Rakuten Kobo Inc.
  • Noble LLC
  • Smashwords, Inc.
  • HarperCollins Publishers L.L.C.
  • Hachette Book Group
  • Lulu Press, Inc.
  • Scribd Inc.

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Online Book Services Market was valued at USD 22.59 Billion in 2024 and is expected to grow to USD 31.94 Billion by 2030 with a CAGR of 5.94% during the forecast period. The global online book services market is experiencing significant growth, driven by increasing digitalization, rising internet penetration, and the growing preference for e-books and audiobooks. Market expansion is fueled by platforms like Amazon Kindle, Apple Books, and Google Play Books, offering vast digital libraries with seamless accessibility. Subscription-based models and cloud-based reading solutions are enhancing user engagement. Technological advancements, such as AI-driven recommendations and interactive reading experiences, are further boosting demand.

Key Market Drivers

Digitalization and Increasing Internet Penetration

The rapid digital transformation across industries has significantly influenced the book industry, shifting consumer preferences from physical books to digital formats such as e-books and audiobooks. As of 2024, the global smartphone user base has reached an estimated 4.88 billion, marking an increase of 635 million new users over the past year. This growth reflects the rapid penetration of smartphones worldwide, driven by increasing affordability, technological advancements, and rising demand for connectivity in both developed and emerging markets.

With growing internet penetration, even in remote regions, online book services have gained traction, allowing users to access books instantly through various devices, including smartphones, tablets, e-readers, and laptops. The convenience of digital access eliminates the need for physical storage, making online book services increasingly popular among consumers. Additionally, with the expansion of 5G networks and broadband services, users can download and stream content seamlessly, enhancing their overall reading experience. This has led to a surge in the adoption of subscription-based models, where users pay a monthly or yearly fee to access vast digital libraries, further fueling market growth.

Key Market Challenges

Digital Piracy and Copyright Infringement

One of the most significant challenges in the online book services market is digital piracy, which causes major revenue losses for publishers, authors, and online platforms. The International Publishers Association (IPA) estimates that the global book industry loses over $300 million annually due to piracy, with e-books and audiobooks being particularly vulnerable. Illegally downloaded books are widely available on torrent sites, file-sharing platforms, and social media groups, making it difficult for legitimate platforms to enforce copyright protections. Despite the implementation of Digital Rights Management (DRM) technologies, hackers and unauthorized distributors continue to find ways to bypass security measures. To address this issue, publishers and online platforms are investing in AI-driven content tracking systems, blockchain-based authentication, and partnerships with anti-piracy organizations like the Authors Guild and the Federation of European Publishers to strengthen intellectual property protections.

Key Market Trends

Rise of Subscription-Based Reading Models

The subscription-based model is rapidly transforming the online book services market, offering readers unlimited access to digital books, audiobooks, and magazines for a fixed monthly fee. Platforms like Amazon Kindle Unlimited, Scribd, Storytel, and Audible Plus have gained millions of subscribers by providing diverse reading options at affordable prices. This trend is fueled by changing consumer behavior, where users prefer on-demand access over ownership, similar to how streaming services like Netflix and Spotify operate. Additionally, publishers are increasingly partnering with these platforms to monetize content through revenue-sharing models. However, challenges such as lower royalty payouts for authors and the risk of content oversaturation remain. Despite this, the subscription trend is expected to continue evolving, with platforms integrating AI-driven personalization to enhance user experience and engagement.

Key Market Players

• Amazon.com, Inc.
• Apple Inc.
• Barnes & Noble Booksellers, Inc.
• Rakuten Kobo Inc.
• Noble LLC
• Smashwords, Inc.
• HarperCollins Publishers L.L.C.
• Hachette Book Group
• Lulu Press, Inc.
• Scribd Inc.

Report Scope:

In this report, the Global Online Book Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Book Services Market, By Product:

• Trade
• Education
• STM

Online Book Services Market, By Application:

• Household
• Institution

Online Book Services Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Book Services Market.

Available Customizations:

Global Online Book Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Online Book Services Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product (Trade, Education, STM)
  • 4.2.2. By Application (Household, Institution)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Online Book Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product
  • 5.2.2. By Application
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Online Book Services Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product
      • 5.3.1.2.2. By Application
  • 5.3.2. Canada Online Book Services Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product
      • 5.3.2.2.2. By Application
  • 5.3.3. Mexico Online Book Services Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product
      • 5.3.3.2.2. By Application

6. Europe Online Book Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Online Book Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application
  • 6.3.2. Germany Online Book Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application
  • 6.3.3. Spain Online Book Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application
  • 6.3.4. Italy Online Book Services Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product
      • 6.3.4.2.2. By Application
  • 6.3.5. United Kingdom Online Book Services Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product
      • 6.3.5.2.2. By Application

7. Asia-Pacific Online Book Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Online Book Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application
  • 7.3.2. Japan Online Book Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application
  • 7.3.3. India Online Book Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application
  • 7.3.4. Indonesia Online Book Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application
  • 7.3.5. South Korea Online Book Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application

8. Middle East & Africa Online Book Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Online Book Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application
  • 8.3.2. Saudi Arabia Online Book Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application
  • 8.3.3. UAE Online Book Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application
  • 8.3.4. Turkey Online Book Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application

9. South America Online Book Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Online Book Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application
  • 9.3.2. Argentina Online Book Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application
  • 9.3.3. Colombia Online Book Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Amazon.com, Inc.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Apple Inc.
  • 13.1.3. Barnes & Noble Booksellers, Inc.
  • 13.1.4. Rakuten Kobo Inc.
  • 13.1.5. Noble LLC
  • 13.1.6. Smashwords, Inc.
  • 13.1.7. HarperCollins Publishers L.L.C.
  • 13.1.8. Hachette Book Group
  • 13.1.9. Lulu Press, Inc.
  • 13.1.10. Scribd Inc.

14. Strategic Recommendations

15. About Us & Disclaimer