ウェブコミックの市場規模、シェア、成長分析：ジャンル別、エンドユーザー別、収益化モデル別、地域別 - 産業予測 2025～2032年

ウェブコミックの世界市場規模は2023年に78億1,000万米ドルとなり、2024年の82億9,000万米ドルから2032年には133億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.1%で推移する見通しです。

ウェブコミック市場は、デジタルトランスフォーメーションとオンラインコンテンツ消費の増加によって急速な成長を遂げています。この業界は、コミックストリップやグラフィックノベルを含むオンラインコミックの販売を包含しており、インディペンデントアーティストから確立された組織まで、さまざまな主体によって創作されています。アーティストは通常、個人のウェブサイトやソーシャルメディアプラットフォームで作品を公開し、世界中の読者がアクセスできるようにしています。サブスクリプションモデルは、読者がスマートデバイスを通じて手頃な月額料金でコンテンツにアクセスできるようにするもので、子どもから大人まで幅広い層にアピールしています。ウェブコミックの多様なスタイルとテーマは、創造性と起業家精神を育み、魅力的なコンテンツへの投資家の関心を引き付けます。その結果、ウェブコミックは、ストーリーテリングとエンターテインメントのためのダイナミックな場を提供する、デジタルメディアの重要な要素となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ウェブコミック市場規模：ジャンル別& CAGR（2025-2032）

• 市場概要
• コメディ
• ロマンス
• アクション/アドベンチャー
• ドラマ
• SF
• その他
  • ホラー
  • スーパーヒーロー

ウェブコミック市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 子供
• 大人

ウェブコミック市場規模：収益化モデル別& CAGR（2025-2032）

• 市場概要
• サブスクリプションベース
• 広告サポート
• その他

ウェブコミック市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Naver Corporation（South Korea）
• Kakao Entertainment（South Korea）
• NHN Japan Corporation（Japan）
• Lezhin Entertainment（South Korea）
• Toomics Global（South Korea）
• KidariStudio（South Korea）
• Tencent Holdings Limited（China）
• Bilibili Inc.（China）
• Kuaikan Manhua（China）
• Comico（Japan）
• MangaToon（China）
• Tapas Media（United States）
• LINE Corporation（Japan）
• Piccoma（Japan）
• Tappytoon（South Korea）
• WebComics（United States）
• Izneo（France）
• Delitoon（France）
• Stela（United States）
• Sukima（Japan）

結論と推奨事項

Global Webcomics Market size was valued at USD 7.81 billion in 2023 and is poised to grow from USD 8.29 billion in 2024 to USD 13.31 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The webcomics market is experiencing rapid growth, driven by the digital transformation and increasing online content consumption. This industry encompasses the sale of online comics-including comic strips and graphic novels-created by various entities, from independent artists to established organizations. Artists typically publish their work on personal websites or social media platforms, making it accessible to a global audience. Subscription models allow readers to access content via smart devices at affordable monthly rates, appealing to both children and adults. The diversity of styles and themes in webcomics fosters creativity and entrepreneurship, attracting investor interest in engaging content. Consequently, webcomics have become a vital element of the digital media landscape, providing a dynamic outlet for storytelling and entertainment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webcomics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webcomics Market Segmental Analysis

Global Webcomics Market is segmented by Genre, End-user, Monetization Model and Region. Based on Genre, the market is segmented into Comedy, Romance, Action/Adventure, Drama, Science Fiction and Others. Based on End-user, the market is segmented into Kids and Adults. Based on Monetization Model, the market is segmented into Subscription-based, Advertising-supported and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webcomics Market

The Global Webcomics market is primarily driven by the rising adoption of technologies and the growth of internet usage worldwide. This surge has led to a significant increase in reading habits, particularly in webcomics. With the growing number of smartphone users engaged in various online activities, there has been a marked shift towards digital comic consumption over traditional print. As consumers increasingly favor the convenience and accessibility of digital formats, the webcomics market has experienced a corresponding expansion in its audience base, making it a key contributor to the industry's growth on a global scale.

Restraints in the Global Webcomics Market

The growth of the global webcomics market may face challenges due to the enduring popularity of traditional comic books. Many consumers prefer the tactile experience and nostalgic value associated with printed comics, leading them to resist transitioning to digital formats. This preference for conventional forms of media can limit the audience for webcomics, as a significant segment of the population may remain committed to traditional comic consumption. Consequently, this resistance to embracing new digital platforms could hinder the overall expansion and acceptance of webcomics in the broader comic book industry, impacting its growth potential in the market.

Market Trends of the Global Webcomics Market

The Global Webcomics market is witnessing a significant trend towards the production of romantic narratives, reflecting a growing consumer interest across diverse demographics. This surge is driven by the rising popularity of romantic-themed stories, capturing the attention of both male and female audiences of all ages. The increasing use of smartphones and changing social dynamics, such as the contemporary dating landscape and evolving work cultures, are further propelling this growth. As creators tap into these themes and trends, the market continues to expand, delivering engaging, relatable content that resonates with a broad spectrum of readers, thereby solidifying webcomics as a vibrant digital storytelling medium.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Webcomics Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Comedy
• Romance
• Action/Adventure
• Drama
• Science Fiction
• Others
  • Horror
  • Superhero

Global Webcomics Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Kids
• Adults

Global Webcomics Market Size by Monetization Model & CAGR (2025-2032)

• Market Overview
• Subscription-based
• Advertising-supported
• Others

Global Webcomics Market Size & CAGR (2025-2032)

• North America (Genre, End-user, Monetization Model)
  • US
  • Canada
• Europe (Genre, End-user, Monetization Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Genre, End-user, Monetization Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Genre, End-user, Monetization Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Genre, End-user, Monetization Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NHN Japan Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lezhin Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toomics Global (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tapas Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piccoma (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WebComics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delitoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stela (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukima (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations