電子書籍リーダー市場規模、シェア、成長分析、画面サイズ別、スクリーンタイプ別、接続性別、用途別、流通シャネル別、地域別 - 産業予測 2025年～2032年

電子書籍リーダーの世界市場規模は2023年に93億米ドルとなり、予測期間（2025-2032年）のCAGRは6.9%で、2024年の99億4,000万米ドルから2032年には169億5,000万米ドルに成長する見通しです。

電子書籍リーダー市場は、デジタルコンテンツ需要の増加とディスプレイ技術（特にe-Ink）の進歩に牽引され、著しい成長を遂げています。この動向は、eラーニングソリューションの採用増加や定額制読書サービスの急増によってさらに強化され、消費者のデジタル書籍、雑誌、学術雑誌への関わり方を大きく変えつつあります。最近の電子書籍リーダーは、紙を模倣した高度なディスプレイを提供し、読書体験を高め、目の疲れを軽減しています。特に教育機関や企業におけるeラーニングの普及が、この盛り上がりに貢献しています。しかし、複合機との競合、限られたインタラクティブ機能、地域のデジタルインフラ格差、価格への敏感さ、頻繁でない機器のアップグレードといった課題が、より広範な市場浸透の妨げになる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

電子書籍リーダー市場規模：画面サイズ別& CAGR（2025-2032）

• 市場概要
• 6インチ以下
• 6～8インチ
• 8～10インチ
• 10インチ以上

電子書籍リーダー市場規模：スクリーンタイプ別& CAGR（2025-2032）

• 市場概要
• 液晶
• 電子インク

電子書籍リーダー市場規模：接続性別& CAGR（2025-2032）

• 市場概要
• 3/4G
• Wi-Fi
• 3/4GとWi-Fi

電子書籍リーダー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 社会人
• 学生
• 子供
• シニア

電子書籍リーダー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• eコマース
• 専門店

電子書籍リーダー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Amazon（USA）
• Rakuten Kobo（Canada）
• Barnes & Noble（USA）
• Onyx International Inc.（China）
• PocketBook International（Switzerland）
• Bookeen（France）
• Tolino（Germany）
• ReMarkable（Norway）
• Boox（China）
• Hanvon Technology（China）
• Xiaomi（China）
• Fujitsu（Japan）
• iFlytek（China）
• Readmoo（Taiwan）
• Supernote（USA/China/Japan）
• Bigme（China）
• Ectaco Inc.（USA）
• Aluratec Inc.（USA）
• Wexler flex（Israel）
• Plastic Logic Limited（UK）

結論と提言

Global E-Reader Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.94 billion in 2024 to USD 16.95 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-reader market is witnessing significant growth, driven by the increasing demand for digital content and advancements in display technology, notably e-Ink. This trend is further bolstered by the rising adoption of e-learning solutions and a surge in subscription-based reading services, which are transforming how consumers engage with digital books, magazines, and academic journals. Modern e-readers offer advanced displays that emulate paper, enhancing the reading experience and reducing eye strain. The proliferation of e-learning initiatives, especially in educational and corporate sectors, has contributed to this boost. However, challenges such as competition from multifunction devices, limited interactive features, regional digital infrastructure disparities, price sensitivity, and infrequent device upgrades may hinder broader market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Reader market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Reader Market Segments Analysis

Global E-Reader Market is segmented by Screen Size, Screen Type, Connectivity, Application, Distribution Chanel and region. Based on Screen Size, the market is segmented into Below 6-inch, 6 to 8-inch, 8 to 10-inch and Above 10-inch. Based on Screen Type, the market is segmented into LCD and E-ink. Based on Connectivity, the market is segmented into 3/4G, Wi-Fi and 3/4g ad Wi-Fi. Based on Application, the market is segmented into Workers, Students, Kids and Senior People. Based on Distribution Chanel, the market is segmented into E-commerce and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Reader Market

The global E-Reader market is significantly driven by the increasing emphasis on accessibility features that cater to diverse reader needs, particularly for individuals with visual impairments, dyslexia, or language barriers. E-readers incorporate adjustable font sizes, customizable contrast settings, and text-to-speech functions, ensuring a more inclusive reading experience. Furthermore, the availability of multilingual support enables users to download and enjoy content in various languages, thereby promoting worldwide adoption. As the demand for inclusive technology rises, manufacturers are dedicating resources to enhance accessibility tools, making e-readers more attractive to a broader audience and consequently invigorating the global e-reader market's growth trajectory.

Restraints in the Global E-Reader Market

The global e-reader market faces significant challenges due to the widespread popularity of smartphones and tablets, which provide reading features along with a multitude of other functionalities such as web browsing, gaming, and multimedia capabilities. While e-readers are designed to enhance reading comfort and offer extended battery life, they fall short in terms of versatility compared to these all-in-one devices. Many consumers, especially those who read casually or on an occasional basis, tend to gravitate towards multifunctional gadgets that can serve various purposes. This overlapping functionality is anticipated to act as a notable restraint for e-reader companies in the industry.

Market Trends of the Global E-Reader Market

The Global E-Reader market is witnessing a significant trend driven by the increasing demand for color e-ink displays, catalyzed by the popularity of comics, graphic novels, academic materials, and children's literature in digital formats. Consumers are seeking more visually engaging reading experiences, leading to the adoption of advanced color e-ink technologies such as E Ink Kaleido, which offer both the power efficiency and readability traditionally associated with e-ink, while enriching visual appeal. As production costs decline and the quality of color screens improves, this shift is expected to solidify color e-readers as a pivotal trend in the market, enhancing user engagement and broadening the scope of digital reading.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Reader Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Below 6-inch
• 6 to 8-inch
• 8 to 10-inch
• Above 10-inch

Global E-Reader Market Size by Screen Type & CAGR (2025-2032)

• Market Overview
• LCD
• E-ink

Global E-Reader Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• 3/4G
• Wi-Fi
• 3/4g ad Wi-Fi

Global E-Reader Market Size by Application & CAGR (2025-2032)

• Market Overview
• Workers
• Students
• Kids
• Senior People

Global E-Reader Market Size by Distribution Chanel & CAGR (2025-2032)

• Market Overview
• E-commerce
• Specialty Stores

Global E-Reader Market Size & CAGR (2025-2032)

• North America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • US
  • Canada
• Europe (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Screen Size, Screen Type, Connectivity, Application, Distribution Chanel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barnes & Noble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onyx International Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PocketBook International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bookeen (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tolino (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ReMarkable (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boox (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanvon Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFlytek (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Readmoo (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supernote (USA/China/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ectaco Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aluratec Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wexler flex (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastic Logic Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations