オンライン書籍サービスの世界市場：市場規模・シェア・動向分析 (製品別・地域別)、セグメント別予測 (2025年～2030年)

オンライン書籍サービス市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のオンライン書籍サービスの市場規模は2025年から2030年にかけてCAGR 5.6%を記録し、2030年には324億5,000万米ドルに達すると予測されています。

デジタルに精通した読者の増加と、オンラインで書籍を読むためのスマートフォンやタブレットの利用増加が相まって、市場の成長に拍車がかかりそうです。

オンライン書籍は、オンラインで簡単にアクセスでき、利便性が高いため、従来の書籍よりも大きな人気を集めています。独自調査によると、電子書籍の普及率は2018年に10.5%であり、2022年には約12%に達すると予想されています。また、タブレット、スマートフォン、電子書籍端末のいずれかを所有する成人の数が増加しており、今後数年間は市場に明るい見通しが生まれると予想されます。

電子書籍のサブスクリプション・サービスは数年前から存在し、現在、大きな牽引力となっています。サブスクリプション・サービスは、膨大で深いコンテンツ・カタログへのアクセスを月額固定価格でユーザーに提供することで知られています。例えば、2020年現在、アマゾンは250万人以上、スクリブド社は100万人の有料購読者を抱えています。しかし、他の主要企業は、市場競争力を獲得するために、このモデルにチャンネルを合わせています。

同市場で事業を展開する複数の企業は、収益成長を後押しするため、多くの消費者にリーチする戦略的施策に注力しています。例えば、2020年5月、メディアドゥ・ホールディングスは、ブロックチェーンによる電子書籍配信を可能にする計画を発表しました。同社は電子書籍のようなデジタル製品の流通を専門としており、封鎖命令の前後で大きな売上を確認したことから、ブロックチェーン電子書籍流通プロジェクトに約280万米ドルを投資することを検討しています。同社は、ブロックチェーンによる電子書籍配信は、世界最大のアニメ・マンガのソーシャルコミュニティとデータベースとされる「マイ・アニメ・リスト」にまず導入されると付け加えました。

ただし、新興国ではスマートフォンや同様のデバイスの普及率が低いため、オンライン書籍の売上が伸び悩む可能性があり、最終的には予測期間中の市場成長をある程度阻害する可能性があります。

製品種類別では、一般書の分野が予測期間中もシェアと成長率で最前線を維持すると予測されます。多くの消費者はフィクション、ノンフィクション、文学などの読書に傾倒しています。このような書籍がオンラインで最小限の価格で簡単に入手できることが、今後数年間の需要を促進すると予測されます。

アジア太平洋地域は、予測期間中に最大CAGR 7.1%で拡大すると予測されます。スマートフォンや同様のデバイスの利用拡大、インターネット普及率の上昇、印刷された書籍よりもオンライン書籍を好む消費者の増加が、今後数年間の市場成長を促進すると考えられます。また、パンデミック発生時には、ウイルスの蔓延を抑制するために、実店舗や学校などの不要不急の営業を閉鎖することで、オンライン書籍の需要が急増しています。例えば、2020年4月の封鎖期間中、メディアドゥホールディングスは電子書籍の販売で前年比20%の伸びを記録しました。

オンライン書籍サービス市場：分析概要

• 2024年のオンライン書籍サービス業界において、一般書の分野が69.3%と最大の売上シェアを占める。トレードブックは幅広い読者にアピールするようデザインされており、読むのに特定の学歴や専門的な要件は必要ないため、デジタルフォーマットでは支配的なカテゴリーとなっています。
• 教育分野は、オンライン書籍サービス業界において予測期間中に大幅なCAGRで前進すると予想されています。教育関連書籍は、特に学生やスキルアップを目指す社会人の間で、世界的に大きな需要があります。
• 北米のオンライン書籍サービス市場は、2024年に世界で35.9%の最大の売上シェアを占めました。
• アジア太平洋地域は、オンライン書籍サービス市場の予測期間中に最も高いCAGRを示すことが期待されています。都市化の進展、スマートフォンやタブレット端末のユーザー数の着実な増加、新興経済諸国におけるインターネット普及率の向上が、この業界に明るい展開をもたらしています。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 オンライン書籍サービス市場：変動要因・傾向・範囲

• 市場連関の見通し
  • 親市場の見通し
  • 関連/付随市場の見通し
• 業界バリューチェーン分析
  • 利益率分析 (業界レベル)
• 市場力学
  • 市場促進要因の分析
  • 市場抑制要因の分析
  • 市場機会
  • 市場の課題
• ビジネス環境分析
  • ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者の製品採用動向
• 観察と推奨事項

第5章 オンライン書籍サービス市場：製品別の推定・動向分析

• オンライン書籍サービス市場：主なポイント、製品別
• 変動分析と市場シェア：製品別 (2024年・2030年)
• 製品別 (2018～2030年)
  • 一般書
  • SMT (科学・医療・技術)
  • 教育

第6章 オンライン書籍サービス市場：地域別の推定・動向分析

• オンライン書籍サービス市場：地域別の展望
• 地域別市場：重要なポイント
• 地域別 (2018～2030年)
  • 北米
  • 欧州
  • アジア太平洋
  • ラテンアメリカ
  • 中東・アフリカ

第7章 オンライン書籍サービス市場：競合分析

• 最新動向と影響分析：主な市場参入企業別
• 企業分類
• 参入企業の概要
• 財務実績
• 製品のベンチマーク
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Amazon.com, Inc.
  • Apple Inc.
  • Barnes &Noble Booksellers, Inc.
  • Rakuten Kobo Inc.
  • Google
  • Smashwords, Inc.
  • HarperCollins Publishers
  • Hachette Book Group
  • Lulu Press, Inc.
  • Scribd Inc.

List of Tables

• Table 1. Global online book services market: Key market driver analysis
• Table 2. Global online book services market: Key market restraint analysis
• Table 3. Global online book services market estimates & forecast, by region (USD Million)
• Table 4. Global online book services market estimates & forecast, by product (USD Million)
• Table 5. North America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 6. North America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 7. U.S. macro-economic outlay
• Table 8. U.S. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 9. Canada macro-economic outlay
• Table 10. Canada online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 11. Mexico macro-economic outlay
• Table 12. Mexico online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 13. Europe online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 14. Europe online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 15. U.K. macro-economic outlay
• Table 16. U.K. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 17. Germany macro-economic outlay
• Table 18. Germany online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 19. France macro-economic outlay
• Table 20. France online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 21. Italy macro-economic outlay
• Table 22. Italy online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 23. Spain macro-economic outlay
• Table 24. Spain online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 25. Asia Pacific online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 26. Asia Pacific online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 27. China macro-economic outlay
• Table 28. China online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 29. India macro-economic outlay
• Table 30. India online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 31. Japan macro-economic outlay
• Table 32. Japan online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 33. Australia & New Zealand macro-economic outlay
• Table 34. Australia & New Zealand online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 35. South Korea macro-economic outlay
• Table 36. South Korea online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 37. Latin America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 38. Latin America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 39. Brazil macro-economic outlay
• Table 40. Brazil online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 41. Middle East & Africa online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
• Table 42. Middle East & Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 43. South Africa macro-economic outlay
• Table 44. South Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 45. Recent developments & impact analysis, by key market participants
• Table 46. Company heat map analysis, 2024
• Table 47. Companies implementing key strategies

List of Figures

• Fig. 1 Online book services market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and online book services market size (USD Million)
• Fig. 11 Global online book services market size, 2018 to 2030 (USD Million)
• Fig. 12 Online book services market: Penetration & growth prospect mapping
• Fig. 13 Online book services market: Value chain analysis
• Fig. 14 Online book services market: Dynamics
• Fig. 15 Online book services market: Porter's five forces analysis
• Fig. 16 Online book services market estimates & forecast, by product (USD Million)
• Fig. 17 STM books market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Trade books market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Education books market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Online book services market: Regional outlook, 2024 & 2030 (USD Million)
• Fig. 21 Regional marketplace: Key takeaways
• Fig. 22 North America online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 23 US online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 24 Canada online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 25 Mexico online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 26 Europe online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 27 Germany online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 UK online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 France online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Italy online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Spain online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 Asia Pacific online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 China online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 India online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 Japan online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 Australia & New Zealand online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 South Korea online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Latin America online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Brazil online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Middle East & Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 South Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Key company categorization
• Fig. 43 Strategic framework of online book services

Online Book Services Market Growth & Trends:

The global online book services market size is expected to reach USD 32.45 billion by 2030, registering a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising number of digitally-savvy readers, coupled with increasing usage of smartphones and tablets for reading books online, is likely to spur market growth.

The online books are gaining significant popularity over traditional books owing to easy accessibility online and convenience offered. As per the independent research, e-book penetration was 10.5% in 2018 and is expected to reach around 12% by 2022. Besides, a growing number of adults who own either a tablet, smartphone, or an e-reader device is expected to create a positive outlook for the market in the coming years.

Although e-book subscription services have existed for several years and currently, they are witnessing significant traction. Subscription services are known to give users access to huge, deep catalogs of content at a fixed monthly price. Very few players in the market have achieved a level of success in generating revenue through these models, for instance, as of 2020, Amazon has over 2.5 million and Scribd, Inc. has 1 million paying subscribers. However, other major players are channelizing on this model to gain a competitive edge in the market.

Several players operating in the market are focusing on strategic measures to reach a large number of consumers to boost revenue growth. For instance, in May 2020, Media Do Holdings announced that it is planning to enable blockchain e-books distribution. The company specializes in the distribution of digital products, like e-books, and upon seeing significant sales before and after the lockdown order, the company is looking to invest approximately USD 2.8 million for the blockchain e-books distribution project. The company added that the blockchain e-books distribution would be introduced first to My Anime List, which is considered the world's biggest social community and database for anime and manga.

However, the low penetration of smartphones and similar devices in emerging countries can lead to low sales of online books, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product type, the trade segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Many consumers are inclined towards reading fiction, non-fiction, and literature among others. Easy availability of such books online at minimum prices is foreseen to drive its demand in the coming years.

Asia Pacific is foreseen to expand at a maximum CAGR of 7.1% over the forecast period. Growing usage of smartphones and similar devices, rising internet penetration, and growing consumers' preference for online books over printed ones are likely to fuel market growth in the coming years. In addition, closure of non-essential business amidst pandemics, such as physical bookstores and schools, as an effort to curtail the spread of the virus has surged the demand for online books. For instance, in April 2020, during the lockdown period, the Media Do Holdings recorded a 20% year-on-year growth on the sales of digital books.

Online Book Services Market Report Highlights:

• The trade segment accounted for the largest revenue share of 69.3% in 2024 in the online book services industry. Trade books are designed to appeal to a broad audience, with no specific educational or professional requirement needed to read them, making them a dominant category in the digital format.
• The education segment is anticipated to advance at a substantial CAGR during the forecast period in the online book services industry. Educational books are in significant demand globally, particularly among students and working professionals looking to upskill themselves.
• The North America online book services market accounted for the largest revenue share of 35.9% globally in 2024.
• The Asia Pacific region is expected to witness the highest CAGR during the online book services market forecast period. The increasing pace of urbanization, a steadily growing user base of smartphones and tablets, and improving Internet penetration in regional economies have created positive developments in this industry.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Online Book Services Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Online Book Services Market: Product Estimates & Trend Analysis

• 5.1. Online Book Services Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Trade
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. STM
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Education
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Online Book Services Market: Regional Estimates & Trend Analysis

• 6.1. Online Book Services Market: Regional Outlook
• 6.2. Regional Marketplace: Key Takeaways
• 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 6.3.1. North America
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.2. U.S.
      • 6.3.1.2.1. Key country dynamics
      • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.3. Canada
      • 6.3.1.3.1. Key country dynamics
      • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.1.4. Mexico
      • 6.3.1.4.1. Key country dynamics
      • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Europe
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.2. U.K.
      • 6.3.2.2.1. Key country dynamics
      • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.3. Germany
      • 6.3.2.3.1. Key country dynamics
      • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.4. France
      • 6.3.2.4.1. Key country dynamics
      • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.5. Italy
      • 6.3.2.5.1. Key country dynamics
      • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2.6. Spain
      • 6.3.2.6.1. Key country dynamics
      • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Asia Pacific
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.2. China
      • 6.3.3.2.1. Key country dynamics
      • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.3. India
      • 6.3.3.3.1. Key country dynamics
      • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.4. Japan
      • 6.3.3.4.1. Key country dynamics
      • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.5. Australia & New Zealand
      • 6.3.3.5.1. Key country dynamics
      • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3.6. South Korea
      • 6.3.3.6.1. Key country dynamics
      • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Latin America
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4.2. Brazil
      • 6.3.4.2.1. Key country dynamics
      • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.5. Middle East & Africa
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5.2. South Africa
      • 6.3.5.2.1. Key country dynamics
      • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Online Book Services Market: Competitive Analysis

• 7.1. Recent developments & impact analysis, by key market participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Heat Map Analysis
• 7.7. Strategy Mapping
• 7.8. Company Profiles
  • 7.8.1. Amazon.com, Inc.
    • 7.8.1.1. Company Overview
    • 7.8.1.2. Financial Performance
    • 7.8.1.3. Product Portfolios
    • 7.8.1.4. Strategic Initiatives
  • 7.8.2. Apple Inc.
    • 7.8.2.1. Company Overview
    • 7.8.2.2. Financial Performance
    • 7.8.2.3. Product Portfolios
    • 7.8.2.4. Strategic Initiatives
  • 7.8.3. Barnes & Noble Booksellers, Inc.
    • 7.8.3.1. Company Overview
    • 7.8.3.2. Financial Performance
    • 7.8.3.3. Product Portfolios
    • 7.8.3.4. Strategic Initiatives
  • 7.8.4. Rakuten Kobo Inc.
    • 7.8.4.1. Company Overview
    • 7.8.4.2. Financial Performance
    • 7.8.4.3. Product Portfolios
    • 7.8.4.4. Strategic Initiatives
  • 7.8.5. Google
    • 7.8.5.1. Company Overview
    • 7.8.5.2. Financial Performance
    • 7.8.5.3. Product Portfolios
    • 7.8.5.4. Strategic Initiatives
  • 7.8.6. Smashwords, Inc.
    • 7.8.6.1. Company Overview
    • 7.8.6.2. Financial Performance
    • 7.8.6.3. Product Portfolios
    • 7.8.6.4. Strategic Initiatives
  • 7.8.7. HarperCollins Publishers
    • 7.8.7.1. Company Overview
    • 7.8.7.2. Financial Performance
    • 7.8.7.3. Product Portfolios
    • 7.8.7.4. Strategic Initiatives
  • 7.8.8. Hachette Book Group
    • 7.8.8.1. Company Overview
    • 7.8.8.2. Financial Performance
    • 7.8.8.3. Product Portfolios
    • 7.8.8.4. Strategic Initiatives
  • 7.8.9. Lulu Press, Inc.
    • 7.8.9.1. Company Overview
    • 7.8.9.2. Financial Performance
    • 7.8.9.3. Product Portfolios
    • 7.8.9.4. Strategic Initiatives
  • 7.8.10. Scribd Inc.
    • 7.8.10.1. Company Overview
    • 7.8.10.2. Financial Performance
    • 7.8.10.3. Product Portfolios
    • 7.8.10.4. Strategic Initiatives