市場調査レポート

商品コード

1673597

家庭用紙の市場規模、シェア、成長分析、製品タイプ別、素材タイプ別、エンドユーザー別、流通チャネル別、価格帯別、地域別 - 産業予測、2025年～2032年

Household Paper Market Size, Share, and Growth Analysis, By Product Type (Toilet Paper, Paper Towels), By Material Type (Virgin Pulp, Recycled Paper), By End User, By Distribution Channel, By Pricing Range, By Region - Industry Forecast 2025-2032

出版日: 2025年03月01日
発行: SkyQuest
ページ情報: 英文 184 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

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PDF & Excel (Multiple User License)

USD 6,200 890,134円

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USD 7,100 1,019,347円

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本日の銀行送金レート: 1USD=143.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

家庭用紙の市場規模は2023年に465億6,000万米ドルとなり、2024年の483億3,000万米ドルから2032年には651億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.8%で成長する見通しです。

米国の家庭用紙市場は、特にCOVID-19の大流行後、衛生と衛生に関する意識の高まりによって力強い成長を遂げています。消費者の健康意識が高まり、清潔さと個人の安全が優先されるようになったため、家庭用紙製品に対する需要が急増しています。この動向は、中間層の可処分所得の増加、急速な都市化、環境に優しく生分解性の高い選択肢への集団的なシフトによって支えられています。市場の見通しは、持続可能な製品開発に向けたメーカーの継続的な投資によって、引き続き明るいです。しかし、森林伐採や厳しい環境規制といった潜在的課題が、将来の成長に対するリスクとなっています。こうした力学を背景に、家庭用紙市場は今後の予測期間を通じて持続可能なCAGRを維持すると予想されます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Nippon Paper Industries Co., Ltd.（Japan）
Mondi Group（United Kingdom）
Smurfit Westrock plc（Ireland）
DS Smith plc（United Kingdom）
Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
UPM-Kymmene Corporation（Finland）
Stora Enso Oyj（Finland）
Oji Holdings Corporation（Japan）
Nine Dragons Paper Holdings Limited（China）
Lee & Man Paper Manufacturing Ltd.（China）
International Paper Company（United States）
Georgia-Pacific LLC（United States）
Cascades Inc.（Canada）
NTPM Holdings Berhad（Malaysia）
CMPC Tissue S.A.（Chile）
Hengan International Group Company Limited（China）
Essity AB（Sweden）
Metsa Group（Finland）

結論と提言

Product Code: SQMIG15Q2009

Household Paper Market size was valued at USD 46.56 billion in 2023 and is poised to grow from USD 48.33 billion in 2024 to USD 65.13 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The U.S. household paper market is experiencing robust growth driven by heightened awareness around hygiene and sanitation, particularly following the COVID-19 pandemic. Consumers are increasingly health-conscious, prioritizing cleanliness and personal safety, which has led to a surge in demand for household paper products. This trend is supported by rising disposable incomes within the middle class, rapid urbanization, and a collective shift towards eco-friendly and biodegradable options. The market outlook remains positive, bolstered by ongoing investments from manufacturers in sustainable product development. However, potential challenges such as deforestation and stringent environmental regulations pose a risk to future growth. With these dynamics in play, the household paper market is expected to continue its sustainable CAGR through the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Paper Market Segments Analysis

Global Household Paper Market is segmented by Product Type, Material Type, End User, Distribution Channel, Pricing Range and region. Based on Product Type, the market is segmented into Toilet Paper, Paper Towels, Facial Tissue, Napkins and Wipes. Based on Material Type, the market is segmented into Virgin Pulp, Recycled Paper, Bamboo Paper, Chemicalfree Paper and Biodegradable Paper. Based on End User, the market is segmented into Households, Commercial Facilities, Healthcare Settings, Educational Institutions and Food Service Industry. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Pharmacies and Wholesale Distributors. Based on Pricing Range, the market is segmented into Budget, Midrange, Premium, Ecofriendly/Green Products and Luxury Segments. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Household Paper Market

The ongoing global population growth, coupled with increasing urban migration, significantly amplifies the demand for household paper products. As more individuals move to urban environments, they often face smaller living spaces, which heightens the emphasis on convenience and hygiene. This trend catalyzes a rising need for essential items like toilet paper, paper towels, and facial tissues, as these products become integral to daily life in densely populated areas. Consequently, the household paper market is experiencing robust growth, driven by the necessity for sanitary and practical solutions in contemporary urban living.

Restraints in the Household Paper Market

The household paper market is encountering significant challenges due to rising environmental concerns, particularly surrounding deforestation, climate change, and waste generation. The manufacturing processes associated with paper products often lead to deforestation and habitat destruction while contributing to greenhouse gas emissions. These environmental issues raise regulatory concerns that can impose restrictions on paper production. Furthermore, the disposal of used paper products adds to waste generation and pollution, further intensifying scrutiny over sustainability practices in the industry. Overall, these factors present considerable restraints to the growth and acceptance of the household paper market.

Market Trends of the Household Paper Market

The household paper market is witnessing a significant shift towards sustainability, driven by consumers' heightened demand for eco-friendly products. This trend manifests in the increasing popularity of items made from recycled paper, bamboo, and other sustainable materials that minimize environmental impact. Manufacturers are responding by prioritizing sustainable sourcing and implementing greener production processes, aimed at lowering carbon footprints. As environmental consciousness grows, consumers are not only seeking products that serve their household needs but also align with their values, prompting brands to innovate and enhance their offerings in order to capture this evolving market segment.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Household Paper Market Size by Product Type & CAGR (2025-2032)

Market Overview
Toilet Paper
Paper Towels
Facial Tissue
Napkins
Wipes

Global Household Paper Market Size by Material Type & CAGR (2025-2032)

Market Overview
Virgin Pulp
Recycled Paper
Bamboo Paper
Chemicalfree Paper
Biodegradable Paper

Global Household Paper Market Size by End User & CAGR (2025-2032)

Market Overview
Households
Commercial Facilities
Healthcare Settings
Educational Institutions
Food Service Industry

Global Household Paper Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Pharmacies
Wholesale Distributors

Global Household Paper Market Size by Pricing Range & CAGR (2025-2032)

Market Overview
Budget
Midrange
Premium
Ecofriendly/Green Products
Luxury Segments

Global Household Paper Market Size & CAGR (2025-2032)

North America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- US
- Canada
Europe (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nippon Paper Industries Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondi Group (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smurfit Westrock plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DS Smith plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UPM-Kymmene Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stora Enso Oyj (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nine Dragons Paper Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lee & Man Paper Manufacturing Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Paper Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Georgia-Pacific LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cascades Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NTPM Holdings Berhad (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metsa Group (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

家庭用紙の市場規模、シェア、成長分析、製品タイプ別、素材タイプ別、エンドユーザー別、流通チャネル別、価格帯別、地域別 - 産業予測、2025年～2032年

Household Paper Market Size, Share, and Growth Analysis, By Product Type (Toilet Paper, Paper Towels), By Material Type (Virgin Pulp, Recycled Paper), By End User, By Distribution Channel, By Pricing Range, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

家庭用紙の市場規模：製品タイプ別& CAGR（2025-2032）

家庭用紙の市場規模：素材タイプ別& CAGR（2025-2032）

家庭用紙の市場規模：エンドユーザー別& CAGR（2025-2032）

家庭用紙の市場規模：流通チャネル別& CAGR（2025-2032）

家庭用紙の市場規模：価格帯別& CAGR（2025-2032）

家庭用紙の市場規模：地域別 & CAGR（2025-2032）