デフォルト表紙
市場調査レポート
商品コード
1612015

広告・マーケティング市場:タイプ別、用途別-2025~2030年の世界予測

Advertising & Marketing Market by Type (Content Creation and Management, Digital Marketing, Public Relations), Application (Automotive, Education, Fashion & Beauty) - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 182 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=153.81円
広告・マーケティング市場:タイプ別、用途別-2025~2030年の世界予測
出版日: 2024年12月01日
発行: 360iResearch
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

広告・マーケティング市場の2023年の市場規模は9,007億5,000万米ドルで、2024年には9,625億4,000万米ドルに達すると予測され、CAGR 7.12%で成長し、2030年には1兆4,586億1,000万米ドルに達すると予測されています。

360iResearchの市場調査アナリストの役割は、広告・マーケティングにおいて、戦略的なビジネス上の意思決定を導くための体系的なデータの収集、分析、解釈を行うことです。これには、消費者動向の把握、市場状況の評価、ブランドのポジショニングと効果の評価などが含まれます。この役割の必要性は、市場や消費者行動のダイナミックな性質に起因しており、企業は競合を維持するために常に戦略を適応させる必要があります。広告における市場調査の用途は、キャンペーンのパフォーマンス分析やオーディエンスのセグメンテーションから、新製品開発や戦略的プランニングに至るまで、多岐にわたります。最終用途の範囲は、FMCG、技術、医療、エンターテインメントなどの産業にわたっています。

主要市場の統計
基準年[2023年] 9,007億5,000万米ドル
推定年[2024年] 9,625億4,000万米ドル
予測年[2030年] 1兆4,586億1,000万米ドル
CAGR(%) 7.12%

主要成長要因としては、デジタルマーケティングの導入拡大、データ分析の進歩、消費者のプライバシーと倫理的マーケティングプラクティスの重要性の高まりなどが挙げられます。AIと機械学習を活用した予測分析、パーソナライズされたマーケティング戦略の重視、デジタルファーストのアプローチによる新興市場の開拓に機会があります。企業は、データの精度と分析を強化する技術に投資し、市場の急速な変化に適応する敏捷性を養うことが推奨されます。

限界と課題には、データプライバシーへの懸念、従来のマーケティング戦略からの変化への抵抗、先進的分析ツールの高コストなどがあります。さらに、膨大な量のデータに圧倒され、分析が麻痺するリスクもあります。イノベーションと成長を促進するために、データセキュリティのためにブロックチェーンを統合したカスタマイズ型分析プラットフォームの開発や、より微妙な洞察を得るためのソーシャルリスニングツールによる消費者感情分析の探求などが、最適な探求セグメントといえます。

市場の特性は、急速な技術進化と消費者の期待の高まりにあります。企業はデジタルトランスフォーメーション戦略と倫理的実践を優先させ、関連性を維持しなければならないです。効率的なデータ活用と創造的なアプローチを組み合わせることで、企業は顧客体験を強化し、マーケティング活動を最適化し、競合情勢の中でサステイナブル成長を推進することができます。

市場力学:急速に進化する広告・マーケティング市場の主要な市場洞察を公開

広告・マーケティング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • 印刷広告からデジタル広告への急速なシフト
    • ブランド構築のための非公開会社のマーケティング活動への高額支出
    • 潜在顧客にリーチするためのソーシャルメディア広告の動向の高まり
  • 市場抑制要因
    • 広告・マーケティングに関連する直接・間接コスト
  • 市場機会
    • 広告・マーケティングプラットフォームにおける先端技術の統合の拡大
    • eコマースプラットフォームの拡大に伴う用途の出現
  • 市場課題
    • 広告・マーケティングプラットフォームの使用によるデータプライバシーとセキュリティへの懸念

ポーターのファイブフォース:広告・マーケティング市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、広告・マーケティング市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:広告・マーケティング市場における外部からの影響の把握

外部マクロ環境要因は、広告・マーケティング市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析:広告・マーケティング市場における競合情勢の把握

広告・マーケティング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス:広告・マーケティング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、広告・マーケティング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨:広告・マーケティング市場における成功への道筋を描く

広告・マーケティング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度:新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化:最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、地域はどこか?

3.市場を形成する主要技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 印刷広告からデジタル広告への急速な移行
      • ブランド構築のためのマーケティング活動への非公開会社の多額の支出
      • 潜在顧客にリーチするためのソーシャルメディア広告の動向が増加
    • 抑制要因
      • 広告・マーケティングに関連する直接コストと間接コスト
    • 機会
      • 広告・マーケティングプラットフォームにおける先進技術の統合の拡大
      • 電子商取引プラットフォームの拡大に伴う新たな用途
    • 課題
      • 広告・マーケティングプラットフォームの使用に関するデータのプライバシーとセキュリティの懸念
  • 市場セグメンテーション分析
    • タイプ:パフォーマンス重視の企業によるデジタルマーケティングの導入拡大
    • 用途:ファッションと美容のセグメントでは、対象ユーザーにリーチするために広告・マーケティングの応用が拡大
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治
    • 経済
    • 社会
    • 技術
    • 法律
    • 環境

第6章 広告・マーケティング市場:タイプ別

  • イントロダクション
  • コンテンツの作成と管理
  • デジタルマーケティング
  • 広報
  • ソーシャルメディア管理
  • 伝統的広告

第7章 広告・マーケティング市場:用途別

  • イントロダクション
  • 自動車
  • 教育
  • ファッション&ビューティー
  • 金融・銀行
  • 飲食品
  • 医療
  • 旅行と観光

第8章 南北アメリカの広告・マーケティング市場

  • イントロダクション
  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第9章 アジア太平洋の広告・マーケティング市場

  • イントロダクション
  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第10章 欧州・中東・アフリカの広告・マーケティング市場

  • イントロダクション
  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第11章 競合情勢

  • 市場シェア分析、2023年
  • FPNVポジショニングマトリックス、2023年
  • 競合シナリオ分析
    • Accenture PLC、SIGNALを買収し日本における統合マーケティング機能を強化
    • Netflix、Microsoftと提携して新しい広告付きサブスクリプションプランを開発へ
    • DoohClick、アラブ首長国連邦のViola Outdoorの広告技術管理パートナーに任命される
  • 戦略分析と提言

企業一覧

  • Accenture PLC
  • Adobe Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
  • BidVertiser
  • BuySellAds.com Inc.
  • Daniel J. Edelman Holdings, Inc.
  • Dentsu International Limited
  • E29 Marketing, LLC
  • Google LLC by Alphabet Inc.
  • Havas SA by Vivendi SE
  • Mediaplus Group by Serviceplan Group SE & Co KG
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Moburst Ltd.
  • Mynt Agency
  • NextRoll, Inc.
  • Omnicom Group Inc.
  • One Media Group
  • One Media Marketing
  • OpenX Technologies Inc.
  • Pinterest, Inc.
  • Razorfish, LLC
  • Rheindigital GmbH
  • Salesforce, Inc.
  • TBWA Worldwide Inc.
  • The Interpublic Group of Companies, Inc.
  • VCCP Madrid
  • Viola Communications
  • X Corp.
  • Yahoo!Inc.
  • Zerotrillion
図表

LIST OF FIGURES

  • FIGURE 1. ADVERTISING & MARKETING MARKET RESEARCH PROCESS
  • FIGURE 2. ADVERTISING & MARKETING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADVERTISING & MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADVERTISING & MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADVERTISING & MARKETING MARKET DYNAMICS
  • TABLE 7. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY CONTENT CREATION AND MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY DIGITAL MARKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY SOCIAL MEDIA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRADITIONAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FASHION & BEAUTY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FINANCE & BANKING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADVERTISING & MARKETING MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES ADVERTISING & MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 35. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 37. ASIA-PACIFIC ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 38. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. AUSTRALIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. CHINA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. CHINA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. INDIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. INDIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. INDONESIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. JAPAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 48. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. MALAYSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. PHILIPPINES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. SINGAPORE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. SOUTH KOREA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. TAIWAN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 58. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. THAILAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 60. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. VIETNAM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 64. EUROPE, MIDDLE EAST & AFRICA ADVERTISING & MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 65. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. DENMARK ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. EGYPT ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. FINLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. FRANCE ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 73. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. GERMANY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. ISRAEL ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. ITALY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. ITALY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. NETHERLANDS ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. NIGERIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. NORWAY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 85. POLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. POLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. QATAR ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. QATAR ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. RUSSIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. SAUDI ARABIA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. SOUTH AFRICA ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SPAIN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. SWEDEN ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SWITZERLAND ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 101. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. TURKEY ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 103. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. UNITED ARAB EMIRATES ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. UNITED KINGDOM ADVERTISING & MARKETING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 107. ADVERTISING & MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 108. ADVERTISING & MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-434CCDA04A75

The Advertising & Marketing Market was valued at USD 900.75 billion in 2023, expected to reach USD 962.54 billion in 2024, and is projected to grow at a CAGR of 7.12%, to USD 1,458.61 billion by 2030.

In the context of advertising and marketing, the role of a Market Research Analyst at 360iResearch encompasses the systematic collection, analysis, and interpretation of data to guide strategic business decisions. This includes gauging consumer trends, evaluating market conditions, and assessing brand positioning and effectiveness. The necessity of this role arises from the dynamic nature of markets and consumer behaviors, which require businesses to constantly adapt their strategies to maintain competitiveness. Applications of market research in advertising are extensive, from campaign performance analysis and audience segmentation to new product development and strategic planning. The end-use scope spans across industries such as FMCG, technology, healthcare, and entertainment.

KEY MARKET STATISTICS
Base Year [2023] USD 900.75 billion
Estimated Year [2024] USD 962.54 billion
Forecast Year [2030] USD 1,458.61 billion
CAGR (%) 7.12%

Key growth influencers include the increasing adoption of digital marketing, advancements in data analytics, and the growing importance of consumer privacy and ethical marketing practices. Opportunities lie in leveraging AI and machine learning for predictive analytics, focusing on personalized marketing strategies, and tapping into emerging markets with a digital-first approach. Companies are recommended to invest in technology that enhances data accuracy and analysis, as well as to cultivate agility in adapting to rapid market changes.

Limitations and challenges include data privacy concerns, resistance to change from traditional marketing strategies, and the high cost of advanced analytics tools. Additionally, navigating the vast amount of data available can be overwhelming, leading to the potential risk of analysis paralysis. To foster innovation and growth, best areas of exploration include the development of tailored analytics platforms that integrate blockchain for data security, and exploring consumer sentiment analysis through social listening tools for more nuanced insights.

The market's nature is characterized by rapid technological evolution and heightened consumer expectations. Businesses must prioritize digital transformation strategies and ethical practices to remain relevant. By combining efficient data utilization with creative approaches, companies can enhance customer experiences, optimize their marketing efforts, and drive sustainable growth in the competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Advertising & Marketing Market

The Advertising & Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rapid shift from print advertising to digital advertising
    • High spending of private companies on marketing activities for brand building
    • Rising trend of social media advertising for reaching potential customers
  • Market Restraints
    • Direct & indirect costs associated with advertising & marketing
  • Market Opportunities
    • Growing integration of advanced technologies in advertising & marketing platforms
    • Emerging applications with the expansion of eCommerce platforms
  • Market Challenges
    • Data privacy and security concerns with the usage of advertising & marketing platforms

Porter's Five Forces: A Strategic Tool for Navigating the Advertising & Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Advertising & Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Advertising & Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Advertising & Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Advertising & Marketing Market

A detailed market share analysis in the Advertising & Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Advertising & Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Advertising & Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Advertising & Marketing Market

A strategic analysis of the Advertising & Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.

Market Segmentation & Coverage

This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Content Creation and Management, Digital Marketing, Public Relations, Social Media Management, and Traditional Advertising.
  • Based on Application, market is studied across Automotive, Education, Fashion & Beauty, Finance & Banking, Food & Beverage, Healthcare, and Travel & Tourism.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rapid shift from print advertising to digital advertising
      • 5.1.1.2. High spending of private companies on marketing activities for brand building
      • 5.1.1.3. Rising trend of social media advertising for reaching potential customers
    • 5.1.2. Restraints
      • 5.1.2.1. Direct & indirect costs associated with advertising & marketing
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing integration of advanced technologies in advertising & marketing platforms
      • 5.1.3.2. Emerging applications with the expansion of eCommerce platforms
    • 5.1.4. Challenges
      • 5.1.4.1. Data privacy and security concerns with the usage of advertising & marketing platforms
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Growing adoption of digital marketing by performance-driven businesses
    • 5.2.2. Application: Rising application of advertising & marketing across the fashion & beauty sector for reaching their target audience
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Advertising & Marketing Market, by Type

  • 6.1. Introduction
  • 6.2. Content Creation and Management
  • 6.3. Digital Marketing
  • 6.4. Public Relations
  • 6.5. Social Media Management
  • 6.6. Traditional Advertising

7. Advertising & Marketing Market, by Application

  • 7.1. Introduction
  • 7.2. Automotive
  • 7.3. Education
  • 7.4. Fashion & Beauty
  • 7.5. Finance & Banking
  • 7.6. Food & Beverage
  • 7.7. Healthcare
  • 7.8. Travel & Tourism

8. Americas Advertising & Marketing Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Advertising & Marketing Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Advertising & Marketing Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
    • 11.3.1. Accenture PLC Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
    • 11.3.2. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
    • 11.3.3. DoohClick Appointed ad tech Management Partner by Viola Outdoor in the UAE
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Accenture PLC
  • 2. Adobe Inc.
  • 3. Amazon.com, Inc.
  • 4. Apple Inc.
  • 5. Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
  • 6. BidVertiser
  • 7. BuySellAds.com Inc.
  • 8. Daniel J. Edelman Holdings, Inc.
  • 9. Dentsu International Limited
  • 10. E29 Marketing, LLC
  • 11. Google LLC by Alphabet Inc.
  • 12. Havas SA by Vivendi SE
  • 13. Mediaplus Group by Serviceplan Group SE & Co KG
  • 14. Meta Platforms, Inc.
  • 15. Microsoft Corporation
  • 16. Moburst Ltd.
  • 17. Mynt Agency
  • 18. NextRoll, Inc.
  • 19. Omnicom Group Inc.
  • 20. One Media Group
  • 21. One Media Marketing
  • 22. OpenX Technologies Inc.
  • 23. Pinterest, Inc.
  • 24. Razorfish, LLC
  • 25. Rheindigital GmbH
  • 26. Salesforce, Inc.
  • 27. TBWA Worldwide Inc.
  • 28. The Interpublic Group of Companies, Inc.
  • 29. VCCP Madrid
  • 30. Viola Communications
  • 31. X Corp.
  • 32. Yahoo! Inc.
  • 33. Zerotrillion